Sales

Customization

Before executing, check for user customizations at: ~/.claude/PAI/USER/SKILLCUSTOMIZATIONS/Sales/

If this directory exists, load and apply any PREFERENCES.md, configurations, or resources found there. These override default behavior. If the directory does not exist, proceed with skill defaults.

🚨 MANDATORY: Voice Notification (REQUIRED BEFORE ANY ACTION)

You MUST send this notification BEFORE doing anything else when this skill is invoked.

1. Send voice notification:

   curl -s -X POST http://localhost:31337/notify \
     -H "Content-Type: application/json" \
     -d '{"message": "Running the WORKFLOWNAME workflow in the Sales skill to ACTION"}' \
     > /dev/null 2>&1 &

2. Output text notification:

   Running the **WorkflowName** workflow in the **Sales** skill to ACTION...

This is not optional. Execute this curl command immediately upon skill invocation.

Sales Skill

Transform product documentation into compelling sales narratives and visual assets.

Takes technical documentation, product information, or feature descriptions and produces: 1. Sales Narratives - Story explanations that capture the value proposition 2. Visual Assets - Charcoal sketch art that conveys the concept visually 3. Scripts - Clear, succinct, effective messaging tied to what you're selling

---

The Pipeline

PRODUCT DOCUMENTATION
        ↓
[1] STORY EXPLANATION — Extract the narrative arc (what's the real value?)
        ↓
[2] EMOTIONAL REGISTER — What feeling should this evoke? (wonder, determination, hope, etc.)
        ↓
[3] VISUAL CONCEPT — Derive scene from narrative + emotion
        ↓
[4] GENERATE ASSETS — Create visual + narrative package
        ↓
SALES-READY OUTPUT

---

Workflows

Full Sales Package → Workflows/CreateSalesPackage.md

The complete pipeline. Takes product docs and produces:

• Sales narrative (story explanation)
• Visual asset (charcoal sketch)
• Key talking points

Sales Narrative Only → Workflows/CreateNarrative.md

Just the story. Converts technical docs into compelling narrative.

Visual Asset Only → Workflows/CreateVisual.md

Just the visual. Creates charcoal sketch art for existing narrative.

---

Output Format

Sales Narrative

• 8-24 point story explanation
• First person, conversational
• Captures the "why this matters" not just "what it does"
• Ready for sales scripts, presentations, pitches

Visual Asset

• Charcoal gestural sketch aesthetic
• Minimalist composition with breathing space
• Transparent background for versatility
• Captures the emotional core of the value proposition

---

Example

Input: Technical documentation about AI code review tool

Output:

• Narrative: "This tool doesn't just find bugs—it understands your codebase like a senior engineer who's been there for years. It catches the subtle issues that slip through PR reviews..."
• Visual: Gestural sketch of human developer and AI figure collaborating, both examining the same code output
• Talking Points:

1. Senior engineer understanding, not just pattern matching 2. Catches what humans miss in PR reviews 3. Learns your specific codebase patterns

---

Integration

This skill combines:

• storyexplanation skill - For narrative extraction
• art skill (essay-art workflow) - For visual generation
• Sales-specific framing - Value proposition focus

---

The goal: Sales teams get materials that are highly tied to what they're selling, clear, succinct, and effective.

---

Examples

Example 1: Full sales package from docs

User: "create a sales package for this product" [provides docs]
→ Extracts narrative arc using storyexplanation
→ Determines emotional register (wonder, determination, hope)
→ Generates charcoal sketch visual + narrative + talking points

Example 2: Sales narrative only

User: "turn this technical doc into a sales pitch"
→ Reads documentation and extracts value proposition
→ Creates 8-24 point story explanation in first person
→ Returns conversational narrative ready for sales scripts

Example 3: Visual asset for existing narrative

User: "create a visual for this sales story"
→ Analyzes narrative for emotional core
→ Derives scene concept from story + emotion
→ Generates charcoal gestural sketch with transparent background

Gotchas

• Charcoal sketch art is the visual style for sales assets. Don't use other art styles unless explicitly asked.
• Pitch decks must tell a STORY, not list features. Narrative arc matters more than bullet points.
• NOT for Hormozi frameworks — use _SALESHORMOZI for $100M Offers/Leads methodology.

