Brand Analyzer
Produce a structured brand analysis report—identity, visuals, and positioning—before you commit to site copy, UI, or go-to-market creative.
Overview
brand-analyzer is an agent skill most often used in Validate (also Launch, Grow) that generates a multi-section brand analysis report from a structured template.
Install
npx skills add https://github.com/ailabs-393/ai-labs-claude-skills --skill brand-analyzerWhat is this skill?
- Full report template: executive summary, key findings, brand overview, and industry context blocks
- Brand identity sections for mission, vision, values alignment score, personality traits, and archetype
- Visual identity pass covering logo strengths/opportunities, color palette, and typography with recommendations
- Placeholder-driven workflow ({{BRAND_NAME}}, {{DATE}}, etc.) so agents fill consistent sections every run
- Report template spans executive summary, brand overview, identity, and visual identity major sections
Adoption & trust: 880 installs on skills.sh; 399 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are about to ship landing pages or UI but lack a single documented view of mission, personality, visuals, and competitive context.
Who is it for?
Solo founders or one-person marketing-plus-product shops preparing a rebrand, investor narrative, or design brief from scattered notes.
Skip if: Teams that already have an approved brand book and only need pixel-perfect asset exports without strategic analysis.
When should I use this skill?
User requests a formal brand analysis, rebrand assessment, or structured report for {{BRAND_NAME}} before creative execution.
What do I get? / Deliverables
You receive a filled brand analysis report with scored values alignment and actionable visual recommendations to steer design and messaging.
- Completed Brand Analysis Report markdown with executive summary and key findings
- Scored values alignment and visual identity recommendations sections
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Brand clarity belongs in Validate when you are still defining what you are building and how it should feel to customers. Scope is the shelf for foundational positioning artifacts that constrain later landing pages, product UI, and marketing tone.
Where it fits
Document mission, values, and archetype before locking MVP feature messaging.
Derive color and typography recommendations that inform your first marketing page.
Align launch copy and creative brief with an executive-summary narrative.
Refresh blog and social tone using the personality and values sections as guardrails.
How it compares
Structured brand audit template—not a logo generator or automated trademark search tool.
Common Questions / FAQ
Who is brand-analyzer for?
Solo builders and small teams who need a consultant-style brand write-up before visual design, copy, or launch planning.
When should I use brand-analyzer?
In Validate when scoping positioning; at Launch when tightening message-market fit for distribution; in Grow when refreshing content tone to match evolved positioning.
Is brand-analyzer safe to install?
It is primarily a markdown template with no required shell or network hooks in the skill body; still review the Security Audits panel on this page before installing from the registry.
SKILL.md
READMESKILL.md - Brand Analyzer
