
Brand Guidelines
- 132 installs
- 404 repo stars
- Updated August 5, 2026
- aiskillstore/marketplace
This is a copy of brand-guidelines by anthropics - installs and ranking accrue to the original listing.
Define voice, color, typography, logo usage, and component tone so agents generate on-brand copy, UI, and marketing assets for a product.
About
brand-guidelines marketplace skill codifies identity systems—palette, type, logo rules, voice, and UI constraints—so agents produce consistent branded interfaces, docs, and content aligned to a defined audience from day one.
- Voice and tone rules
- Color and typography tokens
- Logo and imagery constraints
- UI component styling guardrails
- Cross-channel brand consistency
Brand Guidelines by the numbers
- 132 all-time installs (skills.sh)
- Data as of Aug 5, 2026 (Skillselion catalog sync)
npx skills add https://github.com/aiskillstore/marketplace --skill brand-guidelinesAdd your badge
Show developers this skill is listed on Skillselion. Paste this into your README.
| Installs | 132 |
|---|---|
| repo stars | ★ 404 |
| Last updated | August 5, 2026 |
| Repository | aiskillstore/marketplace ↗ |
What it does
Define voice, color, typography, logo usage, and component tone so agents generate on-brand copy, UI, and marketing assets for a product.
Files
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Apache License
Version 2.0, January 2004
http://www.apache.org/licenses/
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APPENDIX: How to apply the Apache License to your work.
To apply the Apache License to your work, attach the following
boilerplate notice, with the fields enclosed by brackets "[]"
replaced with your own identifying information. (Don't include
the brackets!) The text should be enclosed in the appropriate
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WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
See the License for the specific language governing permissions and
limitations under the License.{
"schema_version": "2.0",
"meta": {
"generated_at": "2026-03-19T08:21:28.101Z",
"slug": "brand-guidelines",
"source_url": "https://github.com/anthropics/skills/tree/main/skills/brand-guidelines/",
"source_ref": "main",
"model": "claude",
"analysis_version": "3.0.0",
"source_type": "official",
"content_hash": "0ef5365ce4ee2233acfb6c6fc0c3227a6944a44f8889400f5e1300611bcfb940",
"tree_hash": "e5d5ce1c44d226be37a690f2fecacc3b3b5c08b4817e07d9df77bc6d220c3dd6"
},
"skill": {
"name": "brand-guidelines",
"description": "Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.",
"summary": "Applies Anthropic's official brand colors and typography to artifacts for consistent visual identity.",
"icon": "📦",
"version": "1.0.0",
"author": "anthropics",
"license": "Complete terms in LICENSE.txt",
"category": "design",
"tags": [
"branding",
"visual-design",
"typography",
"color-palette",
"presentation-styling"
],
"supported_tools": [
"claude",
"codex",
"claude-code"
],
"risk_factors": [
"network",
"external_commands"
]
},
"security_audit": {
"risk_level": "safe",
"is_blocked": false,
"safe_to_publish": true,
"summary": "Official skill from anthropics/skills repository with pre-approved content. Risk factor evidence shows references to network and external commands are documentation-only descriptions of font management and color application, not actual security concerns. No malicious patterns detected.",
"risk_factor_evidence": [
{
"factor": "network",
"evidence": [
{
"file": "LICENSE.txt",
"line_start": 4,
"line_end": 4
},
{
"file": "LICENSE.txt",
"line_start": 196,
"line_end": 196
}
]
},
{
"factor": "external_commands",
"evidence": [
{
"file": "SKILL.md",
"line_start": 21,
"line_end": 21
},
{
"file": "SKILL.md",
"line_start": 22,
"line_end": 22
},
{
"file": "SKILL.md",
"line_start": 23,
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},
{
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},
{
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},
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]
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],
"critical_findings": [],
"high_findings": [],
"medium_findings": [],
"low_findings": [],
"dangerous_patterns": [],
"files_scanned": 2,
"total_lines": 276,
"audit_model": "claude",
"audited_at": "2026-03-19T08:21:28.101Z"
},
"content": {
"user_title": "Apply Anthropic brand styling to presentations",
"value_statement": "Creating on-brand presentations requires consistent application of colors and typography. This skill automates Anthropic's visual identity across all slides using official brand guidelines.",
"seo_keywords": [
"Claude",
"Codex",
"Claude Code",
"brand guidelines",
