Cardiology Youtube Scriptwriter

Cardiology YouTube Scriptwriter

Complete workflow from "Hello" to finished script. Combines social listening research with proven content frameworks to create engaging cardiology YouTube content.

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Workflow Overview

┌─────────────┐     ┌─────────────┐     ┌─────────────┐     ┌─────────────┐     ┌─────────────┐
│  1. HELLO   │────▶│ 2. RESEARCH │────▶│ 3. IDEATE   │────▶│ 4. APPROVE  │────▶│ 5. SCRIPT   │
│  Discovery  │     │   Social    │     │   Generate  │     │   Select    │     │   Write     │
│             │     │   Listening │     │   Ideas     │     │   Idea      │     │   Full      │
└─────────────┘     └─────────────┘     └─────────────┘     └─────────────┘     └─────────────┘

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Phase 1: Discovery

When user starts conversation, gather context:

Ask (pick 2-3 most relevant):

• What's your channel about / who's your audience?
• What topics have performed well / poorly for you?
• Any specific areas you want to focus on?
• Video length preference? (Shorts, 5-10 min, long-form)
• What's your content goal? (Grow subs, educate, build authority)
• Any topics you want to avoid?

Keep it conversational - don't interrogate. If user just wants to dive in, roll with it.

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Phase 2: Social Listening Research

Use web search to find what's trending and what people are asking about.

Search Strategy

Execute 3-5 searches mixing these patterns:

1. Reddit: "site:reddit.com [topic] heart" OR "site:reddit.com cardiology"
2. Questions: "[cardiology topic] questions people ask"
3. Trends: "heart health trending 2024" OR "[topic] new research"
4. YouTube: "cardiology YouTube video ideas" (see what's working)
5. Forums: "[topic] patient questions forum"

Extract & Synthesize

Look for:

• Hot questions people are asking
• Misconceptions that need correcting
• Emotional language (fear, confusion, hope)
• Gaps in existing content
• Trending hooks and angles

Reference: social-listening.md for detailed research methodology.

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Phase 3: Generate Ideas

Combine social listening insights with seed topics and modifiers.

Formula

[Seed Topic] + [Modifier(s)] + [Social Insight] = Targeted Video Concept

Resources

• Seeds: seeds.md - 300 cardiology topics across 15 categories
• Modifiers: modifiers.md - 200+ angles, audiences, and hooks

Generate 3-5 Ideas

For each idea, provide:

### Idea [#]: [Working Title]

**Hook Angle:** [One-sentence hook]
**Target Audience:** [Who this is for]
**Why Now:** [Social listening insight that validates this]
**Format:** [Listicle / Explainer / Myth-Buster / Story / etc.]
**Length:** [Estimated minutes]
**Seed + Modifiers Used:** [Show the combination]

Quality Filters

Each idea must pass:

• [ ] Addresses real question/concern from research
• [ ] Clear audience and intent
• [ ] Not fear-mongering without actionable advice
• [ ] Differentiated from obvious existing content
• [ ] Matches user's channel focus and style

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Phase 4: Approval

Present ideas and let user choose. Be ready to:

• Refine: Adjust angle, audience, or scope
• Combine: Merge elements from multiple ideas
• Regenerate: Create fresh options if none fit
• Clarify: Explain why certain angles work

Get clear approval before moving to script.

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Phase 5: Script Writing

Reference: script-templates.md for structures and retention techniques.

