Ads Tiktok
Audit TikTok Ads accounts with a weighted 28-check playbook before scaling spend on creative-first, Smart+, or TikTok Shop campaigns.
Overview
ads-tiktok is an agent skill most often used in Launch (also Grow) that scores TikTok Ads accounts against 28 weighted checks and returns a 0–100 health report with creative-first fixes.
Install
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-tiktokWhat is this skill?
- Runs a 28-check TikTok Ads audit with PASS, WARNING, and FAIL scoring
- Weights creative quality at 30% including ≥6 creatives per ad group and 9:16 safe-zone compliance
- Covers Spark Ads, creative diversity for retrieval, Smart+, and post–Jan 2026 USDS JV context
- Outputs a 0–100 TikTok Ads Health Score plus benchmarks and platform creative specs
- Emphasizes native hooks in 1–2 seconds and rotation when CTR declines after 7 days
- 28-check audit
- creative quality weighted at 30%
Adoption & trust: 916 installs on skills.sh; 5.8k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are spending on TikTok but lack a consistent way to see whether creative format, tracking, bidding, and Shop setup meet platform-critical rules before you scale.
Who is it for?
Solo ecommerce or app marketers with live TikTok campaigns who want a repeatable pre-scale audit from Ads Manager exports.
Skip if: Teams with no TikTok account yet who need channel strategy or brand positioning before any paid setup exists.
When should I use this skill?
User says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, USDS, creative diversity for retrieval, or TikTok campaign.
What do I get? / Deliverables
You get a scored audit, benchmarked findings, and a prioritized action plan aligned to TikTok creative and campaign structure references.
- PASS/WARNING/FAIL check evaluation
- TikTok Ads Health Score 0–100
- Findings report with action plan
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Paid TikTok distribution is where solo builders turn on performance marketing; this skill belongs on the launch shelf as the canonical paid-social audit gate. Distribution covers paid channels and campaign structure—not organic SEO—matching Ads Manager exports, Spark Ads, and Smart+ setup reviews.
Where it fits
Score a new Spark Ads test against hook and 9:16 rules before launch week spend goes live.
Rotate creatives when checks flag ads older than seven days with declining CTR.
Sanity-check whether TikTok Shop tracking supports your unit economics before full build.
How it compares
Use instead of ad-hoc chat opinions when you need the full 28-check weighted rubric and health score, not a generic social media tips list.
Common Questions / FAQ
Who is ads-tiktok for?
Solo and indie builders already running TikTok Ads, TikTok Shop, Spark Ads, or Smart+ who want a structured health audit before increasing budget.
When should I use ads-tiktok?
At launch when turning on paid TikTok distribution, during grow when creative fatigue shows up, or after major account changes—especially when you mention TikTok marketing, USDS, or creative diversity for retrieval.
Is ads-tiktok safe to install?
Review the Security Audits panel on this Prism page before installing; the skill processes your Ads exports and account metadata locally in your agent workflow, not Prism-hosted credentials.
SKILL.md
READMESKILL.md - Ads Tiktok
# TikTok Ads Deep Analysis ## Process 1. Collect TikTok Ads data (Ads Manager export, Pixel/Events API status) 2. Read `ads/references/tiktok-audit.md` for full 28-check audit 3. Read `ads/references/benchmarks.md` for TikTok-specific benchmarks 4. Read `ads/references/platform-specs.md` for creative specifications 5. Read `ads/references/scoring-system.md` for weighted scoring algorithm 6. Evaluate all applicable checks as PASS, WARNING, or FAIL 7. Calculate TikTok Ads Health Score (0-100) 8. Generate findings report with action plan ## What to Analyze ### Creative Quality (30% weight) - ≥6 creatives per ad group (T05) [Critical] - All video 9:16 vertical 1080x1920 (T06) [Critical] - Native-looking content, not corporate/polished (T07) - Hook in first 1-2 seconds (T08) - No creative active >7 days with declining CTR (T09) - Spark Ads tested: ~3% CTR vs ~2% standard (T10) - TikTok Shop integration for e-commerce (T20) - Video Shopping Ads tested (T21) - Caption SEO with high-intent keywords (T22) - Trending audio used (sound-on platform) (T23) - Custom CTA button, not default (T24) - Safe zone compliance: X:40-940, Y:150-1470 (T25) ### Technical Setup (25% weight) - TikTok Pixel installed and firing on all pages (T01) - Events API + ttclid passback active (T02) - Events API Gateway evaluated for server-side integration - Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration) - Advanced matching parameters configured ### Bidding & Budget (20% weight) - Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11) - Daily budget ≥50x target CPA per ad group (T12) - Learning phase: ≥50 conversions per 7 days per ad group (T13) - No edits during learning phase (resets learning) ### Structure & Settings (15% weight) - Separate campaigns for prospecting vs retargeting (T03) - Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04) - Search Ads Toggle enabled (20% conversion uplift combined with In-Feed; 57% of users use search) (T14) - Placement selection reviewed: TikTok, Pangle, etc. (T15) - Dayparting aligned with audience activity (T16) ### Performance (10% weight) - CTR ≥1.0% for in-feed ads (T17) - CPA within target, 3x Kill Rule applies (T18) - Average video watch time ≥6 seconds (T19) ## Creative-First Strategy TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality. ### What Makes a TikTok Ad Work - **Native feel**: looks like organic content, not a polished ad - **Sound-on**: 93% of TikTok is consumed with sound (never run silent) - **Fast hooks**: capture attention in 1-2 seconds or lose the viewer - **Trend alignment**: use trending sounds, formats, and editing styles - **UGC style**: user-generated content outperforms studio content - **Vertical only**: 9:16 is non-negotiable (no letterboxed horizontal) ### Creative Testing Framework 1. Test 3-5 hooks per winning concept 2. Rotate creatives every 5-7 days (fatigue sets in fast) 3. Kill underperformers after 3 days if CTR <0.5% 4. Scale winners by duplicating (not increasing budget on same ad) 5. Repurpose winning concepts, not assets (fresh footage, same angle) ## Safe Zone All critical text, logos, and CTAs must be within the safe zone: ``` ┌──────────────────────┐ │ UNSAFE (status) │ Y: 0-150px ├──────────────────────┤ │