How to Build a Landing Page with Claude Code

Most AI-generated landing pages read as templated slop: a hero, three feature cards, a pricing table, done. The fix is a skill that forces deliberate layout and copy choices before code. The top pick is brand-landingpage (27,096 installs, skills.sh registry), and this guide shows how to wire it into a real workflow. See the full best skills for frontend design shortlist for alternatives.

Key takeaways

• brand-landingpage leads landing-page skills with 27,096 installs and 36,507 GitHub stars (skills.sh registry, GitHub); it drives brand-consistent hero, sections, and CTA structure.
• Dedicated landing-page-design skills are a real category: two independent ones carry 22,004 and 19,073 installs (skills.sh registry), so you can pick a house style rather than accept defaults.
• Pair a landing skill with a creative-direction skill: frontend-design by Anthropic has 624,710 installs and 147,832 stars (skills.sh registry, GitHub), the most-installed design skill in the catalog.
• Copy is half the page: landing-page-copywriter (4,658 installs, skills.sh registry) generates the headline/subhead/CTA text so the layout skill has real words to lay out.
• Browse every option on the landing pages design hub and the design & UI/UX category.

Why do AI landing pages look generic?

AI landing pages look generic because the model reaches for the safest layout it has seen a thousand times unless a skill forces a specific direction first. A landing-page skill injects a structured brief (brand voice, section order, proof elements, CTA hierarchy) into context before any HTML is written, so the output commits to one identity instead of averaging every SaaS homepage. The most-installed corrective, frontend-design, exists precisely to ban default fonts and push a deliberate aesthetic (624,710 installs, skills.sh registry).

What is the best skill for building a landing page with Claude Code?

The best landing-page skill is brand-landingpage with 27,096 installs and 36,507 stars (skills.sh registry, GitHub), because it structures the whole page around a brand system rather than a single hero block. Install it with:

/plugin marketplace add wshobson/agents

Two strong alternatives are the independent landing-page-design skills at 22,004 installs (halt-catch-fire) and 19,073 installs (qu-skills) (skills.sh registry) - pick by the visual style each ships. See how they rank against everything else on the best skills for frontend design pillar.

How do you write the landing-page copy, not just the layout?

You add a copywriting skill so the layout skill has real headlines to place instead of lorem ipsum. landing-page-copywriter (4,658 installs, skills.sh registry) drafts the headline, subhead, benefit bullets, and CTA microcopy from your product description, and the layout skill then composes them. This split - copy skill plus layout skill - is why paired stacks outperform any single mega-skill.

How do you keep the page on-brand and accessible?

You layer a design-standards skill on top so the brand page also passes real UX and accessibility checks. Vercel Labs' web-design-guidelines carries 437,829 installs (skills.sh registry) and reviews the generated markup against 100+ interface rules, catching contrast, focus, and spacing issues a pure layout skill misses. Run it after the landing skill produces a first draft.

A complete starter stack

• brand-landingpage (27,096 installs) - page structure and brand system
• landing-page-copywriter (4,658 installs) - headline and CTA copy
• frontend-design by Anthropic (624,710 installs) - creative direction and typography
• web-design-guidelines by Vercel Labs (437,829 installs) - accessibility and interface-rule review

Common pitfalls

• Accepting the first hero the model emits - regenerate with an explicit style brief instead.
• Skipping the copywriting skill, so a strong layout wraps placeholder text.
• Never running a design-standards pass, shipping contrast and focus-order bugs.

Start from the landing pages hub, add the copy and standards skills, and the page ships with an identity instead of a template.

Common questions