Xhs Content Plan
- 10 installs
- 244 repo stars
- Updated March 5, 2026
- autoclaw-cc/xiaohongshu-mcp-skills
xhs-content-plan is a Claude skill that researches Xiaohongshu notes and competitors to plan content topics, titles, and hashtag strategy.
About
This skill is a Xiaohongshu content-planning assistant that searches and analyzes popular notes and competitors to plan content direction, topics, and hashtag strategy. A creator uses it for RED operations planning such as topic ideation, competitor analysis, and trend research. It searches feeds, inspects high-engagement notes and creator profiles, and outputs recommended topics, title templates, and tags. It is read-only and performs no publishing.
- Researches Xiaohongshu topics and competitors via search_feeds and get_feed_detail
- Analyzes titles, structure, hashtags, and comments of high-engagement notes
- Read-only planning skill: outputs topic ideas, title templates, and tag strategy
Xhs Content Plan by the numbers
- 10 all-time installs (skills.sh)
- Ranked #1,523 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Data as of Aug 5, 2026 (Skillselion catalog sync)
xhs-content-plan capabilities & compatibility
Free; needs a local xiaohongshu-mcp service and a logged-in Xiaohongshu account.
- Capabilities
- content strategy · competitor analysis · trend research
- Use cases
- marketing · research · seo
- Runs
- Runs locally
- Pricing
- Free
What xhs-content-plan says it does
小红书内容策划助手：搜索分析热门内容和竞品，帮助规划内容方向、选题、标签策略。
这是只读分析 skill，不执行任何发布或互动操作
npx skills add https://github.com/autoclaw-cc/xiaohongshu-mcp-skills --skill xhs-content-planAdd your badge
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| Installs | 10 |
|---|---|
| repo stars | ★ 244 |
| Last updated | March 5, 2026 |
| Repository | autoclaw-cc/xiaohongshu-mcp-skills ↗ |
What it does
Research Xiaohongshu trends and competitors to plan topics, titles, and hashtag strategy.
Who is it for?
Planning Xiaohongshu content direction, topic ideas, and hashtag strategy from competitor and trend analysis.
Skip if: Publishing or interacting with notes; it is read-only and performs no posting or engagement.
When should I use this skill?
The user wants Xiaohongshu operations planning such as topic ideas, competitor analysis, or trend research.
What you get
The user receives recommended topics, title templates, and hashtags derived from high-engagement notes.
- recommended topic directions
- title reference templates
- recommended hashtags
By the numbers
- 3-step execution flow
Files
执行流程
1. 明确策划需求
向用户了解：
- 目标领域/赛道（如：美妆、旅行、美食）
- 策划目的：选题灵感 / 竞品分析 / 热门趋势
2. 搜索分析
根据需求调用 search_feeds 搜索相关内容：
- 使用不同关键词多次搜索覆盖领域
- 利用
sort_by筛选：最多点赞（爆款）、最新（趋势）
对高互动笔记，调用 get_feed_detail 获取详情，分析：
- 标题写法和关键词
- 内容结构和篇幅
- 话题标签使用
- 评论区用户关注点
如需分析特定博主，调用 user_profile 查看其内容风格和数据表现。
3. 输出策划建议
整理分析结果，为用户提供：
- 热门选题方向
- 标题参考模板
- 推荐话题标签
- 内容结构建议
约束
- 这是只读分析 skill，不执行任何发布或互动操作
- 搜索操作需要已登录状态
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Does this skill publish anything?
No. It is a read-only analysis skill that performs no publishing or interaction.
Does it require login?
Yes. The docs state search operations require a logged-in state.