# Brand Analysis Report: {{BRAND_NAME}} **Analysis Date**: {{DATE}} **Analyst**: Brand Analyzer Skill --- ## Executive Summary {{EXECUTIVE_SUMMARY_PARAGRAPH}} **Key Findings**: - {{KEY_FINDING_1}} - {{KEY_FINDING_2}} - {{KEY_FINDING_3}} --- ## 1. Brand Overview ### Current Brand State {{CURRENT_BRAND_DESCRIPTION}} ### Industry Context **Industry**: {{INDUSTRY}} **Market Segment**: {{MARKET_SEGMENT}} **Competitive Landscape**: {{COMPETITIVE_LANDSCAPE_SUMMARY}} --- ## 2. Brand Identity Analysis ### Mission and Vision **Mission**: {{MISSION_STATEMENT}} **Vision**: {{VISION_STATEMENT}} **Assessment**: {{MISSION_VISION_ASSESSMENT}} ### Core Values {{CORE_VALUES_LIST_WITH_ANALYSIS}} **Alignment Score**: {{VALUES_ALIGNMENT_SCORE}}/10 **Notes**: {{VALUES_NOTES}} ### Brand Personality **Identified Traits**: {{PERSONALITY_TRAITS}} **Archetype**: {{BRAND_ARCHETYPE}} **Analysis**: {{PERSONALITY_ANALYSIS}} --- ## 3. Visual Identity Analysis ### Logo Assessment {{LOGO_ANALYSIS}} **Strengths**: - {{LOGO_STRENGTH_1}} - {{LOGO_STRENGTH_2}} **Opportunities**: - {{LOGO_OPPORTUNITY_1}} - {{LOGO_OPPORTUNITY_2}} ### Color Palette **Current Colors**: {{CURRENT_COLORS}} **Analysis**: {{COLOR_ANALYSIS}} **Recommendations**: - {{COLOR_RECOMMENDATION_1}} - {{COLOR_RECOMMENDATION_2}} ### Typography **Current Fonts**: {{CURRENT_FONTS}} **Analysis**: {{TYPOGRAPHY_ANALYSIS}} **Recommendations**: - {{TYPOGRAPHY_RECOMMENDATION_1}} - {{TYPOGRAPHY_RECOMMENDATION_2}} ### Imagery Style **Current Approach**: {{CURRENT_IMAGERY_STYLE}} **Analysis**: {{IMAGERY_ANALYSIS}} **Consistency Score**: {{IMAGERY_CONSISTENCY_SCORE}}/10 --- ## 4. Voice and Messaging Analysis ### Current Voice Characteristics {{VOICE_CHARACTERISTICS_LIST}} **Consistency**: {{VOICE_CONSISTENCY_ASSESSMENT}} ### Messaging Assessment **Value Proposition Clarity**: {{VP_CLARITY_SCORE}}/10 **Key Messages**: {{KEY_MESSAGES_ASSESSMENT}} **Analysis**: {{MESSAGING_ANALYSIS}} ### Language Patterns **Observed Patterns**: {{LANGUAGE_PATTERNS}} **Effectiveness**: {{LANGUAGE_EFFECTIVENESS}} --- ## 5. Target Audience Analysis ### Primary Audience **Demographics**: {{DEMOGRAPHICS}} **Psychographics**: {{PSYCHOGRAPHICS}} **Pain Points**: {{PAIN_POINTS}} ### Audience Alignment **Brand-Audience Fit**: {{AUDIENCE_FIT_SCORE}}/10 **Analysis**: {{AUDIENCE_ALIGNMENT_ANALYSIS}} --- ## 6. Competitive Positioning ### Key Competitors 1. {{COMPETITOR_1}}: {{COMPETITOR_1_POSITIONING}} 2. {{COMPETITOR_2}}: {{COMPETITOR_2_POSITIONING}} 3. {{COMPETITOR_3}}: {{COMPETITOR_3_POSITIONING}} ### Differentiation Analysis **Unique Strengths**: {{UNIQUE_STRENGTHS}} **Positioning Gap**: {{POSITIONING_GAP}} **Competitive Advantage**: {{COMPETITIVE_ADVANTAGE}} --- ## 7. Brand Touchpoint Audit ### Digital Presence | Touchpoint | Consistency | Quality | Notes | |------------|-------------|---------|-------| | Website | {{WEBSITE_CONSISTENCY}} | {{WEBSITE_QUALITY}} | {{WEBSITE_NOTES}} | | Social Media | {{SOCIAL_CONSISTENCY}} | {{SOCIAL_QUALITY}} | {{SOCIAL_NOTES}} | | Email | {{EMAIL_CONSISTENCY}} | {{EMAIL_QUALITY}} | {{EMAIL_NOTES}} | ### Physical Presence | Touchpoint | Consistency | Quality | Notes | |------------|-------------|---------|-------| | Packaging | {{PACKAGING_CONSISTENCY}} | {{PACKAGING_QUALITY}} | {{PACKAGING_NOTES}} | | Collateral | {{COLLATERAL_CONSISTENCY}} | {{COLLATERAL_QUALITY}} | {{COLLATERAL_NOTES}} | | Signage | {{SIGNAGE_CONSISTENCY}} | {{SIGNAGE_QUALITY}} | {{SIGNAGE_NOTES}} | --- ## 8. Strengths and Opportunities ### Strengths 1. **{{STRENGTH_1_TITLE}}**: {{STRENGTH_1_DESCRIPTION}} 2. **{{STRENGTH_2_TITLE}}**: {{STRENGTH_2_DESCRIPTION}} 3. **{{STRENGTH_3_TITLE}}**: {{STRENGTH_3_DESCRIPTION}} ### Opportunities for Improvement 1. **{{OPPORTUNITY_1_TITLE}}**: {{OPPORTUNITY_1_DESCRIPTION}} - **Impact**: {{OPPORTUNITY_1_IMPACT}} - **Effort**: {{OPPORTUNITY_1_EFFORT}} - **Priority**: {{OPPORTUNITY_1_PRIORITY}} 2. **{{OPPORTUNITY_2_TITLE}}**: {{OPPORTUNIT