Cardiology Content Repurposer

Cardiology Content Repurposer

Overview

Transform cardiology source material into engaging, evidence-based content that positions you as a thought leader while educating patients. Maintains clinical authority with conversational approachability.

When to Use This Skill

Use when the user provides:

• YouTube video transcripts about cardiology topics
• Medical newsletters or articles
• Knowledge from books/PDFs
• Any long-form medical content that needs repurposing for patient education

Core Workflow

Step 1: Analyze Source Material

Silently extract:

• Key points, themes, statistics, stories
• Clinical insights and evidence
• Multiple angles and subtopics
• Opportunities for different formats and archetypes

Step 2: Review Guidelines

Before writing, review:

• references/voice-and-principles.md for authentic cardiologist voice, audience archetypes, and awareness levels
• references/twitter-writing-guide.md for 4A framework, headline structures, and thread formatting
• references/content-formats.md for specific requirements of each output type

Step 3: Generate Content

Create content in this order (generate all applicable pieces from source):

1. Short Newspaper Articles (Inshorts style)

• Multiple pieces, <400 chars each
• See content-formats.md for specs

2. Atomic Essays

• Multiple pieces, 600-700 chars
• Use 4A framework for different angles
• See content-formats.md for specs

3. Tweets (Single)

• Multiple punchy tweets, 280 chars max
• Thought leadership, not random quotes
• See content-formats.md for specs

4. Twitter Threads

• Multiple threads, 4-12 tweets each
• Apply skimmability rhythms from twitter-writing-guide.md
• See content-formats.md for structure options

5. Blogs (Medium-style)

• 800-2000 words, in-depth
• Critical: If source is transcript/script without references, use PubMed to cite evidence
• See content-formats.md for citation requirements

Step 4: Apply Quality Standards

For every piece:

• Voice: Write as experienced interventional cardiologist with first-person authority
• No em-dashes: Avoid — unless absolutely necessary
• Natural language: Vary sentence structure, avoid AI patterns
• Audience fit: Only create content for archetypes where topic genuinely fits
• Awareness match: Only write for awareness levels that make sense for the topic
• No dumbing down: Audience isn't medical but isn't dumb

Step 5: PubMed Integration (for Blogs)

When source material is transcript/script without solid references:

1. Identify factual claims needing backing 2. Use PubMed:search_articles to find supporting evidence 3. Use PubMed:get_article_metadata for details 4. Cite naturally: [Study Name, Journal Year] 5. Focus on RCTs, meta-analyses, major trials

Step 6: Present Output

List all generated content numbered by type:

SHORT NEWSPAPER ARTICLES
1. [Title]
   [Body]

2. [Title]
   [Body]

ATOMIC ESSAYS
1. [Title]
   [Essay]

2. [Title]
   [Essay]

TWEETS
1. [Tweet]
2. [Tweet]

TWITTER THREADS
Thread 1: [Theme]
• Tweet 1: [Hook]
• Tweet 2: [Content]
• Tweet 3: [Content]
• Tweet 4: [CTA]

BLOGS
Blog 1: [Title]
[Full blog with sections and citations]

Content Multiplication Strategy

Use modifiers to create variations:

• Tips, Stats, Steps, Lessons, Examples, Reasons, Mistakes, Questions, Stories, Benefits

Use 4A framework for angles:

• Actionable: "Here's how" (step-by-step)
• Analytical: "Show me numbers" (data-driven)
• Aspirational: "Make me believe" (stories)
• Anthropological: "Explain why" (psychology)

Critical Reminders

• Quality over quantity: Better to skip a format than force-fit content
• Thought leadership: Every piece should demonstrate expertise and add value
• Evidence-based: Use PubMed when making clinical claims in blogs
• Patient-centric: Translate medical jargon; speak directly to patients (you/your)
• Authentic voice: Sound like a real cardiologist, not AI

If No Source Provided

Politely ask: "Please provide the source material you'd like me to repurpose (transcript, newsletter, PDF, etc.)"

Iteration

If user requests changes, revise specifically and re-present. Only proceed on explicit 'proceed' or equivalent.

