
Legal Impressum
- 103 installs
- 33 repo stars
- Updated July 27, 2026
- dirnbauer/webconsulting-skills
Creates and reviews Austrian Impressum and legal disclosure content for websites across company forms and media law.
About
Creates and reviews Austrian Impressum and legal disclosure content for websites across all company forms. A developer uses it when a site needs an Austrian legal notice or operator disclosure.
- Covers ECG, UGB, GewO, MedienG, Offenlegung
- Company-form-specific Impressum templates
Legal Impressum by the numbers
- 103 all-time installs (skills.sh)
- Ranked #644 of 1,879 Documentation skills by installs in the Skillselion catalog
- Data as of Jul 29, 2026 (Skillselion catalog sync)
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| Installs | 103 |
|---|---|
| repo stars | ★ 33 |
| Last updated | July 27, 2026 |
| Repository | dirnbauer/webconsulting-skills ↗ |
What it does
Creates and reviews Austrian Impressum and legal disclosure content for websites across company forms and media law.
Files
Austrian Impressum Requirements
Source: https://github.com/dirnbauer/webconsulting-skills
Jurisdiction: Austria (Österreich)
>
Related Skills:
- SKILL-GERMANY.md - German requirements
- SKILL-EU.md - EU-wide requirements
- SKILL-WORLD.md - International requirements
This skill provides comprehensive guidance on Austrian Impressum (legal notice) requirements for websites and electronic media, covering all company types (Gesellschaftsformen).
---
1. Legal Framework Overview
| Law | German Name | Scope | Penalty |
|---|---|---|---|
| § 5 ECG | E-Commerce-Gesetz | All commercial websites | Up to €3,000 |
| § 14 UGB | Unternehmensgesetzbuch | Firmenbuch-registered companies | Varies |
| § 63 GewO | Gewerbeordnung | Non-Firmenbuch trade businesses | Varies |
| § 24 MedienG | Mediengesetz (Impressum) | Media works | Up to €20,000 |
| § 25 MedienG | Mediengesetz (Offenlegung) | Periodical media / public websites | Up to €20,000 |
| Art. 13-14 DSGVO | Datenschutz-Grundverordnung | Privacy notice | Up to €20M or 4% |
| § 4 DLG | Dienstleistungsgesetz | Service providers | Varies |
| ODR-VO (repealed) | Online Dispute Resolution | Platform discontinued 2025-07-20 (VO (EU) 2024/3228) | Remove legacy ODR links — keeping them is an Abmahnung risk |
---
2. Quick Reference by Gesellschaftsform
| Company Type | Firmenbuch | Required Fields | Special Notes |
|---|---|---|---|
| Einzelunternehmen (not registered) | No | Name, address, trade, chamber | § 63 GewO applies |
| Einzelunternehmen e.U. | Yes | Firm name, FB-Nr, court, address | § 14 UGB applies |
| OG (Offene Gesellschaft) | Yes | Firm, FB-Nr, court, all partners | Partners' names required |
| KG (Kommanditgesellschaft) | Yes | Firm, FB-Nr, court, Komplementäre | Kommanditisten optional |
| GmbH | Yes | Firm, FB-Nr, court, capital, directors | Stammkapital required (min. EUR 10.000 since 2024) |
| FlexCo (FlexKapG) | Yes | Firm, FB-Nr, court, capital, directors | Flexible Kapitalgesellschaft (since 2024), Stammkapital min. EUR 10.000 |
| GmbH & Co KG | Yes | Both entities' details | Dual disclosure |
| AG (Aktiengesellschaft) | Yes | Firm, FB-Nr, court, capital, Vorstand | Grundkapital required |
| SE (Europäische Gesellschaft) | Yes | Firm, FB-Nr, court, capital, board | EU company form |
| GesBR | No | All partners' names, addresses | Civil law partnership |
| Genossenschaft | Yes | Firm, FB-Nr, court, Vorstand | Cooperative |
| Verein | ZVR | Name, ZVR-Zahl, address, Vorstand | Association register |
---
3. Required Fields by Law
3.1 E-Commerce-Gesetz (§ 5 ECG)
Applies to all commercial websites:
| Field | Description | Required |
|---|---|---|
| Name/Firma | Full legal name or company name | ✓ |
| Geographic address | Physical address (no P.O. Box) | ✓ |
| Contact email address | ✓ | |
| Phone | Contact phone (if available) | Optional but recommended |
| Firmenbuch number | FN XXXXXX + court (if applicable) | ✓ if registered |
| Aufsichtsbehörde | Supervisory authority (if regulated) | ✓ if applicable |
| Kammer/Berufsverband | Chamber membership (trade businesses) | ✓ if applicable |
| Berufsrecht | Professional regulations, access link | ✓ if regulated profession |
| UID-Nummer | VAT ID (if VAT registered) | ✓ if applicable |
| Unternehmensgegenstand | Business purpose — required by § 25 Abs 5 MedienG (Offenlegung), not § 5 ECG | ✓ per MedienG |
3.2 Unternehmensgesetzbuch (§ 14 UGB)
Additional requirements for Firmenbuch-registered companies on all business letters, including websites:
| Field | Description |
|---|---|
| Firma | Exact registered company name |
| Rechtsform | Legal form (GmbH, AG, OG, KG, etc.) |
| Sitz | Registered seat (city) |
| Firmenbuchnummer | FN number with registration court |
| Firmenbuchgericht | Court where registered (e.g., "LG Wien") |
| Kapital | Share capital for GmbH/AG (optional but common) |
| Liquidation | "in Liquidation" if applicable |
3.3 Gewerbeordnung (§ 63 GewO)
For trade businesses NOT in Firmenbuch:
| Field | Description |
|---|---|
| Name | Full name of owner |
| Standort | Business location |
| Gewerbe | Trade/business type |
| Behörde | Issuing authority (Bezirkshauptmannschaft) |
| Kammer | WKO membership (Bundesland) |
---
4. All Gesellschaftsformen - Detailed Templates
4.1 Einzelunternehmen (Not Firmenbuch-registered)
IMPRESSUM
Max Mustermann
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@mustermann.at
Gewerbe: Handel mit Waren aller Art
Gewerbebehörde: Magistrat der Stadt Wien
Mitglied der WKO Wien
Berufsrecht: Gewerbeordnung 1994 (www.ris.bka.gv.at)
UID-Nr.: ATU123456784.2 Einzelunternehmen e.U. (Firmenbuch-registered)
IMPRESSUM
Max Mustermann e.U.
