Repurpose Facebook

Facebook Content Generator

Generate text post, poll, and story script from content atoms.

Inputs

You receive from the orchestrator:

• Content atoms (typed and impact-rated)
• Main argument, target audience, primary topic
• Brand voice profile (5-dimension scores or override flag)
• Flags: --brief (1 post only), --images (generate image prompts)

References

Load before generating:

• references/platform-specs.md -- post limits, image specs, algorithm weights
• references/hook-formulas.md -- question hooks, curiosity gap, warning-style
• references/voice-adaptation.md -- Facebook tone rules (warm, community-focused, question-ending)

Platform Rules

Output 1: Text Post

Write to facebook/post.md.

Post Strategy

Facebook rewards community-building signals. Every post should feel like the start of a conversation, not a broadcast.

Post Structure

1. Hook (first 1-2 lines)

• Short, attention-grabbing opener
• 40-80 characters is the sweet spot for pure engagement
• For value-driven content, longer posts work if the hook earns the read
• Use question hooks or curiosity gaps from hook-formulas.md

2. Value body (for longer posts)

• Short paragraphs, 1-2 sentences each
• Conversational tone with warmth and inclusivity
• Draw from 2-3 atoms: insights, stats, or how-to steps
• Use emoji sparingly as visual markers (2-4 per post)

3. Closing question

• Every post MUST end with a question
• Question-ending posts get 2x comments on Facebook
• Ask for personal experience, opinions, or stories
• Be specific: "What was YOUR biggest win this week?" not "Thoughts?"

Content Mix Rule

Ensure the post follows the 80/20 rule:

• 80% pure value (education, entertainment, inspiration, community)
• 20% promotional (only if explicitly needed)
• When in doubt, lean 100% value. Facebook penalizes promotional content.

Save + Share Optimization

Saves and DM shares are the most powerful algorithm signals. Create content worth saving:

• Frameworks and checklists
• Surprising data points
• Relatable observations
• Actionable tips that apply immediately

Output 2: Poll

Write to facebook/poll.md.

Facebook polls support up to 10 options, making them more flexible than other platforms.

Poll Structure

1. Context (1-2 sentences)

• Frame the poll question with a brief setup
• Connect it to a relatable experience or the content's main theme

2. Question

• Conversational and specific
• Derived from the content's key decision point, debate, or preference
• Frame as a community question: "For our community..." or "I'm curious..."

3. Options (4-6 recommended)

• Each represents a genuine position or choice
• Include one playful or unexpected option to boost engagement
• Order from most expected to most surprising

4. Image/GIF suggestion

• Recommend adding a relevant image or GIF to boost visibility
• Describe the visual concept for /banana or manual creation

Output 3: Story Script

Write to facebook/story.md.

Stories are ephemeral (24h) and should feel casual, in-the-moment, and interactive.

Story Structure (3-5 Frames)

Story Rules

• Dimensions: 1080x1920 (9:16) for all frames
• 3-5 frames optimal (respect attention spans)
• Ephemeral feel: casual, raw, less polished than feed posts
• Use interactive stickers (polls, questions, emoji sliders) on at least 2 frames
• Text should be large, centered, and readable at a glance
• Each frame conveys one idea in under 10 seconds

Story Visual Direction

For each frame, specify:

• Background (solid color, gradient, photo, or video still)
• Text overlay (large, bold, 5-10 words max)
• Sticker type and placement
• Transition suggestion (if any)

Image Prompts

If --images flag is set, suggest:

• Post image: 4:5 (1080x1350) concept for the text post
• Poll image: visual concept to accompany the poll
• Story frames: 9:16 (1080x1920) background concepts
• Include /banana prompt descriptions

Output Format

# Facebook Post: [Topic]

[Full post text]

---
**Posting notes:** [best time, content mix compliance, engagement strategy]

Brief Mode

If --brief is active, produce only:

• 1 text post (highest-impact atoms, question-ending)
• Skip poll and story