Build Links
Plan a backlink and outreach campaign with prospect scoring, linkable assets, and ethical acquisition tactics for a solo-run site.
Overview
Build Links is an agent skill for the Launch phase that designs a link-building campaign with prospect scoring, asset mapping, and outreach strategy.
Install
npx skills add https://github.com/calm-north/seojuice-skills --skill build-linksWhat is this skill?
- Five-point intake: domain, niche, current profile, linkable assets, budget, and industry ethics
- Citation vs identity vs topical authority diagnosis table before picking a strategy
- Prospect identification and scoring with outreach sequence design
- Asset mapping for research, tools, guides, and infographics as link magnets
- Explicit handoff: internal linking belongs in fix-linking, not this skill
- 5-point context gather before strategy
- 3 authority dimensions in diagnosis table (citation, identity, topical)
Adoption & trust: 6.3k installs on skills.sh; 10 GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know backlinks matter for domain authority but lack a diagnosed strategy, scored prospects, or a realistic outreach plan tied to assets you actually have.
Who is it for?
Indie founders or marketers shipping content sites, SaaS blogs, or ecommerce brands who can invest some time in assets or outreach and want editorial links—not link farms.
Skip if: Teams that only need internal anchor structure, sites with zero publishable assets and no outreach capacity, or contexts where paid spammy links are acceptable.
When should I use this skill?
User asks about link building, backlinks, domain authority, outreach campaigns, digital PR, guest posting, or link acquisition.
What do I get? / Deliverables
You leave with a targeted acquisition campaign aligned to your weakest authority dimension and clear next steps for content assets and outreach—then tune on-site structure with fix-linking separately.
- Link acquisition campaign plan
- Prospect and asset map
- Outreach sequence outline
Recommended Skills
Journey fit
External link acquisition is a canonical Launch/SEO activity that raises citation authority before and after product go-live. SEO subphase covers off-page authority work—backlinks, digital PR, and guest posting—not on-site internal links.
How it compares
Use for off-page campaign design; pair with an internal-linking skill rather than treating all linking as one task.
Common Questions / FAQ
Who is build-links for?
Solo builders and small teams growing organic visibility who own a domain in a defined niche and want a documented backlink strategy instead of ad-hoc guest post pitches.
When should I use build-links?
Use during Launch SEO when planning distribution, after Validate when a landing or blog exists, or in Grow when compounding referral traffic—whenever the user asks about backlinks, domain authority, outreach, digital PR, or guest posting.
Is build-links safe to install?
Review the Security Audits panel on this Prism catalog page and the parent repo policy before letting an agent run outreach or external research on your behalf.
SKILL.md
READMESKILL.md - Build Links
# Build Links Design a targeted link acquisition campaign using asset mapping, prospect scoring, and outreach sequence design. ## Before You Start Gather this context (ask if not provided): 1. **Domain and niche.** What site needs links? What industry? 2. **Current backlink profile.** Any idea of current referring domains count, domain rating/authority? 3. **Linkable assets.** Does the site have: original research, tools, data, infographics, comprehensive guides? 4. **Budget and resources.** Can the team invest in content creation, outreach tools, or PR? 5. **Constraints.** Industries with strict link building ethics (finance, health) need extra caution. ## Domain Profile Diagnosis Before choosing a strategy, diagnose which dimension of authority is weakest. This determines where link building effort will have the most impact: | Dimension | What it measures | Signs of weakness | |-----------|-----------------|-------------------| | **Citation** | Inbound references from quality sources | Few referring domains, low-authority linkers, no editorial links | | **Identity** | Brand recognition and entity coherence | No branded search volume, no knowledge panel, inconsistent NAP | | **Trust** | Legitimacy and manipulation absence | Spammy backlink profile, no HTTPS, thin content, manual actions | | **Eminence** | Visibility and industry standing | Low organic traffic, no SERP features, no media mentions | ### Strategy by Weakness - **Citation weakness** (few referring domains) → Prioritize volume: guest posts, resource page outreach, broken link building - **Identity weakness** (brand not recognized) → Prioritize brand mentions: PR, Wikipedia/Wikidata, industry directories, podcast appearances - **Trust weakness** (spammy profile) → Prioritize cleanup first (disavow toxic links), then earn editorial links from authoritative publishers - **Eminence weakness** (no industry presence) → Prioritize thought leadership: original research, conference speaking, expert commentary for journalists Most sites have 1-2 weak dimensions. Diagnose before prescribing. ## Link Building Strategies (Ranked by Effectiveness) ### Tier 1: High Authority, Scalable **Original Research & Data** - Publish original data, surveys, studies, or industry reports - Journalists and bloggers cite original data naturally - Works because: nobody else has this data - Example: "We analyzed 10,000 pages and found that..." **Free Tools & Calculators** - Build a genuinely useful tool related to your niche - People link to tools they use and recommend - Works because: ongoing utility = ongoing links - Example: ROI calculator, audit tool, template generator **Comprehensive Guides (10x Content)** - Create the definitive resource on a topic - Must be genuinely better than everything else on page 1 - Works because: people link to the best resource - Update regularly to maintain link-worthiness ### Tier 2: Targeted, Relationship-Based **Guest Posting (Quality)** - Write for relevant, authoritative publications in your niche - Focus on sites your audience actually reads, not just DA - 1 link on a relevant, authoritative site > 10 links on generic blogs - Pitch unique angles, not rehashed content **Resource Page Link Building** - Find pages that curate links to resources in your niche - Search: `[topic] + "resources"`, `[topic] + "useful links"`, `[topic] + "tools"` - Offer your genuinely useful content for inclusion **Broken Link Building** - Find broken outbound links on relevant sites - Create or identify your content that replaces the dead resource - Contact the site: "I noticed a broken