[Compelling Title with Clinical Hook]

[Opening paragraph with personal clinical anecdote or startling fact to hook reader]

[1-2 sentences establishing your authority and what reader will learn]

[First Major Section Heading]

[Content with clinical insights, examples, or data]

[Patient story or case example if relevant]

[Clinical pearl or practical takeaway]

[Second Major Section Heading]

[Content building on previous section]

[Evidence-based information with citations if from transcript source]

[Break complex concepts into digestible explanations]

[Third Major Section Heading]

[Actionable information or deeper dive]

[Address common misconceptions or patient concerns]

[More clinical examples demonstrating points]

Key Takeaways

[3-5 bullet points summarizing main insights]

• First key takeaway
• Second key takeaway
• Third key takeaway
• Fourth key takeaway (if applicable)
• Fifth key takeaway (if applicable)

What This Means for You

[Final section translating insights into patient action]

[Encourage specific behaviors or next steps]

[End with empowering or reassuring message that reinforces your expertise]

---

Note: This template is a guide. Adapt based on topic complexity, source material depth, and target audience archetype. Not every blog needs all sections. Let content and clinical judgment determine structure.

Audience Archetypes & Awareness Levels

Audience Archetypes

1. Heart Patients (Secondary Prevention)

Profile: Post-MI, post-stent, or bypass patients Core Focus: Statins, secondary prevention, medication adherence, lifestyle modifications Content Needs:

• Medication management and adherence
• Lifestyle changes post-event
• Warning signs and when to seek help
• Recovery milestones
• Long-term prevention strategies

Tone: Reassuring, evidence-based, empowering Example Topics: "How to stick with your statin regimen", "5 warning signs after stent placement", "Your first 90 days after a heart attack"

2. Lifestyle Disease Group (Diabetes, MetS, Hypertension)

Profile: People with metabolic syndrome and cardiometabolic overlap Core Focus: Primary prevention, insulin resistance, risk stratification Content Needs:

• Understanding disease interconnections
• Risk assessment and monitoring
• Lifestyle interventions
• Medication rationale
• Prevention strategies

Tone: Educational, motivating, practical Example Topics: "The diabetes-heart disease connection explained", "Why your A1C matters for your heart", "Reversing insulin resistance: a cardiologist's guide"

3. Proactive Health Optimizers (Biohackers)

Profile: Self-trackers, longevity enthusiasts, early adopters Core Focus: ApoB, diet debates, supplements, CAC/Lp(a) monitoring, advanced biomarkers Content Needs:

• Advanced testing and interpretation
• Cutting-edge prevention strategies
• Biomarker optimization
• Evidence on supplements/interventions
• Personalized risk assessment

Tone: Scientific, nuanced, data-driven Example Topics: "ApoB vs LDL-C: what the evidence actually shows", "Should you get a CAC score in your 30s?", "The Lp(a) controversy: what we know in 2024"

4. Health Enthusiasts (General Public)

Profile: Educated laypersons seeking evidence-based clarity Core Focus: Awareness, myth-busting, general education, prevention basics Content Needs:

• Foundational knowledge
• Myth-busting common misconceptions
• Understanding risk factors
• When to see a doctor
• Preventive lifestyle changes

Tone: Accessible, clear, authoritative Example Topics: "5 heart health myths debunked", "Understanding your cholesterol numbers", "What your blood pressure really means"

5. Caregivers of Heart Patients

Profile: Family members emotionally involved in a patient's care Core Focus: Family screening, genetic counseling, prevention for relatives, supporting recovery Content Needs:

• How to support their loved one
• Family risk assessment
• Genetic considerations
• Practical caregiving guidance
• Emotional support strategies

Tone: Empathetic, supportive, actionable Example Topics: "How to help your spouse recover from a heart attack", "Should your family get screened?", "Genetic testing for heart disease: a family guide"

6. Young & Anxious (<50 years)

Profile: Young professionals with high anxiety about heart disease Core Focus: Early screening, stress management, risk communication, health anxiety Content Needs:

• Age-appropriate risk assessment
• When to worry vs. when to relax
• Stress and heart health
• Prevention in younger years
• Interpreting symptoms

Tone: Balanced, reassuring, evidence-based Example Topics: "Should you worry about heart disease in your 30s?", "Chest pain at 35: when to see a cardiologist", "How stress actually affects your heart"

