Meta Tags Optimizer

# CTR Optimization & Social Tags Reference

## Title Tag Formulas

| Formula | Template | Best For |
|---------|----------|---------|
| How-To | How to [Result] ([Year]) | Guides |
| Number List | [N] [Adj] [Topic] for [Audience] | Listicles |
| Question | [Question]? Here's [Answer] | Definitions |
| Comparison | [A] vs [B]: [Differentiator] | Comparisons |
| Year-Based | Best [Topic] in [Year] ([Tested]) | Evergreen + fresh |
| Benefit | [Benefit]: [How to Achieve] | High-CTR |
| Parenthetical | [Topic] ([Modifier]) | Value signal |

**Length**: 50-60 chars ideal desktop. Front-load keywords if >60. Avoid >65 (truncated everywhere).

## CTR Boosters

| Factor | CTR Impact |
|--------|-----------|
| Brackets/parentheses in title | +38% |
| Number in title | +20-30% |
| Match search intent | +15-25% |
| Rich results (FAQ, HowTo, stars) | +30% |
| Current year | +10-15% |
| Question format | +14% |

## Meta Description Frameworks

**AIDA**: Attention (hook) > Interest (relevance) > Desire (benefit) > Action (CTA). Target 150-160 chars.

**PAS**: Problem > Agitate > Solution + CTA.

**Benefit-Proof-CTA**: Lead with outcome, back with evidence, close with action.

## Social Meta Tag Checklist

### Required OG Tags

| Tag | Notes |
|-----|-------|
| og:title | Can differ from HTML title; optimize for sharing |
| og:description | Social-optimized; can differ from meta description |
| og:image | Absolute URL, ideal 1200x630px, min 200x200px |
| og:url | Canonical URL |
| og:type | "website" (homepage), "article" (posts) |

### Recommended Tags

| Tag | Notes |
|-----|-------|
| og:site_name | Brand name |
| og:locale | e.g., "en_US" |
| twitter:card | "summary_large_image" for articles |
| twitter:site | @yourbrand handle |

### Platform Image Sizes

| Platform | Image Size |
|----------|-----------|
| Facebook | 1200x630px |
| Twitter/X | 1200x600px |
| LinkedIn | 1200x627px |
| Pinterest | 9.9.9500px (2:3) |


# Meta Tags Optimizer — Detailed Instructions

Compact workflow, formula set, alignment checks, and example output for the Meta Tags Optimizer skill.

## Step 1: Gather Page Information

```markdown
### Page Analysis

**Page URL**: [URL]
**Page Type**: [blog/product/landing/service/homepage]
**Primary Keyword**: [keyword]
**Secondary Keywords**: [keywords]
**Target Audience**: [audience]
**Primary CTA**: [desired action]
**Unique Value Prop**: [what makes this page special]
```

## Step 2: Create Optimized Title Tag

Requirements:
- 50-60 characters when possible
- Primary keyword near the front
- Clear intent match
- Brand only when it adds value

Use one of these formulas:
1. `Keyword | Benefit | Brand`
2. `Number + Keyword + Promise`
3. `How to [Keyword]: [Benefit]`
4. `What is [Keyword]? [Hook]`
5. `[Keyword] in [Year]: [Update]`

Deliver three options with length, power words, and keyword position.

## Step 3: Write Meta Description

Requirements:
- 150-160 characters when possible
- Primary keyword used naturally
- Specific benefit + CTA
- Accurate preview of the page

Preferred formula:

`[What the page offers] + [Benefit] + [CTA]`

Deliver three options with length, CTA, and emotional trigger.

## Step 4: Create Social and Supporting Tags

Generate:
- Open Graph (`og:type`, `og:url`, `og:title`, `og:description`, `og:image`)
- Twitter Card tags
- Canonical URL
- Robots / viewport
- Author and article tags where relevant

> **Reference**: See [references/meta-tag-code-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/meta-tags-optimizer/references/meta-tag-code-templates.md) for HTML templates and the complete combined block.

## Step 5: CORE-EEAT Alignment Check

| Check | Status | Notes |
|-------|--------|-------|
| **C01 Intent Alignment** | Pass/Warn/Fail | Does the title promise match the content? |
| **C02 Direct Answer** | Pass/Warn/Fail | Does the description reflect the answer available near the top of the page? |

If C01 fails, rewrite the title. If C02 fails, either restru