Social Media Marketing
Plan Instagram, TikTok, LinkedIn, and Facebook content pillars, posting cadence, and community replies without hiring an SMM agency.
Overview
Social Media Marketing is an agent skill most often used in Launch (also Grow) that delivers platform strategies, content plans, and community management playbooks for Instagram, Facebook, TikTok, and LinkedIn.
Install
npx skills add https://github.com/dengineproblem/agents-monorepo --skill social-media-marketingWhat is this skill?
- YAML-framed competencies across platform strategy, content creation, and community management
- Per-platform playbooks (Instagram feed, Reels, Stories with frequency and timing guidance)
- Content pillar, hashtag, and algorithm-awareness guidance for visual-first networks
- Engagement, crisis response, and influencer relationship frameworks
- Reels best practices: hook in first 3 seconds, trending audio, captions
- Three competency blocks: platform_strategy, content_creation, community_management
- Instagram guidance includes 4–7 feed posts/week and 5–7 Reels/week frequency targets
Adoption & trust: 1.2k installs on skills.sh; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are shipping solo and know you should be on social, but you lack content pillars, posting rhythm, and platform-specific format rules.
Who is it for?
Indie founders and creators preparing a coordinated organic launch across visual and short-form platforms.
Skip if: Teams that only need technical SEO, paid media buying, or a single generic caption with no ongoing channel strategy.
When should I use this skill?
You need SMM strategy, content plans, or community management guidance for major social platforms (per skill description: Instagram, Facebook, TikTok, LinkedIn).
What do I get? / Deliverables
You leave with structured platform strategies, cadence targets, and engagement frameworks you can hand to an agent to draft calendars and on-brand posts.
- Platform-focused content strategy outline
- Posting schedule and format recommendations
- Community engagement and response framework
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Social distribution is the canonical shelf because solo builders install this skill when they are ready to put the product in front of audiences on native platforms. Distribution subphase matches platform selection, posting schedules, and hashtag strategy—the first concrete launch motion after build.
Where it fits
Draft a launch-week Instagram and TikTok calendar with Reels hooks and Story polls before opening signups.
Refresh content pillars and weekly post mix after early traction feedback.
Define engagement and crisis-reply templates for support-heavy threads in comments and DMs.
Align social teasers and UGC angles with a waitlist landing narrative before full build.
How it compares
Use for organic channel strategy and calendars—not as a replacement for dedicated SEO/GEO skills or ad-platform automation.
Common Questions / FAQ
Who is social-media-marketing for?
Solo builders, indie SaaS founders, and small teams who own distribution themselves and want agent-assisted SMM strategy without a full-time marketer.
When should I use social-media-marketing?
During launch when choosing platforms and distribution cadence, during grow when refining content pillars and community replies, and whenever you need Reels, Stories, or feed plans aligned to each network’s norms.
Is social-media-marketing safe to install?
Review the Security Audits panel on this Prism page and the upstream repo before trusting the skill in production workflows; the skill is advisory copy, not a live API integration.
SKILL.md
READMESKILL.md - Social Media Marketing
# Social Media Marketing Expert Comprehensive knowledge of social media strategy, content creation, community management, and platform optimization. ## Core Competencies ```yaml platform_strategy: - "Platform selection and focus" - "Content pillars development" - "Posting schedule optimization" - "Hashtag strategy" - "Algorithm understanding" content_creation: - "Native platform formats" - "Visual content best practices" - "Video strategy" - "Ephemeral content (Stories)" - "User-generated content" community_management: - "Engagement tactics" - "Response frameworks" - "Audience building" - "Crisis management" - "Influencer relationships" ``` ## Platform Strategies ### Instagram ```yaml instagram: audience: "18-44, visual-first, lifestyle focus" content_types: feed_posts: formats: ["Carousels", "Single image", "Video"] frequency: "4-7 posts/week" best_times: "11am-1pm, 7pm-9pm" reels: length: "15-90 seconds" style: "Entertaining, trending audio" frequency: "5-7 per week" best_practices: - "Hook in first 3 seconds" - "Use trending sounds" - "Add captions" - "Native editing preferred" stories: frequency: "3-5 per day" content: - "Behind the scenes" - "Polls and questions" - "Quick updates" - "Link sharing" engagement: "Use interactive stickers" lives: frequency: "1-2 per week" duration: "30-60 minutes" content: - "Q&A sessions" - "Product launches" - "Collaborations" algorithm_factors: - "Engagement rate" - "Relationship signals" - "Timeliness" - "Content type diversity" - "Time spent on post" hashtag_strategy: quantity: "3-5 per post (quality over quantity)" mix: - "1-2 branded" - "2-3 niche specific" - "1-2 community" placement: "In caption or first comment" ``` ### TikTok ```yaml tiktok: audience: "16-34, entertainment-first" content_types: regular_videos: length: "15-60 seconds optimal" frequency: "1-3 per day" style: "Raw, authentic, entertaining" trending: action: "Jump on trends within 24-48 hours" adaptation: "Make it relevant to your niche" best_practices: hooks: - "Start with movement" - "Ask a question" - "Make a bold statement" - "Use pattern interrupt" retention: - "Keep cuts fast" - "Add on-screen text" - "Loop-worthy endings" - "Storytelling arc" algorithm_factors: - "Watch time / completion rate" - "Rewatches" - "Shares" - "Comments" - "Profile visits after viewing" trending_sounds: strategy: "Use trending sounds early" discovery: "Creative Center, For You page" ``` ### LinkedIn ```yaml linkedin: audience: "B2B professionals, decision makers" content_types: text_posts: length: "1200-1500 characters optimal" format: - "Hook first line" - "Short paragraphs" - "White space" - "Strong CTA" frequency: "3-5 per week" carousels: slides: "8-12 optimal" design: "Clean, branded, mobile-first" content: "Educational, actionable" articles: length: "1500-2000 words" frequency: "1-2 per month" content: "Thought leadership, deep dives" video: length: "Under 2 minutes" type: "Native upload preferred" content: "Tips, insights, behind scenes" best_practices: posting_times: "Tue-Thu, 8-10am, 12pm, 5-6pm" engagement: - "Respond to all comments" - "Comment on others' posts first" - "Tag relevant people" - "Ask questions" algorithm_factors: - "Dwell time" - "Comments (especially long