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@mustermann.at
Firmenbuchnummer: FN 123456a
Firmenbuchgericht: Handelsgericht Wien
Sitz: Wien
Unternehmensgegenstand: Handel mit Waren aller Art
Mitglied der WKO Wien
Berufsrecht: Gewerbeordnung 1994 (www.ris.bka.gv.at)
UID-Nr.: ATU123456784.3 Offene Gesellschaft (OG)
IMPRESSUM
Mustermann & Partner OG
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@mustermann-partner.at
Firmenbuchnummer: FN 123456g
Firmenbuchgericht: Handelsgericht Wien
Sitz: Wien
Gesellschafter:
- Max Mustermann
- Maria Musterfrau
Unternehmensgegenstand: Unternehmensberatung
Mitglied der WKO Wien
UID-Nr.: ATU123456784.4 Kommanditgesellschaft (KG)
IMPRESSUM
Mustermann KG
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@mustermann-kg.at
Firmenbuchnummer: FN 123456k
Firmenbuchgericht: Handelsgericht Wien
Sitz: Wien
Komplementär(e):
- Max Mustermann (unbeschränkt haftend)
Unternehmensgegenstand: Handel mit Waren aller Art
Mitglied der WKO Wien
UID-Nr.: ATU123456784.5 GmbH (Gesellschaft mit beschränkter Haftung)
IMPRESSUM
Muster GmbH
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@muster-gmbh.at
Firmenbuchnummer: FN 123456z
Firmenbuchgericht: Handelsgericht Wien
Sitz: Wien
Stammkapital: EUR 10.000,–
Geschäftsführer: Max Mustermann
Unternehmensgegenstand: IT-Dienstleistungen
Mitglied der WKO Wien
UID-Nr.: ATU123456784.6 GmbH & Co KG
IMPRESSUM
Muster GmbH & Co KG
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@muster-kg.at
Firmenbuchnummer: FN 123456d
Firmenbuchgericht: Handelsgericht Wien
Sitz: Wien
Komplementärin: Muster Verwaltungs GmbH
Firmenbuchnummer: FN 654321z
Firmenbuchgericht: Handelsgericht Wien
Geschäftsführer: Max Mustermann
Unternehmensgegenstand: Handel und Dienstleistungen
Mitglied der WKO Wien
UID-Nr.: ATU123456784.7 Aktiengesellschaft (AG)
IMPRESSUM
Muster AG
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@muster-ag.at
Firmenbuchnummer: FN 123456m
Firmenbuchgericht: Handelsgericht Wien
Sitz: Wien
Grundkapital: EUR 70.000,–
Vorstand: Mag. Max Mustermann (Vorsitzender)
Aufsichtsratsvorsitzender: Dr. Klaus Beispiel
Unternehmensgegenstand: Holding und Beteiligungen
Mitglied der WKO Wien
UID-Nr.: ATU123456784.8 Europäische Gesellschaft (SE)
IMPRESSUM
Muster SE
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@muster-se.eu
Firmenbuchnummer: FN 123456s
Firmenbuchgericht: Handelsgericht Wien
Sitz: Wien
Grundkapital: EUR 120.000,–
Vorstand: Max Mustermann (CEO)
Unternehmensgegenstand: Europäische Handelsgesellschaft
UID-Nr.: ATU123456784.9 Gesellschaft bürgerlichen Rechts (GesBR)
IMPRESSUM
Mustermann & Partner GesBR
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@mustermann-partner.at
Gesellschafter:
- Max Mustermann, Musterstraße 1, 1010 Wien
- Maria Musterfrau, Beispielgasse 2, 1020 Wien
Unternehmensgegenstand: Beratungsdienstleistungen
UID-Nr.: ATU123456784.10 Genossenschaft (eGen/SCE)
IMPRESSUM
Muster Genossenschaft eGen
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@muster-gen.at
Firmenbuchnummer: FN 123456v
Firmenbuchgericht: Handelsgericht Wien
Sitz: Wien
Vorstand:
- Max Mustermann (Obmann)
- Maria Musterfrau (Obmann-Stellvertreterin)
Unternehmensgegenstand: Förderung der Mitglieder
Mitglied des ÖGV
UID-Nr.: ATU123456784.11 Verein
IMPRESSUM
Musterverein
Musterstraße 1
1010 Wien
Österreich
Tel.: +43 1 234 5678
E-Mail: office@musterverein.at
ZVR-Zahl: 123456789
Vorstand:
- Max Mustermann (Obmann)
- Maria Musterfrau (Schriftführerin)
- Klaus Beispiel (Kassier)
Vereinszweck: Förderung von Kunst und Kultur---
Detailed Reference
Read the full guide when the task needs detailed examples, long templates, troubleshooting matrices, appendices, or sections not included above. Keep this file unloaded for narrow tasks so the skill follows progressive disclosure.
5. Öffentliches Medium - Full Offenlegungspflicht
Continues legal-impressum from full guide.
