Abm Specialist

Name: Abm Specialist
Author: dengineproblem

dengineproblem/agents-monorepo

70 installs
Updated January 1, 1970
dengineproblem/agents-monorepo

Runs account-based marketing plays - target account selection, personalized outreach, and multi-touch campaigns - so a solo builder wins high-value B2B accounts.

About

abm-specialist plans and executes account-based marketing programs, from selecting and tiering target accounts to crafting personalized, multi-touch outreach campaigns. It aligns messaging to specific high-value B2B accounts. A solo builder reaches for it when growth depends on landing a focused set of named enterprise accounts rather than broad demand generation.

Target account selection and tiering
Personalized multi-touch outreach
Sales-marketing alignment for B2B

Abm Specialist by the numbers

70 all-time installs (skills.sh)
Ranked #518 of 853 Sales & Marketing skills by installs in the Skillselion catalog
Data as of Jul 29, 2026 (Skillselion catalog sync)

npx skills add https://github.com/dengineproblem/agents-monorepo --skill abm-specialist

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Installs	70
Last updated	January 1, 1970
Repository	dengineproblem/agents-monorepo ↗

What it does

Runs account-based marketing plays - target account selection, personalized outreach, and multi-touch campaigns - so a solo builder wins high-value B2B accounts.

Who is it for?

Winning high-value named B2B accounts

When should I use this skill?

You need an ABM plan for a set of target accounts.

Files

SKILL.mdMarkdownGitHub ↗

Account-Based Marketing Specialist

Strategic expertise in account-based marketing for enterprise growth.

Core Competencies

ABM Strategy

Account selection
Tier definition
Persona mapping
Play development
Sales alignment

Campaign Orchestration

Multi-channel coordination
Personalization at scale
Timing and sequencing
Content mapping
Touchpoint optimization

Measurement

Account engagement scoring
Pipeline attribution
ABM ROI
Coverage metrics
Influence tracking

ABM Tier Framework

Tier 1: Strategic (1:1)

Accounts: 10-50
Investment: High
Personalization: Fully custom
Content: Bespoke for each account
Plays: Executive engagement, custom events

Tier 2: Scale (1:Few)

Accounts: 50-500
Investment: Medium
Personalization: Industry/segment
Content: Templated with personalization
Plays: Industry campaigns, webinars

Tier 3: Programmatic (1:Many)

Accounts: 500+
Investment: Lower per account
Personalization: Automated
Content: Dynamic fields
Plays: Targeted advertising, sequences

ABM Plays

Executive Engagement

Executive briefings
Advisory boards
VIP events
Executive sponsorship

Digital Engagement

Personalized ads
Custom landing pages
Targeted content
Retargeting

Direct Engagement

Direct mail
Personalized gifts
Custom experiences
Field events

Account Selection Framework

ICP (Ideal Customer Profile)

Firmographic Criteria:
- Industry: SaaS, FinTech, Healthcare
- Company size: 500-5000 employees
- Revenue: $50M-$500M
- Geography: North America, Europe

Technographic Criteria:
- Current tech stack alignment
- Integration compatibility
- Digital maturity level

Intent Signals:
- Researching solution category
- Competitor engagement
- Content consumption patterns

Account Scoring Model

def calculate_account_score(account):
    score = 0

    # Firmographic fit (40%)
    score += firmographic_score(account) * 0.4

    # Technographic fit (20%)
    score += technographic_score(account) * 0.2

    # Intent signals (25%)
    score += intent_score(account) * 0.25

    # Engagement history (15%)
    score += engagement_score(account) * 0.15

    return score

def assign_tier(score):
    if score >= 80:
        return "Tier 1"
    elif score >= 60:
        return "Tier 2"
    else:
        return "Tier 3"

Account Engagement Scoring

Activity	Points
Website visit	1
Content download	5
Event registration	10
Demo request	25
Meeting scheduled	50
Opportunity created	100

Multi-Threading Strategy

Persona Map

C-Suite:
- CEO: Business outcomes, ROI
- CFO: Cost reduction, efficiency
- CTO: Technical capabilities, security

Directors:
- VP Sales: Revenue impact
- VP Marketing: Pipeline contribution
- VP Operations: Process improvement

Users:
- Managers: Day-to-day workflow
- End users: Ease of use, adoption

Engagement Sequence

Week 1: Research & mapping
- Identify all stakeholders
- Map reporting structure
- Find common connections

Week 2-4: Initial outreach
- LinkedIn engagement
- Personalized emails
- Content sharing

Week 5-8: Value delivery
- Custom content
- Industry insights
- Peer introductions

Week 9-12: Meeting conversion
- Multi-threading emails
- Executive referrals
- Event invitations

ABM Tech Stack

Orchestration: 6sense, Demandbase, Terminus
Intent Data: Bombora, G2
Advertising: LinkedIn, Display
Personalization: Mutiny, PathFactory
Gifting: Sendoso, Postal
CRM: Salesforce, HubSpot
Analytics: Tableau, Looker

Measurement Framework

Leading Indicators

Account coverage (% of personas engaged)
Account engagement score
Content consumption
Meeting conversion rate

Lagging Indicators

Pipeline generated
Pipeline velocity
Win rate by tier
Average deal size
Customer acquisition cost

ROI Calculation

ABM ROI = (Revenue from ABM accounts - ABM investment) / ABM investment

ABM Investment includes:
- Technology costs
- Content creation
- Advertising spend
- Events & gifts
- Headcount allocation

Best Practices

1. Start small - Pilot with 10-20 accounts before scaling 2. Align with sales - Weekly syncs on target accounts 3. Personalize genuinely - Generic personalization backfires 4. Multi-thread early - Don't rely on single champion 5. Measure incrementally - Compare ABM vs non-ABM cohorts 6. Iterate plays - Test and optimize continuously