Serp Analysis
Document what ranks for a target keyword—SERP features, intent, and patterns—before you draft or optimize a page.
Overview
SERP Analysis is an agent skill for the Launch phase that fills structured templates for keyword SERP features, top results, and ranking patterns to guide SEO content decisions.
Install
npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills --skill serp-analysisWhat is this skill?
- SERP snapshot table: AI Overview, ads, featured snippet, PAA, local/image/video packs, knowledge panel, sitelinks
- Top organic results grid with format, authority, freshness, links, and why-it-ranks notes
- Ranking pattern summary tying format depth, authority, and freshness to H/M/L importance
- Compact markdown templates for intent, features, and competitive placement
- Location, device, and date fields for reproducible SERP captures
- Three template sections: SERP snapshot, top results and ranking patterns, and ranking pattern summary table
Adoption & trust: 4k installs on skills.sh; 2.1k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You picked a keyword but do not know which SERP features, content formats, or authority bar winners use.
Who is it for?
Solo founders doing manual competitive SERP reviews for one primary keyword before shipping or refreshing a URL.
Skip if: Automated rank tracking at scale, technical crawl audits, or paid-search campaign setup without organic intent research.
When should I use this skill?
User needs to capture SERP features, top organic results, or ranking patterns for a keyword using the provided analysis templates.
What do I get? / Deliverables
You produce a dated SERP snapshot and ranking-pattern summary you can turn into a content brief and on-page SEO plan.
- Completed SERP snapshot markdown for the keyword
- Top results table plus ranking pattern summary with implications
Recommended Skills
Journey fit
How it compares
Structured SERP note-taking templates rather than a connected rank-tracking SaaS or MCP data pull.
Common Questions / FAQ
Who is serp-analysis for?
Indie builders and marketers shipping content or landing pages who need a fast, consistent SERP research worksheet inside their agent workflow.
When should I use serp-analysis?
Use it in Launch SEO when choosing page format for a target keyword, before rewriting a post for snippets or AI Overview citations, or when comparing why top competitors rank.
Is serp-analysis safe to install?
It is analysis templates only; check Security Audits on this Prism page like any third-party skill and avoid pasting sensitive account data into worksheets.
SKILL.md
READMESKILL.md - Serp Analysis
# SERP Analysis -- Analysis Templates Compact templates for search-result, intent, feature, and ranking-pattern analysis. ## 1. SERP Snapshot ```markdown ## SERP Analysis: "[keyword]" **Location**: [location] | **Device**: [mobile/desktop] | **Date**: [date] | Feature | Present | Position / Placement | Opportunity | |---------|---------|----------------------|-------------| | AI Overview | Yes/No | [placement] | [citation strategy] | | Ads / Shopping | Yes/No | [placement] | [commercial pressure] | | Featured Snippet | Yes/No | [placement] | [format to target] | | People Also Ask | Yes/No | [placement] | [questions to answer] | | Local / Image / Video / News Pack | Yes/No | [placement] | [asset need] | | Knowledge Panel / Sitelinks / Related Searches | Yes/No | [placement] | [entity or IA implication] | ``` ## 2. Top Results And Ranking Patterns ```markdown ## Top Organic Results | Pos | Title / URL | Domain | Type | Authority | Freshness | Links | Why It Ranks | |-----|-------------|--------|------|-----------|-----------|-------|--------------| | [#] | [title + URL] | [domain] | [guide/product/article/etc.] | [DA/DR] | [date] | [RD/backlinks] | [2-3 reasons] | ## Ranking Pattern Summary | Factor | Avg / Common Pattern | Importance | Implication | |--------|----------------------|------------|-------------| | Content format / depth | [pattern] | H/M/L | [what to match or avoid] | | Authority / links | [pattern] | H/M/L | [threshold] | | Freshness | [pattern] | H/M/L | [update need] | | On-page structure | [pattern] | H/M/L | [headings/media/schema] | | Mobile / HTTPS / UX | [pattern] | H/M/L | [technical requirement] | ``` ## 3. Feature, Intent, And Difficulty ```markdown ## SERP Feature Strategy - Featured snippet: [holder] | [paragraph/list/table/video] | win by [structure] - People Also Ask: [questions] | use as [H2/FAQ/direct answer] - AI Overview: [present?] | cited sources [list] | citation pattern [definition/stat/list/comparison] ## Search Intent **Primary intent**: [Informational / Commercial / Transactional / Navigational] **Evidence**: [SERP features + top-result types + user expectation] ## Difficulty Assessment **Overall difficulty**: [X]/100 | Factor | Weight | Evidence | Impact | |--------|--------|----------|--------| | Top 10 authority | 25% | [avg DA/DR] | H/M/L | | Page authority / links | 20% | [avg RD/backlinks] | H/M/L | | Content quality bar | 20% | [depth/assets/proof] | H/M/L | | Backlinks required | 20% | [estimate] | H/M/L | | SERP stability | 15% | [volatility/freshness] | H/M/L | **Site-stage fit**: New [assessment] | Growing [assessment] | Established [assessment] **Easier alternatives**: [keyword] ([difficulty]), [keyword] ([difficulty]) ``` ## 4. Recommendation ```markdown ## SERP Analysis Summary & Recommendations ### Key Findings 1. [finding + evidence] 2. [finding + evidence] 3. [finding + evidence] ### Minimum Requirements To Compete - Content format and depth: [recommendation] - Authority / link threshold: [range] - Freshness requirement: [cadence or date expectation] - SERP feature target: [feature + format] ### Recommended Content Outline - H1: [title] - H2s: [section list] - FAQ / snippet / AI-citation blocks: [list] ### Next Steps 1. [build/update action] 2. [authority or technical action] 3. [measurement action] ``` # SERP Analysis — Example Report This is a complete example output showing the expected format for SERP analysis deliverables. ## Prompt **User**: "Analyze the SERP for 'how to start a podcast'" ## Example Output ```markdown # SERP Analysis: "how to start a podcast" ## SERP Overview **Intent**: Informational (100%) **Difficulty**: 72/100 (High) **AI Overview**: Yes - comprehensive guide format ### SERP Features Present | Feature | Present | Analysis | |---------|---------|----------| | AI Overview | ✅ | Lists steps, cites 3 sources | | Featured Snippet | ✅ | Step-by-step list from Buzzsprout | | People Also Ask | ✅ | 4 questions visible, expa