5. Öffentliches Medium - Full Offenlegungspflicht
5.1 "Kleine" vs "Große" Website
| Type | Definition | Disclosure Level |
|---|---|---|
| Kleine Website | Self-presentation only, no public opinion influence | Simplified (name, address, purpose) |
| Große Website | Content influences public opinion | Full Offenlegungspflicht |
5.2 When is a Website "Groß"?
A website is considered a "große Website" (public medium) if it:
- Contains editorial/journalistic content
- Publishes news, opinions, or commentary
- Hosts a blog with public interest topics
- Provides information beyond pure self-presentation
- Is capable of influencing public opinion
Examples:
- News portals
- Political blogs
- Industry news sites
- Commentary/opinion platforms
5.3 Full Offenlegungspflicht Requirements (§ 25 MedienG)
For periodical electronic media and "große" websites:
| Requirement | Description |
|---|---|
| Medieninhaber | Name/firm of media owner |
| Sitz/Wohnort | Registered seat or residence |
| Unternehmensgegenstand | Business purpose |
| Vertretungsbefugte Organe | Authorized representatives (directors, board) |
| Aufsichtsrat | Supervisory board members (if applicable) |
| Eigentumsverhältnisse | Complete ownership structure |
| Beteiligungen | All shareholdings (direct and indirect) |
| Stille Beteiligungen | Silent partnerships |
| Treuhandverhältnisse | Trust relationships |
| Stifter/Begünstigte | Foundation founders and beneficiaries |
| Grundlegende Richtung | Editorial direction statement |
5.4 Grundlegende Richtung (Editorial Direction)
Required statement describing the fundamental editorial direction:
GRUNDLEGENDE RICHTUNG
[Beispiel für ein Unternehmensblog:]
Diese Website dient der Information über Produkte und Dienstleistungen
der Muster GmbH sowie der Berichterstattung über Branchenentwicklungen
im Bereich IT und Digitalisierung. Die redaktionelle Verantwortung liegt
bei der Geschäftsführung.
[Beispiel für Nachrichtenportal:]
Unabhängiges Nachrichtenportal mit Fokus auf Wirtschaft, Technologie
und Politik. Überparteilich und der journalistischen Objektivität
verpflichtet.5.5 Complete Offenlegung Template
OFFENLEGUNG gemäß § 25 Mediengesetz
MEDIENINHABER UND HERAUSGEBER:
Muster GmbH
Musterstraße 1
1010 Wien
Firmenbuchnummer: FN 123456z
Firmenbuchgericht: Handelsgericht Wien
UNTERNEHMENSGEGENSTAND:
IT-Dienstleistungen und Softwareentwicklung
GESCHÄFTSFÜHRUNG:
Mag. Max Mustermann
GESELLSCHAFTER UND EIGENTUMSVERHÄLTNISSE:
- Max Mustermann (60%)
- Maria Musterfrau (40%)
Es bestehen keine stillen Beteiligungen oder Treuhandverhältnisse.
GRUNDLEGENDE RICHTUNG:
Informationsportal über IT-Trends und digitale Transformation.
Unabhängige Berichterstattung über Technologie-Themen mit Fokus
auf den österreichischen Markt.
KONTAKT:
E-Mail: redaktion@muster-gmbh.at
Tel.: +43 1 234 5678---
Appendix
Continues legal-impressum from full guide.
Appendix
For penalties, legal source links, and attribution notes, see references/penalties-and-sources.md. For notice requirements and compliance checklists, see references/compliance.md.
Source: https://github.com/dirnbauer/webconsulting-skills
Legal Impressum Compliance Details
Additional Required Notices
Privacy Notice (DSGVO)
Link to separate Datenschutzerklärung required with:
- Controller identity
- DPO contact (if applicable)
- Processing purposes
- Legal basis
- Data categories
- Recipients
- Retention periods
- Data subject rights
- Complaint right (Datenschutzbehörde)
Cookie Notice (TKG 2021)
Required consent mechanism for non-essential cookies.
ODR Link (for B2C) — Obsolete, Must Be Removed
The EU ODR platform was discontinued on 2025-07-20 (Regulation (EU) 2024/3228 repealed Regulation (EU) 524/2013). The link obligation no longer exists.
- Remove any legacy ODR link (https://ec.europa.eu/consumers/odr/) from
existing Impressum and AGB pages — keeping it is an Abmahnung risk
- The alternative-dispute-resolution information duties remain (AStG in
Austria, VSBG in Germany): state whether the business is willing or obliged to participate in proceedings before a consumer arbitration board
Wir sind nicht bereit und nicht verpflichtet, an Streitbeilegungsverfahren
vor einer Verbraucherschlichtungsstelle teilzunehmen.Compliance Checklist
Basic Website (All Commercial Sites)
- [ ] Company name/owner name
- [ ] Physical address
- [ ] Email address
- [ ] Phone number (recommended)
- [ ] Firmenbuch number + court (if registered)
- [ ] Business purpose
- [ ] VAT ID (if applicable)
- [ ] Chamber membership (if trade)
- [ ] Professional regulations link (if regulated)
- [ ] Privacy notice link
- [ ] Cookie consent (if applicable)
- [ ] No legacy ODR link (platform discontinued 2025-07-20 — remove if present)
- [ ] ADR participation statement (if B2C online sales)
Public Media Website (Offenlegungspflicht)
All basic requirements PLUS:
- [ ] Complete ownership structure
- [ ] All direct/indirect shareholdings
- [ ] Silent partnerships
- [ ] Trust relationships
- [ ] Foundation details (if applicable)
- [ ] Grundlegende Richtung statement
- [ ] Herausgeber (publisher) name
Austrian Impressum Requirements Full Guide
Read only the section that matches the current task. These files continue the main SKILL.md after its lightweight workflow and examples.