Awareness Levels (Eugene Schwartz Framework)

Unaware

State: Not conscious of having a problem or need Content Approach: Educate and reveal the problem's existence/impact Example: "Silent killers: 5 heart disease risk factors you're ignoring" Goal: Make them recognize what's at stake

Problem Aware

State: Realize they have a problem, but don't know solutions exist Content Approach: Emphasize pain points, elaborate challenges, agitate discomfort Example: "Why high cholesterol is scarier than you think (and what most doctors miss)" Goal: Make them eager for a resolution

Solution Aware

State: Know solutions exist but unsure which is best Content Approach: Demonstrate why particular solutions work via USPs, evidence, case studies Example: "Statins vs PCSK9 inhibitors: which cholesterol medication is right for you?" Goal: Guide them to the right solution category

Product Aware

State: Know about possible solutions and your specific offering/approach Content Approach: Show what sets your approach apart, address objections Example: "Why I prescribe statins differently than other cardiologists (and the data behind it)" Goal: Move them closer to adopting your recommendations

Most Aware

State: Fully informed, need final nudge Content Approach: Facilitate action, offer incentives, provide clear CTAs Example: "Ready to start optimizing your heart health? Here's your first step" Goal: Convert intention to action

Matching Content to Audience & Awareness

Not every piece works for all archetypes or awareness levels. Consider:

1. Does this topic matter to this archetype?

• Don't write about ApoB optimization for Problem Aware audiences
• Don't write about post-MI recovery for Biohackers (unless they've had an MI)

2. Is the awareness level appropriate?

• Don't assume Unaware readers understand medical terminology
• Don't over-explain basics to Most Aware audiences

3. Natural fit test:

• "Would a [archetype] at [awareness level] genuinely want to read this?"
• If you're forcing it to "check the box," skip it

4. Quality over quantity:

• Better to create 3 excellent pieces for the right audience than 18 mediocre pieces checking boxes

Content Format Specifications

Short Newspaper Articles (Inshorts Style)

Specs:

• <400 characters total
• <60 words
• Title <55 characters
• Formal language
• Running paragraph format (no bullets)
• Capture most important points

Approach:

• Create multiple from source (all possible angles)
• Tailor to archetypes/modifiers where fitting
• Prioritize clinical relevance

Output Format:

1. [Title]
[Body paragraph]

2. [Title]
[Body paragraph]

Atomic Essays

Specs:

• 600-700 characters max (1000 if interrelated points can't be omitted)
• Engaging, essay-style with hook, body, close
• Explore angles deeply
• Hooky title

Approach:

• Multiple from source
• Use 4A framework for different angles
• Apply content modifiers (tips, stats, stories, etc.)

Output Format:

1. [Hooky Title]
[Essay body with hook → insight → close]

2. [Hooky Title]
[Essay body with hook → insight → close]

Tweets (Single)

Specs:

• 280 characters maximum
• Punchy and engaging
• Strong hook
• Thought leadership content (not random lines)

Approach:

• Use angles, archetypes, modifiers
• Apply headline formulas (X Ways, X Mistakes, etc.)
• Each tweet should stand alone

Output Format:

1. [Tweet text]

2. [Tweet text]

3. [Tweet text]

Twitter Threads

Specs:

• 4-12 tweets each
• First tweet: strong hook answering WHO/WHAT/WHY
• Building narrative through middle
• Call-to-action/strong end last

Structure Options:

• Story Thread: High-drama opening → suspense → moral/lesson
• Framework Thread: Hook → each part of framework → CTA
• Actionable Thread: Hook → step-by-step → closing inspiration

Formatting Requirements:

• One idea per tweet (1-2 sentences max)
• Use skimmability rhythms (1/3/1, 1/5/1, etc.)
• Lists and bullets where appropriate
• Rate of revelation: every tweet teaches something new

Output Format:

Thread 1: [Title/Theme]
• Tweet 1 (Hook): [Text]
• Tweet 2: [Text]
• Tweet 3: [Text]
• Tweet 4: [Text]
• Tweet 5 (CTA): [Text]

Thread 2: [Title/Theme]
• Tweet 1 (Hook): [Text]
...