"PowerPoint styling",
"typography",
"color palette",
"visual identity",
"presentation design",
"Anthropic branding"
],
"actual_capabilities": [
"Apply Anthropic's official brand colors to presentation slides and artifacts",
"Set typography using Poppins for headings and Lora for body text",
"Use accent colors (orange, blue, green) for shapes and visual elements",
"Provide automatic font fallbacks to Arial and Georgia when custom fonts are unavailable",
"Ensure consistent color selection based on background contrast"
],
"limitations": [
"Requires Poppins and Lora fonts to be pre-installed for optimal results",
"Designed primarily for PowerPoint presentations via python-pptx",
"Does not automatically install fonts on the user system",
"Best suited for slide-based artifacts rather than web or print media"
],
"use_cases": [
{
"title": "Corporate Presentation Creation",
"description": "Marketing teams create on-brand PowerPoint presentations for external events and conferences.",
"target_user": "Marketing professionals"
},
{
"title": "Internal Documentation Styling",
"description": "Technical writers apply consistent brand formatting to internal training materials and reports.",
"target_user": "Documentation specialists"
},
{
"title": "Design System Compliance",
"description": "Designers ensure all presentation outputs meet company visual identity standards.",
"target_user": "Brand designers"
}
],
"prompt_templates": [
{
"title": "Basic Brand Color Application",
"prompt": "Apply Anthropic brand colors to this presentation using the official color palette. Use Dark (#141413) for text, Light (#faf9f5) for backgrounds, and accent colors for visual elements."
},
{
"title": "Typography Setup",
"prompt": "Style this presentation with Anthropic typography guidelines. Apply Poppins font to all headings 24pt and larger, and Lora font to body text. Include Arial and Georgia as fallbacks."
},
{
"title": "Complete Brand Styling",
"prompt": "Apply complete Anthropic brand styling to this presentation including all brand colors, typography settings, and accent color cycling for shapes. Ensure smart color selection based on background contrast."
},
{
"title": "Advanced Visual Identity Implementation",
"prompt": "Implement Anthropic's full visual identity system across this multi-slide presentation. Apply the complete color palette with appropriate hierarchy, configure typography with proper fallbacks, cycle accent colors through shapes and non-text elements, and maintain visual consistency throughout all slides."
}
],
"output_examples": [
{
"input": "A blank PowerPoint presentation with placeholder text",
"output": "A fully styled presentation with Anthropic brand colors applied to backgrounds and text, Poppins headings, Lora body text, and accent-colored shapes for visual interest."
},
{
"input": "Raw slide content with unformatted text boxes",
"output": "Professionally formatted slides with proper color contrast, consistent typography hierarchy, and on-brand accent colors for shapes and graphical elements."
}
],
"best_practices": [
"Install Poppins and Lora fonts on your system before using this skill for optimal results",
"Use brand colors consistently across all presentation elements to maintain visual identity",
"Test presentations on different displays to ensure color accuracy and readability"
],
"anti_patterns": [
"Using non-brand colors that conflict with Anthropic's visual identity guidelines",
"Applying brand fonts without fallback options for systems without font installation",
"Overusing accent colors which can dilute their visual impact and brand consistency"
],
"faq": [
{
"question": "What fonts do I need installed to use this skill?",
"answer": "For optimal results, install Poppins for headings and Lora for body text. The skill includes fallbacks to Arial and Georgia if these fonts are not available."
},
{
"question": "Can I use this skill for non-PowerPoint artifacts?",
"answer": "This skill is designed primarily for PowerPoint presentations using python-pptx. The brand guidelines can be applied manually to other formats using the documented color values and typography settings."
},
{
"question": "What are the official Anthropic brand colors?",
"answer": "Main colors include Dark (#141413), Light (#faf9f5), Mid Gray (#b0aea5), and Light Gray (#e8e6dc). Accent colors are Orange (#d97757), Blue (#6a9bcc), and Green (#788c5d)."
},
{
"question": "How does the skill handle systems without brand fonts?",
"answer": "The skill automatically falls back to Arial for headings and Georgia for body text when Poppins and Lora are not installed, ensuring readability across all systems."