Execution Log

After completing any workflow, append a single JSONL entry:

echo '{"ts":"'$(date -u +%Y-%m-%dT%H:%M:%SZ)'","skill":"Sales","workflow":"WORKFLOW_USED","input":"8_WORD_SUMMARY","status":"ok|error","duration_s":SECONDS}' >> ~/.claude/PAI/MEMORY/SKILLS/execution.jsonl

Replace WORKFLOW_USED with the workflow executed, 8_WORD_SUMMARY with a brief input description, and SECONDS with approximate wall-clock time. Log status: "error" if the workflow failed.

Create Sales Narrative

Transform product documentation into a compelling sales narrative.

---

Purpose

Takes technical documentation, product specs, or feature descriptions and produces a story explanation focused on VALUE — why this matters to the customer, not just what it does.

---

Process

Step 1: Gather Input

Accept any of:

• Product documentation
• Feature specifications
• Technical descriptions
• Marketing copy (to improve)
• URL to product page

Step 2: Extract Narrative with Story Explanation

Use the StoryExplanation Skill:

Invoke StoryExplanation Skill with 24-item length for [input content]

Frame the analysis around:

• What PROBLEM does this solve?
• What's the TRANSFORMATION (before → after)?
• Why should the customer CARE?
• What's the FEELING they get from using this?

Step 3: Refine for Sales

Transform the story explanation into sales-ready narrative:

1. Lead with the pain point — What problem are they facing? 2. Introduce the transformation — What changes with this product? 3. Prove the value — Concrete benefits, not features 4. Create urgency — Why now? What's the cost of waiting? 5. End with the outcome — What does success look like?

Step 4: Generate Talking Points

Extract 3-5 key talking points:

• Each should be a standalone value statement
• Memorable, quotable
• Tied to specific customer outcomes

Step 5: Create Script Snippet

Write a 2-3 sentence elevator pitch:

• Natural, conversational
• Something a salesperson would actually say
• Captures the core value in 30 seconds

---

Output Format

# Sales Narrative: [Product/Feature Name]

## The Story

[8-24 point narrative, first person, conversational]

## Key Talking Points

1. [First value statement]
2. [Second value statement]
3. [Third value statement]

## Elevator Pitch

"[2-3 sentence script]"

## Pain Point Summary

**Problem:** [One sentence describing the pain]
**Solution:** [One sentence describing the transformation]
**Outcome:** [One sentence describing success]

---

Quality Checklist

• [ ] Focuses on VALUE — not features
• [ ] Customer-centric — their problem, their outcome
• [ ] Conversational — sounds natural when spoken
• [ ] Specific — not generic marketing speak
• [ ] Actionable — sales team can use immediately

---

The goal: A narrative so clear that the sales team knows exactly what to say and why it matters.

Create Sales Package

Full pipeline: Transform product documentation into sales narrative + visual asset.

---

🚨 MANDATORY STEPS — EXECUTE IN ORDER

PRODUCT DOCUMENTATION
        ↓
[1] STORY EXPLANATION — Extract narrative arc with StoryExplanation Skill
        ↓
[2] EMOTIONAL REGISTER — Match to emotion from aesthetic vocabulary
        ↓
[3] VISUAL CONCEPT — Derive scene from narrative + emotion
        ↓
[4] GENERATE VISUAL — Create charcoal sketch with Art Skill
        ↓
[5] COMPILE OUTPUT — Narrative + visual + talking points

---

Step 1: Extract Narrative with Story Explanation

Use the StoryExplanation Skill to extract the narrative arc.

Invoke StoryExplanation Skill with 24-item length for [product documentation]

Focus on:

• What's the REAL value proposition?
• Why does this MATTER to the customer?
• What problem does this SOLVE?
• What's the transformation (before → after)?

Output: 8-24 point story explanation capturing the value proposition.

---

Step 2: Identify Emotional Register

Match the product/value proposition to an emotional register.

Output: Selected emotional register with specific vocabulary.

---

Step 3: Derive Visual Concept

Translate narrative + emotion into a specific visual scene.

