Meta Tags Optimizer

Meta Tags Optimizer

Creates title tags, meta descriptions, and social meta tags that improve CTR and sharing quality.

Quick Start

Create meta tags for a page about [topic] targeting [keyword]

Improve these meta tags for better CTR: [current tags]

Skill Contract

Expected output: a ready-to-use metadata package plus the standard handoff summary for memory/content/.

• Reads: the brief, target keywords, entity inputs, and quality constraints.
• Writes: a user-facing metadata deliverable and reusable summary.
• Promotes: approved angles, messaging choices, missing evidence, and publish blockers to memory/hot-cache.md and memory/open-loops.md; propose durable decisions as pending-decision items.
• Done when: three title and three description options are provided within the character limits with the keyword front-loaded; a complete OG/Twitter tag block is included; and C01 (Intent Alignment) and C02 (Direct Answer) pass.
• Primary next skill: schema-markup-generator when the metadata package is ready for structured-data support.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional search console and SEO tool integrations pull CTR data and competitor patterns automatically; otherwise ask for current tags, keywords, and competitors. See CONNECTORS.md.

Instructions

When a user requests meta-tag optimization, run these six steps:

1. Gather Page Information — URL, page type, primary and secondary keywords, audience, CTA, and value proposition. 2. Create Optimized Title Tag — keep it near 50-60 characters, front-load the keyword, and generate three options using the supported title formulas. 3. Write Meta Description — target 150-160 characters, include the keyword and CTA, and generate three options. 4. Create Open Graph, Twitter Card, and Additional Meta Tags — include OG, Twitter, canonical, robots, viewport, author, and article tags as needed. 5. CORE-EEAT Alignment Check — verify C01 (Intent Alignment) and C02 (Direct Answer). 6. Provide CTR Optimization Tips — explain the winning elements, tradeoffs, and A/B test options.

Label every metric Measured (tool/export), User-provided, or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.

Reference: See Instructions Detail for the compact workflow, formulas, alignment matrix, CTR analysis, and example. See Meta Tag Code Templates for HTML blocks.

Example

Sample outcome: a 55-character title, a 150-160 character description, and a complete OG / Twitter / Article tag block. See the full worked sample in Instructions Detail — Example.

Tips for Success

Front-load keywords, match intent, be specific, test variations, and refresh tags when the SERP changes.

Save Results

On user confirmation, save to memory/content/YYYY-MM-DD-<topic>.md — see Skill Contract §Save Results Template.

Reference Materials

• Instructions Detail — Workflow, formulas, alignment matrix, example
• Meta Tag Formulas — Title and description formulas
• Meta Tag Code Templates — HTML templates
• CTR and Social Reference — CTR patterns and social guidance

Next Best Skill

• Primary: schema-markup-generator — complete the SERP package with structured data.

CTR Optimization & Social Tags Reference

Title Tag Formulas

Length: 50-60 chars ideal desktop. Front-load keywords if >60. Avoid >65 (truncated everywhere).

CTR Boosters

Meta Description Frameworks

AIDA: Attention (hook) > Interest (relevance) > Desire (benefit) > Action (CTA). Target 150-160 chars.

PAS: Problem > Agitate > Solution + CTA.

Benefit-Proof-CTA: Lead with outcome, back with evidence, close with action.

Social Meta Tag Checklist

Required OG Tags

Recommended Tags

Platform Image Sizes

Meta Tags Optimizer — Detailed Instructions

Compact workflow, formula set, alignment checks, and example output for the Meta Tags Optimizer skill.

Step 1: Gather Page Information

### Page Analysis

**Page URL**: [URL]
**Page Type**: [blog/product/landing/service/homepage]
**Primary Keyword**: [keyword]
**Secondary Keywords**: [keywords]
**Target Audience**: [audience]
**Primary CTA**: [desired action]
**Unique Value Prop**: [what makes this page special]

Step 2: Create Optimized Title Tag

Requirements:

• 50-60 characters when possible
• Primary keyword near the front
• Clear intent match
• Brand only when it adds value

Use one of these formulas: 1. Keyword | Benefit | Brand 2. Number + Keyword + Promise 3. How to [Keyword]: [Benefit] 4. What is [Keyword]? [Hook] 5. [Keyword] in [Year]: [Update]

Deliver three options with length, power words, and keyword position.

Step 3: Write Meta Description

Requirements:

• 150-160 characters when possible
• Primary keyword used naturally
• Specific benefit + CTA
• Accurate preview of the page

Preferred formula:

[What the page offers] + [Benefit] + [CTA]

Deliver three options with length, CTA, and emotional trigger.

