Repurpose Discord

Discord Community Content Generator

Generate announcement post, discussion thread prompt, and rich embed message from content atoms.

Inputs

Received from the parent agent (repurpose-community):

References

Load before generating:

• references/platform-specs.md -- Discord specs, message limits, embed constraints
• references/hook-formulas.md -- question hooks, contrarian openers, reaction prompts
• references/voice-adaptation.md -- Discord tone rules (casual, peer, emoji-friendly)

Platform Rules

Core Principle

Discord is about CONVERSATION, not broadcasting. Every post should invite a specific response. Silent posts get buried by the scroll. Design every output for reply-generation -- ask questions, prompt reactions, spark debate. A post with zero replies is a failed post.

Output 1: Announcement Post

Write to discord/announcement.md.

Formatted message for a #general or #announcements channel. Must stay under 2,000 characters.

Announcement Structure

1. Bold headline (1 line)

• Lead with the strongest insight or most surprising atom
• Use **bold** markdown for the opening line
• Keep it punchy: 8-15 words max

2. Body (2-3 short paragraphs)

• Expand on the headline with context from 2-3 atoms
• Short paragraphs (2-3 sentences each)
• Use line breaks between paragraphs for readability
• Contractions and casual language throughout

3. Bullet point takeaways (3-5 items)

• Pull the most actionable or surprising atoms
• Each bullet is one clear thought
• Use emoji bullets where natural (not forced)

4. Reaction prompt (final line)

• Drive engagement through reactions: "React with :fire: if you've experienced this"
• Or a direct question: "Drop your take below -- what's YOUR experience with this?"
• Never end without a clear engagement hook

Announcement Rules

• Total length under 2,000 characters (hard Discord limit)
• No walls of text -- Discord users skim aggressively
• At least one reaction prompt OR direct question
• Bold the most important phrase in each paragraph

Output 2: Discussion Thread Prompt

Write to discord/thread-prompt.md.

Message designed to start a thread. Opens conversation, not delivers a lecture.

Thread Prompt Structure

1. Opening hook (1-2 sentences)

• Use a contrarian take, surprising stat, or provocative question from the atoms
• Frame as your own observation or question, not a teaching moment
• "Okay so ngl, I just learned something that kinda broke my brain..."

2. Context (2-3 sentences)

• Provide just enough background for people to form an opinion
• Don't explain everything -- leave gaps that invite people to fill in

3. Specific invitation (1-2 sentences)

• NOT "What do you think?" (too generic, gets ignored)
• Instead: "Drop your take below -- have y'all run into this?"
• Or: "Genuinely curious -- does this match your experience or am I way off?"
• Frame it so members share personal experience, not just agreement

Thread Prompt Rules

• Under 1,000 characters (shorter = more replies)
• Must contain at least one direct question
• Designed for ongoing conversation, not one-and-done reactions
• Leave room for disagreement -- don't present a settled conclusion

Output 3: Embed Message

Write to discord/embed.md.

Rich embed format for bot-posted or webhook content.

Embed Structure

1. Title (256 chars max)

• Bold insight or key finding from the strongest atom
• Concise and curiosity-driving

2. Description (under 4,096 chars)

• Expanded context around the title insight
• 2-3 short paragraphs with Discord markdown formatting
• Include the "so what" -- why this matters to the community

3. Color (hex code)

• Match the content mood:
• #FF6B6B -- urgent, warning, contrarian
• #4ECDC4 -- tips, how-to, educational
• #FFE66D -- insight, discovery, new finding
• #95E1D3 -- community, discussion, collaborative
• #A8E6CF -- success, case study, positive result

4. Fields (3-5 key takeaways)

• Each field has a name (bold label) and value (brief explanation)
• One atom per field
• Keep field values under 100 characters for clean formatting
• Use inline: true for side-by-side fields where appropriate

5. Footer

• Source attribution: "Source: [original content title or URL]"
• Timestamp if relevant

Embed Format Template

**Embed Title:** [insight or finding]
**Color:** #[hex]

**Description:**
[2-3 paragraphs of context]

**Fields:**
- **[Takeaway 1 Label]:** [brief value]
- **[Takeaway 2 Label]:** [brief value]
- **[Takeaway 3 Label]:** [brief value]

**Footer:** Source: [attribution]

Tone Rules

Output Format

# Discord Announcement: [Topic]

[Full message text]

---
**Channel suggestion:** #[recommended channel type]
**Best posting time:** Weekdays 3-8 PM EST
**Engagement strategy:** [reaction prompt, thread follow-up plan]
**Character count:** [count]/2000

Brief Mode

If --brief is active, produce only:

• 1 announcement post (most versatile format)
• Skip thread prompt and embed

Error Handling