},
{
"question": "Can I customize the accent color cycling order?",
"answer": "The skill cycles through orange, blue, and green accents by default. For custom ordering, you would need to modify the skill configuration or apply colors manually."
},
{
"question": "Is this skill suitable for web-based presentations?",
"answer": "This skill is optimized for PowerPoint via python-pptx. For web presentations, apply the same color values and font families in your CSS using the documented brand guidelines."
}
]
},
"file_structure": [
{
"name": "LICENSE.txt",
"type": "file",
"path": "LICENSE.txt",
"lines": 202
},
{
"name": "SKILL.md",
"type": "file",
"path": "SKILL.md",
"lines": 74
}
]
}
Apache License
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END OF TERMS AND CONDITIONS
APPENDIX: How to apply the Apache License to your work.
To apply the Apache License to your work, attach the following
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same "printed page" as the copyright notice for easier
identification within third-party archives.
Copyright [yyyy] [name of copyright owner]
Licensed under the Apache License, Version 2.0 (the "License");
you may not use this file except in compliance with the License.
You may obtain a copy of the License at
http://www.apache.org/licenses/LICENSE-2.0
Unless required by applicable law or agreed to in writing, software
distributed under the License is distributed on an "AS IS" BASIS,
WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
See the License for the specific language governing permissions and
limitations under the License.{
"schema_version": "2.0",
"meta": {
"generated_at": "2026-01-16T19:06:23.654Z",
"slug": "brand-guidelines",
"source_url": "https://github.com/anthropics/skills/tree/main/skills/brand-guidelines",
"source_ref": "main",
"model": "claude",
"analysis_version": "3.0.0",
"source_type": "official",
"content_hash": "0ef5365ce4ee2233acfb6c6fc0c3227a6944a44f8889400f5e1300611bcfb940",
"tree_hash": "b91c7788624b9db5211e93ed4a9626c095a93fd13c14656ac9643a36c6b5fac3"
},
"skill": {
"name": "brand-guidelines",
"description": "Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.",
"summary": "Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit fr...",
"icon": "🎨",
"version": "1.0.0",
"author": "anthropics",
"license": "Complete terms in LICENSE.txt",
"category": "design",
"tags": [
"branding",
"style-guide",
"colors",
"typography",
"visual-design"
],
"supported_tools": [
"claude",
"codex",
"claude-code"
],
"risk_factors": [
"network",
"external_commands"
]
},
"security_audit": {
"risk_level": "safe",
"is_blocked": false,
"safe_to_publish": true,
"summary": "Official Anthropic skill containing only static documentation files (SKILL.md and LICENSE.txt). No executable code, scripts, network operations, or filesystem access beyond reading skill files. No security risks identified.",
"risk_factor_evidence": [
{
"factor": "network",
"evidence": [
{
"file": "LICENSE.txt",
"line_start": 4,
"line_end": 4
},
{
"file": "LICENSE.txt",
"line_start": 196,
"line_end": 196
},
{
"file": "skill-report.json",
"line_start": 6,
"line_end": 6
}
]
},
{
"factor": "external_commands",
"evidence": [
{
"file": "SKILL.md",
"line_start": 21,
"line_end": 21
},
{
"file": "SKILL.md",
"line_start": 22,
"line_end": 22
},
{
"file": "SKILL.md",
"line_start": 23,
"line_end": 23
},
{
"file": "SKILL.md",
"line_start": 24,
"line_end": 24
},
{
"file": "SKILL.md",
"line_start": 28,
"line_end": 28
},
{
"file": "SKILL.md",
"line_start": 29,
"line_end": 29
},
{
"file": "SKILL.md",
"line_start": 30,
"line_end": 30
}
]
}
],
"critical_findings": [],
"high_findings": [],
"medium_findings": [],
"low_findings": [],
"dangerous_patterns": [],
"files_scanned": 2,
"total_lines": 2277,
"audit_model": "claude",
"audited_at": "2026-01-16T19:06:23.653Z"
},
"content": {
"user_title": "Apply Anthropic brand styling",
"value_statement": "Your assets may not follow Anthropic brand standards. This skill provides official colors and typography guidance for consistent styling across all your materials.",
"seo_keywords": [
"Anthropic brand guidelines",
"brand colors",
"typography",
"visual identity",
"presentation styling",
"design system",
"Claude",
"Codex",
"Claude Code"
],
"actual_capabilities": [
"Lists official main and accent color hex values for consistent branding",
"Specifies Poppins font for headings with Arial fallback",
"Specifies Lora font for body text with Georgia fallback",
"Recommends smart color selection based on background contrast",
"Recommends accent color cycling for non-text shapes"
],
"limitations": [
"Does not install fonts or check font availability",
"Does not generate layouts or new visual assets",
"Provides guidance only and does not apply changes automatically",
"Requires tools that support font and color edits"
],
"use_cases": [
{
"target_user": "Marketing designer",
"title": "Brand aligned slides",
"description": "Apply official colors and typography to presentation decks for consistent visuals."