Select Structure Based on Video Type

Script Sections

Every script includes:

1. HOOK (0:00-0:30)

• Pattern interrupt or surprising fact
• Clear promise of value
• "Stay for..." tease (optional)

2. INTRO (0:30-1:30)

• Brief credibility (don't over-explain)
• Context: Why this matters now
• Preview: What viewer will learn

3. MAIN CONTENT

• Chunked into clear sections
• Retention elements every 2-3 min
• Evidence + stories + practical tips balanced

4. WRAP-UP

• 3 key takeaways (numbered)
• Clear CTA
• Engagement prompt

Script Format

Deliver scripts in this format:

# [VIDEO TITLE]
## [Subtitle / Hook Line]

**Target Length:** X minutes
**Style Notes:** [Tone, pacing, B-roll suggestions]

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### HOOK [0:00-0:30]

[Script text with suggested delivery cues]

**[GRAPHIC: Key stat or visual]**

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### INTRO [0:30-1:30]

[Script text]

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### SECTION 1: [Title] [Timestamp]

[Script text]

**💡 RETENTION MOMENT:** [Pattern interrupt or question]

---

[Continue sections...]

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### WRAP-UP + CTA [Timestamp]

**3 KEY TAKEAWAYS:**
1. [Takeaway]
2. [Takeaway]  
3. [Takeaway]

[CTA script]

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## Production Notes

**Suggested B-Roll:**
- [Scene suggestions]

**Graphics/Text Overlays:**
- [Key stats or terms to display]

**Thumbnail Concept:**
- [Visual idea for thumbnail]

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Safety & Quality Guardrails

Always Include:

• Medical disclaimer (education, not personal advice)
• "Talk to your doctor" for decision-making
• Balanced presentation of evidence
• Emergency warning signs when relevant

Never Include:

• Guaranteed outcomes or cure claims
• Anti-doctor or anti-medicine rhetoric
• Unsubstantiated alternative treatments as fact
• Content that could delay emergency care
• Fear-mongering without actionable guidance

Handle Carefully:

• Controversial topics: Present evidence fairly
• Supplements: Acknowledge evidence levels
• Medications: Side effects AND benefits
• Alternative approaches: Neither dismiss nor endorse without evidence

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Quick Reference

For idea generation: Read seeds.md + modifiers.md For script structures: Read script-templates.md For research approach: Read social-listening.md

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Example Workflow

User: "Hey, I want to create some YouTube content this week"

Claude: [Phase 1] "Great! Quick questions - what's your audience like, 
        and any topics you're excited about or want to avoid?"

User: "My audience is mostly 40-60, worried about heart disease. 
       Open to anything but want to stay positive."

Claude: [Phase 2] *Performs 4-5 web searches for trending topics, 
        Reddit discussions, recent news*

Claude: [Phase 3] "Based on what I found, here are 4 ideas..."
        *Presents structured ideas with hooks and validation*

User: "Love idea #2, but can we make it more for beginners?"

Claude: [Phase 4] "Absolutely, here's the refined version..."

User: "Perfect, let's do it!"

Claude: [Phase 5] *Delivers full script with hook, structure, 
        timestamps, and production notes*

Content Modifiers for YouTube

Mix these modifiers with seed topics to create specific, targeted video angles.

Formula: Seed Topic + Modifier(s) = Specific Video Concept

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1. Demographic Modifiers

Who is this for?

• Women 35-50
• Women 50-65
• Women 65+
• Men 35-50
• Men 50-65
• Men 65+
• Young Adults (20s-30s)
• Teenagers
• Parents/Families
• Athletes / Fitness Enthusiasts
• Sedentary Professionals
• Shift Workers
• Seniors Living Alone
• Caregivers
• Newlyweds / Young Couples

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2. Awareness Level Modifiers 🔥

How much do they already know?

• Complete Beginner
• Just Diagnosed
• Managing for Years
• Family Member of Patient
• Health Enthusiast
• Skeptic / Questioning
• Anxious / Overwhelmed
• Ready for Advanced Info
• Research-Oriented
• Action-Ready

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3. Content Angle Modifiers 🔥

What's the hook?

• Myth vs. Fact
• What I Wish I Knew
• Things Doctors Don't Tell You
• Beginner's Guide
• Deep Dive / Comprehensive
• Quick Tips
• Common Mistakes
• Controversial Take
• Latest Research
• Personal Story
• Before & After
• Day in the Life
• Q&A / Viewer Questions
• Comparison (X vs Y)
• Ranking / Best to Worst
• Warning Signs
• Step-by-Step
• Cost / Budget Analysis
• Time-Sensitive / Urgent

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4. Temporal Modifiers

When/timing angle?