Sections
- 5. Öffentliches Medium - Full Offenlegungspflicht
- Appendix
Legal Impressum Appendix
Penalties
| Violation | Maximum Penalty |
|---|---|
| Missing/incomplete Impressum (ECG) | €3,000 |
| Missing/incomplete Impressum (MedienG) | €20,000 |
| Missing Offenlegung (MedienG) | €20,000 |
| DSGVO violations | Up to €20M or 4% of global turnover |
Sources
- WKO Impressum Guide: https://www.wko.at/internetrecht/website-impressum
- USP Impressumspflicht: https://www.usp.gv.at/
- RIS (Legal texts): https://www.ris.bka.gv.at/
Credits & Attribution
This skill is part of the webconsulting.at skills collection.
Sources: WKO, USP.gv.at, Austrian Federal Legal Information System (RIS)
EU Impressum Requirements
Jurisdiction: European Union (27 Member States)
>
Related Skills:
- SKILL.md - Austrian requirements (main skill)
- SKILL-GERMANY.md - German requirements
- SKILL-WORLD.md - International requirements
This skill covers EU-wide legal notice requirements based on the eCommerce Directive.
---
1. Legal Framework
Primary EU Legislation
| Directive/Regulation | Article | Scope |
|---|---|---|
| eCommerce Directive 2000/31/EC | Art. 5 | Information requirements |
| Digital Services Act (DSA) | Various | Platform transparency |
| GDPR | Art. 13-14 | Privacy notices |
| Consumer Rights Directive 2011/83/EU | Art. 6 | B2C online sales |
| ODR Regulation 524/2013 (repealed by Reg. (EU) 2024/3228) | Art. 14 | Link obligation ended 2025-07-20 — remove legacy ODR links |
| Services Directive 2006/123/EC | Art. 22 | Service provider info |
eCommerce Directive Art. 5 Requirements
All EU member states must ensure service providers make available:
| Field | Description |
|---|---|
| Name | Full name or business name |
| Address | Geographic address (establishment) |
| Electronic contact details | |
| Trade register | Registration number if applicable |
| Regulatory authority | If subject to authorization |
| VAT ID | If VAT registered |
| Professional body | For regulated professions |
| Professional title | And member state where granted |
| Professional rules | Reference and means of access |
| Prices | Clear indication including taxes |
---
2. Country-by-Country Requirements
Comparison Matrix
| Country | National Law | Key Differences |
|---|---|---|
| Austria | § 5 ECG | + MedienG Offenlegung for media |
| Germany | § 5 DDG | + MStV for journalistic content |
| France | LCEN Art. 6-III | + Publication director (directeur) |
| Italy | D.Lgs. 70/2003 Art. 7 | + Chamber of commerce registration |
| Spain | LSSI Art. 10 | + Geographic coordinates optional |
| Netherlands | Art. 3:15d BW | + Chamber of commerce number |
| Belgium | Art. XII.6 WER | + Enterprise number (BCE) |
| Poland | Art. 18 UŚUDE | + NIP and REGON numbers |
| Sweden | Lag 2002:562 | Relatively minimal requirements |
| Ireland | SI 68/2003 | + Company registration office |
Detailed Country Notes
France (LCEN)
Additional requirements:
- Directeur de publication (publication director) - mandatory
- Hébergeur (hosting provider) contact details
- Capital social for companies
Mentions légales
Éditeur:
Exemple SARL
123 Rue de l'Exemple
75001 Paris
Directeur de la publication:
Jean Dupont
Hébergeur:
OVH SAS
2 rue Kellermann
59100 RoubaixItaly
Additional requirements:
- Codice fiscale (tax code)
- Partita IVA (VAT number)
- REA number (chamber of commerce)
- Capitale sociale (share capital) + "i.v." or "n.i.v."
Netherlands
Additional requirements:
- KvK-nummer (Chamber of Commerce number)
- BTW-nummer (VAT number)
Belgium
Additional requirements:
- Ondernemingsnummer/Numéro d'entreprise (BCE/KBO number)
- BTW/TVA nummer
---
3. VAT Requirements
When VAT ID is Required
| Scenario | VAT ID Required |
|---|---|
| Registered for VAT | Yes |
| Intra-EU B2B sales | Yes |
| B2C cross-border sales | Yes (if VAT registered) |
| Below VAT threshold, domestic only | Optional |
One-Stop Shop (OSS)
For B2C cross-border digital services:
- Registration in one EU country
- Report and pay VAT for all EU sales
- Display VAT ID on website
---
4. ODR (Online Dispute Resolution) — Discontinued
Status
The EU ODR platform was discontinued on 2025-07-20: Regulation (EU) 2024/3228 repealed Regulation (EU) 524/2013. The Art. 14 link obligation no longer exists.
Required Action
1. Remove any legacy ODR link (https://ec.europa.eu/consumers/odr/) from Impressum, legal notice, and AGB/terms pages 2. Keeping the dead link is itself an Abmahnung (cease-and-desist) risk 3. Remove the former ODR template text from email footers and order confirmations
Still Required (ADR)
The national alternative-dispute-resolution information duties under the ADR Directive 2013/11/EU remain in force (e.g. VSBG in Germany, AStG in Austria): B2C traders must still state whether they are willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.
