Now liveThe Skillselion MCP - thousands of ranked skills, loaded into your agent mid-task. No install.Get it →
charlie947 avatar

Post Formatter

  • 522 installs
  • 2.1k repo stars
  • Updated May 20, 2026
  • charlie947/social-media-skills

post-formatter is an agent skill that turns a topic into a framework-structured LinkedIn post using PAS, AIDA, BAB, STAR, or SLAY at 200–250 words with mobile-friendly line breaks.

About

post-formatter is a LinkedIn copywriting skill that converts a topic or rough notes into a publish-ready post using one of five named frameworks: PAS, AIDA, BAB, STAR, or SLAY. Output stays between 200 and 250 words, caps at 20 lines, and inserts blank lines between sentences for mobile readability. post-formatter differs from post-writer in the same repo, which drafts in the user's voice without framework constraints. Developers reach for post-formatter when they have substance but need disciplined structure for thought-leadership, launch announcements, or technical explainers destined for LinkedIn feeds.

  • post formatter
  • From Charlie Hills' social-media-skills pack
  • Voice-consistent social content

Post Formatter by the numbers

  • 522 all-time installs (skills.sh)
  • Ranked #752 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
  • Data as of Aug 5, 2026 (Skillselion catalog sync)
npx skills add https://github.com/charlie947/social-media-skills --skill post-formatter

Add your badge

Show developers this skill is listed on Skillselion. Paste this into your README.

Listed on Skillselion
Installs522
repo stars2.1k
Last updatedMay 20, 2026
Repositorycharlie947/social-media-skills

How do you format a LinkedIn post with PAS or AIDA?

Formats posts cleanly for each platform.

Who is it for?

Developers publishing structured LinkedIn thought-leadership who want a named copywriting framework instead of freeform drafting.

Skip if: Long-form articles, Twitter threads, or voice-matched drafts without framework constraints—use post-writer instead.

When should I use this skill?

User says format this as a post, turn this into a LinkedIn post, write it as PAS, or names AIDA, BAB, STAR, or SLAY.

What you get

Publish-ready LinkedIn post at 200–250 words, 20 lines max, with framework structure and mobile spacing.

  • Framework-structured LinkedIn post

By the numbers

  • Supports 5 copywriting frameworks: PAS, AIDA, BAB, STAR, SLAY
  • Targets 200–250 words with a 20-line maximum

Files

SKILL.mdMarkdownGitHub ↗

Post Formatter

CRITICAL: Auto-start on load

When this skill triggers, go straight to Step 1. Do not summarise. Start input gathering immediately.

Step 1. Gather inputs

Call AskUserQuestion:

[
  {
    "question": "What topic do you want to post about?",
    "header": "Topic",
    "multiSelect": false,
    "options": [
      {"label": "I will type the topic", "description": "Single sentence describing the subject"},
      {"label": "Paste a context dump", "description": "Notes, stats, transcripts to turn into a post"}
    ]
  },
  {
    "question": "Which framework?",
    "header": "Framework",
    "multiSelect": false,
    "options": [
      {"label": "PAS", "description": "Problem, Agitation, Solution"},
      {"label": "AIDA", "description": "Attention, Interest, Desire, Action"},
      {"label": "BAB", "description": "Before, After, Bridge"},
      {"label": "STAR", "description": "Situation, Task, Action, Result"},
      {"label": "SLAY", "description": "Story, Lesson, Actionable advice, You"},
      {"label": "Pick for me", "description": "Recommend the best framework based on the topic"}
    ]
  }
]

Ask one follow-up:

Anything else I should know? Facts, stats, tone notes, or who this is for.

Wait for response.

Step 2. Write the post

Apply these global rules to every output:

  • Maximum 20 lines, 200 to 250 words total (~1,200 characters)
  • Blank line after every line
  • Most lines: one sentence, 55 characters or fewer
  • Up to 4 lines may be mini-paragraphs (2 to 3 sentences, 110 characters or fewer)
  • Grade 6 words. Zero adverbs, zero jargon, zero fluff
  • No em dashes
  • No questions unless the hook itself is a question
  • No emojis except checkmarks for numbered lists (1. 2. 3.) and the recycle symbol in the CTA
  • Rule of Three: use at most two trios per post
  • Vary sentence starts. Do not over-use "I"

Step 3. Structure

  • Line 1 (Hook): Bold. 50 characters or fewer.
  • Line 2 (Twist / Contrast): 50 characters or fewer. Opposes or surprises the hook.
  • Lines 3 to 18 (Core): The chosen framework, split across 3 to 5 lines per stage. Any list inside a stage must have exactly three items (1. 2. 3.). Use arrows to show flow where useful.

Framework maps:

  • PAS: Problem -> Agitation -> Solution
  • AIDA: Attention -> Interest -> Desire -> Action
  • BAB: Before -> After -> Bridge
  • STAR: Situation -> Task -> Action -> Result
  • SLAY: Story -> Lesson -> Actionable advice -> You
  • Lines 19 to 20 (Wrap and CTA): 2 to 3 lines that lock the lesson. Close with one of these phrases followed by the recycle symbol: "Repost if", "Repost this", or "If this helped, repost".

Step 4. Output

Output the finished post inside a code block. No preamble, no trailing notes.

Step 5. Offer the next move

After the post, ask:

Want a matching graphic (graphic-designer skill) or want me to score it against your post history (post-scorer skill)?

Rules

  • Return the finished post only. No meta-commentary.
  • Enforce line length, word count, and lines count limits. Count them.
  • Never use em dashes.
  • British English unless voice.md specifies otherwise.
  • If the user has voice.md in the project, tune tone and rhythm to match it.
  • If a trio is used, it has exactly three items. Not two, not four.

Related skills

FAQ

Which frameworks does post-formatter support?

post-formatter supports PAS, AIDA, BAB, STAR, and SLAY copywriting frameworks. The developer names the framework or asks for a structured post, and the skill applies that template to the supplied topic.

How is post-formatter different from post-writer?

post-formatter enforces a named copywriting framework, 200–250 words, and 20-line mobile formatting. post-writer in the same repo drafts LinkedIn copy in the user's voice without framework or length constraints.

This week in AI coding

Five minutes, every Monday - the tools, releases and tactics for developers.

unsubscribe anytime.