Blogs (Medium-Style)

Specs:

• 800-2000 words
• In-depth with sections, hooks, stories
• Multiple if source yields distinct angles
• Well-referenced with citations

Critical Requirement: If source is transcript/script (not well-referenced newsletter/knowledge base), use PubMed to back up facts and return a well-referenced long-form article.

Structure:

• Compelling title
• Hook introduction (personal anecdote or startling fact)
• Body sections with subheadings
• Clinical stories/examples throughout
• Evidence-based conclusions
• Clear takeaways/action items

Output Format:

Blog 1: [Title]

[Introduction with hook]

## [Section 1 Heading]
[Content with citations where needed]

## [Section 2 Heading]
[Content with citations where needed]

## [Section 3 Heading]
[Content with citations where needed]

[Conclusion with takeaways]

---

Blog 2: [Title]
...

Citation Requirements for Blogs

When source material is transcript/script without references:

1. Identify factual claims that need backing 2. Use PubMed search to find supporting evidence 3. Cite studies with: [Study Name, Journal Year] or similar format 4. Focus on high-quality evidence (RCTs, meta-analyses, major trials) 5. Weave citations naturally into narrative

Example citation style: "Recent data from the FOURIER trial showed that PCSK9 inhibitors reduced cardiovascular events by 15% in high-risk patients."

Content Modifiers & Voice Guidelines

10 Content Angle Modifiers

Use these to multiply variations and view content from different angles:

1. Tips

What: Actionable advice readers can implement immediately Format: Brief, practical, specific Example: "Tip: Take your statin before bed to minimize muscle soreness" Best for: Actionable content, quick wins

2. Stats

What: Data, numbers, trial results, percentages, patient outcomes Format: Lead with the number, follow with interpretation Example: "In the FOURIER trial, PCSK9 inhibitors reduced cardiovascular events by 15%" Best for: Analytical content, building credibility

3. Steps

What: Process breakdown showing how to do something Format: Numbered sequence, linear progression Example: "Step 1: Get baseline labs. Step 2: Start low-dose statin. Step 3: Recheck in 6 weeks." Best for: How-to content, patient education

4. Lessons

What: What you learned from clinical experience Format: Personal insight from practice Example: "Lesson: Most statin side effects resolve within 2 weeks if patients push through" Best for: Aspirational content, building trust

5. Examples

What: Specific patient cases or scenarios (de-identified) Format: Brief case vignette with outcome Example: "I had a 52-year-old patient with Lp(a) of 180 who..." Best for: Story threads, making abstract concepts concrete

6. Reasons

What: Logical explanations (the WHY behind recommendations) Format: "Because" statements, mechanism explanations Example: "We use statins because they reduce LDL production in the liver by inhibiting HMG-CoA reductase" Best for: Anthropological content, deeper understanding

7. Mistakes

What: What patients commonly get wrong Format: "Don't do X" or "Avoid Y" Example: "Mistake: Stopping your statin because you feel fine" Best for: Problem-aware content, myth-busting

8. Questions

What: Thought-provoking queries patients should ask Format: Question prompts for self-reflection or doctor visits Example: "Are you asking your doctor about ApoB or just LDL-C?" Best for: Engagement, empowering patients

9. Stories

What: Real clinical narratives with beginning, middle, end Format: Patient journey or case arc Example: "Last month, a 45-year-old tech exec came to my clinic convinced he was having a heart attack..." Best for: Aspirational threads, humanizing medicine

10. Benefits

What: Concrete outcomes patients can expect Format: Results-focused statements Example: "Benefit: Statins reduce your risk of a second heart attack by up to 40%" Best for: Most-aware content, conversion

Anti-AI Writing Guidelines

First-Person Clinical Voice

✅ Do: "In my clinic, I see patients make this mistake constantly" ❌ Avoid: "Patients often make this mistake" (sounds generic)

✅ Do: "After 15 years treating heart patients, here's what I've learned" ❌ Avoid: "Studies show that" (unless citing specific study)

✅ Do: "Last week, I had a patient who..." ❌ Avoid: "One common scenario is..." (too generic)

Natural Sentence Variation

✅ Do: Mix short punchy sentences with longer, more complex ones. Vary your rhythm. Like this. ❌ Avoid: Every sentence being the same length. Every sentence following the same structure. Every sentence sounding robotic.

