Competitive Intelligence
Produce a deal-ready interactive HTML battlecard after deep competitor research via web search.
Overview
competitive-intelligence is an agent skill most often used in Idea (also Validate, Launch) that researches competitors via web search and delivers an interactive HTML battlecard with matrices and sales talk tracks.
Install
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill competitive-intelligenceWhat is this skill?
- Standalone competitive research via web search: features, pricing, positioning, and last-90-days release velocity
- Differentiation matrix, sales talk tracks, and landmine questions to expose competitor weaknesses in calls
- Self-contained interactive HTML battlecard with clickable competitor tabs and comparison matrix overview
- Counters your shipped releases against competitor momentum for narrative alignment
- Triggers on phrases like battlecard for [competitor] or how do we compare to [competitor]
- Includes competitor release review framed around the last 90 days
- Outputs interactive HTML with competitor cards and comparison matrix
Adoption & trust: 2.8k installs on skills.sh; 19.6k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You enter deals or positioning conversations without an up-to-date, side-by-side view of competitor features, pricing, and recent releases.
Who is it for?
Founders and indie sellers who need fast, citable competitor dossiers and battlecards before calls, landing tests, or launch messaging.
Skip if: Builders who already maintain a verified internal competitive dataset and only need CRM field updates, or teams forbidden from web-sourced positioning claims without human fact-check.
When should I use this skill?
User says competitive intel, research competitors, how do we compare to [competitor], battlecard for [competitor], or what's new with [competitor].
What do I get? / Deliverables
You get a self-contained HTML battlecard with competitor tabs, a comparison matrix, differentiation rows, and reusable talk tracks grounded in recent public signals.
- Interactive self-contained HTML battlecard with competitor tabs
- Comparison matrix with differentiation, talk tracks, and landmine questions
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Idea/competitors because the skill’s primary trigger is researching who you compete with before or alongside product and GTM decisions. Competitors subphase fits product deep-dives, pricing/positioning, 90-day release tracking, and win/loss matrices versus named rivals.
Where it fits
Map three direct rivals’ pricing tiers and flagship features before committing to a niche.
Trim MVP scope after seeing a competitor already shipped your planned differentiator in the last quarter.
Arm outbound with landmine questions and talk tracks embedded in the HTML battlecard.
Refresh battlecards quarterly when prospects cite new competitor releases on renewal calls.
How it compares
Structured research-to-artifact skill for live sales intel, not a static Notion competitor doc or generic SEO keyword tool.
Common Questions / FAQ
Who is competitive-intelligence for?
Solo builders and small GTM teams using agent assistants who must sound credible against named competitors in sales, validation, or launch planning.
When should I use competitive-intelligence?
Use it in Idea/competitors when mapping the landscape; in Validate when testing positioning; and in Launch/distribution when you need battlecards, talk tracks, or answers to how do we compare to a rival.
Is competitive-intelligence safe to install?
It implies web search and HTML generation; verify factual claims yourself and review the Security Audits panel on this Prism page before pasting sensitive positioning into customer-facing assets.
SKILL.md
READMESKILL.md - Competitive Intelligence
# Competitive Intelligence Research your competitors extensively and generate an **interactive HTML battlecard** you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix. ## How It Works ``` ┌─────────────────────────────────────────────────────────────────┐ │ COMPETITIVE INTELLIGENCE │ ├─────────────────────────────────────────────────────────────────┤ │ ALWAYS (works standalone via web search) │ │ ✓ Competitor product deep-dive: features, pricing, positioning │ │ ✓ Recent releases: what they've shipped in last 90 days │ │ ✓ Your company releases: what you've shipped to counter │ │ ✓ Differentiation matrix: where you win vs. where they win │ │ ✓ Sales talk tracks: how to position against each competitor │ │ ✓ Landmine questions: expose their weaknesses naturally │ ├─────────────────────────────────────────────────────────────────┤ │ OUTPUT: Interactive HTML Battlecard │ │ ✓ Comparison matrix overview │ │ ✓ Clickable tabs for each competitor │ │ ✓ Dark theme, professional styling │ │ ✓ Self-contained HTML file — share or host anywhere │ ├─────────────────────────────────────────────────────────────────┤ │ SUPERCHARGED (when you connect your tools) │ │ + CRM: Win/loss data, competitor mentions in closed deals │ │ + Docs: Existing battlecards, competitive playbooks │ │ + Chat: Internal intel, field reports from colleagues │ │ + Transcripts: Competitor mentions in customer calls │ └─────────────────────────────────────────────────────────────────┘ ``` --- ## Getting Started When you run this skill, I'll ask for context: **Required:** - What company do you work for? (or I'll detect from your email) - Who are your main competitors? (1-5 names) **Optional:** - Which competitor do you want to focus on first? - Any specific deals where you're competing against them? - Pain points you've heard from customers about competitors? If I already have your seller context from a previous session, I'll confirm and skip the questions. --- ## Connectors (Optional) | Connector | What It Adds | |-----------|--------------| | **CRM** | Win/loss history against each competitor, deal-level competitor tracking | | **Docs** | Existing battlecards, product comparison docs, competitive playbooks | | **Chat** | Internal chat intel (e.g. Slack) — what your team is hearing from the field | | **Transcripts** | Competitor mentions in customer calls, objections raised | > **No connectors?** Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings. --- ## Output: Interactive HTML Battlecard The skill generates a **self-contained HTML file** with: ### 1. Comparison Matrix (Landing View) Overview comparing you vs. all competitors at a glance: - Feature comparison grid - Pricing comparison - Market positioning - Win rate indicators (if CRM connected) ### 2. Competitor Tabs (Click to Expand) Each competitor gets a clickable card that expands to show: - Company profile (size, funding, target market) - What they sell and how they position - Recent releases (last 90 days) - Where they win vs. where you win - Pricing intelligence - Talk tracks for different scenarios - Objection handling - Landmine questions ### 3. Your Company Card - Your releases (last 90 days) - Yo