Social
Plan LinkedIn and X/Twitter posting—pillars, hooks, calendars, and threads—for founders building in public without a social team.
Overview
Social is an agent skill most often used in Launch (also Grow) that builds platform-specific content strategy, calendars, hooks, and drafted posts for founders promoting a product in public.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill socialWhat is this skill?
- Checks for product-marketing.md before pillar and voice alignment
- Establishes 3–5 content pillars (e.g. build-in-public, education, minimal promo)
- LinkedIn quick reference: 3–5 posts per week; carousels and stories called out
- Hook formulas plus weekly content calendar and daily engagement routine
- Batching strategy to move from ~1 post/week to consistent 3–5x/week
- LinkedIn target: 3–5 posts per week in platform guidance
- Includes daily ~30-minute engagement routine in eval expectations
Adoption & trust: 16.2k installs on skills.sh; 32.4k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You post sporadically on LinkedIn or X with a tiny follower base and no pillars, hooks, or calendar tying posts to product awareness.
Who is it for?
SaaS founders from ~500 followers upward who want 3–5x/week consistency and build-in-public narratives.
Skip if: Brands needing paid social ads setup, influencer contracts, or video-first TikTok production pipelines.
When should I use this skill?
You want LinkedIn or X strategy, calendars, hooks, or drafted threads aligned to product-marketing.md when available.
What do I get? / Deliverables
You leave with content pillars, a weekly calendar, hook formulas, engagement routine, batching plan, and draft thread or post copy with CTA.
- Content pillar set
- Weekly content calendar
- Hook formulas and drafted posts or threads with CTA
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because the evals target awareness and distribution mechanics (LinkedIn 3–5x/week, threads with CTAs) rather than pre-product research. Distribution subphase fits personal-brand and channel strategy that drives product awareness off-site.
Where it fits
Design a LinkedIn plan at 3–5 posts per week to support a product launch week.
Refresh pillars and batch a month of educational posts after launch buzz fades.
Test founder narrative angles in public posts before locking positioning.
Thread summarizing customer lessons with a CTA into trial or newsletter.
How it compares
Organic founder-led strategy and copy—not a scheduling MCP or analytics dashboard.
Common Questions / FAQ
Who is social for?
Solo and indie SaaS builders who act as their own marketer on LinkedIn and X and want structured pillars and calendars instead of random posts.
When should I use social?
Use it in Launch to stand up distribution and personal brand; in Grow to sustain content lifecycle and engagement; and in Validate only if you are already testing narrative with a waitlist audience.
Is social safe to install?
It generates strategy and text in-session; confirm source trust via the Security Audits panel on this Prism page.
SKILL.md
READMESKILL.md - Social
{ "skill_name": "social", "evals": [ { "id": 1, "prompt": "Help me create a LinkedIn content strategy. I'm a SaaS founder building in public and want to grow my personal brand to drive awareness for my product. I currently have 500 followers and post maybe once a week.", "expected_output": "Should check for product-marketing.md first. Should establish content pillars (3-5) appropriate for a SaaS founder building in public: industry insights, behind-the-scenes, educational content, personal stories, promotional (minimal). Should apply the platform quick reference for LinkedIn (3-5x/week recommended, carousels and stories perform well). Should provide hook formulas for LinkedIn posts. Should create a weekly content calendar. Should include engagement strategy (daily 30-min routine). Should address going from 1x/week to 3-5x/week with a batching strategy.", "assertions": [ "Checks for product-marketing.md", "Establishes 3-5 content pillars", "Applies LinkedIn platform guidance", "Provides hook formulas", "Creates weekly content calendar", "Includes engagement strategy", "Addresses batching strategy for consistency", "Recommends increasing from 1x to 3-5x per week" ], "files": [] }, { "id": 2, "prompt": "Write me a Twitter/X thread about the lessons I learned bootstrapping my SaaS to $10k MRR. Include hooks and a CTA at the end.", "expected_output": "Should apply the hook formulas for a story hook (e.g., '6 months ago, I had $0 MRR. Today, I hit $10k.'). Should structure the thread following platform best practices: strong hook in tweet 1, each tweet should stand alone but flow together, use specific numbers and stories, end with a CTA. Should reference the content pillar this fits into (behind-the-scenes / founder journey). Should provide the actual thread content with 8-12 tweets. Should include engagement prompts.", "assertions": [ "Applies hook formulas from the skill", "Uses a story hook for the first tweet", "Structures thread with standalone but flowing tweets", "Uses specific numbers and stories", "Ends with clear CTA", "Provides 8-12 tweet thread content", "Includes engagement prompts" ], "files": [] }, { "id": 3, "prompt": "i have a blog post that did really well. how do i turn it into social media content for multiple platforms?", "expected_output": "Should trigger on casual phrasing. Should apply the content repurposing system. Should use the Blog Post → Social Content mapping: LinkedIn (key insight post + carousel of main points), Twitter/X (thread of key takeaways), Instagram (carousel with visuals + Reel summarizing the post). Should follow the repurposing workflow: create pillar content → extract key insights (3-5) → adapt to each platform → schedule across the week. Should provide specific format recommendations per platform.", "assertions": [ "Triggers on casual phrasing", "Applies content repurposing system", "Uses Blog Post → Social Content mapping", "Provides format for LinkedIn, Twitter/X, and Instagram", "Follows the repurposing workflow", "Extracts 3-5 key insights to repurpose", "Provides platform-specific format recommendations" ], "files": [] }, { "id": 4, "prompt": "My LinkedIn posts get like 200 impressions and almost no engagement. What am I doing wrong?", "expected_output": "Should apply the analytics and optimization section, specifically the 'if engagement is low' guidance. Should diagnose potential issues: weak hooks (first line not compelling), posting at wrong times, not engaging with others' content, poor formatting (no line breaks, walls of text), content not resonating with audience. Should recommend specific fixes: test new hook formulas, post at different times,