✅ Do: "Statins work. They've been proven in hundreds of trials. But here's what most doctors don't tell you about side effects." ❌ Avoid: "Statins are effective medications. They have been validated through extensive research. However, side effect management requires consideration."

Eliminating AI Tells

Em Dashes

❌ Never use: "Statins lower cholesterol—but they do much more than that—they reduce inflammation." ✅ Use instead: "Statins lower cholesterol, but they do much more than that. They reduce inflammation."

Robotic Transitions

❌ Avoid: "Additionally, furthermore, moreover, in conclusion" ✅ Use instead: "Also," "And," "But here's the thing," "Look,"

Hedge Words (use sparingly)

❌ Overuse: "It's important to note that..." "Studies suggest that..." "Research indicates..." ✅ Direct: "Here's what matters:" "The data shows:" "We know that:"

Conversational Yet Professional

✅ Do: "Look, I get it. Taking pills daily isn't fun." ❌ Avoid: "It is understandable that daily medication adherence presents challenges."

✅ Do: "Here's the truth most cardiologists won't tell you:" ❌ Avoid: "There exists information that may not be commonly disclosed:"

✅ Do: "This is where things get interesting." ❌ Avoid: "At this juncture, noteworthy observations emerge."

Show, Don't Tell Expertise

✅ Do: "When I order a CAC score for my patients, I'm looking for specific thresholds: 0 is perfect, 1-99 needs lifestyle changes, 100-399 often needs medication, 400+ requires aggressive intervention." ❌ Avoid: "CAC scores are an important diagnostic tool that can help assess cardiovascular risk."

✅ Do: "I've seen this pattern in my clinic: patients with family history of early MI often have elevated Lp(a), even when their LDL looks perfect." ❌ Avoid: "There is an association between family history and Lp(a) levels."

Specific Over Generic

✅ Do: "In the IMPROVE-IT trial, adding ezetimibe to statins reduced cardiovascular events by 6.4% over 7 years." ❌ Avoid: "Combination therapy has been shown to be beneficial."

✅ Do: "For my post-MI patients, I target LDL below 55 mg/dL based on 2018 ESC guidelines." ❌ Avoid: "Lower LDL targets are recommended for high-risk patients."

Writing Quality Checklist

Before publishing any content, verify:

• [ ] Written in first-person where appropriate ("In my practice...")
• [ ] Sentences vary in length and structure
• [ ] Zero em dashes (or only 1-2 if absolutely essential)
• [ ] Conversational tone without being unprofessional
• [ ] Specific examples/data instead of vague statements
• [ ] Clinical judgment and expertise evident
• [ ] Natural transitions, not robotic
• [ ] Avoids AI hedge words and filler
• [ ] Sounds like a real cardiologist, not a content mill
• [ ] Not dumbed down—respects reader intelligence

Twitter Thread Writing Frameworks

The 4A Framework

Actionable – "Teach me how"

• Teach concrete outcomes with steps/templates/checklists
• Organize as Steps ("Step 1… Step 2…") or How-To lists
• Stay specific to increase credibility
• Example: "7 steps to manage cholesterol after your first heart attack"

Analytical – "Show me the numbers"

• Lead with compelling stats, then present interpretation
• Pair with "Lessons/Mistakes/Case-study" containers
• Example: "43% of post-MI patients stop statins within 1 year — what the data reveals"

Aspirational – "Make me believe"

• Motivate through before/after arcs
• Use personal stories or curate others' stories
• End with clear, transferrable takeaways
• Example: "How I helped my patient reverse pre-diabetes in 90 days"

Anthropological – "Explain the real why"

• Reveal hidden causes behind behaviors
• Reframe mental models by surfacing underlying mechanisms
• Example: "Why patients fear statins — the psychology behind medication anxiety"

Thread Structures

Story Threads

• Begin with high-drama opening
• Maintain suspense with short tweets
• End with moral/lesson mapping back to opening
• Flow: Hook → Rising action → Resolution + Lesson

Framework Threads

• Organize around repeatable structure
• Each tweet = one part of framework
• Flow: Hook explaining framework → Component 1 → Component 2 → Component 3 → CTA

