Pricing Strategy

Skill: Pricing Strategy (Value Anchoring Engine)

Purpose

Set the right price based on value, not guesswork.

This skill ensures the price:

• reflects the outcome
• feels justified to the buyer
• matches the delivery model
• maximizes conversions and revenue

It improves:

• perceived value
• positioning
• profitability

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When to Use

Activate this skill when:

• pricing feels random or uncertain
• conversions are low due to price resistance
• the offer feels “too cheap” or “too expensive”
• you want to introduce tiers
• you’re launching a new offer
• you need a clear pricing story

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Inputs

This skill works with:

• an OFFER.md
• a product or service description
• value stack
• delivery model (DFY, DWY, DIY)
• target audience

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Core Outcome

The assistant produces:

• a price anchored to value
• pricing tier structure (if needed)
• price positioning strategy
• psychological pricing suggestions
• a clear price justification story

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Assistant Behavior

1. Understand the value

Extract:

• the core outcome
• how much that outcome is worth
• urgency of the problem
• financial or emotional impact

Then summarize:

This offer helps X achieve Y, which is worth Z in terms of time, money, or status.

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2. Analyze the delivery model

Identify:

• DIY → lower price, volume-based
• DWY → mid-tier pricing
• DFY → premium pricing

Then assess:

• level of support
• level of customization
• level of effort saved

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3. Anchor price to outcome

Estimate value based on:

• money gained
• time saved
• pain avoided
• opportunity unlocked

Frame it like:

If this helps achieve X, then even a fraction of that value justifies the price.

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4. Define pricing range

Create a realistic range based on:

• market expectations
• delivery model
• complexity
• competition (if known)

Output:

• low-end price
• mid-range price
• premium price

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5. Choose pricing strategy

Select one:

Volume (Low-Ticket)

• low price
• high volume
• simple delivery
• fast decision

Margin (High-Ticket)

• high price
• lower volume
• high support
• strong transformation

Hybrid

• entry offer + core offer + premium

Explain tradeoffs:

• speed vs profit
• scale vs depth
• simplicity vs customization

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6. Build pricing tiers (if needed)

Structure:

• Tier 1: Entry (DIY)
• Tier 2: Core (DWY)
• Tier 3: Premium (DFY)

For each:

• what’s included
• who it’s for
• price point
• value difference

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7. Apply psychological pricing

Suggest:

• price anchoring (show higher value first)
• charm pricing (e.g. 27, 97, 297)
• round pricing for premium (e.g. 1000+)
• tier contrast (clear jumps in value)

Explain:

• why this pricing feels right
• how it influences perception

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8. Build the price justification story

Create a simple narrative:

Structure: 1. Restate the outcome 2. Show what it’s worth 3. Compare to alternatives 4. Anchor total value stack 5. Reveal price as “small” relative to value

Example:

If this helps you get X, which is worth Y, then paying Z is a small step.

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9. Stress test the price

Check:

• does it feel cheap (low trust)?
• does it feel expensive (low clarity)?
• does it match the outcome?
• does it match the audience’s ability to pay?

Adjust if needed.

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10. Suggest pricing experiments

Recommend:

• A/B testing price points
• introducing payment plans
• testing discounts vs bonuses
• early-bird pricing

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Output Format

# PRICING.md

## 1. Value Analysis
- Outcome
- Why it matters
- Estimated value

## 2. Delivery Model Impact
- Model (DIY, DWY, DFY)
- Pricing implications

## 3. Pricing Range
- Low price
- Mid price
- High price

## 4. Recommended Pricing Strategy
- Strategy type
- Reasoning

## 5. Pricing Tiers (if applicable)

### Tier 1
- Name
- What’s included
- Price

### Tier 2
- Name
- What’s included
- Price

### Tier 3
- Name
- What’s included
- Price

## 6. Psychological Pricing
- Techniques used
- Why they work

## 7. Price Justification Story
- Narrative

## 8. Risk Check
- Potential issues
- Adjustments

## 9. Pricing Experiments
- Tests to run

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Decision Rules

Price higher when: • outcome is valuable • effort is low for the customer • speed is high • delivery includes DFY elements

Price lower when: • outcome is uncertain • delivery is DIY • trust is low • market is price-sensitive

Use tiers when: • audience has different budgets • multiple delivery levels exist • upsell potential is strong

Avoid underpricing when: • it reduces trust • it signals low value • it attracts the wrong audience

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Before vs After Example

Before • Random price: $49

After • Value stack: $500+ • Anchored price: $97 • Justified by outcome and speed

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Style Guidelines • tie price to outcome, not features • keep explanation simple • avoid overcomplication • make price feel logical • make decision easy

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Success Criteria

The skill works when: • price feels fair and justified • value clearly exceeds price • buyers hesitate less • positioning improves • revenue increases