Shopify Admin Page Content Audit

Purpose

Scans all store pages and blog articles for missing or thin content (short body, missing SEO title/description, empty body). Thin content pages are penalized by search engines and create a poor customer experience. Read-only — no mutations. Complements seo-metadata-audit (which covers products and collections).

Prerequisites

• Authenticated Shopify CLI session: shopify store auth --store <domain> --scopes read_content
• API scopes: read_content

Parameters

Safety

ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.

Workflow Steps

1. OPERATION: pages — query Inputs: first: 250, select title, body, bodySummary, seo, publishedAt, pagination cursor Expected output: All pages with content and SEO data

2. OPERATION: articles — query Inputs: first: 250, select title, body, seo, publishedAt, blog { title }, pagination cursor Expected output: All blog articles with content data

3. Flag: empty body, body < min_body_length, missing SEO title, missing SEO description

GraphQL Operations

# pages:query — validated against api_version 2025-04
query PageContentAudit($after: String) {
  pages(first: 250, after: $after) {
    edges {
      node {
        id
        title
        handle
        publishedAt
        bodySummary
        body
        seoTitle: metafield(namespace: "global", key: "title_tag") { value }
        seoDescription: metafield(namespace: "global", key: "description_tag") { value }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}

# articles:query — validated against api_version 2025-04
query ArticleContentAudit($after: String) {
  articles(first: 250, after: $after) {
    edges {
      node {
        id
        title
        handle
        publishedAt
        body
        summary
        seoTitle: metafield(namespace: "global", key: "title_tag") { value }
        seoDescription: metafield(namespace: "global", key: "description_tag") { value }
        blog {
          id
          title
        }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}

Session Tracking

Claude MUST emit the following output at each stage. This is mandatory.

On start, emit:

╔══════════════════════════════════════════════╗
║  SKILL: Page Content Audit                   ║
║  Store: <store domain>                       ║
║  Started: <YYYY-MM-DD HH:MM UTC>             ║
╚══════════════════════════════════════════════╝

After each step, emit:

[N/TOTAL] <QUERY|MUTATION>  <OperationName>
          → Params: <brief summary of key inputs>
          → Result: <count or outcome>

On completion, emit:

For format: human (default):

══════════════════════════════════════════════
PAGE CONTENT AUDIT
  Pages scanned:    <n>  |  Issues: <n>
  Articles scanned: <n>  |  Issues: <n>

  Issues:
    Page: "<title>" — empty body
    Article: "<title>" — missing SEO description
  Output: content_audit_<date>.csv
══════════════════════════════════════════════

For format: json, emit:

{
  "skill": "page-content-audit",
  "store": "<domain>",
  "pages_scanned": 0,
  "articles_scanned": 0,
  "issues_found": 0,
  "output_file": "content_audit_<date>.csv"
}

Output Format

CSV file content_audit_<YYYY-MM-DD>.csv with columns: type, id, title, handle, published_at, body_length, has_seo_title, has_seo_description, issue

Error Handling

Best Practices

• A page with fewer than 300 words is generally considered "thin content" by search engines — use min_body_length: 1500 (characters ≈ ~250 words) as a starting threshold.
• The About, FAQ, and Contact pages are high-trust pages that should never be empty — prioritize these.
• Run after any CMS migration or theme change that may have wiped page content.
• Pair with seo-metadata-audit for a complete SEO audit covering products, collections, pages, and blog articles in one workflow.