Bid Manager MCP Server
Run Bid Manager reporting and query workflows for DV360 performance so your agent can analyze programmatic spend without manual exports.
Overview
DBM MCP is an MCP server for the Grow phase that provides Bid Manager reporting and query workflows for DV360 campaign performance analysis.
What is this MCP server?
- Display & Video 360 Bid Manager reporting via MCP
- Query workflows tailored to campaign performance analysis
- stdio package @cesteral/dbm-mcp v1.0.0
- Optional self-hosted streamable-http MCP at /dbm-mcp/mcp
- Same mcp-open-advertising repository family as other Cesteral ad MCP servers
- Server version 1.0.0
- npm package @cesteral/dbm-mcp
- Scope described as reporting and query workflows for DV360 performance
What problem does it solve?
Founders analyzing DV360 spend still rely on manual Bid Manager queries and CSV exports instead of asking an agent for structured performance answers.
Who is it for?
Developers with DV360 Bid Manager API access who want agent-assisted reporting and performance drill-downs.
Skip if: Teams without DV360, or marketers who only need lightweight UTM analytics in a simple SaaS dashboard.
What do I get? / Deliverables
After configuration, your agent can execute Bid Manager reporting and query flows through MCP for faster performance reviews.
- Agent-run Bid Manager query and report results
- Structured DV360 performance summaries in the agent thread
- Less manual export work from the Google UI
Recommended MCP Servers
Journey fit
DV360 Bid Manager analytics sit in the grow phase when you optimize budgets and read delivery data after campaigns go live. Analytics subphase matches reporting and query workflows rather than creative or app-store launch tasks.
How it compares
DV360 Bid Manager reporting MCP, not full-funnel CM360 tag management unless you add cm360-mcp separately.
Common Questions / FAQ
Who is DBM MCP for?
It is for builders using Google DV360 Bid Manager who want agents to run reporting and performance query workflows via MCP.
When should I use DBM MCP?
Use it in grow and analytics when you regularly evaluate DV360 delivery, spend, and campaign performance with agent help.
How do I add DBM MCP to my agent?
Install @cesteral/dbm-mcp for stdio with the required Google credentials, or deploy the server and point your MCP client to https://{host}/dbm-mcp/mcp.