DV360 MCP Server
Let your coding agent create and tune Display & Video 360 campaigns, targeting, bidding, and creatives without leaving the terminal.
Overview
DV360 MCP Server is a MCP server for the Launch phase that lets your agent manage Display & Video 360 campaigns, targeting, custom bidding, previews, and media uploads.
What is this MCP server?
- Campaign and line-item writes against the DV360 API from MCP tools
- Audience and inventory targeting configuration with custom bidding hooks
- Creative previews before you commit spend in the UI
- Media upload workflows for display and video assets
- stdio npm package @cesteral/dv360-mcp v1.1.0 plus optional streamable-http remote on your host
- Server version 1.1.0 in server.schema.json
- npm package identifier @cesteral/dv360-mcp
- Supports stdio transport and streamable-http remote at /dv360-mcp/mcp
What problem does it solve?
Programmatic display setup in DV360 is slow and UI-heavy when you only need a few structural changes or creative uploads between coding sessions.
Who is it for?
Indie SaaS or app builders with DV360 seats who want agent-driven campaign edits, previews, and uploads during launch and early scale.
Skip if: Builders with no Google Marketing Platform access, no ad budget, or teams that forbid API writes to live campaigns.
What do I get? / Deliverables
After you register the server, your agent can draft and adjust DV360 entities, preview ads, and upload media from the same workflow where you ship landing pages and track launches.
- Agent-callable DV360 campaign write and targeting operations
- Ad previews and media upload actions against your linked account
- Repeatable launch-time display workflow without constant UI context switching
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Journey fit
Paid programmatic display is a launch-phase distribution lever once you are ready to spend on reach beyond organic channels. DV360 sits on the distribution shelf because it pushes impressions and conversions through Google’s enterprise display stack, not product build or ops.
How it compares
DV360 API bridge via MCP, not a copywriting skill or a generic analytics dashboard.
Common Questions / FAQ
Who is DV360 MCP Server for?
It is for solo builders and small teams who use Display & Video 360 and want Claude Code or similar agents to help with writes, targeting, bidding, previews, and uploads.
When should I use DV360 MCP Server?
Use it during launch and growth when you are actively managing programmatic display and want faster iteration than the DV360 UI alone.
How do I add DV360 MCP Server to my agent?
Install @cesteral/dv360-mcp from npm for stdio, or deploy the remote streamable-http endpoint and point your MCP client at https://{host}/dv360-mcp/mcp with Google credentials configured on the server.