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Brand Guidelines

  • 142 installs
  • 3.2k repo stars
  • Updated August 2, 2026
  • davepoon/buildwithclaude

This is a copy of brand-guidelines by anthropics - installs and ranking accrue to the original listing.

Define voice, visual identity, typography, color, and messaging rules so product and marketing surfaces stay coherent while positioning the brand for a target audience.

About

The brand-guidelines skill helps teams articulate visual identity, typography, color, voice, and messaging standards tied to a target audience. It is used early to keep SaaS, content, and ecommerce experiences visually and verbally consistent before design and copy proliferate.

  • Captures voice, tone, and messaging principles
  • Documents colors, type, and visual identity rules
  • Aligns UI and marketing with one brand system
  • Supports early positioning and design consistency
  • Reduces rework across landing pages and product UI

Brand Guidelines by the numbers

  • 142 all-time installs (skills.sh)
  • Data as of Aug 3, 2026 (Skillselion catalog sync)
npx skills add https://github.com/davepoon/buildwithclaude --skill brand-guidelines

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Listed on Skillselion
Installs142
repo stars3.2k
Last updatedAugust 2, 2026
Repositorydavepoon/buildwithclaude

What it does

Define voice, visual identity, typography, color, and messaging rules so product and marketing surfaces stay coherent while positioning the brand for a target audience.

Files

SKILL.mdMarkdownGitHub ↗

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

Related skills

Design & UI/UXbrandinguiux

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