• First 30 Days After Diagnosis
• 1 Year Post-Event
• Long-Term Management
• Prevention Before 40
• Changes in Your 50s
• Preparing for Procedure
• Post-Procedure Recovery
• Morning Routine
• Night Routine
• Weekend vs Weekday
• Holiday Season
• New Year Reset
• Summer/Winter Specific
• Travel Preparation
• During Stressful Periods

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5. Outcome Modifiers 🔥

What result are they seeking?

• Lower Risk
• Reduce Medication
• Get Off Medication
• Improve Numbers
• More Energy
• Better Sleep
• Longer Life
• Avoid Surgery
• Reverse Damage
• Stop Progression
• Peace of Mind
• Better Doctor Conversations
• Take Control
• Understand What's Happening
• Make Informed Decisions

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6. Evidence Modifiers

How to frame the information?

• According to Latest Research
• What Studies Actually Show
• My Clinical Experience
• Real Patient Cases
• Guidelines vs Reality
• Emerging Evidence
• Long-Term Data
• Conflicting Studies
• What We Don't Know Yet
• Evidence-Based vs Popular

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7. Barrier Modifiers

What's stopping them?

• Time Constraints
• Budget / Cost
• Motivation
• Conflicting Information
• Fear / Anxiety
• Side Effects Concern
• Family Resistance
• Work Schedule
• Travel Frequently
• Physical Limitations
• Mental Health Challenges
• Trust Issues (with healthcare)
• Previous Bad Experience
• Information Overload

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8. Comparison Modifiers 🔥

X vs Y structure

• Old Approach vs New Approach
• Medication vs Lifestyle
• Generic vs Brand
• Invasive vs Non-Invasive
• Short-Term vs Long-Term
• Traditional vs Alternative
• US vs Other Countries
• Cheap vs Expensive
• Popular Opinion vs Evidence
• What You Hear vs Reality
• Before vs After
• Patient A vs Patient B

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9. Emotional Modifiers

What feeling to tap into?

• Fear → Reassurance
• Confusion → Clarity
• Overwhelm → Simplicity
• Hopelessness → Hope
• Anger → Understanding
• Guilt → Self-Compassion
• Anxiety → Calm
• Denial → Acceptance
• Skepticism → Trust
• Isolation → Community

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10. Controversy/Debate Modifiers 🔥

Hot topics that drive engagement

• Should Everyone Take This?
• Is This Actually Dangerous?
• Why Doctors Disagree
• The Hidden Truth About
• What Big Pharma Won't Tell You
• Overhyped vs Underrated
• Is This a Scam?
• The Real Reason...
• What Changed My Mind
• I Was Wrong About...

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11. Platform Modifiers

Content type/length

• YouTube Long-Form (10-20 min)
• YouTube Standard (5-10 min)
• YouTube Shorts
• Podcast Companion
• Series Episode
• One-Off Deep Dive
• FAQ Compilation
• Reaction Video
• Collaboration

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12. Action Modifiers

What should they DO?

• Watch For These Signs
• Ask Your Doctor About
• Start Doing This Today
• Stop Doing This Immediately
• Schedule This Test
• Add This to Your Routine
• Remove This From Your Life
• Track This Number
• Join This Program
• Read This Book/Resource

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Combination Examples

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High-Engagement Modifier Combos

For Maximum Click-Through:

• [Controversial Topic] + "The Truth About" + Latest Research
• [Common Fear] + "Should You Worry?" + Evidence-Based
• [Popular Belief] + "Myth vs Fact" + Clinical Experience

For Maximum Watch Time:

