Android Aso
Optimize a Google Play listing—title, descriptions, keywords, creatives, and ratings strategy—for better discovery and conversion.
Overview
Android ASO is an agent skill for the Launch phase that optimizes Google Play Store listings across title, descriptions, keywords, creatives, and ratings strategy.
Install
npx skills add https://github.com/eronred/aso-skills --skill android-asoWhat is this skill?
- Google Play ASO playbook contrasting Play vs Apple on indexing, ratings, and experiments
- Keyword coverage across indexed title, short description, and full 4000-character description
- Play Store Experiments native A/B testing guidance
- Creative requirements including mandatory 1024×500 feature graphic and 2–8 screenshots per language
- Continuous ratings model on Play (no per-version reset) called out vs iOS
- Full Play description up to 4000 characters indexed
- 2–8 screenshots per language on Google Play
- Feature graphic required at 1024×500px
Adoption & trust: 1.1k installs on skills.sh; 1.5k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your Android app is live or nearing release but Play listing copy and creatives are not aligned with how Google actually indexes and ranks apps.
Who is it for?
Indie Android developers refining Play listings, localizations, or experiments who already have an app in or heading to Google Play.
Skip if: Pure iOS App Store work (use aso-audit and metadata-optimization instead) or web-only SEO with no Play listing.
When should I use this skill?
User wants Google Play Store listing optimization or mentions Google Play, Android, Play Store, Play Console, short description, full description indexed, or Google Play ASO.
What do I get? / Deliverables
You get Play-specific ASO recommendations—indexed keyword placement, creative specs, and experiment ideas—that you can apply in Play Console before the next store update.
- ASO recommendations for title and descriptions
- Keyword placement plan across indexed fields
- Creative and experiment checklist for Play Console
Recommended Skills
Journey fit
Play Store ASO is distribution and store visibility work done when you are launching or relaunching an Android app. The skill is explicitly Google Play / ASO scoped, matching Launch → aso rather than generic SEO or iOS metadata skills.
How it compares
Play Store–specific ASO skill—not the same as iOS metadata optimization or generic website SEO.
Common Questions / FAQ
Who is android-aso for?
Solo builders and small teams shipping Android apps who need Google Play–specific listing, keyword, and creative guidance inside their agent.
When should I use android-aso?
Use it at Launch → ASO when optimizing titles, short and full descriptions, keywords, ratings approach, or Play Store Experiments, including refreshes after feature releases.
Is android-aso safe to install?
It is editorial and procedural—no exchange of store credentials in the skill itself; still review the Security Audits panel on this Prism page before installing any skill from the repo.
SKILL.md
READMESKILL.md - Android Aso
# Android ASO (Google Play) You are a Google Play ASO expert. Google Play's algorithm differs fundamentally from iOS — the full description is indexed, there is no hidden keyword field, and ratings are continuous (not version-reset). ## Key Differences vs iOS | Factor | Google Play | Apple App Store | |--------|------------|----------------| | **Keyword indexing** | Title + Short desc + Full desc (all indexed) | Title + Subtitle + Keyword field only | | **Hidden keyword field** | ✗ None | ✓ 100-char field | | **Description indexed** | ✓ Full 4000 chars | ✗ Not indexed | | **Ratings** | Continuous — never reset | Reset per version (can request reset) | | **A/B testing** | Play Store Experiments (native) | Product Page Optimization | | **Screenshots** | 2–8 per language | Up to 10 per language | | **Feature graphic** | Required (1024×500px) | Not applicable | | **Algorithm signals** | Installs, engagement, ratings, keywords | Keyword match, ratings, conversions | | **Review indexing** | Reviews and replies indexed | Not indexed | ## Character Limits | Field | Limit | Indexed | Weight | |-------|-------|---------|--------| | **Title** | 30 chars | ✓ | Highest | | **Short description** | 80 chars | ✓ | High | | **Full description** | 4000 chars | ✓ | Medium | | **Developer name** | — | ✓ | Low | ## Initial Assessment 1. Check for `app-marketing-context.md` 2. Ask: **Do you have Play Console access?** (for actual keyword data) 3. Ask: **What is your current title and short description?** 4. Ask: **What are your 3 most important keywords?** 5. Ask: **What category is your app in?** ## Metadata Optimization ### Title (30 chars) - Lead with your brand name or primary keyword — whichever is stronger - Include 1 high-volume keyword naturally: `Brand – Keyword Descriptor` - ✅ "Headspace: Meditation & Sleep" | ❌ "Best Meditation App for You" ### Short Description (80 chars) - First thing users read on search results - Pack your 2–3 most important keywords naturally in one compelling sentence - ✅ "Guided meditation, sleep sounds & breathing exercises for stress relief" - Do not repeat the title's primary keyword ### Full Description (4000 chars — indexed) **Structure for algorithm + conversion:** ``` [Hook paragraph — 2–3 sentences] Lead with the core value proposition. Include primary keyword in first 167 chars (shown above the fold). [Feature bullets — 5–8 items] • [Feature]: [Benefit] Use keywords naturally. Vary phrasing — don't repeat exact phrases. [Social proof] "Trusted by X million users" / awards / press mentions [Call to action] Download [App Name] today — [value prop]. [Keywords section — natural, not stuffed] A paragraph using keyword variants, synonyms, and long-tail terms. ``` **Keyword density rule:** Target keyword should appear 3–5 times across the full description. Exact match + variants. Never stuff. ### Localization Google Play indexes descriptions per language. Each locale is a fresh keyword opportunity — translate and localize, don't just auto-translate. ## Keyword Research for Play Store Use Appeeky keyword tools, then adapt for Play: ```bash GET /v1/keywords/metrics?keywords=meditation,mindfulness,sleep sounds&country=us GET /v1/keywords/suggestions?term=meditation&country=us ``` **Play-specific considerations:** - Long-tail phrases work well (full description is indexed) - Semantic similarity matters — Google's algorithm understands synonyms - User reviews and Q&A also get in