Step 4: Create Social and Supporting Tags

Generate:

• Open Graph (og:type, og:url, og:title, og:description, og:image)
• Twitter Card tags
• Canonical URL
• Robots / viewport
• Author and article tags where relevant

Reference: See references/meta-tag-code-templates.md for HTML templates and the complete combined block.

Step 5: CORE-EEAT Alignment Check

If C01 fails, rewrite the title. If C02 fails, either restructure the content or rewrite the description.

Step 6: CTR Optimization Tips

## CTR Optimization Analysis

### CTR Boosting Elements
| Element | Present | Expected Impact |
|---------|---------|-----------------|
| Numbers | Yes/No | +20-30% |
| Current Year | Yes/No | +15-20% |
| Power Words | Yes/No | +10-15% |
| Question Format | Yes/No | +10-15% |
| Brackets | Yes/No | +10% |

### A/B Test Suggestions
- **Version A**: [current title + description]
- **Version B**: [alternative]
- **Hypothesis**: [why it may outperform]

Example

User: "Create meta tags for a blog post about 'how to start a podcast in [current year]'"

Output:

## Meta Tags: How to Start a Podcast ([current year])

### Title Tag
<title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title>

### Meta Description
<meta name="description" content="Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode.">

_Use the code templates file for the full OG / Twitter / Article block._

Tips for Success

Front-load the keyword, match search intent, keep the promise specific, and test small variations over time.

Meta Tag Code Templates

HTML code templates for Open Graph, Twitter cards, and complete meta tag blocks.

---

Open Graph Tags

<meta property="og:type" content="[article/website/product]">
<meta property="og:url" content="[Full canonical URL]">
<meta property="og:title" content="[Title - up to 60 chars]">
<meta property="og:description" content="[Description - up to 200 chars]">
<meta property="og:image" content="[Image URL - 1200x630px]">
<meta property="og:site_name" content="[Website Name]">
<meta property="og:locale" content="en_US">

OG Type: article (blog), website (homepage), product, video.other, profile

OG Image: 1200x630px recommended, 600x315px minimum, JPG/PNG, text <20% of image

---

Twitter Card Tags

<meta name="twitter:card" content="[summary_large_image/summary]">
<meta name="twitter:site" content="@[YourHandle]">
<meta name="twitter:title" content="[Title - 70 chars max]">
<meta name="twitter:description" content="[Description - 200 chars max]">
<meta name="twitter:image" content="[Image URL]">
<meta name="twitter:image:alt" content="[Image description]">

Card types: summary (144x144 min), summary_large_image (300x157 min), player (640x360 min), app (800x418)

---

Additional Meta Tags

<link rel="canonical" href="[Preferred URL]">
<meta name="robots" content="index, follow">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="author" content="[Author Name]">
<html lang="en">

Article-specific:

<meta property="article:published_time" content="[ISO 8601 date]">
<meta property="article:modified_time" content="[ISO 8601 date]">
<meta property="article:author" content="[Author URL]">
<meta property="article:section" content="[Category]">
<meta property="article:tag" content="[Tag]">

---

Complete Meta Tag Block

<!-- Primary -->
<title>[Optimized Title]</title>
<meta name="description" content="[Optimized Description]">
<link rel="canonical" href="[Canonical URL]">

<!-- Open Graph -->
<meta property="og:type" content="[type]">
<meta property="og:url" content="[URL]">
<meta property="og:title" content="[OG Title]">
<meta property="og:description" content="[OG Description]">
<meta property="og:image" content="[Image URL]">
<meta property="og:site_name" content="[Site Name]">

<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="[Twitter Title]">
<meta name="twitter:description" content="[Twitter Description]">
<meta name="twitter:image" content="[Image URL]">

<!-- Additional -->
<meta name="robots" content="index, follow">
<meta name="author" content="[Author]">

Meta Tag Formulas Reference

Compact formulas for titles, descriptions, testing, freshness, CTR benchmarks, and localization.

1. Title Formulas

2. Meta Description Templates

3. A/B Testing Method

1. Record baseline CTR for 30 days with at least 1,000 impressions.
2. State one hypothesis: "Changing [element] will improve CTR by [target] because [reason]."
3. Change only one element.
4. Allow 3-7 days for recrawl.
5. Monitor 30+ days, excluding the first 7 days.
6. Compare at the same average position, then keep, revert, or iterate.

4. Freshness And CTR Benchmarks

5. Localization And Modifiers

Principles: do not translate literally; run locale-specific keyword research; adjust CTA culturally; for CJK descriptions aim around 70-80 chars instead of 150-160 Latin chars.

Avoid keyword stuffing, duplicate titles, all caps, generic titles, misleading clickbait, non-branded titles that lead with brand, and titles that exceed the visible limit.