},
{
"target_user": "Product manager",
"title": "Consistent documents",
"description": "Align briefs and proposals with Anthropic brand styling guidelines."
},
{
"target_user": "Developer advocate",
"title": "Polished demo assets",
"description": "Style demo materials to match Anthropic brand expectations."
}
],
"prompt_templates": [
{
"title": "Quick brand pass",
"scenario": "Beginner document styling",
"prompt": "Apply Anthropic brand colors and typography to this document. Use readable text colors and keep headings distinct."
},
{
"title": "Slide styling",
"scenario": "Deck with shapes and text",
"prompt": "Style this slide deck with Anthropic colors. Set Poppins for headings, Lora for body text, and rotate accent colors on shapes."
},
{
"title": "Brand alignment",
"scenario": "Existing asset audit",
"prompt": "Review current styling and align it with Anthropic brand guidelines. Update fonts and colors with proper fallbacks."
},
{
"title": "Advanced pass",
"scenario": "Complex multi-section asset",
"prompt": "Apply Anthropic brand styling to each section. Use main colors for backgrounds, accent colors for shapes, and ensure contrast for all text."
}
],
"output_examples": [
{
"input": "Apply Anthropic brand styling to my slide deck.",
"output": [
"Headings use Poppins with Arial fallback",
"Body text uses Lora with Georgia fallback",
"Primary text uses Dark and Light palette colors",
"Accent shapes cycle Orange, Blue, and Green",
"Backgrounds use Light and Light Gray tones"
]
},
{
"input": "Make this document follow Anthropic brand guidelines.",
"output": [
"Update all headings to Poppins font",
"Set body text to Lora font",
"Apply Dark color for primary text on Light backgrounds",
"Use Light Gray for subtle section backgrounds",
"Add Orange, Blue, or Green accents to decorative shapes"
]
},
{
"input": "Review my presentation and apply brand styling.",
"output": [
"Headings 24pt and larger use Poppins",
"Body text uses Lora with Georgia fallback",
"Text colors chosen based on background contrast",
"Accent colors applied to shapes in rotation",
"All colors match official Anthropic hex values"
]
}
],
"best_practices": [
"Install Poppins and Lora fonts before applying styles",
"Maintain strong contrast between text and background",
"Use accent colors for shapes and highlights only"
],
"anti_patterns": [
"Mixing non-brand fonts with the recommended typography",
"Using accent colors for long body text",
"Ignoring contrast rules for text and backgrounds"
],
"faq": [
{
"question": "Is it compatible with Claude, Codex, and Claude Code?",
"answer": "Yes, the guidance works with Claude, Codex, and Claude Code workflows."
},
{
"question": "What are the limits of this skill?",
"answer": "It provides colors and typography guidance only, not layout redesign."
},
{
"question": "Can it integrate with existing templates?",
"answer": "Yes, apply the guidance to your current templates and assets."
},
{
"question": "How is my data handled?",
"answer": "The content is static and does not transmit or store your data."
},
{
"question": "What should I do if fonts are missing?",
"answer": "Use the provided fallbacks: Arial for headings and Georgia for body."
},
{
"question": "How does it compare to general styling tools?",
"answer": "It targets Anthropic brand standards instead of generic themes."
}
]
},
"file_structure": [
{
"name": "LICENSE.txt",
"type": "file",
"path": "LICENSE.txt",
"lines": 202
},
{
"name": "SKILL.md",
"type": "file",
"path": "SKILL.md",
"lines": 74
}
]
}