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Brand Guidelines

  • 48 installs
  • 8 repo stars
  • Updated August 4, 2026
  • bbeierle12/skill-mcp-claude

This is a copy of brand-guidelines by anthropics - installs and ranking accrue to the original listing.

Brand-guidelines is a Claude skill that applies Anthropic's official brand colors and typography to artifacts that benefit from the company look-and-feel.

About

Brand-guidelines is a Claude skill that applies Anthropic's official brand colors and typography to any artifact that benefits from the company look-and-feel. It supplies a fixed palette of main and accent hex colors and specifies Poppins for headings and Lora for body text. A developer uses it when brand colors, visual formatting, or company design standards apply to output.

  • Applies Anthropic's official brand colors and typography to artifacts
  • Ships exact hex palette (Dark #141413, Orange accent #d97757) plus Poppins/Lora fonts
  • Auto-applies Poppins to headings 24pt+ and Lora to body text

Brand Guidelines by the numbers

  • 48 all-time installs (skills.sh)
  • Data as of Aug 5, 2026 (Skillselion catalog sync)
At a glance

brand-guidelines capabilities & compatibility

Capabilities
brand styling · typography · color palette
Use cases
ui design · web design
Pricing
Free
From the docs

What brand-guidelines says it does

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel.
SKILL.md
- **Headings**: Poppins (with Arial fallback) - **Body Text**: Lora (with Georgia fallback)
SKILL.md
Orange: `#d97757` - Primary accent
SKILL.md
npx skills add https://github.com/bbeierle12/skill-mcp-claude --skill brand-guidelines

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Listed on Skillselion
Installs48
repo stars8
Last updatedAugust 4, 2026
Repositorybbeierle12/skill-mcp-claude

What it does

Apply Anthropic brand colors and typography to a document, poster, or artifact.

Who is it for?

Styling artifacts to match Anthropic's brand colors and fonts.

Skip if: General-purpose or non-Anthropic brand systems.

When should I use this skill?

Brand colors, style guidelines, visual formatting, or company design standards apply.

What you get

Artifacts formatted with Anthropic's official palette and typography.

  • Brand-styled artifact

By the numbers

  • 4 main brand colors
  • 3 accent colors
  • Poppins applied to headings 24pt and larger

Files

SKILL.mdMarkdownGitHub ↗

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

Related skills

FAQ

Which fonts does this skill use?

Poppins for headings (with Arial fallback) and Lora for body text (with Georgia fallback).

What is the primary accent color?

Orange #d97757 is the primary accent.

Design & UI/UXbrandingui

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