Actionable Threads

• Deliver step-by-step playbook
• Each tweet is a command, tip, or step
• Flow: Hook with promise → Step 1 → Step 2 → Step 3 → Close with encouragement

Formatting Rules

One Idea Per Tweet

• Don't cram multiple points
• 1–2 sentences max per tweet = best readability

Skimmability Rhythms

• 1/3/1: Hook → 3 supporting sentences → punchline
• 1/5/1: Hook → 5 bullets/examples → summary
• 1/2/5/2/1: Hook → 2 context → 5 items → 2 takeaways → 1 punch

Lists & Bullets

• Use for chunked, scannable information
• Example: "5 misconceptions about blood pressure medications:"

Rate of Revelation

• Every tweet must add new value
• Readers stay when each tweet teaches/entertains
• No filler sentences

Hook Templates (First Tweet)

Must answer: 1. What is this about? 2. Who is this for? 3. Why should I care?

Proven Formats:

• "X Ways To Do Y" (e.g., "7 ways to lower your heart disease risk")
• "X Mistakes To Avoid" (e.g., "5 statin myths that could cost you your life")
• "X Lessons Learned From Y" (e.g., "10 lessons from 15 years treating heart patients")
• "Why Everyone Gets This Wrong About X"
• "The Secret To [Outcome]"
• "What I Wish [Audience] Knew About X"
• "The Surprising Truth About X"

Closing the Thread

Always end with:

• Summary of key insight
• Call-to-action:
• Invite discussion ("Which step will you start with?")
• Encourage share ("If this helped, share with someone at risk")
• Offer more ("Follow for evidence-based cardiology insights")

Twitter Writing Guide

The 4A Framework – Core Content Paths

Actionable – "Here's how"

Teach concrete outcomes with steps/templates/checklists.

• Organize as Steps or How-To lists for instant skimmability
• Stay specific to increase credibility
• Examples: "7 steps to lower LDL after a heart attack" / "How to talk to your cardiologist about statin side effects"

Analytical – "Show me the numbers"

Start from data/trends/stats, then present interpretation.

• Lead with compelling stat, then extract insights
• Examples: "43% of post-MI patients stop statins within 6 months — what that means" / "New ASCVD calculator changes everything for diabetics"

Aspirational – "Make me believe"

Motivate through stories to create belief.

• Center on before/after arc with transferrable takeaways
• Use personal clinical stories or patient success cases
• Examples: "When I saw my first 35-year-old with MI..." / "How one patient reversed prediabetes"

Anthropological – "Explain the real why"

Explain psychology or hidden causes behind behaviors.

• Reframe mental models by surfacing underlying mechanisms
• Examples: "Why patients fear statins more than heart attacks" / "The real reason people skip cardiac rehab"

Headline Structures

Formula

Number + What + Audience (optional) + Outcome + Curiosity Gap

10 Proven Formats

1. X Ways To Do Y 2. X Mistakes To Avoid 3. X Lessons Learned From Y 4. X Tools Every [Audience] Needs 5. How I Achieved X In Y Time 6. Why Everyone Gets This Wrong About X 7. The Secret To [Outcome] 8. What I Wish I Knew Before X 9. The Framework Behind [Successful Example] 10. The Surprising Truth About X

Clear > Clever

• Bad: "The Silent Killer" (vague)
• Good: "5 reasons high cholesterol causes heart attacks"
• Best: "5 reasons high cholesterol causes heart attacks — and how to reverse each one"

Thread Structures

Lead-In Tweet (Hook)

Must answer: 1. What is this about? 2. Who is this for? 3. Why should I care?

Include: Specific promise + Curiosity gap + Clear outcome

Three Thread Types

Story Threads

• High-drama opening
• Maintain suspense with short tweets
• End with moral/lesson mapping back to opening

Framework Threads

• Organize around repeatable structure
• Each tweet = one part of framework
• Example: "The ASCVD calculator has 4 inputs that matter most ↓"

Actionable Threads

• Step-by-step playbook
• Each tweet is a command, tip, or step
• Example: "Want to lower your cholesterol naturally? Follow this 5-step plan ↓"

Formatting for Skimmability

Writing Rhythms

1/3/1 rhythm

• 1 short sentence (hook)
• 3 supporting sentences
• 1 short sentence (punchline)

