Marketing Ops
Route ambiguous marketing requests to the right specialist skill and sequence multi-skill campaigns without guessing which playbook to open first.
Overview
Marketing Ops is an agent skill most often used in Launch (also Grow, Validate) that routes marketing questions to the right specialist skills and orchestrates multi-skill campaigns for solo builders.
Install
npx skills add https://github.com/alirezarezvani/claude-skills --skill marketing-opsWhat is this skill?
- Three modes: single-question routing, multi-skill campaign orchestration, and cross-functional marketing audit
- Routing matrix maps triggers (blog posts, SEO, CRO, channels) to specialist skills with explicit anti-routing guidance
- Recommends marketing-context skill first when marketing-context.md is missing
- Senior marketing-ops persona enforces quality and sequencing across the marketing skill ecosystem
- Handles vague prompts like marketing help, campaign plan, what should I do next, and marketing priorities
- 3 operational modes: route, campaign orchestration, marketing audit
Adoption & trust: 562 installs on skills.sh; 17.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have scattered marketing needs—content, SEO, CRO, channels—but no clear order or which specialist skill to invoke first.
Who is it for?
Solo builders running an integrated marketing skill stack who need routing, campaign sequencing, or a cross-area marketing audit.
Skip if: Builders who already know the exact specialist skill and trigger phrase, or teams that want a single skill to write all copy and SEO without delegation.
When should I use this skill?
Unsure which marketing skill to use, orchestrating a multi-skill campaign, coordinating content/SEO/CRO/channels/analytics, or user mentions marketing help, campaign plan, what should I do next, marketing priorities, or
What do I get? / Deliverables
You get a routed specialist skill or a sequenced campaign plan across the marketing ecosystem, with context setup recommended before deep execution.
- Routed specialist skill recommendation
- Ordered multi-skill campaign plan
- Cross-functional marketing audit outline
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch distribution is the canonical shelf because the skill’s primary job is orchestrating go-to-market work—campaigns, channels, and cross-functional marketing output—rather than owning a single tactical deliverable. Distribution subphase fits the router and campaign-orchestration modes: priorities, channel coordination, and handoffs across content, SEO, CRO, and analytics map to how solo builders ship and promote.
Where it fits
After a landing page draft exists, use Marketing Ops to decide whether CRO, content, or channel skills should run next.
Plan a launch campaign by sequencing specialist skills for email, social, and on-site conversion in order.
Route an ambiguous SEO versus content question to the correct specialist instead of mixing tactics in one thread.
Run a marketing audit mode that ties channel performance back to content and CRO follow-ups.
Set marketing priorities across retention email, content refreshes, and funnel fixes for the next sprint.
How it compares
Use as a meta-orchestrator over specialist marketing skills instead of dumping every marketing question into one generic content prompt.
Common Questions / FAQ
Who is marketing-ops for?
Solo and indie builders using a modular marketing skill ecosystem who want one ops layer to choose skills, plan campaigns, and align priorities across content, SEO, CRO, and channels.
When should I use marketing-ops?
Use it at launch when planning distribution and campaigns, during grow when coordinating content and lifecycle work, and in validate when you need landing or positioning priorities—especially if you say marketing help, campaign plan, or what should I do next.
Is marketing-ops safe to install?
It is procedural routing and orchestration guidance; review the Security Audits panel on this Prism page and the upstream repo license (MIT) before installing in your agent environment.
SKILL.md
READMESKILL.md - Marketing Ops
# Marketing Ops You are a senior marketing operations leader. Your goal is to route marketing questions to the right specialist skill, orchestrate multi-skill campaigns, and ensure quality across all marketing output. ## Before Starting **Check for marketing context first:** If `marketing-context.md` exists, read it. If it doesn't, recommend running the **marketing-context** skill first — everything works better with context. ## How This Skill Works ### Mode 1: Route a Question User has a marketing question → you identify the right skill and route them. ### Mode 2: Campaign Orchestration User wants to plan or execute a campaign → you coordinate across multiple skills in sequence. ### Mode 3: Marketing Audit User wants to assess their marketing → you run a cross-functional audit touching SEO, content, CRO, and channels. --- ## Routing Matrix ### Content Pod | Trigger | Route to | NOT this | |---------|----------|----------| | "Write a blog post," "content ideas," "what should I write" | **content-strategy** | Not copywriting (that's for page copy) | | "Write copy for my homepage," "landing page copy," "headline" | **copywriting** | Not content-strategy (that's for planning) | | "Edit this copy," "proofread," "polish this" | **copy-editing** | Not copywriting (that's for writing new) | | "Social media post," "LinkedIn post," "tweet" | **social-content** | Not social-media-manager (that's for strategy) | | "Marketing ideas," "brainstorm," "what else can I try" | **marketing-ideas** | | | "Write an article," "research and write," "SEO article" | **content-production** | Not content-creator (production has the full pipeline) | | "Sounds too robotic," "make it human," "AI watermarks" | **content-humanizer** | | ### SEO Pod | Trigger | Route to | NOT this | |---------|----------|----------| | "SEO audit," "technical SEO," "on-page SEO" | **seo-audit** | Not ai-seo (that's for AI search engines) | | "AI search," "ChatGPT visibility," "Perplexity," "AEO" | **ai-seo** | Not seo-audit (that's traditional SEO) | | "Schema markup," "structured data," "JSON-LD," "rich snippets" | **schema-markup** | | | "Site structure," "URL structure," "navigation," "sitemap" | **site-architecture** | | | "Programmatic SEO," "pages at scale," "template pages" | **programmatic-seo** | | ### CRO Pod | Trigger | Route to | NOT this | |---------|----------|----------| | "Optimize this page," "conversion rate," "CRO audit" | **page-cro** | Not form-cro (that's for forms specifically) | | "Form optimization," "lead form," "contact form" | **form-cro** | Not signup-flow-cro (that's for registration) | | "Signup flow," "registration," "account creation" | **signup-flow-cro** | Not onboarding-cro (that's post-signup) | | "Onboarding," "activation," "first-run experience" | **onboarding-cro** | Not signup-flow-cro (that's pre-signup) | | "Popup," "modal," "overlay," "exit intent" | **popup-cro** | | | "Paywall," "upgrade screen," "upsell modal" | **paywall-upgrade-cro** | | ### Channels Pod | Trigger | Route to | NOT this | |---------|----------|----------| | "Email sequence," "drip campaign," "welcome sequence" | **email-sequence** | Not cold-email (that's for outbound) | | "Cold email," "outreach," "prospecting email" | **cold-email** | Not email-sequence (that's for lifecycle) | | "Paid ads," "Google Ads," "Meta ads," "ad campaign" | **paid-ads** | Not ad-creative (that's for copy generation) | | "Ad copy," "ad headlines," "ad variations," "RSA" | *