afadtc/afa-dtc-skills
30 skills1.5k installs4.1k starsGitHub
Install
npx skills add https://github.com/afadtc/afa-dtc-skillsSkills in this repo
1Afaafa is the hub and top-level router of the AFA DTC operating system, a Chinese-language AI toolkit for cross-border direct-to-consumer ecommerce operators. It orchestrates five business lines (brand and product foundation, paid acquisition, organic growth, monetization and retention, and scaling) through supervisors and workers, and it maintains a Brand Brain memory of the store across sessions. An operator invokes it to diagnose a store, route to the right sub-skill, and get costed, prioritized action plans.52installs2Afa Emailafa-email is a Chinese-language Claude Code skill for direct-to-consumer lifecycle email marketing. It designs automated flows, writes campaign copy, diagnoses deliverability and inbox problems, manages list health, and plans seasonal calendars. Marketers use it to build and repair email revenue for an existing store. Consumer-facing copy is produced in English.51installs3Afa Dashboardafa-dashboard is a Chinese-language Claude Code skill for direct-to-consumer data dashboards and health checks. It analyzes full-funnel data, tracks KPIs and North Star metrics, builds three-tier dashboards, and flags anomalies with severity levels. Operators use it to turn store metrics into a proactive cockpit rather than a rear-view report.50installs4Afa Foundationafa-foundation is a Chinese-language Claude Code supervisor skill that routes and coordinates the brand and product foundation stage of the AFA DTC system. It does not execute business logic itself; it takes a high-level intent from the Hub and orchestrates workers for market exploration, competitive intelligence, brand positioning, product strategy, and launch. It exists to keep the foundation sequence ordered and data flowing between modules.50installs5Afa Ggafa-gg is a Chinese-language Claude Code skill for Google Ads optimization. It designs account structure for Shopping, Search, and Performance Max campaigns, manages keywords, bidding, product feeds, and negative keywords, and diagnoses ROAS and CPA problems. Performance marketers use it to build and troubleshoot Google Ads for DTC stores.50installs6Afa Opsafa-ops is a Claude Code skill for direct-to-consumer operations and supply-chain optimization. An operator uses it to audit unit economics, manage inventory, choose 3PLs, improve fulfillment and shipping times, run customer service and plan team structure. It produces operational audits, fulfillment plans and automation blueprints and is written in Chinese.50installs7Afa Scaleafa-scale is a Claude Code skill that acts as a routing supervisor for operations and expansion in a DTC e-commerce brand. It does not manage supply chain or channels directly; it routes across and coordinates the operations worker and the expansion worker so growth does not outrun operational capacity. It is a mid-layer router in the AFA DTC system and is written in Chinese.50installs8Afa Seoafa-seo is a Claude Code skill for direct-to-consumer SEO and organic-search growth. An operator uses it for technical SEO, keyword strategy, content planning, product-page and collection-page optimization, structured data and link building. It ships GEO/AEO, keyword-research and link-acquisition playbooks and is written in Chinese.50installs9Afa Aovafa-aov is a worker skill in the AFA DTC system that raises average order value and optimizes profit for direct-to-consumer stores. It designs free-shipping and gift thresholds, bundles, upsell and cross-sell flows, and subscription AOV strategies, and it simulates promotion profit against COGS so margin is not sacrificed. A store operator uses it to increase the value of each order without eroding profitability.49installs10Afa Convertafa-convert is a Chinese-language Claude Code skill for direct-to-consumer conversion-rate optimization. It runs full-funnel conversion audits, designs landing pages, optimizes product-detail pages and checkout flows, and recovers abandoned carts. A developer or DTC operator uses it to find where a store loses buyers and to get prioritized CRO fixes ranked by ICE score.49installs11Afa Diagnoseafa-diagnose is a Chinese-language Claude Code skill for direct-to-consumer full-funnel diagnosis and attribution. It turns vague business complaints into specific questions, runs a three-stage diagnostic method across eight dimensions, isolates root causes, and routes fixes to specialist modules. Operators use it when a metric drops and they need to know why.49installs12Afa Geoafa-geo is a Chinese-language Claude Code skill for AI-search visibility and localized search. It audits how a brand is cited in AI engines like ChatGPT and Perplexity, restructures content for answer-engine extractability, and handles multi-language and hreflang localization. Marketers use it to make DTC brands citable in generative search and adapted for cross-market queries.49installs13Afa Influencerafa-influencer is a Claude Code skill that plans influencer and affiliate marketing for direct-to-consumer e-commerce brands. A developer or operator uses it to build creator shortlists, outreach email sequences, content briefs and affiliate program structures. It sits under the organic-growth supervisor in the AFA DTC skill system and is written in Chinese.49installs14Afa Launchafa-launch is a Claude Code skill that plans product launches and cold starts for direct-to-consumer e-commerce brands. An operator uses it to build a four-phase go-to-market plan, run MVP ad tests, and judge product-market fit, plus diagnose stalled launches. It ships launch timeline, budget calculator and postmortem templates and is written in Chinese.49installs15Afa Monetizeafa-monetize is a Claude Code skill that acts as a routing supervisor for monetization and retention in a DTC e-commerce brand. It does not do the work itself; it dispatches to and coordinates six workers covering conversion optimization, customer