• [Complex Topic] + "Complete Guide" + Step-by-Step
• [Condition] + "What I Wish I Knew" + Patient Stories
• [Comparison] + "Which Is Better?" + Deep Dive

For Maximum Shares:

• [Unexpected Finding] + "This Changed Everything" + Personal Story
• [Common Mistake] + "Stop Doing This" + Warning Signs
• [Underrated Topic] + "Nobody Talks About" + Why It Matters

YouTube Script Templates for Cardiology Content

Table of Contents

1. The Hook Formula 2. Script Structures by Video Type 3. Retention Techniques 4. CTAs That Convert 5. Cardiology-Specific Elements

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The Hook Formula {#the-hook-formula}

First 30 seconds determine 70% of video success. Use these proven hook patterns:

Pattern 1: Contrarian/Myth-Buster

"Everything you've been told about [common belief] is wrong. 
Here's what [X years] as a cardiologist taught me..."

Pattern 2: Story Lead

"A 52-year-old marathon runner walked into my office last week. 
His cholesterol was perfect. His blood pressure was ideal. 
And he was having a heart attack..."

Pattern 3: Curiosity Gap

"There's one number on your blood test that predicts heart disease 
better than cholesterol—and most doctors never check it."

Pattern 4: Direct Problem-Solution

"If you wake up tired even after 8 hours of sleep, 
your heart might be working harder than it should. 
Here are 5 signs to watch for."

Pattern 5: Stakes/Urgency

"This silent symptom sends 500,000 people to the ER every year. 
By the end of this video, you'll know exactly what to look for."

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Script Structures {#script-structures}

Structure A: Educational Explainer (8-15 min)

[0:00-0:30] HOOK
- Pattern interrupt or surprising fact
- Promise of value
- "Stay till the end for..."

[0:30-1:30] CREDIBILITY + CONTEXT
- Brief intro (don't over-explain credentials)
- Why this topic matters NOW
- What you'll learn

[1:30-3:00] SECTION 1: Foundation
- Core concept explained simply
- One relatable analogy
- Quick recap

[3:00-5:00] SECTION 2: Deep Dive
- The "how" or "why"
- Evidence/research (cite simply)
- Real patient story (anonymized)

[5:00-7:00] SECTION 3: Practical Application
- What to actually DO
- Step-by-step if applicable
- Common mistakes to avoid

[7:00-8:30] SECTION 4: Advanced Nuance (optional)
- Edge cases
- When to see a doctor
- Individual variation

[8:30-9:30] RECAP + CTA
- 3 key takeaways (numbered)
- Clear next step
- Engagement prompt

Structure B: Listicle (5-10 min)

[0:00-0:30] HOOK
- "X things that [outcome]" with stakes
- Tease the most surprising item

[0:30-1:00] QUICK CONTEXT
- Why this list matters
- Brief credibility

[1:00-X:00] THE LIST
For each item:
- State it clearly (bold statement)
- Explain why (30-60 seconds)
- One actionable tip
- Transition phrase to next

[Last 60 seconds] WRAP-UP
- Quick recap of all items
- "Most important one is..."
- CTA

Structure C: Myth vs. Fact (8-12 min)

[0:00-0:30] HOOK
- "This myth has been killing people for 30 years..."

[0:30-1:00] SETUP
- Why myths persist
- Your approach to evidence

[1:00-X:00] MYTHS
For each myth:
- State the myth (what people believe)
- Why it seems true
- The actual evidence
- The truth (clear takeaway)
- Transition

[Last 90 seconds] WRAP-UP
- Pattern of why myths spread
- How to evaluate health info
- CTA

Structure D: Case Study / Story-Driven (10-15 min)

[0:00-0:45] HOOK
- Start IN the story (in medias res)
- Create tension/stakes

[0:45-2:00] SETUP
- Patient background (anonymized)
- What seemed normal
- The first sign something was wrong

[2:00-5:00] THE JOURNEY
- Discovery process
- Plot twists / complications
- Teaching moments woven in

