Marketing Selling Point Generator
- 827 installs
- 6 repo stars
- Updated July 18, 2026
- aradotso/marketing-skills
marketing-selling-point-generator is a Claude skill that runs a Find-Define-Write pipeline to turn product features, reviews, and competitor data into ranked selling-point copy for developers preparing go-to-market pages
About
marketing-selling-point-generator is a marketing skill in aradotso/marketing-skills that structures messaging work into Find, Define, and Write stages. Developers feed product features, customer reviews, and competitor notes, and the skill extracts themes, ranks differentiated claims, and drafts selling-point copy for landing pages, ads, and sales decks. The pipeline prioritizes evidence-backed statements over generic taglines, which helps engineering-led teams translate technical capabilities into buyer language. Use marketing-selling-point-generator when positioning is unclear, a landing page needs sharper bullets, or competitive pages require defensible differentiation without hiring a copywriter first.
- Three phases: Find, Define (rank), and Write platform-optimized copy
- Competitive comparison and review analysis to surface differentiators
- FAB transforms, emotion hooks, and A/B headline variants
- config.json for brand voice, audience, and output formats
Marketing Selling Point Generator by the numbers
- 827 all-time installs (skills.sh)
- +6 installs in the week ending Jul 28, 2026 (Skillselion tracking)
- Ranked #90 of 854 Sales & Marketing skills by installs in the Skillselion catalog
- Data as of Jul 28, 2026 (Skillselion catalog sync)
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| Installs | 827 |
|---|---|
| repo stars | ★ 6 |
| Last updated | July 18, 2026 |
| Repository | aradotso/marketing-skills ↗ |
How do you turn product features into selling points?
Run Find-Define-Write pipeline to turn product features, reviews, and competitor data into ranked selling-point copy.
Who is it for?
Developers or PMs drafting landing-page copy who already have feature specs, reviews, or competitor research to synthesize.
Skip if: Teams that only need API documentation, commit messages, or in-app UI microcopy with no positioning or conversion goal.
When should I use this skill?
The user wants ranked selling points, landing hero copy, or competitive differentiation derived from features and reviews.
What you get
Ranked selling-point list with headline variants, feature bullets, and evidence-backed claims ready for landing pages.
- Ranked selling-point list
- Landing headline and bullet drafts
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Use marketing-selling-point-generator when you have raw product and market inputs and need ranked claims; use broader SEO skills when the task is technical on-page optimization rather than messaging.
FAQ
What inputs does marketing-selling-point-generator need?
marketing-selling-point-generator expects product features, customer reviews, and competitor data as inputs for its Find-Define-Write pipeline. The skill ranks claims and drafts selling-point copy suited to landing pages and launch materials.
What does marketing-selling-point-generator output?
marketing-selling-point-generator outputs ranked selling points with headline variants and feature bullets grounded in supplied evidence. Developers use the results on landing pages, ads, and sales decks without starting from a blank positioning doc.