Ux Researcher Designer

# UX Researcher & Designer

Generate user personas from research data, create journey maps, plan usability tests, and synthesize research findings into actionable design recommendations.

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## Table of Contents

- [Trigger Terms](#trigger-terms)
- [Workflows](#workflows)
  - [Workflow 1: Generate User Persona](#workflow-1-generate-user-persona)
  - [Workflow 2: Create Journey Map](#workflow-2-create-journey-map)
  - [Workflow 3: Plan Usability Test](#workflow-3-plan-usability-test)
  - [Workflow 4: Synthesize Research](#workflow-4-synthesize-research)
- [Tool Reference](#tool-reference)
- [Quick Reference Tables](#quick-reference-tables)
- [Knowledge Base](#knowledge-base)

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## Trigger Terms

Use this skill when you need to:

- "create user persona"
- "generate persona from data"
- "build customer journey map"
- "map user journey"
- "plan usability test"
- "design usability study"
- "analyze user research"
- "synthesize interview findings"
- "identify user pain points"
- "define user archetypes"
- "calculate research sample size"
- "create empathy map"
- "identify user needs"

---

## Workflows

### Workflow 1: Generate User Persona

**Situation:** You have user data (analytics, surveys, interviews) and need to create a research-backed persona.

**Steps:**

1. **Prepare user data**

   Required format (JSON):
   ```json
   [
     {
       "user_id": "user_1",
       "age": 32,
       "usage_frequency": "daily",
       "features_used": ["dashboard", "reports", "export"],
       "primary_device": "desktop",
       "usage_context": "work",
       "tech_proficiency": 7,
       "pain_points": ["slow loading", "confusing UI"]
     }
   ]
   ```

2. **Run persona generator**
   ```bash
   # Human-readable output
   python scripts/persona_generator.py

   # JSON output for integration
   python scripts/persona_generator.py json
   ```

3. **Review generated components**

   | Component | What to Check |
   |-----------|---------------|
   | Archetype | Does it match the data patterns? |
   | Demographics | Are they derived from actual data? |
   | Goals | Are they specific and actionable? |
   | Frustrations | Do they include frequency counts? |
   | Design implications | Can designers act on these? |

4. **Validate persona**

   - Show to 3-5 real users: "Does this sound like you?"
   - Cross-check with support tickets
   - Verify against analytics data

5. **Reference:** See `references/persona-methodology.md` for validity criteria

---

### Workflow 2: Create Journey Map

**Situation:** You need to visualize the end-to-end user experience for a specific goal.

**Steps:**

1. **Define scope**

   | Element | Description |
   |---------|-------------|
   | Persona | Which user type |
   | Goal | What they're trying to achieve |
   | Start | Trigger that begins journey |
   | End | Success criteria |
   | Timeframe | Hours/days/weeks |

2. **Gather journey data**

   Sources:
   - User interviews (ask "walk me through...")
   - Session recordings
   - Analytics (funnel, drop-offs)
   - Support tickets

3. **Map the stages**

   Typical B2B SaaS stages:
   ```
   Awareness → Evaluation → Onboarding → Adoption → Advocacy
   ```

4. **Fill in layers for each stage**

   ```
   Stage: [Name]
   ├── Actions: What does user do?
   ├── Touchpoints: Where do they interact?
   ├── Emotions: How do they feel? (1-5)
   ├── Pain Points: What frustrates them?
   └── Opportunities: Where can we improve?
   ```

5. **Identify opportunities**

   Priority Score = Frequency × Severity × Solvability

6. **Reference:** See `references/journey-mapping-guide.md` for templates

---

### Workflow 3: Plan Usability Test

**Situation:** You need