---
5. Cross-Border Compliance
Country of Origin Principle
Under eCommerce Directive Art. 3:
- Comply primarily with your establishment country's laws
- Target country can impose additional requirements in specific areas
Multi-Country Strategy
For websites serving multiple EU countries:
1. Minimum: Comply with establishment country 2. Recommended: Cover strictest requirements (DE/AT) 3. Best practice: Country-specific legal notices
Language Requirements
| Approach | Description |
|---|---|
| Local language | Required in some countries (France, Spain) |
| English fallback | Acceptable for B2B, risky for B2C |
| Multi-language | Best for consumer-facing sites |
---
6. Sector-Specific Requirements
Financial Services
- MiFID II disclosure requirements
- PSD2 payment service provider info
- IDD insurance distribution info
Healthcare
- Pharmacy registration
- Medical device CE marking
- Health professional registration
Legal/Accounting
- Professional body membership
- Insurance details (often required)
- Jurisdiction of qualification
---
7. EU Template (Comprehensive)
LEGAL NOTICE / IMPRESSUM
Company Information:
[Company Name] [Legal Form]
[Street Address]
[Postal Code] [City]
[Country]
Contact:
Phone: [+XX XXX XXX XXX]
Email: [email@example.com]
Registration:
Commercial Register: [Court/Authority]
Registration Number: [Number]
VAT ID: [XXXXXXXXXXXX]
Representatives:
Managing Director(s): [Name(s)]
[For regulated professions:]
Professional Body: [Chamber/Association]
Professional Title: [Title, Member State of grant]
Professional Regulations: [Reference, access link]
[For media content:]
Responsible for Content: [Name, Address]
Editorial Direction: [Statement]
[For B2C — ADR information duty:]
Dispute Resolution:
We are [not] willing/obliged to participate in dispute resolution proceedings
before a consumer arbitration board. [Name/address of board if obliged]
(Do NOT include a link to the former EU ODR platform — it was discontinued on 2025-07-20.)
Privacy:
See our Privacy Policy: [Link]---
8. Brexit Impact (UK)
Since January 2021:
- UK no longer under eCommerce Directive
- EU websites need separate UK compliance
- See SKILL-WORLD.md for UK requirements
---
9. Compliance Checklist (EU-Wide)
Minimum (Art. 5 eCommerce Directive)
- [ ] Business/owner name
- [ ] Geographic address
- [ ] Email address
- [ ] Trade/commercial register (if applicable)
- [ ] VAT ID (if applicable)
- [ ] Regulatory authority (if applicable)
- [ ] Professional body + rules (if regulated)
B2C Online Sales (Additional)
- [ ] No legacy ODR platform link (platform discontinued 2025-07-20 — remove if present)
- [ ] ADR information (willingness/obligation to participate in consumer arbitration)
- [ ] Clear pricing including VAT
- [ ] Consumer rights information (withdrawal, etc.)
GDPR (All)
- [ ] Privacy notice link
- [ ] Cookie consent mechanism
---
10. Resources
- EUR-Lex (EU law): https://eur-lex.europa.eu/
- Your Europe Business: https://europa.eu/youreurope/business/
- ECC-Net (Consumer disputes): https://ec.europa.eu/info/ecc-net
---
Credits & Attribution
This skill is part of the webconsulting.at skills collection.
Sources: EUR-Lex, European Commission, national implementations
German Impressum Requirements
Jurisdiction: Germany (Deutschland)
>
Related Skills:
- SKILL.md - Austrian requirements (main skill)
- SKILL-EU.md - EU-wide requirements
- SKILL-WORLD.md - International requirements
This skill covers German Impressum (Anbieterkennzeichnung) requirements for websites and telemedien.
---
1. Legal Framework
| Law | Full Name | Scope | Effective |
|---|---|---|---|
| § 5 DDG | Digitale-Dienste-Gesetz | All commercial websites | May 2024 (replaced TMG) |
| § 18 MStV | Medienstaatsvertrag | Journalistic content | Nov 2020 |
| § 2 DL-InfoV | Dienstleistungs-Informationspflichten-VO | Service providers | 2010 |
| Art. 13-14 DSGVO | Datenschutz-Grundverordnung | Privacy notice | 2018 |
| § 5a UWG | Gesetz gegen unlauteren Wettbewerb | Fair competition | Various |
Note: TMG Replaced by DDG
On 14 May 2024, the Telemediengesetz (TMG) was largely replaced by the Digitale-Dienste-Gesetz (DDG); only the EU Digital Services Act (DSA) already applied from 17 February 2024. Impressum requirements are now in § 5 DDG, which is nearly identical to the former § 5 TMG.
---
2. Required Fields (§ 5 DDG)
2.1 Mandatory for All Commercial Websites
| Field | German | Required |
|---|---|---|
| Name | Vollständiger Name/Firma | ✓ |
| Legal form | Rechtsform | ✓ |
| Address | Ladungsfähige Anschrift | ✓ |
| E-Mail-Adresse | ✓ | |
| Phone or contact form | Telefon oder Kontaktformular | ✓ |
| Trade register | Handelsregister + HRB/HRA-Nr | ✓ if registered |
| VAT ID | Umsatzsteuer-ID (USt-IdNr.) | ✓ if applicable |
| Economic ID | Wirtschafts-ID | When introduced |
| Supervisory authority | Zuständige Aufsichtsbehörde | ✓ if regulated |
| Professional regulations | Berufsrechtliche Regelungen | ✓ if regulated profession |
| Share capital | Stammkapital/Grundkapital | ✓ for GmbH/AG |
