Competitor Analysis

# Competitor Analysis — Analysis Templates

Compact templates for the competitor-analysis workflow.

## Competitor Profile

```markdown
## Competitor Profile: [Name]
- URL: [website]
- Domain age: [years]
- Estimated traffic: [monthly visits]
- Authority: [DA / DR]
- Type: [SaaS / e-commerce / content / other]
- Audience: [description]
- Key offerings: [products / services]
```

## Keyword Analysis

```markdown
### Keyword Analysis: [Competitor]
**Total Keywords**: [X] | **Top 10**: [X] | **Top 3**: [X]

| Keyword | Position | Volume | Traffic Est. | Page |
|---------|----------|--------|--------------|------|
| [kw] | [pos] | [vol] | [traffic] | [url] |

**Intent Mix**: Informational [X]% | Commercial [X]% | Transactional [X]% | Navigational [X]%

| Gap Keyword | Their Position | Volume | Opportunity |
|-------------|----------------|--------|-------------|
| [kw] | [pos] | [vol] | [analysis] |
```

## Content Analysis

```markdown
### Content Analysis: [Competitor]
**Content Volume**: Total [X] | Blog [X] | Landing [X] | Resource [X]

| Title | URL | Traffic Est. | Keywords | Backlinks |
|-------|-----|--------------|----------|-----------|
| [title] | [url] | [traffic] | [X] | [X] |

**Patterns**: Avg word count [X] | Publish frequency [X]/month | Formats [summary]

| Theme | Articles | Combined Traffic |
|-------|----------|------------------|
| [theme] | [X] | [traffic] |
```

## Backlink Analysis

```markdown
### Backlink Analysis: [Competitor]
**Backlinks**: [X] | **Referring Domains**: [X] | **DR**: [X]

**Quality Mix**: High [X]% | Medium [X]% | Low [X]%
**Link Acquisition Patterns**: Guest posts [X]% | Editorial [X]% | Resource pages [X]% | Directories [X]%

| Domain | DR | Link Type | Target Page |
|--------|----|-----------|-------------|
| [domain] | [DR] | [type] | [page] |

| Asset | Type | Backlinks | Why It Works |
|-------|------|-----------|--------------|
| [asset] | [type] | [X] | [reason] |
```

## Technical SEO Assessment

```markdown
### Technical Analysis: [Competitor]
- Core Web Vitals: [Pass/Fail] | LCP [X]s | CLS [X]
- Mobile-friendly: [Yes/No]
- Architecture depth: [X] levels
- URL structure: [Clean / mixed / messy]
- Strengths: [list]
- Weaknesses: [list]
```

## GEO / AI Citation Analysis

```markdown
### GEO Analysis: [Competitor]

| Query | AI Mentions Competitor? | What's Cited | Why |
|-------|-------------------------|--------------|-----|
| [query] | Yes/No | [content] | [reason] |

**Observed GEO Patterns**:
- Definitions: [example]
- Quotable stats: [example]
- Q&A content: [X] pages
- Authority signals: [author / citations / research]

| Missed Topic | Why Missing | Your Opportunity |
|--------------|-------------|------------------|
| [topic] | [reason] | [action] |
```

## Synthesis Report

```markdown
# Competitive Analysis Report
**Date**: [date] | **Competitors**: [list] | **Your Site**: [URL]

## Competitive Landscape
| Metric | You | Comp 1 | Comp 2 | Comp 3 |
|--------|-----|--------|--------|--------|
| Authority | [X] | [X] | [X] | [X] |
| Traffic | [X] | [X] | [X] | [X] |
| Top 10 Keywords | [X] | [X] | [X] | [X] |
| Backlinks | [X] | [X] | [X] | [X] |
| CITE Score | [X] | [X] | [X] | [X] |

For domain-level comparison, run `domain-authority-auditor` and add the CITE score row here when available.

## Strengths to Learn From
- [competitor] — [lesson]

## Weaknesses to Exploit
- [gap] — [action]

## Priority Opportunities
| Opportunity | Value | Action |
|-------------|-------|--------|
| [topic / keyword] | [score] | [next step] |

## Content Strategy Recommendations
- **Create**: [content type / topic]
- **Improve**: [existing asset]
- **Promote**: [asset + channel]

## Action Plan
- **Immediate**: [action]
- **Short-term**: [action]
- **Long-term**: [action]
```


# Competitive Battlecard Template

Maintain one battlecard per major competitor. Audience: sales, content strategy, and marketing leadership. Review quarterly, and immediately after pricing, feature, funding, revie