Presentation Content

# Presentation Content

Write slide content that is bold, minimal, and designed for speaking to — not reading from.

## Writing Principles

- **Headlines that land** — statements, not descriptions. "AI has no memory" not "Discussion of AI context limitations"
- **Minimal text** — if it takes more than 5 seconds to read, cut it
- **Emphasis through scale** — big words at light weight, not small words in bold
- **Conversation starters** — each slide prompts what you'll say, not what the audience reads

## Headline Patterns

### Statement headlines
Bold declarations that take a position:
- "Speed is a feature"
- "AI has no memory"
- "Context is everything"
- "Passive beats active"

### Question headlines
Create tension and invite reflection:
- "What would we do differently if we started today?"
- "What does this mean for you?"
- "So does any of this actually work?"

### Action headlines
Drive toward outcomes:
- "Building blocks over modules"
- "Always be gardening"
- "Let agents write their own rules"

### Framing headlines
Set context for what follows:
- "How we got here"
- "Where we're going"
- "The real results"

## Body Text Patterns

### Bold lead-in + explanation
```
**Retention is the real metric**
Acquisition gets attention, but retention builds the business.

**Speed compounds**
Ship fast, learn fast, win fast — momentum is the moat.
```

### Key phrase emphasis
Highlight critical words within sentences:
- "Give the **right people**, the **right amount** of information, at the **right time**"
- "We don't compete on **features** — we compete on **speed** and **focus**"

### Minimal bullets
3-4 points maximum, each earning its place:
```
- Focus over breadth — Do one thing better than anyone.
- Platform, not tool — Customers run their whole operation here.
- Speed is the moat — Ship weekly, learn daily, compound forever.
```

### Inline code
Use `backticks` for technical terms, file names, and commands within slides:
- "Start with `AGENTS.md` in your project root"
- "Run `npx skills add` to install"

## Slide Templates

### Statement slide
```markdown
**Section label:** WHAT WORKS
**Section color:** green
**Headline:** Passive context beats active retrieval
**Subtitle:** AGENTS.md is always loaded — skills only trigger when matched
```

### Big statement slide
```markdown
**Section label:** THE PROBLEM
**Section color:** red
**Headline:** AI has no memory
```

### Quote slide
```markdown
**Quote:** "What got you here, won't get you there"
**Attribution:** Marshall Goldsmith
```

### Data slide
```markdown
**Section label:** THE DATA
**Section color:** amber
**Headline:** 10% MoM Growth, $10M ARR
**Subtitle:** Scaling globally with strong traction

**Metrics:**
- ARR: $10M
- MoM Growth: 10%
- NPS: 90
```

### Code slide
```markdown
**Section label:** IMPLEMENTATION
**Section color:** blue
**Headline:** Install the skills
**Subtitle:** One command to add all recommended skills

` ` `bash
npx skills add vercel-labs/agent-skills
` ` `
```

### Goals slide
```markdown
**Section label:** WHY WE'RE HERE
**Section color:** teal
**Headline:** Goals for today
**Points:**
- **Get aligned** — One plan, one direction, no ambiguity.
- **Make decisions** — Resolve the open questions today, not next week.
- **Leave with actions** — Everyone knows what they're doing Monday.
```

### Recap slide
```markdown
**Headline:** Recap

**Sections:**
- **The problem** — AI has no memory, context rots, output is generic
- **The fix** — Invest in AGENTS.md, use skills for domain knowledge
- **The practice** — Always be gardening your project context
```

## Transformation Examples

**Before (verbos