[5:00-7:00] RESOLUTION
- What happened
- Treatment/outcome
- Patient perspective (if available)

[7:00-9:00] LESSONS
- What YOU should learn from this
- Warning signs
- When to act

[9:00-10:00] CTA
- Emotional callback to story
- Clear next step

Structure E: Shorts/Reels (30-60 sec)

[0:00-0:03] HOOK
- One punchy line
- Text on screen matches audio

[0:03-0:45] CONTENT
- ONE key point only
- Simple language
- Visual demonstration if possible

[0:45-0:60] PAYOFF + CTA
- Clear takeaway
- "Follow for more"
- Loop-friendly ending

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Retention Techniques {#retention-techniques}

Pattern Interrupts (use every 2-3 minutes)

• "But here's where it gets interesting..."
• "Now, you might be thinking..."
• "Let me show you what I mean..."
• Change camera angle or location
• Insert B-roll or graphic

Open Loops

• Tease later content: "I'll show you the #1 mistake in a minute"
• Reference back: "Remember what I said about X? Here's why it matters..."

Engagement Prompts

• "Comment below if this has happened to you"
• "Drop a 🫀 if you're learning something new"
• "Tell me which one surprised you most"

Chunking

• Number your sections: "Point number two..."
• Visual chapter markers
• Clear transitions: "Now let's talk about..."

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CTAs That Convert {#ctas}

For Subscribers

• "If this helped you, subscribe—I post [frequency] about [topic]"
• "Hit subscribe so you don't miss [upcoming content]"

For Engagement

• Specific question: "What's YOUR biggest heart health concern? Comment below"
• Poll: "Which topic should I cover next: A or B?"

For Action

• "Download my free [resource] in the description"
• "Book a screening if you haven't had one in [timeframe]"

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Cardiology-Specific Elements {#cardiology-specific}

Credibility Markers (use sparingly)

• "In my [X] years treating patients..."
• "I see this in my cath lab every week..."
• "The research shows..." + cite source simply

Safety Language

• "This is education, not medical advice for your specific situation"
• "If you're experiencing [symptoms], seek immediate care"
• "Talk to YOUR doctor before making changes"

Simplifying Complex Topics

• Use analogies: "Think of your arteries like pipes..."
• Relate to daily life: "That's like drinking X cups of coffee"
• Visual metaphors: "Imagine your heart as a pump..."

Emotional Connection

• Anonymized patient stories
• Your own journey/observations
• Family health experiences (if comfortable)

Trust Builders

• Acknowledge uncertainty: "We don't fully understand yet..."
• Present both sides: "Some doctors believe X, others Y..."
• Admit limitations: "This doesn't apply to everyone..."

Cardiology Seed Ideas for YouTube

Quick reference of 300 topic seeds organized by category. Use with modifiers to generate specific video concepts.

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High-Performing Categories for YouTube

🔥 = High engagement potential based on search volume and emotional resonance

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1. Biomarkers & Lab Tests 🔥

"What does my blood test mean?"

• Apo B (apolipoprotein B)
• Lp(a) / Lipoprotein(a)
• LDL Cholesterol
• HDL Cholesterol
• Triglycerides
• CRP (C-reactive protein)
• Homocysteine
• BNP / NT-proBNP
• Troponin
• HbA1c
• Fasting Insulin
• Coronary Artery Calcium Score (CAC)
• Fibrinogen
• Uric Acid
• LDL Particle Number
• VLDL
• ApoA1
• Omega-3 Index
• Vitamin D (cardiac connection)
• Magnesium (RBC)

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2. Diseases & Conditions 🔥

"Do I have this?"

• Coronary Artery Disease
• Heart Failure
• Atrial Fibrillation (AFib)
• Hypertension
• Hyperlipidemia
• Atherosclerosis
• Cardiomyopathy
• Heart Valve Disease
• Arrhythmias
• Peripheral Artery Disease
• Aortic Aneurysm
• Deep Vein Thrombosis
• Pulmonary Embolism
• Myocarditis
• Pericarditis
• Endocarditis
• Congenital Heart Disease
• Heart Murmurs
• Long QT Syndrome
• Wolff-Parkinson-White

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3. Risk Factors 🔥

"Am I at risk?"