| Liquidation status | "in Liquidation/Abwicklung" | ✓ if applicable |
2.2 Journalistic Content (§ 18 MStV)
Additional requirement for websites with journalistic-editorial content:
| Field | Description |
|---|---|
| Verantwortlicher | Name and address of person responsible for journalistic content |
---
3. All German Rechtsformen
3.1 Quick Reference
| Company Type | Register | Capital Requirement | Special Notes |
|---|---|---|---|
| Einzelunternehmen | Optional (HR) | None | Owner name required |
| GbR | None | None | All partners listed |
| OHG | HR | None | All partners listed |
| KG | HR | None | Komplementäre listed |
| PartG / PartG mbB | PR | None | Professionals only |
| GmbH | HR | €25,000 | Stammkapital required |
| UG (haftungsbeschränkt) | HR | €1+ | Stammkapital required |
| GmbH & Co. KG | HR | Varies | Both entities listed |
| AG | HR | €50,000 | Grundkapital, Vorstand |
| SE | HR | €120,000 | European company |
| KGaA | HR | €50,000 | Hybrid form |
| eG (Genossenschaft) | GR | None | Vorstand listed |
| e.V. (Verein) | VR | None | Vorstand listed |
Register abbreviations:
- HR = Handelsregister (commercial register)
- PR = Partnerschaftsregister
- GR = Genossenschaftsregister
- VR = Vereinsregister
---
4. Templates by Rechtsform
4.1 Einzelunternehmen (Sole Proprietor)
IMPRESSUM
Angaben gemäß § 5 DDG
Max Mustermann
Musterstraße 1
10115 Berlin
Kontakt:
Telefon: +49 30 123456
E-Mail: info@mustermann.de
Umsatzsteuer-ID:
Umsatzsteuer-Identifikationsnummer gemäß § 27a UStG: DE123456789
Berufsbezeichnung und berufsrechtliche Regelungen:
[Falls zutreffend: Kammer, Berufsordnung, etc.]4.2 GbR (Gesellschaft bürgerlichen Rechts)
IMPRESSUM
Angaben gemäß § 5 DDG
Mustermann & Partner GbR
Musterstraße 1
10115 Berlin
Vertreten durch die Gesellschafter:
Max Mustermann
Maria Musterfrau
Kontakt:
Telefon: +49 30 123456
E-Mail: info@mustermann-partner.de
Umsatzsteuer-ID:
DE1234567894.3 GmbH
IMPRESSUM
Angaben gemäß § 5 DDG
Muster GmbH
Musterstraße 1
10115 Berlin
Vertreten durch die Geschäftsführung:
Max Mustermann
Kontakt:
Telefon: +49 30 123456
E-Mail: info@muster-gmbh.de
Registereintrag:
Eingetragen im Handelsregister
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: HRB 123456
Stammkapital: 25.000 EUR
Umsatzsteuer-ID:
DE1234567894.4 UG (haftungsbeschränkt)
IMPRESSUM
Angaben gemäß § 5 DDG
Muster UG (haftungsbeschränkt)
Musterstraße 1
10115 Berlin
Vertreten durch die Geschäftsführung:
Max Mustermann
Kontakt:
Telefon: +49 30 123456
E-Mail: info@muster-ug.de
Registereintrag:
Eingetragen im Handelsregister
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: HRB 123456
Stammkapital: 1.000 EUR
Umsatzsteuer-ID:
DE1234567894.5 GmbH & Co. KG
IMPRESSUM
Angaben gemäß § 5 DDG
Muster GmbH & Co. KG
Musterstraße 1
10115 Berlin
Persönlich haftende Gesellschafterin:
Muster Verwaltungs GmbH
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: HRB 654321
Geschäftsführer: Max Mustermann
Kommanditgesellschaft:
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: HRA 123456
Kontakt:
Telefon: +49 30 123456
E-Mail: info@muster-kg.de
Umsatzsteuer-ID:
DE1234567894.6 AG (Aktiengesellschaft)
IMPRESSUM
Angaben gemäß § 5 DDG
Muster AG
Musterstraße 1
10115 Berlin
Vorstand:
Dr. Max Mustermann (Vorsitzender)
Maria Musterfrau
Aufsichtsratsvorsitzender:
Prof. Dr. Klaus Beispiel
Kontakt:
Telefon: +49 30 123456
E-Mail: info@muster-ag.de
Registereintrag:
Eingetragen im Handelsregister
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: HRB 123456
Grundkapital: 50.000 EUR
Umsatzsteuer-ID:
DE1234567894.7 OHG (Offene Handelsgesellschaft)
IMPRESSUM
Angaben gemäß § 5 DDG
Mustermann OHG
Musterstraße 1
10115 Berlin
Gesellschafter:
Max Mustermann
Maria Musterfrau
Registereintrag:
Eingetragen im Handelsregister
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: HRA 123456
Kontakt:
Telefon: +49 30 123456
E-Mail: info@mustermann-ohg.de
Umsatzsteuer-ID:
DE1234567894.8 KG (Kommanditgesellschaft)
IMPRESSUM
Angaben gemäß § 5 DDG
Mustermann KG
Musterstraße 1
10115 Berlin
Persönlich haftende Gesellschafter (Komplementäre):
Max Mustermann
Registereintrag:
Eingetragen im Handelsregister
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: HRA 123456
Kontakt:
Telefon: +49 30 123456
E-Mail: info@mustermann-kg.de
Umsatzsteuer-ID:
DE1234567894.9 PartG mbB (Partnerschaftsgesellschaft)
IMPRESSUM
Angaben gemäß § 5 DDG
Mustermann & Partner Rechtsanwälte PartG mbB
Musterstraße 1
10115 Berlin
Partner:
RA Max Mustermann
RAin Maria Musterfrau
Registereintrag:
Eingetragen im Partnerschaftsregister
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: PR 123456
Berufsrechtliche Angaben:
Berufsbezeichnung: Rechtsanwalt/Rechtsanwältin
Zuständige Kammer: Rechtsanwaltskammer Berlin
Berufsrechtliche Regelungen: BRAO, BORA, FAO, RVG
(einsehbar unter: www.brak.de)
Berufshaftpflichtversicherung:
[Versicherungsname], [Geltungsbereich]
Kontakt:
Telefon: +49 30 123456
E-Mail: info@mustermann-partner.de
Umsatzsteuer-ID:
DE1234567894.10 e.V. (Eingetragener Verein)
IMPRESSUM
Angaben gemäß § 5 DDG
Musterverein e.V.
