Target Serp
Map target keywords to SERP feature types and the on-page formats needed to win snippets, PAA, and rich results.
Overview
target-serp is an agent skill for the Launch phase that helps you identify SERP features for target keywords and format content and schema to capture them.
Install
npx skills add https://github.com/calm-north/seojuice-skills --skill target-serpWhat is this skill?
- SERP feature matrix covers paragraph, list, and table featured snippets plus PAA, knowledge panels, and FAQ/How-To/Revie
- Specifies content formats: 40–60 word definitional answers, list headings, HTML tables, FAQPage/HowTo/Review schema
- Triggers on featured snippets, position zero, PAA optimization, rich results, and schema for SERP real estate
- Pairs query intent (what is, how to, comparison) with required heading and markup patterns
- Versioned metadata block at 1.0.0 for the seojuice-skills pack
- 40–60 word target for paragraph featured snippet answers
- 9-row SERP feature types reference table
Adoption & trust: 1.9k installs on skills.sh; 10 GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You rank on page one but lose clicks because competitors own featured snippets, PAA boxes, and rich result cards for your keywords.
Who is it for?
Indie builders shipping content sites, SaaS marketing pages, or docs who want a checklist-driven SERP feature playbook.
Skip if: Teams that only need paid ads or app-store ASO without Google organic SERP mechanics.
When should I use this skill?
User asks about featured snippets, position zero, PAA optimization, rich results, schema markup for SERP features, or getting more SERP real estate.
What do I get? / Deliverables
You align page structure and schema with the SERP feature each keyword triggers so you can compete for position zero and expanded SERP real estate.
- SERP feature map per keyword with required content format
- Schema and on-page structure recommendations for rich results
Recommended Skills
Journey fit
SERP feature capture is distribution and discoverability work—you optimize how pages appear in search after content exists. Featured snippets, PAA, and schema-driven rich results are core SEO tactics on the launch shelf, not generic product coding.
How it compares
Use instead of generic "write better meta tags" advice when the goal is explicit SERP feature types and matching content formats.
Common Questions / FAQ
Who is target-serp for?
Solo builders and small teams optimizing informational and commercial pages for Google SERP features and structured rich results.
When should I use target-serp?
Use it in Launch (SEO) when planning or rewriting pages for featured snippets, PAA, knowledge panels, or FAQ/How-To/Review rich results—and when validating schema choices for those features.
Is target-serp safe to install?
It is editorial SEO guidance without built-in network calls in the skill text; confirm pack provenance via the Security Audits panel on this Prism page.
SKILL.md
READMESKILL.md - Target Serp
# Target SERP Identify and capture featured snippets, People Also Ask boxes, knowledge panels, and rich results for target keywords. ## SERP Feature Types | Feature | Trigger | Content Format Needed | |---------|---------|----------------------| | Featured Snippet (paragraph) | "What is", "how does", definitional queries | 40-60 word direct answer under an H2/H3 matching the query | | Featured Snippet (list) | "How to", "steps to", "best", "top" | Ordered or unordered list with H2/H3 heading | | Featured Snippet (table) | Comparison, pricing, specs queries | HTML `<table>` with clear headers | | People Also Ask | Most informational queries | Concise answer (2-3 sentences) under an H2 that matches the PAA question | | Knowledge Panel | Brand/entity queries | Structured data (Organization, Person), Wikipedia presence, consistent NAP | | Rich Results (FAQ) | Pages with FAQ content | FAQPage schema markup | | Rich Results (How-To) | Tutorial/instructional pages | HowTo schema markup | | Rich Results (Review) | Product/service review pages | Review/AggregateRating schema markup | | Rich Results (Breadcrumb) | Any page with hierarchy | BreadcrumbList schema markup | | Sitelinks | Brand queries | Clear site structure, descriptive navigation, internal linking | ## SERP Feature Prioritization Matrix Not all SERP features are equally valuable. Use this to decide where to invest effort: | SERP Feature | Traffic Impact | Effort to Win | Best For | |-------------|--------------|--------------|---------| | Featured Snippet | Very High | Medium | Informational content sites | | AI Overview citation | High (growing) | Medium-High | Authority/expertise sites | | People Also Ask | Medium-High | Low-Medium | FAQ-rich content | | Video Carousel | High | High | Tutorial/how-to content | | Local Pack | Very High (local) | Medium | Local businesses | | Rich Results (Review) | Medium-High | Low-Medium | Product/service reviews | | Image Pack | Medium | Low-Medium | Visual content creators | | Shopping Results | Very High (ecommerce) | Medium | Product sellers | | Knowledge Panel | Medium (brand) | High (long-term) | Established brands | ### Feature Combination Patterns When multiple features appear together, optimize for the combination: | Combination | Opportunity | |------------|------------| | AI Overview + Featured Snippet | Optimize for both — structured content with clear answers wins both slots | | Video + PAA + Featured Snippet | Create a comprehensive guide with video and FAQ section | | Shopping + Ads + Reviews | Product optimization + review schema + merchant feed | | PAA only (no snippet) | Snippet opportunity — create snippet-optimized content to claim it | | AI Overview only (no snippet) | Structured, authoritative content with cited data gets AI inclusion | ### AI Overview vs Traditional SERP Strategy | Query Type | Traditional Strategy | AI-Era Strategy | |-----------|---------------------|-----------------| | Informational | Win featured snippet | Win AI Overview citation AND featured snippet | | Comparison | Create comparison content | Create structured comparison tables with clear verdicts | | Definition | Write clear definition for snippet | Write authoritative, citable definition with evidence | | How-to | Create step-by-step list | Create steps with unique insights AI can synthesize | Traditional features reward **format optimization**. AI Overviews reward **authority and uniqueness**. ## Step 1: Audit Current SERP Features For each target keyword: 1. **Search the keyword** and document which SERP features appear 2. **Note who currently holds e