experience, retention, average order value, email and SMS. It is a mid-layer router in the AFA DTC system and is written in Chinese.49installs16Afa Organicafa-organic is a Claude Code skill that acts as a routing supervisor for organic growth in a DTC e-commerce brand. It does not execute SEO or content work directly; it routes across and coordinates SEO, social content, influencer marketing, PR and AI-search optimization to build free-traffic channels. It is a mid-layer router in the AFA DTC system and is written in Chinese.49installs17Afa Smsafa-sms is a Claude Code skill for direct-to-consumer SMS marketing. An operator uses it to build SMS automation flows, ensure TCPA and consent compliance, grow subscriber lists, plan BFCM SMS campaigns and write SMS copy. It coordinates with email and retention workers and is written in Chinese.49installs18Afa Socialafa-social is a Claude Code skill for direct-to-consumer social content and user-generated-content work. It plans content calendars, picks platform strategy across TikTok, Instagram and Pinterest, recruits and briefs UGC creators, and runs community operations. A developer or operator uses it when they need a repeatable social content workflow rather than ad-hoc posting. The skill and its docs are written in Chinese.49installs19Afa Ttafa-tt is a Claude Code skill for optimizing TikTok advertising for direct-to-consumer brands. It designs ad account structure and audience strategy, sets creative direction, runs TikTok Shop and affiliate creator programs, and diagnoses poor ROAS through a CPM-CTR-CVR decision tree. A developer or operator uses it when scaling paid TikTok distribution for an ecommerce store. The docs are written in Chinese.49installs20Afa Brandafa-brand is a worker skill in the AFA DTC system that builds direct-to-consumer brand positioning and identity. It covers a brand positioning canvas, brand voice architecture, brand story framework, visual identity system, competitor brand analysis, and a brand health audit, supporting both 0-to-1 new-brand creation and 1-to-100 upgrades. An operator uses it to define or refresh a store's brand foundation.48installs21Afa Creativeafa-creative is a Chinese-language Claude Code skill for direct-to-consumer ad creative production and testing. It builds brand visual systems, generates ad-test matrices and social assets, writes UGC and short-video scripts, and diagnoses creative fatigue. Marketers use it to produce and iterate ad creative angles and refresh underperforming assets.48installs22Afa Cxafa-cx is a Chinese-language Claude Code skill for direct-to-consumer customer experience and service. It maps customer journeys, analyzes support tickets, builds self-service help content, audits sentiment and voice-of-customer, and manages returns and NPS/CSAT. Support and CX teams use it to reduce ticket volume and improve post-purchase satisfaction.48installs23Afa Expandafa-expand is a Chinese-language Claude Code skill for direct-to-consumer channel expansion and diversification. It scores new channels with the MEURO framework, plans marketplace entry and wholesale, and guides international expansion, localization, and landed-cost analysis. Operators use it to decide when and how to expand a store beyond its primary channel.48installs24Afa Exploreafa-explore is a Chinese-language Claude Code skill for direct-to-consumer user insight and market exploration. It mines voice-of-customer data, sizes markets with TAM/SAM/SOM, generates ad angles, and maps competitive landscapes. Founders and marketers use it early to ground positioning, product selection, and content strategy in research rather than guesswork.48installs25Afa Fbafa-fb is a Chinese-language Claude Code skill for Meta (Facebook/Instagram) ad optimization. It designs ad account structure, audience strategy, and bidding, covers Advantage+ and CBO/ABO, and diagnoses ROAS problems by isolating CPM, CTR, CVR, or AOV causes. Performance marketers use it to structure and troubleshoot Meta ad accounts for DTC stores.48installs26Afa Paidafa-paid is a Claude Code skill that acts as a routing supervisor for paid customer acquisition in a DTC e-commerce brand. It does not run ads directly; it routes across and coordinates creative production, Meta ads, Google ads and TikTok ads to allocate budget and avoid cross-platform conflicts. It is a mid-layer router in the AFA DTC system and is written in Chinese.48installs27Afa Prafa-pr is a Claude Code skill for direct-to-consumer brand public relations and reputation management. An operator uses it for media authority building, UGC growth loops, reputation monitoring and crisis response, and brand-asset protection. It produces PR strategies, media kits, media lists, UGC playbooks and crisis-response plans and is written in Chinese.48installs28Afa Productafa-product is a Claude Code skill for direct-to-consumer product strategy. An operator uses it for product discovery and validation, building a premium pricing ladder, COGS and pricing modeling, supply-chain sourcing and product-portfolio planning. It produces product validation, pricing models and portfolio matrices and is written in Chinese.48installs29Afa Retainafa-retain is a Claude Code skill for direct-to-consumer customer retention and lifetime-value growth. An operator uses it for retention health checks, RFM and LTV segmentation, loyalty program design, subscription churn defense, win-back campaigns and cohort analysis. It hands off audience and offer logic to email and SMS workers and is written in Chinese.48installs30Afa Competeafa-compete is a worker skill in the AFA DTC system that provides competitive intelligence for direct-to-consumer brands. It monitors and reverse-engineers competitors' business models, traffic strategies, ad tactics, and pricing, maps the competitive landscape, runs SEO and feature gap analysis, and builds competitor comparison pages. An operator uses it to find differentiation opportunities and benchmark against rivals.47installs