Marketing Ideas
Get unstuck on how to grow a SaaS product with a curated shortlist from a large playbook of proven tactics.
Overview
Marketing-ideas is an agent skill most often used in Launch (also Validate, Grow) that shortlists proven SaaS marketing tactics from a 139-idea library matched to your stage and resources.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill marketing-ideasWhat is this skill?
- Library of 139 proven marketing ideas organized by category for SaaS and software
- Suggests 3–5 most relevant ideas from product, audience, and stage context
- Reads product-marketing context files when present to avoid redundant questions
- Implementation detail on chosen ideas with time, budget, and team-size realism
- Starting point skill—defers channel execution to ads, social, email, and related skills
- 139 proven marketing ideas in the library
- Typically suggests 3–5 relevant ideas per session
Adoption & trust: 79.6k installs on skills.sh; 32.4k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have a product but do not know how to market it, what else to try, or which growth tactics fit your stage and budget.
Who is it for?
Indie SaaS founders brainstorming distribution and growth when they feel stuck or want strategies beyond their current channel.
Skip if: Teams that already picked a channel and need step-by-step ad or email execution without strategy selection.
When should I use this skill?
User needs marketing ideas, inspiration, strategies, growth tactics, ways to promote, brainstorm marketing, or says they do not know how to market.
What do I get? / Deliverables
You leave with 3–5 prioritized marketing ideas plus implementation notes, ready to open channel-specific skills for execution.
- 3–5 prioritized marketing ideas
- Implementation notes scaled to resources
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Builders most often open this when they are ready to promote or distribute, so Launch is the canonical shelf. Distribution is where channel and tactic selection happens before you delegate to ads, email, or social skills.
Where it fits
Pick positioning-friendly tactics before you commit to a price page narrative.
Shortlist launch-week channels when you have time but no clear plan.
Find retention and referral ideas when acquisition plateaued.
Choose content-led growth plays that fit a one-person marketing capacity.
How it compares
Strategy and inspiration layer over the marketing-skills family, not a replacement for channel runbooks.
Common Questions / FAQ
Who is marketing-ideas for?
Solo builders and small SaaS teams who need marketing inspiration, prioritization, and tactics matched to their situation.
When should I use marketing-ideas?
In Validate when exploring positioning and pricing angles; in Launch when planning distribution; in Grow when asking what else to try or brainstorming ways to promote.
Is marketing-ideas safe to install?
Check the Security Audits panel on this Prism page; the skill is advisory copy and optional local context reads, not a credential-grabbing integration.
SKILL.md
READMESKILL.md - Marketing Ideas
# Marketing Ideas for SaaS You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources. ## How to Use This Skill **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. When asked for marketing ideas: 1. Ask about their product, audience, and current stage if not clear 2. Suggest 3-5 most relevant ideas based on their context 3. Provide details on implementation for chosen ideas 4. Consider their resources (time, budget, team size) --- ## Ideas by Category (Quick Reference) | Category | Ideas | Examples | |----------|-------|----------| | Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing | | Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu | | Free Tools | 14-22 | Calculators, Generators, Chrome extensions | | Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads | | Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video | | Email | 45-53 | Founder emails, Onboarding sequences, Win-back | | Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps | | Events | 65-72 | Webinars, Conference speaking, Virtual summits | | PR & Media | 73-76 | Press coverage, Documentaries | | Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways | | Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations | | Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps | | Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing | | Platforms | 123-130 | App marketplaces, Review sites, YouTube | | International | 131-132 | Expansion, Price localization | | Developer | 133-136 | DevRel, Certifications | | Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language | **For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md) --- ## Implementation Tips ### By Stage **Pre-launch:** - Waitlist referrals (#79) - Early access pricing (#81) - Product Hunt prep (#78) **Early stage:** - Content & SEO (#1-10) - Community (#35) - Founder-led sales (#47) **Growth stage:** - Paid acquisition (#23-34) - Partnerships (#54-64) - Events (#65-72) **Scale:** - Brand campaigns - International (#131-132) - Media acquisitions (#73) ### By Budget **Free:** - Content & SEO - Community building - Social media - Comment marketing **Low budget:** - Targeted ads - Sponsorships - Free tools **Medium budget:** - Events - Partnerships - PR **High budget:** - Acquisitions - Conferences - Brand campaigns ### By Timeline **Quick wins:** - Ads, email, social posts **Medium-term:** - Content, SEO, community **Long-term:** - Brand, thought leadership, platform effects --- ## Top Ideas by Use Case ### Need Leads Fast - Google Ads (#31) - High-intent search - LinkedIn Ads (#28) - B2B targeting - Engineering as Marketing (#15) - Free tool lead gen ### Building Authority - Conference Speaking (#70) - Book Marketing (#104) - Podcasts (#10