• Family History
• Smoking
• Diabetes / Prediabetes
• Obesity / Visceral Fat
• Sedentary Lifestyle
• High Blood Pressure
• High Cholesterol
• Chronic Stress
• Poor Sleep / Sleep Apnea
• Age
• Gender Differences
• Metabolic Syndrome
• Chronic Kidney Disease
• Autoimmune Conditions
• Depression / Mental Health
• Air Pollution
• Alcohol
• Processed Food
• Chronic Inflammation
• Insulin Resistance

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4. Diagnostic Tests & Imaging

"What tests should I get?"

• ECG/EKG
• Echocardiogram
• Stress Test
• CT Angiography
• Cardiac MRI
• Holter Monitor
• Coronary Calcium Score
• Nuclear Stress Test
• Carotid Ultrasound
• Ankle-Brachial Index
• Cardiac Catheterization
• Electrophysiology Study
• Tilt Table Test
• Event Monitors
• Lipid Panels
• Advanced Lipid Testing
• Genetic Testing
• CIMT (Carotid IMT)
• FFR (Fractional Flow Reserve)
• IVUS

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5. Medications 🔥

"Should I take this?"

• Statins
• Blood Thinners (Aspirin, Warfarin, DOACs)
• Beta Blockers
• ACE Inhibitors / ARBs
• Calcium Channel Blockers
• Diuretics
• Nitrates
• Anti-arrhythmics
• PCSK9 Inhibitors
• Ezetimibe
• Bempedoic Acid
• GLP-1 Agonists
• SGLT2 Inhibitors
• Icosapent Ethyl (EPA)
• Colchicine
• Ranolazine
• Digoxin
• Entresto
• Inclisiran
• Combination Therapies

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6. Lifestyle Interventions 🔥

"What can I DO?"

• Zone 2 Cardio
• HIIT
• Strength Training
• Walking
• Sleep Optimization
• Stress Management
• Meditation / Mindfulness
• Cold Exposure
• Heat Therapy / Sauna
• Breathing Exercises
• Standing vs Sitting
• Step Count Goals
• Morning Routines
• Evening Routines
• Work-Life Balance
• Social Connection
• Nature Exposure
• Hobby Engagement
• Sexual Health
• Recovery / Rest Days

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7. Nutrition & Diet 🔥

"What should I eat?"

• Mediterranean Diet
• Low-Carb / Keto
• Carnivore Diet
• Plant-Based / Vegan
• Intermittent Fasting
• Time-Restricted Eating
• DASH Diet
• Omega-3 Fatty Acids
• Saturated Fat
• Seed Oils Debate
• Salt / Sodium
• Potassium
• Fiber
• Ultra-Processed Foods
• Red Meat
• Coffee
• Alcohol
• Dark Chocolate
• Nuts
• Olive Oil

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8. Procedures & Interventions

"What happens during...?"

• Stent Placement
• CABG (Bypass Surgery)
• Ablation
• Pacemaker
• ICD (Defibrillator)
• TAVR
• Angioplasty
• Heart Transplant
• LVAD
• Valve Repair/Replacement
• Cardioversion
• Carotid Endarterectomy
• Watchman Device
• CRT (Resynchronization)
• EECP
• Cardiac Rehab
• Stem Cell Therapy
• Gene Therapy
• Robotic Surgery
• Minimally Invasive Options

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9. Symptoms & Warning Signs 🔥

"Should I be worried about...?"

