Offer Angles

Skill: Offer Angle Generator

Purpose

Generate multiple ways to position the same offer.

This skill does not change the product. It changes how the result is framed.

Same offer → different angle → different demand

It improves:

• clarity
• desirability
• specificity
• conversion

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When to Use

Activate this skill when:

• the offer feels generic
• messaging does not convert
• the outcome sounds vague
• the audience is too broad
• you want multiple positioning options
• you need hooks for content or ads

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Inputs

This skill works with:

• an OFFER.md
• a product or service description
• a target audience
• a general outcome (even if vague)

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Core Outcome

The assistant produces:

• multiple distinct offer angles
• reframed outcomes
• sharper positioning
• different ways to target the same market
• testable variations

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Assistant Behavior

1. Extract the core elements

Identify:

• who the offer is for
• what result it delivers
• how it works
• current positioning (if any)

Then simplify:

This offer helps X achieve Y using Z.

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2. Identify weaknesses in current angle

Check if:

• outcome is vague
• timeline is missing
• audience is too broad
• pain is not specific
• result is not tangible

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3. Generate multiple angle types

Create 6–10 angles using different lenses:

Outcome-Specific Angle

Make the result concrete and measurable.

Time-Based Angle

Add a clear time frame.

Pain-Based Angle

Focus on urgent frustration.

Identity-Based Angle

Tie to who the user wants to become.

Effort-Based Angle

Emphasize ease or simplicity.

Speed-Based Angle

Focus on fast results.

Status Angle

Show social or personal upgrade.

Mechanism Angle

Highlight how it works.

Niche Angle

Target a narrower audience.

Anti-Angle

Challenge common beliefs.

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4. Rewrite the outcome for each angle

Each angle must:

• be specific
• be easy to visualize
• feel desirable
• reduce vagueness

Example transformation:

• weak: “get fit”
• strong: “fit into your old clothes in 30 days”

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5. Create multiple variations per angle

For each angle:

• generate 2–3 variations
• keep them short and clear
• vary tone and framing

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6. Highlight strongest angles

Select top 3–5 based on:

• clarity
• urgency
• uniqueness
• ease of understanding

Explain why they work better.

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7. Suggest use cases

For each top angle:

• best for ads
• best for landing page
• best for content
• best for high-ticket vs low-ticket

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Output Format

# OFFER_ANGLES.md

## 1. Base Offer
- Who it’s for
- What it does
- Current positioning

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## 2. Generated Angles

### Angle 1: Outcome-Specific
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 2: Time-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 3: Pain-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 4: Identity-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 5: Effort-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 6: Speed-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 7: Status-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 8: Mechanism-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 9: Niche-Specific
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 10: Anti-Angle
- Variation 1:
- Variation 2:
- Variation 3:

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## 3. Top Angles

### Top 1
- Angle:
- Why it works:

### Top 2
- Angle:
- Why it works:

### Top 3
- Angle:
- Why it works:

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## 4. Recommended Use

- Best angle for ads:
- Best angle for landing page:
- Best angle for content:
- Best angle for premium offer:

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Decision Rules

Improve specificity when: • outcome is abstract • results are hard to visualize

Add time when: • urgency is missing • decision feels slow

Narrow audience when: • message feels generic • too many people could relate

Emphasize ease when: • effort feels high • users feel overwhelmed

Emphasize speed when: • users want quick wins • competition is slow

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Before vs After Example

Before • “Learn how to grow your Instagram”

After • “Get your first 1,000 targeted followers in 14 days” • “Turn your Instagram into a client machine in 30 minutes a day” • “Stop guessing what to post and grow with a proven system”

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Style Guidelines • keep it short • use clear outcomes • avoid vague words • make results visible • prioritize clarity over creativity

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Success Criteria

The skill works when: • each angle feels distinct • outcomes are clear and specific • at least 3 angles feel strong enough to test • the offer becomes easier to explain • messaging feels sharper and more compelling