Musterstraße 1
10115 Berlin
Vertreten durch den Vorstand:
Max Mustermann (1. Vorsitzender)
Maria Musterfrau (2. Vorsitzende)
Klaus Beispiel (Schatzmeister)
Registereintrag:
Eingetragen im Vereinsregister
Registergericht: Amtsgericht Berlin-Charlottenburg
Registernummer: VR 123456
Kontakt:
Telefon: +49 30 123456
E-Mail: info@musterverein.de---
5. Journalistic Content (§ 18 MStV)
When Required
Websites with journalistic-editorial content must name a Verantwortlicher (responsible person):
- News sites
- Blogs with opinion/commentary
- Online magazines
- Corporate blogs with editorial content
Template Addition
Verantwortlich für den Inhalt nach § 18 Abs. 2 MStV:
Max Mustermann
Musterstraße 1
10115 Berlin---
6. Austria vs Germany Comparison
| Aspect | Austria | Germany |
|---|---|---|
| Primary law | § 5 ECG | § 5 DDG |
| Commercial register | Firmenbuch | Handelsregister |
| Mini-GmbH | N/A | UG (haftungsbeschränkt) |
| Media disclosure | § 25 MedienG | § 18 MStV |
| Editorial direction | "Grundlegende Richtung" | "Verantwortlicher" |
| Regulated professions | Berufsrecht link | Berufsrechtliche Regelungen |
---
7. Penalties
| Violation | Penalty |
|---|---|
| Missing/false Impressum | Up to €50,000 (Ordnungswidrigkeit) |
| Unfair competition (§ 5a UWG) | Abmahnung + damages |
| DSGVO violations | Up to €20M or 4% of turnover |
---
8. Compliance Checklist
- [ ] Full company/owner name
- [ ] Legal form (Rechtsform)
- [ ] Physical address (no P.O. Box)
- [ ] Email address
- [ ] Phone number or contact form
- [ ] Register + registration number (if applicable)
- [ ] VAT ID (USt-IdNr.) if applicable
- [ ] Share capital (GmbH, UG, AG)
- [ ] Representatives (Geschäftsführer, Vorstand)
- [ ] Supervisory authority (if regulated)
- [ ] Professional regulations (if regulated profession)
- [ ] Verantwortlicher (if journalistic content)
- [ ] Privacy notice link
- [ ] Cookie consent
---
9. Resources
- IHK Impressum-Check: Various regional IHK websites
- BMJ Legal texts: https://www.gesetze-im-internet.de/
- DIHK Information: https://www.dihk.de/
---
Credits & Attribution
This skill is part of the webconsulting.at skills collection.
Sources: German Federal Ministry of Justice, IHK, official legal texts
International Legal Notice Requirements
Jurisdiction: Worldwide (non-EU focus)
>
Related Skills:
- SKILL.md - Austrian requirements (main skill)
- SKILL-GERMANY.md - German requirements
- SKILL-EU.md - EU-wide requirements
This skill covers legal notice requirements for websites outside the EU, including UK (post-Brexit), Switzerland, USA, and international best practices.
---
1. United Kingdom (Post-Brexit)
Legal Framework
| Law/Regulation | Scope |
|---|---|
| Companies Act 2006 (s.82, s.1139) | Company websites |
| Companies Act 2006, Part 41 (business names) | Trade names |
| Electronic Commerce (EC Directive) Regulations 2002 | Still applicable |
| Consumer Contracts Regulations 2013 | B2C online sales |
| UK GDPR + DPA 2018 | Privacy requirements |
Required Information
Companies (Ltd, PLC)
| Field | Required |
|---|---|
| Company name | ✓ |
| Registered number | ✓ |
| Place of registration (England/Wales, Scotland, NI) | ✓ |
| Registered office address | ✓ |
| VAT number (if applicable) | ✓ |
| Directors (if stated on stationery) | Optional |
Sole Traders / Partnerships
| Field | Required |
|---|---|
| Owner/partner names | ✓ |
| Business address | ✓ |
| VAT number (if applicable) | ✓ |
UK Template
COMPANY INFORMATION
[Company Name] Limited
Registered in England and Wales
Company Number: [12345678]
Registered Office: [Full Address]
VAT Registration Number: GB [XXX XXXX XX]
Contact:
Email: [email@example.com]
Phone: [+44 XXX XXX XXXX]---
2. Switzerland
Legal Framework
| Law | Scope |
|---|---|
| Art. 961 OR (Obligationenrecht) | Commercial register disclosure |
| Art. 954a OR | Business correspondence requirements |
| DSG (Datenschutzgesetz) | Privacy requirements |
| UWG | Unfair competition |
Required Information
| Field | Required |
|---|---|
| Company name (exact Firma) | ✓ |
| Legal form (AG, GmbH, etc.) | ✓ |
| Registered seat (Sitz) | ✓ |
| Commercial register entry (CHE-Nr.) | ✓ |
| MWST/TVA number (if applicable) | ✓ |
| Address | ✓ |
| Contact (email/phone) | Recommended |
Swiss Rechtsformen
| Form | German | French | Italian |
|---|---|---|---|
| AG | Aktiengesellschaft | SA | SA |
| GmbH | Ges. m.b.H. | Sàrl | Sagl |
| Einzelfirma | Einzelunternehmen | Entreprise individuelle | Ditta individuale |
| KlG | Kollektivgesellschaft | SNC | SNC |
| KmG | Kommanditgesellschaft | SC | SAc |
| Genossenschaft | Genossenschaft | Coopérative | Cooperativa |
Swiss Template
IMPRESSUM
[Firma] AG
[Strasse Nr.]
