Campaign Brief
- 1 installs
- Updated February 15, 2026
- bivex/bp-influence
campaign-brief is a Claude skill that generates a complete influencer campaign brief from a product or objective description.
About
This skill generates a complete influencer marketing campaign brief from a short product or objective description. It fills a fixed 10-section template covering audience, creator strategy, platforms, content direction, mechanics, timeline, budget, KPIs, and legal/compliance. A marketer uses it to kick off a new creator collaboration without writing the brief structure by hand.
- Generates a 10-section influencer campaign brief from a product or objective description
- Covers audience, creator strategy, platform/format, mechanics, timeline, budget, measurement, and legal
- Makes and flags smart assumptions when information is missing
Campaign Brief by the numbers
- 1 all-time installs (skills.sh)
- Ranked #748 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Data as of Jul 7, 2026 (Skillselion catalog sync)
campaign-brief capabilities & compatibility
- Use cases
- marketing · copywriting
What campaign-brief says it does
Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.
Create a comprehensive influencer campaign brief for: **$ARGUMENTS**
**Primary KPIs**: (max 3)
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| Installs | 1 |
|---|---|
| Last updated | February 15, 2026 |
| Repository | bivex/bp-influence ↗ |
What it does
Generate a full influencer campaign brief from a product or objective description.
Who is it for?
Producing a structured influencer campaign brief for a new collaboration.
When should I use this skill?
Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.
What you get
A filled 10-section campaign brief covering strategy, mechanics, budget, measurement, and legal.
- influencer campaign brief
By the numbers
- 10-section brief structure
- primary KPIs capped at max 3
- 10% contingency budget line
Files
Campaign Brief Generator
Create a comprehensive influencer campaign brief for: $ARGUMENTS
Brief Structure
Fill in every section below. Ask clarifying questions only if critical information is truly missing — otherwise make smart assumptions and flag them.
1. Campaign Overview
- Campaign name: (memorable, internal-facing)
- Brand / Product:
- Campaign objective: (awareness / consideration / conversion / loyalty)
- Key message: (one sentence the audience should take away)
- Campaign period: (start → end, including lead time)
2. Target Audience
- Primary persona: age, gender, location, interests, pain points
- Secondary persona (if any)
- Platforms where they spend time
- Content formats they engage with most
3. Creator Strategy
- Tier mix: Nano / Micro / Mid / Macro / Mega — how many of each and why
- Niche focus: (e.g., skincare, fitness, parenting, tech)
- Must-have creator attributes: (authenticity markers, aesthetic, values)
- Exclusions: (competitor affiliations, brand-safety red lines)
4. Platform & Format
| Platform | Format | Quantity per creator | Specs |
|---|---|---|---|
| TikTok | |||
| YouTube | |||
| Other |
5. Content Direction
- Tone: (e.g., educational, aspirational, humorous, raw/authentic)
- Must-include: (product shots, key phrases, hashtags, links, discount codes)
- Must-avoid: (competitor mentions, claims, sensitive topics)
- Creative freedom level: Low (scripted) / Medium (guided) / High (concept only)
6. Campaign Mechanics
- Type: Gifting / Paid / Affiliate / Ambassador / Co-creation / Hybrid
- Creator deliverables: (posts, stories, reels, videos — exact counts)
- Brand deliverables to creators: (product, assets, talking points, promo codes)
- Approval process: (rounds, turnaround time, who approves)
7. Timeline
| Milestone | Date | Owner |
|---|---|---|
| Brief finalised | ||
| Creator shortlist approved | ||
| Outreach complete | ||
| Contracts signed | ||
| Product shipped to creators | ||
| Content drafts due | ||
| Content approval | ||
| Go-live window opens | ||
| Go-live window closes | ||
| Reporting due |
8. Budget
- Total budget:
- Creator fees: (breakdown by tier)
- Product/gifting costs:
- Paid amplification:
- Platform/tool fees:
- Contingency (10%):
9. Measurement
- Primary KPIs: (max 3)
- Secondary KPIs:
- Benchmarks: (what "good" looks like for this campaign type)
- Reporting cadence: (real-time / weekly / post-campaign)
- Attribution method: (UTMs, promo codes, affiliate links, brand lift study)
10. Legal & Compliance
- Disclosure requirements: (#ad, paid partnership tag, etc.)
- Usage rights: (duration, channels, modifications)
- Exclusivity period:
- Key contract clauses:
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What does the campaign-brief skill produce?
A complete influencer campaign brief filling 10 sections from campaign overview through legal and compliance.
When should I use it?
When planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.