Copywriter

{
  "schema_version": "2.0",
  "meta": {
    "generated_at": "2026-01-16T14:11:25.726Z",
    "slug": "aayushbaniya2006-copywriter",
    "source_url": "https://github.com/AayushBaniya2006/blinkfund/tree/main/.claude/skills/copywriter",
    "source_ref": "main",
    "model": "claude",
    "analysis_version": "3.0.0",
    "source_type": "community",
    "content_hash": "5824d64c0f0da53240995c717993e4109d83e1aeaf741a635b905c571e4eb5ad",
    "tree_hash": "70186f5a0045574a75cb270ac736b7e0771e3015032556e11f198115bd50c878"
  },
  "skill": {
    "name": "copywriter",
    "description": "Write high-converting, punchy, and professional copy for landing pages, emails, and marketing materials.",
    "summary": "Write high-converting, punchy, and professional copy for landing pages, emails, and marketing materi...",
    "icon": "✍️",
    "version": "1.0.0",
    "author": "AayushBaniya2006",
    "license": "MIT",
    "category": "writing",
    "tags": [
      "marketing",
      "copywriting",
      "landing pages",
      "emails",
      "conversion"
    ],
    "supported_tools": [
      "claude",
      "codex",
      "claude-code"
    ],
    "risk_factors": [
      "external_commands",
      "network",
      "filesystem"
    ]
  },
  "security_audit": {
    "risk_level": "safe",
    "is_blocked": false,
    "safe_to_publish": true,
    "summary": "Pure prompt-based copywriting skill with no executable code. Contains only writing instructions, voice guidelines, and template structures. No filesystem access, network calls, or command execution capabilities. All 15 static findings are FALSE POSITIVES caused by pattern-matching on benign content like markdown templates, hash values, and standard copywriting terminology.",
    "risk_factor_evidence": [
      {
        "factor": "external_commands",
        "evidence": [
          {
            "file": "reference.md",
            "line_start": 11,
            "line_end": 15
          }
        ]
      },
      {
        "factor": "network",
        "evidence": [
          {
            "file": "reference.md",
            "line_start": 19,
            "line_end": 19
          },
          {
            "file": "skill-report.json",
            "line_start": 6,
            "line_end": 6
          }
        ]
      },
      {
        "factor": "filesystem",
        "evidence": [
          {
            "file": "skill-report.json",
            "line_start": 6,
            "line_end": 6
          }
        ]
      }
    ],
    "critical_findings": [],
    "high_findings": [],
    "medium_findings": [],
    "low_findings": [],
    "dangerous_patterns": [],
    "files_scanned": 3,
    "total_lines": 268,
    "audit_model": "claude",
    "audited_at": "2026-01-16T14:11:25.726Z"
  },
  "content": {
    "user_title": "Write high-converting marketing copy",
    "value_statement": "Marketing copy that does not convert wastes time and money. This skill provides proven copywriting templates and principles to write clear, compelling, and action-driving copy for landing pages, emails, and campaigns.",
    "seo_keywords": [
      "copywriting",
      "marketing copy",
      "landing page copy",
      "email copy",
      "conversion copy",
      "Claude copywriting",
      "Claude Code copywriting",
      "Codex copywriting",
      "professional writing",
      "marketing content"
    ],
    "actual_capabilities": [
      "Write hero section copy with headlines and subheadlines",
      "Create feature block copy with benefit-driven messaging",
      "Apply proven copywriting principles for conversion",
      "Format copy with Markdown for readability",
      "Generate multiple copy variations for testing"
    ],
    "limitations": [
      "Does not generate images or visual assets",
      "Does not create complete marketing strategies",
      "Does not A/B test copy variations",
      "Does not research competitors or markets"
    ],
    "use_cases": [
      {
        "target_user": "Startup founders",
        "title": "Launch landing pages",
        "description": "Write compelling copy for product launches that drives signups and demos."
      },
      {
        "target_user": "Marketing teams",
        "title": "Email campaigns",
        "description": "Create action-oriented email copy that increases open rates and click-throughs."
      },
      {
        "target_user": "Product managers",
        "title": "Feature announcements",
        "description": "Write feature block copy that communicates benefits clearly to users."
      }
    ],
    "prompt_templates": [
      {
        "title": "Hero section",
        "scenario": "Writing a landing page hero",
        "prompt": "Write hero section copy for a [product type] that helps users [main benefit] without [pain point]. Include a headline under 6 words, a subheader explaining the value, and a CTA button."
      },
      {
        "title": "Feature block",
        "scenario": "Highlighting a product feature",
        "prompt": "Write feature block copy for [feature name]. Focus on one specific benefit. Include a benefit-driven title, two sentences explaining the problem and solution, and one bullet point with a specific metric."
      },
      {
        "title": "Email copy",
        "scenario": "Creating marketing email",
        "prompt": "Write email copy announcing [update/product]. Start with a punchy subject line. Use short paragraphs. Include one clear CTA. Keep it under 150 words."
      },
      {
        "title": "Multiple variations",
        "scenario": "A/B testing copy",
        "prompt": "Write three variations of copy for [section type]: a safe version, a bold version, and a direct version. Each variation should be under 3 sentences."
      }
    ],
    "output_examples": [
      {
        "input": "Write hero section copy for an AI coding assistant",
        "output": [
          "Build better code faster.",
          "The AI-powered coding assistant that catches bugs before you deploy. Trusted by 10,000+ developers.",
          "[Start Coding Free]"
        ]
      },
      {
        "input": "Write feature block copy for authentication",
        "output": [
          "Authentication handled.",
          "Security is hard. We make it easy. Pre-configured Auth.js with social logins, ready to go."
        ]
      },
      {
        "input": "Write email copy announcing a new feature",
        "output": [
          "Subject: Build faster.",
          "Check out our new caching feature. Pages load 3x faster with zero config. Try it now."
        ]
      }
    ],
    "best_practices": [
      "Lead with benefits, not features. Always answer What is in it for me? immediately.",
      "Cut fluff. Remove unnecessary adjectives and adverbs. Every sentence must earn its place.",
      "Use active voice and strong verbs. Write short sentences that drive action."
    ],
    "anti_patterns": [
      "Using jargon or technical terms that users do not understand.",
      "Writing long paragraphs without breaks or scannable formatting.",
      "Focusing on features instead of the benefits those features provide."
    ],
    "faq": [
      {
        "question": "Which AI tools support this skill?",
        "answer": "This skill works with Claude, Codex, and Claude Code. It uses the Write and Edit tools to create and refine copy."
      },
      {
        "question": "What types of copy can this skill write?",
        "answer": "It writes landing page copy, email copy, feature blocks, hero sections, and marketing CTAs with templates for each format."
      },
      {
        "question": "Does this skill access my files or data?",
        "answer": "No. This is a prompt-based skill that only provides writing instructions. It does not read files or make network calls."
      },
      {
        "question": "Can I use this for technical documentation?",
        "answer": "This skill focuses on marketing copy. For technical documentation, use a documentation-specific skill or writing guide."
      },
      {
        "question": "How do I get better results?",
        "answer": "Be specific about your product, target audience, and main benefit. The skill works best when you provide clear context."
      },
      {
        "question": "What makes this different from asking Claude directly?",
        "answer": "This skill applies proven copywriting frameworks and templates. It structures copy for conversion with specific headline and formatting rules."
      }
    ]
  },
  "file_structure": [
    {
      "name": "reference.md",
      "type": "file",
      "path": "reference.md",
      "lines": 27
    },
    {
      "name": "SKILL.md",
      "type": "file",
      "path": "SKILL.md",
      "lines": 61
    }
  ]
}