CH-[PLZ] [Ort]
Schweiz
Handelsregister: [Kanton]
CHE-[XXX.XXX.XXX]
MWST-Nr: CHE-[XXX.XXX.XXX] MWST
Kontakt:
Tel: +41 [XX XXX XX XX]
E-Mail: [info@beispiel.ch]---
3. United States
Legal Framework
The US has no federal Impressum requirement equivalent to EU/DACH regions. However:
| Requirement | Scope |
|---|---|
| CAN-SPAM Act | Commercial emails |
| CCPA/CPRA (California) | Privacy for CA residents |
| State business registration | Varies by state |
| FTC regulations | Advertising disclosure |
Recommended Disclosures
While not legally mandated like in DACH/EU, best practices include:
| Field | Reason |
|---|---|
| Business name | Trust, legal clarity |
| Physical address | CAN-SPAM, credibility |
| Contact email/phone | Customer service, trust |
| State of incorporation | Legal clarity for LLCs/Corps |
| Privacy policy link | CCPA, state laws |
California-Specific (CCPA/CPRA)
Required for businesses with CA customers:
- "Do Not Sell My Personal Information" link
- Privacy policy with specific disclosures
- Contact method for privacy requests
US Template (LLC Example)
COMPANY INFORMATION
[Company Name], LLC
A [State] Limited Liability Company
Mailing Address:
[Street Address]
[City], [State] [ZIP]
United States
Contact:
Email: [email@example.com]
Phone: [+1 (XXX) XXX-XXXX]
Privacy: See our Privacy Policy---
4. Other Countries
Canada
| Requirement | Law |
|---|---|
| Business registration | Provincial |
| CASL (anti-spam) | Contact info in emails |
| PIPEDA | Privacy requirements |
Australia
| Requirement | Law |
|---|---|
| ABN (Australian Business Number) | Tax/business |
| ACN (Australian Company Number) | Companies |
| Privacy Act 1988 | Privacy requirements |
Brazil
| Requirement | Law |
|---|---|
| CNPJ (Tax ID) | Required on website |
| LGPD | Privacy requirements |
China
| Requirement | Notes |
|---|---|
| ICP License number | Required for hosting in China |
| Business license info | Required |
---
5. Multi-Jurisdiction Strategy
Approach for International Websites
┌─────────────────────────────────────────┐
│ Website Serves Multiple │
│ Jurisdictions │
├─────────────────────────────────────────┤
│ │
│ Option 1: COMPREHENSIVE │
│ ───────────────────────── │
│ Include all disclosures that │
│ would be required in strictest │
│ jurisdictions (DE/AT) │
│ │
│ Option 2: SEGMENTED │
│ ───────────────────── │
│ Country-specific legal pages │
│ (/legal/at, /legal/de, /legal/uk) │
│ │
│ Option 3: MINIMUM + SUPPLEMENTS │
│ ────────────────────────────── │
│ Base page + country-specific │
│ addendums │
│ │
└─────────────────────────────────────────┘Recommended: Comprehensive Approach
Include all of:
- Full company identification (name, form, registration)
- Physical address
- Contact (email + phone)
- VAT/Tax ID
- Representatives/directors
- Privacy policy link
- Cookie consent
- ADR information (if EU B2C) — note: the EU ODR platform was discontinued 2025-07-20; remove legacy ODR links
- Professional body info (if regulated)
---
6. Language Considerations
| Market | Language Requirement |
|---|---|
| Austria | German required |
| Germany | German required |
| France | French required (Loi Toubon) |
| Switzerland | Local language + English acceptable |
| UK | English |
| USA | English (typically) |
| Global | English as common denominator |
Multi-Language Implementation
LEGAL NOTICE
[Tab: English] [Tab: Deutsch] [Tab: Français]
Or:
IMPRESSUM / LEGAL NOTICE / MENTIONS LÉGALES
[Combined content in multiple languages]---
7. Universal Template (Global Best Practice)
LEGAL NOTICE / IMPRESSUM
Company Information:
[Full Legal Name] [Legal Form]
[Street Address]
[Postal Code] [City]
[Country]
Contact:
Phone: [+XX XXX XXX XXXX]
Email: [contact@example.com]
Registration:
[Register Type]: [Registration Authority]
Registration Number: [XXXXXXX]
Tax Information:
VAT/Tax ID: [XXXXXXXXXXXX]
[For corporations:]
Directors/Representatives: [Names]
Share Capital: [Amount] [Currency]
[For regulated professions:]
Professional Body: [Name]
License/Registration: [Number]
Legal:
Privacy Policy: [Link]
Terms of Service: [Link]
[For EU B2C — ADR information duty:]
Dispute Resolution:
We are [not] willing/obliged to participate in dispute resolution
proceedings before a consumer arbitration board.
(Do NOT link the former EU ODR platform — discontinued 2025-07-20.)---
8. Common Mistakes to Avoid
| Mistake | Why It's a Problem |
|---|---|
| P.O. Box only | Most jurisdictions require physical address |
| Missing email | Required in EU/DACH |
| Wrong legal form | Must match official registration |
| Outdated information | Must be kept current |
| Hidden/hard to find | Must be easily accessible |
| Missing privacy link | GDPR/CCPA requirements |
| Generic template | Country-specific rules ignored |
---
9. Compliance Checklist (Global)
Universal Requirements
- [ ] Legal business name
- [ ] Physical address
- [ ] Email contact
- [ ] Phone number
- [ ] Privacy policy
If Incorporated
- [ ] Legal form (Ltd, LLC, GmbH, etc.)
- [ ] Registration number
- [ ] Registration authority/location
- [ ] Representatives/directors
If VAT/Tax Registered
- [ ] VAT/Tax ID number
If Regulated Profession
- [ ] Professional body
- [ ] License/registration
- [ ] Professional rules reference
If B2C in EU
- [ ] No legacy ODR platform link (platform discontinued 2025-07-20 — remove if present)
- [ ] ADR information (consumer arbitration participation statement)
- [ ] Consumer rights information
---
10. Resources
- UK Companies House: https://www.gov.uk/government/organisations/companies-house
- Swiss Commercial Register: https://www.zefix.ch/
- US State SOS Offices: Varies by state
- WIPO WHOIS: https://www.wipo.int/
- International Chamber of Commerce: https://iccwbo.org/
---
Credits & Attribution
This skill is part of the webconsulting.at skills collection.
Sources: National government websites, legal databases, industry best practices