Key Questions

1. What are the CONCRETE SUBJECTS?

• Extract specific nouns from the value proposition
• Human figure? AI/robot figure? Both?
• What objects represent the product/outcome?

2. What's the VISUAL METAPHOR?

• What scene captures the transformation?
• What shows the value in action?
• What would make someone "get it" instantly?

3. What's the COMPOSITION?

• Minimalist with breathing space
• Centered subjects floating in empty space
• Few elements, each intentional

Scene Construction Template

VALUE PROPOSITION: [One sentence summary of what matters]
CONCRETE SUBJECTS: [Specific nouns that MUST appear visually]
VISUAL METAPHOR: [What scene captures this value?]
EMOTIONAL REGISTER: [From Step 2]
WARM:COOL RATIO: [From emotion table]

Output: Specific visual scene that captures the value proposition.

---

Step 4: Generate Visual Asset

Use the Art Skill (essay-art workflow) to create the image.

Invoke Art Skill

Invoke Art Skill → essay-art workflow

Prompt Template

Sophisticated charcoal architectural sketch. [ARTIST REFERENCE] influence.

EMOTIONAL REGISTER: [From Step 2]

SCENE:
[Visual scene from Step 3]

MINIMALIST COMPOSITION:
- Subject(s) CENTERED in the frame
- Empty/negative space around — NO filled-in backgrounds
- Clean, gallery-worthy simplicity
- Supporting objects that serve the narrative (gestural, minimal)

CONCRETE SUBJECTS:
[List specific subjects that MUST appear]

HUMAN FIGURE — GESTURAL ABSTRACTED SKETCH:
- MULTIPLE OVERLAPPING LINES suggesting the form
- Quick, confident, ENERGETIC gestural marks
- Burnt Sienna (#8B4513) WASH accent touches

[If AI/tech figure:]
ROBOT/TECH FIGURE — GESTURAL ANGULAR SKETCH:
- Angular rigid gestural marks
- Deep Purple (#4A148C) WASH accent touches

LINEWORK:
- Loose charcoal/graphite pencil strokes
- Visible hatching and gestural marks
- NOT clean vectors, NOT smooth

COLOR — CHARCOAL DOMINANT:
- CHARCOAL AND GRAY DOMINANT — 85%
- Sienna accents on human elements
- Purple accents on tech elements
- Background is EMPTY — white/cream negative space
- Transparent background

CRITICAL:
- MINIMALIST composition
- Visual captures the VALUE PROPOSITION
- Gallery-worthy gestural sketch aesthetic

Sign {DA_IDENTITY.NAME} small in charcoal bottom right.
NO other text.

Generate with CLI

bun run ~/.claude/skills/art/Tools/Generate.ts \
  --model nano-banana-pro \
  --prompt "[YOUR PROMPT]" \
  --size 2K \
  --aspect-ratio 1:1 \
  --remove-bg \
  --output /path/to/output.png

Output: Charcoal sketch visual asset with transparent background.

---

Step 5: Compile Sales Package

Assemble the complete output.

Output Format

# Sales Package: [Product/Feature Name]

## Sales Narrative

[8-24 point story explanation from Step 1]

## Visual Asset

[Image path or embedded image]

## Key Talking Points

1. [First major value point]
2. [Second major value point]
3. [Third major value point]

## Emotional Hook

**Register:** [Emotional register used]
**Core Message:** [One sentence that captures the feeling]

## Script Snippet

"[2-3 sentence elevator pitch version of the narrative]"

---

Validation Checklist

Before delivering:

• [ ] Narrative captures VALUE — not just features, but why it matters
• [ ] Visual matches narrative — someone could connect them
• [ ] Emotional register consistent — narrative and visual aligned
• [ ] Talking points actionable — sales team can use immediately
• [ ] Script is natural — sounds like something you'd actually say

---

Example Execution

Input: Documentation for AI code review tool

Step 1 Output (Narrative): 1. Code review is broken — PRs get rubber-stamped 2. Junior devs miss subtle bugs, seniors don't have time 3. This tool understands your codebase like a 10-year veteran 4. It catches the issues that slip through human review 5. Not pattern matching — actual understanding of your patterns 6. Learns your specific conventions and flags deviations 7. Integrates into existing workflow — no context switching 8. Result: fewer production bugs, faster reviews, happier teams

