Consulting Analysis
Produce a McKinsey/BCG-style analysis framework and final research report for market, brand, financial, or competitive topics after data is gathered.
Overview
Consulting-analysis is an agent skill most often used in Idea (also Validate, Grow) that builds a two-phase consulting report pipeline—framework first, then a polished multi-chapter report after data collection.
Install
npx skills add https://github.com/bytedance/deer-flow --skill consulting-analysisWhat is this skill?
- Two-phase workflow: (1) analysis framework with chapters, data queries, analysis logic, and visualization plan; (2) fina
- Covers market analysis, consumer insights, brand strategy, financial analysis, competitive intelligence, and investment-
- Output voice aligned to McKinsey/BCG consulting standards in Markdown
- Embeds structured narratives, charts, and strategic insights in the final report phase
- Report language follows configured output locale from project context
- Two distinct phases: framework generation and final report generation
- Phase 1 includes chapter skeleton, data requirements, analysis logic, and visualization plan
Adoption & trust: 1.7k installs on skills.sh; 70.7k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You need a professional market or strategy report but only have a topic and scattered data, with no chapter plan or analysis logic tying it together.
Who is it for?
Founders writing investor memos, landscape scans, brand or competitive intelligence, or industry reports where structure and voice matter as much as facts.
Skip if: Quick one-paragraph answers, live dashboard analytics, or codegen tasks with no research deliverable.
When should I use this skill?
When the user requests to generate, create, or write professional research reports including market analysis, consumer insights, brand analysis, financial analysis, industry research, competitive intelligence, investment
What do I get? / Deliverables
You get a Phase 1 framework with data requirements and visualization plan, then a Phase 2 consulting-grade Markdown report once inputs are available.
- Phase 1 analysis framework (chapters, data requirements, logic, visualization plan)
- Phase 2 polished consulting-grade Markdown report with charts and strategic insights
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Idea/research is the canonical shelf because Phase 1 generates the analysis framework, chapter skeleton, and data requirements—the natural entry before validation decisions and downstream reporting. Research subphase covers market analysis, competitive intelligence, industry research, and due-diligence style narratives rather than shipping or ASO execution.
Where it fits
Generate the chapter skeleton and data query list for a new category landscape before building.
Frame competitive intelligence logic and visualization plan ahead of manual data pulls.
Turn collected survey and desk research into a positioning chapter for go/no-go decisions.
Refresh a brand narrative report with embedded charts for lifecycle email or founder blog series.
How it compares
A structured report generator workflow—not a single-shot chat summary or an MCP data connector by itself.
Common Questions / FAQ
Who is consulting-analysis for?
Solo builders and small teams who want consultant-style research reports in Markdown for markets, consumers, brands, finance, or competitive intelligence.
When should I use consulting-analysis?
In idea/research to define the framework; in validate/scope to support positioning decisions; in grow/content when refreshing strategic narratives—especially when the user asks to generate or write professional research reports.
Is consulting-analysis safe to install?
It primarily shapes document output; rely on Prism’s Security Audits panel for this repo skill and vet any companion skills that fetch external data.
SKILL.md
READMESKILL.md - Consulting Analysis
# Professional Research Report Skill ## Overview This skill produces professional, consulting-grade research reports in Markdown format, covering domains such as **market analysis, consumer insights, brand strategy, financial analysis, industry research, competitive intelligence, investment research, and macroeconomic analysis**. It operates across two distinct phases: 1. **Phase 1 — Analysis Framework Generation**: Given a research subject, produce a rigorous analysis framework including chapter skeleton, per-chapter data requirements, analysis logic, and visualization plan. 2. **Phase 2 — Report Generation**: After data has been collected by other skills, synthesize all inputs into a final polished report. The output adheres to McKinsey/BCG consulting voice standards. The report language follows the `output_locale` setting (default: `zh_CN` for Chinese). ## Data Authenticity Protocol **Strict Adherence Rule**: All data presented in the report and visualized in charts MUST be derived directly from the provided **Data Summary** or **External Search Findings**. - **NO Hallucinations**: Do not invent, estimate, or simulate data. If data is missing, state "Data not available" rather than fabricating numbers. - **Traceable Sources**: Every major claim and chart must be traceable back to the input data package. ## Core Capabilities - **Design analysis frameworks** from scratch given only a research subject and scope - Transform raw data into structured, high-depth research reports - Follow the **"Visual Anchor → Data Contrast → Integrated Analysis"** flow per sub-chapter - Produce insights following the **"Data → User Psychology → Strategy Implication"** chain - Embed pre-generated charts and construct comparison tables - Generate inline citations formatted per **GB/T 7714-2015** standards - Output reports in the language specified by `output_locale` with professional consulting tone - Adapt analytical depth and structure to domain (marketing, finance, industry, etc.) ## When to Use This Skill **Always load this skill when:** - User asks for a market analysis, consumer insight report, financial analysis, industry research, or any consulting-grade analytical report - User provides a research subject and needs a structured analysis framework before data collection - User provides data summaries, analysis frameworks, or chart files to be synthesized into a report - User needs a professional consulting-style research report - The task involves transforming research findings into structured strategic narratives --- # Phase 1: Analysis Framework Generation ## Purpose Given a **research subject** (e.g., "Gen-Z Skincare Market Analysis", "NEV Industry Competitive Landscape", "Brand X Consumer Profiling"), produce a complete **analysis framework** that serves as the blueprint for downstream data collection and final report generation. ## Phase 1 Inputs | Input | Description | Required | |-------|-------------|----------| | **Research Subject** | The topic or question to be analyzed | Yes | | **Scope / Constraints** | Geographic scope, time range, industry segment, target audience, etc. | Optional | | **Specific Angles** | Any particular angles or hypotheses the user wants explored | Optional | | **Domain** | The analytical domain: market, finance, industry, brand,