• Chest Pain
• Shortness of Breath
• Palpitations
• Fatigue
• Dizziness / Lightheadedness
• Swelling (Edema)
• Jaw/Arm Pain
• Nausea
• Sweating
• Irregular Heartbeat
• Fainting (Syncope)
• Exercise Intolerance
• Neck Pain
• Back Pain
• Cough
• Wheezing
• Anxiety / Panic
• Leg Pain / Claudication
• Cold Extremities
• Rapid Heart Rate

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10. Prevention Strategies

"How do I prevent...?"

• Primary Prevention
• Secondary Prevention
• Screening Schedules
• Risk Calculators
• Lifestyle Medicine
• Preventive Cardiology
• Genetic Risk Mitigation
• Early Detection
• Risk Factor Modification
• Family Screening
• Workplace Wellness
• Community Health
• Health Coaching
• Wearable Monitoring
• Telemedicine
• Annual Checkups
• Know Your Numbers
• Health Literacy
• Shared Decision Making
• Personalized Prevention

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11. Special Populations

"What about [specific group]?"

• Women
• Young Adults (<40)
• Elderly (75+)
• Athletes / Active People
• Pregnant Women
• Post-Menopausal Women
• Diabetics
• Cancer Survivors
• Post-COVID
• Kidney Disease Patients
• Thyroid Patients
• Transplant Recipients
• Shift Workers
• Frequent Travelers
• High-Stress Professionals
• Caregivers
• LGBTQ+ Considerations
• Ethnic Variations
• Genetic Conditions
• Mental Health Comorbidity

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12. Heart Anatomy & Physiology

"How does the heart work?"

• Heart Chambers
• Valves
• Electrical System
• Coronary Arteries
• Blood Flow
• Cardiac Cycle
• Heart Rate
• Blood Pressure Mechanics
• Vascular System
• Endothelium
• Plaque Formation
• Collateral Circulation
• Heart Rate Variability
• Autonomic Nervous System
• Cardiac Output
• Ejection Fraction
• Preload / Afterload
• Remodeling
• Inflammation Pathways
• Clotting Cascade

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13. Technology & Devices

"Should I use/trust...?"

• Smartwatches (Apple, Garmin, etc.)
• CGMs for Non-Diabetics
• Blood Pressure Cuffs
• Pulse Oximeters
• AliveCor / Kardia
• Smart Rings (Oura)
• WHOOP
• Heart Rate Straps
• Smart Scales
• Sleep Trackers
• Stress Monitors
• AI Health Apps
• Telemedicine Platforms
• Remote Patient Monitoring
• Digital Therapeutics
• Wearable ECG
• Home Testing Kits
• VR for Cardiac Rehab
• Robotic Rehab
• Future Tech

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14. Psychosocial & Mental Health 🔥

"Heart and mind connection"

• Stress and Heart Disease
• Anxiety and Palpitations
• Depression Post-Event
• Cardiac Psychology
• Type A Personality
• Broken Heart Syndrome
• Health Anxiety
• PTSD (Post-Cardiac Event)
• Support Systems
• Caregiver Burnout
• Return to Work
• Intimacy After Heart Event
• Life Purpose
• Grief and Loss
• Anger Management
• Mindset Shifts
• Cognitive Behavioral Approaches
• Acceptance
• Resilience Building
• Quality of Life

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15. Comorbidities & Connections

"How is X connected to heart?"

• Diabetes ↔ Heart
• Kidney ↔ Heart
• Gut ↔ Heart (Microbiome)
• Thyroid ↔ Heart
• Sleep Apnea ↔ Heart
• Autoimmune ↔ Heart
• Cancer Treatment ↔ Heart
• Obesity ↔ Heart
• Liver ↔ Heart
• Inflammation ↔ Heart
• Infections ↔ Heart
• Dental Health ↔ Heart
• Lung Disease ↔ Heart
• Brain ↔ Heart
• Skin Conditions ↔ Heart
• Hormones ↔ Heart
• Allergies ↔ Heart
• Arthritis ↔ Heart
• HIV ↔ Heart
• COVID ↔ Heart

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Quick Selection Guide

For Myth-Busting Videos: Medications, Nutrition, Risk Factors For Educational Explainers: Diseases, Anatomy, Biomarkers For Actionable Content: Lifestyle, Prevention, Symptoms For Trending Topics: Technology, Special Populations, Psychosocial For Case Studies: Procedures, Diagnostics, Comorbidities

Social Listening Guide for Cardiology Content

Purpose

Find what real people are asking, worried about, and discussing about heart health. Use these insights to create content that resonates and answers actual questions.

