Seo Plan
Produce a strategic SEO plan—competitive gaps, site architecture, content calendar, and technical foundations—for a new or existing site before and after launch.
Overview
Seo-plan is an agent skill most often used in Launch (also Validate scope and Grow content) that builds industry-aware SEO strategy, competitive gaps, architecture, and a prioritized implementation roadmap for solo build
Install
npx skills add https://github.com/agricidaniel/claude-seo --skill seo-planWhat is this skill?
- Five-step process: discovery, competitive analysis, architecture design, content strategy, technical foundation
- Competitive analysis workflow for top five competitors, keyword gaps, schema usage, and E-E-A-T signals
- Industry templates from assets/, URL hierarchy, internal linking, and sitemap quality gates
- Content calendar with page-type counts, publishing cadence, and author/credential E-E-A-T plan
- Trigger phrases include SEO plan, SEO strategy, content calendar, keyword strategy, and SEO roadmap
- Five-phase planning process from discovery through technical foundation
- Top five competitors in competitive analysis step
- Industry templates loaded from assets directory
Adoption & trust: 2.1k installs on skills.sh; 8.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know you need organic traffic but lack a competitor-grounded architecture, content calendar, and technical SEO foundation tied to real KPIs.
Who is it for?
Indie founders planning a new content or SaaS site, or revamping an existing property, who want competitor-informed architecture and a publishing calendar.
Skip if: One-off on-page meta tag edits with no strategy, or teams that only need paid ads without organic search planning.
When should I use this skill?
User says SEO plan, SEO strategy, SEO planning, content strategy, keyword strategy, content calendar, site architecture, or SEO roadmap.
What do I get? / Deliverables
You get a discovery-backed SEO roadmap—pillars, page types, linking, E-E-A-T plan, and technical requirements—ready to hand to implementation or ongoing content ops.
- Competitive analysis summary and keyword gap list
- Site architecture and internal linking plan
- Prioritized content calendar with page-type estimates
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Long-term organic discovery is the primary outcome, so Launch/SEO is the canonical shelf even though planning starts earlier in validation. The skill centers keyword strategy, architecture, schema-aware planning, and roadmaps that directly serve search visibility work.
Where it fits
Scope URL pillars and page-type counts before committing to a full marketing site build.
Run top-five competitor gap analysis and produce sitemap plus schema-oriented architecture for go-live.
Refresh publishing cadence and E-E-A-T author plan after six months of live content.
How it compares
Use for full-funnel SEO planning, not a single-phase technical audit skill that only checks crawl errors.
Common Questions / FAQ
Who is seo-plan for?
Solo builders and indie operators launching or growing websites who need strategic SEO—not just tactical fixes—with templates and competitive analysis.
When should I use seo-plan?
At Validate when scoping site structure and content pillars; at Launch when defining keyword strategy, sitemaps, and schema plans; at Grow when refreshing the content calendar and E-E-A-T signals against competitors.
Is seo-plan safe to install?
Check the Security Audits panel on this Prism page and review the MIT-licensed package; planning guidance may reference external competitor research you should run with your own policy compliance.
SKILL.md
READMESKILL.md - Seo Plan
# Strategic SEO Planning ## Process ### 1. Discovery - Business type, target audience, competitors, goals - Current site assessment (if exists) - Budget and timeline constraints - Key performance indicators (KPIs) ### 2. Competitive Analysis - Identify top 5 competitors - Analyze their content strategy, schema usage, technical setup - Identify keyword gaps and content opportunities - Assess their E-E-A-T signals - Estimate their domain authority ### 3. Architecture Design - Load industry template from `assets/` directory - Design URL hierarchy and content pillars - Plan internal linking strategy - Sitemap structure with quality gates applied - Information architecture for user journeys ### 4. Content Strategy - Content gaps vs competitors - Page types and estimated counts - Blog/resource topics and publishing cadence - E-E-A-T building plan (author bios, credentials, experience signals) - Content calendar with priorities ### 5. Technical Foundation - Hosting and performance requirements - Schema markup plan per page type - Core Web Vitals baseline targets - AI search readiness requirements - Mobile-first considerations ### 6. Implementation Roadmap (4 phases) #### Phase 1: Foundation (weeks 1-4) - Technical setup and infrastructure - Core pages (home, about, contact, main services) - Essential schema implementation - Analytics and tracking setup #### Phase 2: Expansion (weeks 5-12) - Content creation for primary pages - Blog launch with initial posts - Internal linking structure - Local SEO setup (if applicable) #### Phase 3: Scale (weeks 13-24) - Advanced content development - Link building and outreach - GEO optimization - Performance optimization #### Phase 4: Authority (months 7-12) - Thought leadership content - PR and media mentions - Advanced schema implementation - Continuous optimization ## Industry Templates Load from `assets/` directory: - `saas.md`: SaaS/software companies - `local-service.md`: Local service businesses - `ecommerce.md`: E-commerce stores - `publisher.md`: Content publishers/media - `agency.md`: Agencies and consultancies - `generic.md`: General business template ## Output ### Deliverables - `SEO-STRATEGY.md`: Complete strategic plan - `COMPETITOR-ANALYSIS.md`: Competitive insights - `CONTENT-CALENDAR.md`: Content roadmap - `IMPLEMENTATION-ROADMAP.md`: Phased action plan - `SITE-STRUCTURE.md`: URL hierarchy and architecture ### KPI Targets | Metric | Baseline | 3 Month | 6 Month | 12 Month | |--------|----------|---------|---------|----------| | Organic Traffic | ... | ... | ... | ... | | Keyword Rankings | ... | ... | ... | ... | | Domain Authority | ... | ... | ... | ... | | Indexed Pages | ... | ... | ... | ... | | Core Web Vitals | ... | ... | ... | ... | ### Success Criteria - Clear, measurable goals per phase - Resource requirements defined - Dependencies identified - Risk mitigation strategies ## DataForSEO Integration (Optional) If DataForSEO MCP tools are available, use `dataforseo_labs_google_competitors_domain` and `dataforseo_labs_google_domain_intersection` for real competitive intelligence, `dataforseo_labs_bulk_traffic_estimation` for traffic estimates, `kw_data_google_ads_search_volume` and `dataforseo_labs_bulk_keyword_difficulty` for keyword research, and `business_data_business_listings_search` for local business data. ## Error Handling | Scenario | Action | |----------|--------| | Unrecognized business type | Fall back to `generic.md` template. Inform user that no industry