Step 2 Output: WONDER / DISCOVERY (40:60 warm:cool) — "it actually understands"

Step 3 Output:

• VALUE: AI that understands code like a senior engineer
• SUBJECTS: Human developer + AI figure, both examining code
• METAPHOR: Two figures producing the same insight — you can't tell who caught the bug
• COMPOSITION: Minimalist, centered, code/output flowing between them

Step 4 Output: Charcoal sketch of human and AI both examining same code output

Step 5 Output: Complete sales package with narrative, visual, talking points, and script

---

The workflow: Story Explanation → Emotion → Visual Concept → Generate → Compile

Create Sales Visual

Create a charcoal sketch visual asset for an existing sales narrative.

---

Purpose

Takes a sales narrative or value proposition and creates a matching visual asset — charcoal gestural sketch that captures the emotional core of the value proposition.

---

Process

Step 1: Gather Input

Requires:

• Sales narrative OR value proposition summary
• Target emotional response (optional — will derive if not provided)

Step 2: Identify Emotional Register

If not provided, derive from the narrative:

Step 3: Derive Visual Concept

Key Questions:

1. What are the CONCRETE SUBJECTS?

• Human figure? AI/robot figure? Both?
• What objects represent the product/outcome?
• What's physically present in the scene?

2. What's the VISUAL METAPHOR?

• What scene captures the transformation?
• What would make someone "get it" instantly?
• What's the single image that tells the story?

3. What's the COMPOSITION?

• Minimalist with breathing space
• Centered subjects floating in empty space
• Few elements, each intentional

Step 4: Construct Prompt

Use the Art Skill essay-art template:

Sophisticated charcoal architectural sketch. [ARTIST REFERENCE] influence.

EMOTIONAL REGISTER: [From Step 2]

SCENE:
[Visual concept from Step 3]

MINIMALIST COMPOSITION:
- Subject(s) CENTERED in the frame
- Empty/negative space around — NO filled-in backgrounds
- Clean, gallery-worthy simplicity
- Supporting objects that serve the narrative (gestural, minimal)

CONCRETE SUBJECTS:
[List specific subjects that MUST appear]

HUMAN FIGURE — GESTURAL ABSTRACTED SKETCH:
- MULTIPLE OVERLAPPING LINES suggesting the form
- Quick, confident, ENERGETIC gestural marks
- Burnt Sienna (#8B4513) WASH accent touches

[If AI/tech figure:]
ROBOT/TECH FIGURE — GESTURAL ANGULAR SKETCH:
- Angular rigid gestural marks
- Deep Purple (#4A148C) WASH accent touches

LINEWORK:
- Loose charcoal/graphite pencil strokes
- Visible hatching and gestural marks
- NOT clean vectors, NOT smooth

COLOR — CHARCOAL DOMINANT:
- CHARCOAL AND GRAY DOMINANT — 85%
- Sienna accents on human elements
- Purple accents on tech elements
- Background is EMPTY — white/cream negative space
- Transparent background

CRITICAL:
- MINIMALIST composition
- Visual captures the VALUE PROPOSITION
- Gallery-worthy gestural sketch aesthetic

Sign {DA_IDENTITY.NAME} small in charcoal bottom right.
NO other text.

Step 5: Generate Image

bun run ~/.claude/skills/art/Tools/Generate.ts \
  --model nano-banana-pro \
  --prompt "[YOUR PROMPT]" \
  --size 2K \
  --aspect-ratio 1:1 \
  --remove-bg \
  --output /path/to/output.png

Step 6: Validate

Check:

• [ ] Visual matches the narrative emotionally
• [ ] Concrete subjects are visible
• [ ] Minimalist composition with empty space
• [ ] Charcoal sketch aesthetic (not clean vectors)
• [ ] Transparent background
• [ ] Someone could connect the visual to the value proposition

If validation fails: Regenerate with adjusted prompt.

---

Output

• PNG image with transparent background
• Charcoal gestural sketch aesthetic
• Captures the emotional core of the value proposition
• Ready for sales decks, presentations, collateral

---

The goal: A visual that makes the value proposition instantly graspable.