Audit
Run a structured full-site SEO diagnostic—technical crawl health through backlinks and competitive gaps—when traffic stalls or before a major launch.
Overview
Audit is an agent skill most often used in Launch (also Grow and Ship) that runs a comprehensive five-layer SEO audit covering technical health, on-page, content, links, and competitive positioning.
Install
npx skills add https://github.com/calm-north/seojuice-skills --skill auditWhat is this skill?
- Five ordered layers: technical foundation, on-page, content quality, links, competitive positioning
- Context gather: domain, goals, known issues, GSC/GA access, full vs focused scope
- Explicit splits to audit-speed for performance and diagnose-seo for technical-only crawl/index
- Works problems bottom-up—early-layer failures undermine later recommendations
- Version 1.0.0 SeoJuice audit skill aligned with health-check and site review asks
- Five-layer audit framework (technical → on-page → content → links → competitive)
- SeoJuice audit skill version 1.0.0
Adoption & trust: 6.2k installs on skills.sh; 10 GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your site underperforms in search and you lack an ordered checklist that separates crawl/index blockers from content and link gaps.
Who is it for?
Indie SaaS sites attempting a pre-launch SEO check or diagnosing a rankings or traffic slump with GSC context.
Skip if: Single-page Core Web Vitals tuning only (audit-speed) or narrow crawl/index emergencies without a full strategic pass (diagnose-seo).
When should I use this skill?
User asks for an SEO audit, site review, SEO health check, what's wrong with my SEO, website analysis, or full diagnostic of search performance.
What do I get? / Deliverables
You get a layer-by-layer SEO health report with prioritized issues and scope-aware recommendations, with pointers to audit-speed or diagnose-seo when appropriate.
- Layer-ordered SEO findings and recommendations
- Scoped note when to escalate to audit-speed or diagnose-seo
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
A five-layer audit is the canonical Launch SEO shelf item for pre-ship and post-launch search performance reviews. SEO subphase here means holistic search visibility—not isolated Core Web Vitals (audit-speed) or crawl-only triage (diagnose-seo).
Where it fits
Run a full five-layer audit the week before public launch to catch indexation and on-page gaps.
Correlate a traffic dip with technical and content-layer findings after pulling GSC trends.
Post-release sanity check that new routes are crawlable and key templates still meet on-page targets.
How it compares
Full-site layered diagnostic—not a one-keyword content brief and not a deployment perf gate.
Common Questions / FAQ
Who is audit for?
Solo founders and small teams responsible for their own marketing site who need a structured SEO health review without an agency retainer.
When should I use audit?
At Launch for pre-ship SEO readiness, in Grow when traffic plateaus, and after Ship when reviewing launch regressions; use audit-speed or diagnose-seo when the problem is clearly speed-only or crawl-only.
Is audit safe to install?
Audits may use web fetches and third-party data—review the Security Audits panel on this page and do not expose admin credentials in chat logs.
Workflow Chain
Then invoke: brief
SKILL.md
READMESKILL.md - Audit
# SEO Audit Run a comprehensive SEO audit covering technical foundations, on-page optimization, content quality, link profile, and competitive positioning. ## Before You Start Gather this context (ask if not provided): 1. **Domain.** What site are we auditing? 2. **Goals.** What are you trying to achieve? (More traffic, better rankings, fix a drop, pre-launch check) 3. **Known issues.** Anything you already suspect is wrong? 4. **Access.** Do you have Google Search Console and Google Analytics data? (Improves the audit significantly) 5. **Scope.** Full audit or focused on a specific area? (If unsure, run the full audit) ## Audit Framework A complete SEO audit covers five layers. Work through them in order — problems in earlier layers undermine everything that follows. ``` Layer 1: Technical Foundation ← Can Google crawl and index the site? Layer 2: On-Page Optimization ← Are pages optimized for target keywords? Layer 3: Content Quality ← Is the content worth ranking? Layer 4: Link Profile ← Does the site have authority? Layer 5: Competitive Position ← How does the site compare to competitors? ``` ## Layer 1: Technical Foundation Check whether search engines can properly access, crawl, render, and index the site. ### Crawlability - [ ] `robots.txt` — fetch and review. No critical paths blocked? Sitemap directive present? - [ ] XML sitemap — exists, valid XML, lists all important pages, excludes noindex/redirected pages? - [ ] Site architecture — important pages reachable within 3 clicks from homepage? - [ ] Orphan pages — any pages with zero internal links pointing to them? - [ ] Redirect chains — any paths with 2+ redirects in sequence? - [ ] HTTP status — all important pages return 200? No unexpected 301s, 404s, or soft 404s? ### Indexability - [ ] `noindex` tags — any important pages accidentally noindexed? - [ ] Canonical tags — self-referencing on all pages? No conflicting canonicals? - [ ] Duplicate content — same content accessible at multiple URLs (www/non-www, HTTP/HTTPS, trailing slash)? - [ ] Search Console index coverage — how many pages submitted vs indexed? Any excluded pages that should be indexed? ### Performance - [ ] Core Web Vitals — LCP < 2.5s, CLS < 0.1, INP < 200ms? - [ ] TTFB — < 800ms from major regions? - [ ] Mobile-friendly — passes Google's mobile usability tests? - [ ] HTTPS — enforced across the entire site? Valid certificate? ### Rendering - [ ] JavaScript-dependent content — is critical content in the initial HTML or loaded via JS? - [ ] Content visibility — can search engines see the full page content? ## Layer 2: On-Page Optimization Check whether individual pages are properly optimized for their target keywords. ### Title Tags - [ ] Every page has a unique `<title>` - [ ] Titles include the primary target keyword - [ ] Titles are under 60 characters (avoid truncation) - [ ] Titles are descriptive and click-worthy (not keyword-stuffed) ### Meta Descriptions - [ ] Every important page has a unique meta description - [ ] Descriptions are 150-160 characters - [ ] Descriptions include a value proposition and call to action ### Heading Structure - [ ] One H1 per page containing the primary keyword - [ ] Logical heading hierarchy (H1 → H2 → H3, no level skipping) - [ ] Headings describe section content accurately ### URL Structure - [ ] URLs are clean, readable, and descriptive - [ ] URLs use hyphens (not underscores) - [ ] No excessive URL parameters or session IDs in indexed