Soulcraft Mcp
Decompose any company’s brand identity into scored dimensions and a shareable soul.md while you research rivals or sharpen your own positioning.
Overview
com.soulcraftagency/soulcraft-mcp is an MCP server for the Idea phase that analyzes any company’s identity and returns a Soul Score, dimension scores, a soul.md file, and recommendations via your agent.
What is this MCP server?
- Returns a Soul Score plus per-dimension scores for any company you point the agent at
- Generates a soul.md artifact you can drop into repos, briefs, or content workflows
- Surfaces recommendations after the identity pass—not just raw scores
- Stdio npm MCP package (soulcraft-mcp v0.1.2) with a single required SOUL_API_KEY
- Agent-callable analysis so you stay in Claude Code or Cursor instead of a separate dashboard
- Published server version 0.1.2 on npm identifier soulcraft-mcp
- Single required secret environment variable: SOUL_API_KEY
- Stdio transport only in the published server manifest
What problem does it solve?
Competitive and brand research often lives in scattered tabs and vague adjectives, so you cannot quickly score or document what a company actually stands for.
Who is it for?
Solo builders doing competitor teardowns or first-pass brand positioning who want agent-native Soulcraft output instead of manual note-taking.
Skip if: Teams that only need technical code review, infra monitoring, or database access with no brand or positioning angle.
What do I get? / Deliverables
After you connect SOUL_API_KEY and register the server, your agent can produce scored identity breakdowns and a soul.md you reuse in scope, landing, and launch copy decisions.
- Soul Score and per-dimension identity scores for the analyzed company
- Generated soul.md suitable for briefs, repos, or content pipelines
- Actionable recommendations following the identity analysis pass
Recommended MCP Servers
Journey fit
Identity analysis belongs on the Idea shelf because solo builders reach for it before they commit to a product direction—when they still need structured insight into who a company is, not when they are tuning production systems. Competitors is the best subphase fit because the server is built to analyze arbitrary companies, which maps directly to tearing down rival positioning, voice, and perceived soul during competitive research.
How it compares
Soulcraft MCP integration for company-identity scoring—not a bundled agent skill or a general web-scraping browser tool.
Common Questions / FAQ
Who is com.soulcraftagency/soulcraft-mcp for?
It is for indie and solo builders using MCP-capable agents who want Soul Score, dimension scores, soul.md, and recommendations while researching companies or their own brand direction.
When should I use com.soulcraftagency/soulcraft-mcp?
Use it during Idea-phase competitor or audience research, or whenever you need a structured identity read on a company before you validate scope, write landing copy, or plan distribution.
How do I add com.soulcraftagency/soulcraft-mcp to my agent?
Install the npm package soulcraft-mcp (v0.1.2), add it as a stdio MCP server in Claude Code or Cursor, and set the required SOUL_API_KEY secret from soulcraftagency.com/developers.