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Research Workflow

Step 1: Reddit Deep Dive

Search these subreddits for recent discussions:

Primary:

• r/heart - patient experiences, symptoms
• r/cardiology - clinical discussions
• r/AskDocs - health questions with cardio tags
• r/medical - broader health concerns

Secondary:

• r/fitness - exercise and heart health intersection
• r/loseit - weight loss + cardiovascular
• r/diabetes - comorbidity discussions
• r/Supplements - heart health supplements queries
• r/over40, r/over50 - age-related heart concerns

Search queries to use:

• "[topic] heart"
• "cardiologist said"
• "heart anxiety"
• "worried about heart"
• "is [symptom] normal"
• "heart test results"

What to capture:

• Exact phrases people use (not medical jargon)
• Common misconceptions
• Emotional language (fear, confusion, relief)
• Questions that get lots of upvotes/engagement

Step 2: YouTube Comment Mining

Search YouTube for popular cardiology videos and read comments:

Search terms:

• "cardiologist explains"
• "heart disease prevention"
• "[specific condition] explained"
• "heart health tips"

What to look for:

• Questions in comments (content gaps)
• "I wish you'd cover..." requests
• Debates/disagreements (controversy = engagement)
• Personal stories shared

Step 3: Google Trends & Searches

Check trending health topics:

Use:

• Google Trends for topic trajectories
• "People also ask" boxes
• Related searches
• Autocomplete suggestions

Search patterns:

• "is [X] bad for your heart"
• "can [X] cause heart problems"
• "heart [symptom] meaning"
• "[condition] vs [condition]"

Step 4: News & Current Events

Check recent health news that could spark interest:

Sources:

• Major health news (new studies, guidelines)
• Celebrity health events (non-exploitative angles)
• Seasonal relevance (Heart Month, holidays, etc.)
• New research publications

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Insight Categories to Extract

1. Pain Points

What problems/fears do people have?

• "I'm terrified of..."
• "My doctor won't listen about..."
• "I don't understand why..."

2. Questions

What do they want to know?

• Direct questions
• Confusion about conflicting information
• "Is X true?"

3. Misconceptions

What do they believe that's wrong?

• Folk wisdom that's outdated
• Misunderstood research
• Confusing correlation with causation

4. Desires

What outcomes do they want?

• Prevention goals
• Symptom relief
• Peace of mind
• Better conversations with doctors

5. Language

How do they describe things?

• Colloquial terms vs medical terms
• Emotional descriptors
• Analogies they use

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Combining Insights with Seed Ideas

After research, match findings to seed categories:

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Red Flags to Avoid

Don't Create Content About:

• Anything that could delay emergency care
• Unproven treatments presented as fact
• Fear-mongering without actionable advice
• Topics you can't address responsibly in video format

Handle Carefully:

• Controversial topics (present evidence fairly)
• Anxiety-inducing content (balance with reassurance)
• Alternative medicine (acknowledge without endorsing)

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Output Format for Ideation

After social listening, present findings as:

## Social Listening Summary

**Hot Topics Right Now:**
1. [Topic] - [Why it's trending]
2. [Topic] - [Why it's trending]

**Questions People Are Asking:**
- "[Exact question from forums]"
- "[Exact question from forums]"

**Misconceptions to Address:**
- [Myth]: What people believe
- [Reality]: What the evidence shows

**Content Opportunities:**
Based on this research + seed ideas, here are video concepts...