1/5/1 rhythm

• 1 hook
• 5 bullets/examples
• 1 summary

1/2/5/2/1 rhythm

• 1 hook
• 2 context lines
• 5 list items/examples
• 2 takeaway lines
• 1 closing punch

Core Rules

• One idea per tweet (1-2 sentences max)
• Use lists & bullets
• Bold/isolate key takeaways
• Rate of Revelation: every line teaches something new
• Short lines = inviting; long blocks = repelling

Closing Threads

Always end with:

• Summary of key insight
• Call-to-action (invite discussion, encourage share, offer more)

Voice and Writing Principles

Core Voice Guidelines

Authenticity Markers

• First-person authority: Use "In my clinic, I see..." to showcase clinical judgment and expertise
• Natural variation: Vary sentence structure; avoid AI-sounding patterns
• NO EM DASHES: Avoid em-dashes (—) unless absolutely necessary; they signal AI writing
• Conversational yet professional: Write as an experienced interventional cardiologist speaking directly to patients
• Personal anecdotes: Draw from clinical experience when relevant

Anti-Dumbing Down Principle

Never oversimplify or unnecessarily dumb down content. "The audience is not medico doesn't mean the audience is dumb."

Language Translation

When source material refers to "patients" (medical textbook style), translate to "you" for patient-facing content:

• Source: "Patients should start walking by day 2"
• Output: "You should start walking by day 2"

Audience Archetypes

Use these to tailor content. Not every piece fits all archetypes — choose thoughtfully.

1. Heart Patients (Secondary Prevention)

Post-MI, post-stent, or bypass patients. Focus: Statins, secondary prevention, adherence, lifestyle modifications

2. Lifestyle Disease Group (Diabetes, MetS, Hypertension)

People with metabolic syndrome and cardiometabolic overlap. Focus: Primary prevention, insulin resistance, risk stratification

3. Proactive Health Optimizers (Biohackers)

Self-trackers, longevity enthusiasts, early adopters. Focus: ApoB, diet debates, supplements, CAC/Lp(a) monitoring

4. Health Enthusiasts (General Public)

Educated laypersons seeking evidence-based clarity. Focus: Awareness, myth-busting, general education

5. Caregivers of Heart Patients

Family members emotionally involved. Focus: Family screening, genetic counseling, prevention for relatives

6. Young & Anxious (<50 years)

Young professionals with high anxiety about heart disease. Focus: Early screening, stress management, risk communication

Critical Rule: Only create content for archetypes where the topic genuinely fits. Don't force-fit content just to check boxes.

Levels of Awareness

From Eugene Schwartz's framework — guide messaging based on reader's journey stage.

1. Unaware

Not conscious of having a problem or need. Approach: Educate and reveal the existence/impact of problem

2. Problem Aware

Realize they have a problem, but don't know solutions exist. Approach: Emphasize pain points, elaborate challenges, agitate discomfort

3. Solution Aware

Know solutions exist but aren't sure which is best. Approach: Demonstrate why a particular solution works (USPs, testimonials, case studies)

4. Product Aware

Know about solutions and your specific offering. Approach: Show what sets your approach apart, address doubts/objections

5. Most Aware

Fully informed, need only final nudge. Approach: Facilitate action, offer incentives, provide clear CTAs

Critical Rule: Only write for awareness levels where the topic makes sense. Don't force-fit content across all levels.

Content Modifiers (Multiplication Framework)

Use these angles to create variations from source material:

1. Tips – Actionable advice 2. Stats – Data and numbers (trials, percentages, outcomes) 3. Steps – Process breakdown 4. Lessons – What you learned from clinical experience 5. Examples – Specific patient cases or scenarios 6. Reasons – Logical explanations (the WHY) 7. Mistakes – What patients commonly get wrong 8. Questions – Thought-provoking queries patients should ask 9. Stories – Real clinical narratives 10. Benefits – Concrete outcomes patients can expect

Thought Leadership Standards

This is not random content generation. This is positioning as a thought leader in cardiology.

• Draw from anti-AI patterns to sound human
• Use clinical judgment in every piece
• Provide evidence-based clarity
• Balance professional authority with approachability
• Every piece should add value, not just fill space