App Marketing Context
Create or update app-marketing-context.md so every ASO and app marketing skill in the repo shares one positioning and store-metadata foundation.
Overview
App-marketing-context is an agent skill most often used in Launch (also Validate, Grow) that builds the shared app-marketing-context.md brief other ASO skills read before running.
Install
npx skills add https://github.com/eronred/aso-skills --skill app-marketing-contextWhat is this skill?
- Foundation skill: other ASO/app marketing skills check for this context first
- Creates or updates app-marketing-context.md at project root or .claude/
- Structured sections: App Overview, Value Proposition, and additional marketing fields via guided Q&A
- Captures Apple App ID, Google Play package, categories, price model, and launch status
- Versioned metadata in SKILL frontmatter (1.0.0)
- SKILL metadata version 1.0.0
- Context file sections include App Overview and Value Proposition among guided blocks
Adoption & trust: 1.7k installs on skills.sh; 1.5k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your ASO and marketing agents lack a single source of truth for app positioning, store IDs, and audience—so each session reinvents conflicting metadata.
Who is it for?
Indie devs starting ASO or a store refresh who need a guided marketing brief tied to Apple/Google identifiers.
Skip if: Teams with no mobile app or projects that only need web SEO without store listings.
When should I use this skill?
When the user wants to create or update their app marketing context document, or mentions app context, marketing brief, app positioning, or starting any ASO or app marketing project.
What do I get? / Deliverables
You get a complete app-marketing-context.md that downstream ASO skills can load before keyword, creative, or listing work.
- app-marketing-context.md with App Overview and Value Proposition sections
- Updated marketing brief sections after guided Q&A
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch/aso is the canonical shelf because the skill defines the shared marketing context document that downstream ASO skills consult—typical first install when starting an app marketing or store-optimization project. ASO subphase covers app store positioning, identifiers, categories, and value proposition fields other launch skills expect in one place.
Where it fits
Capture value proposition and ideal user story before a pre-launch landing page or waitlist copy.
Fill App Overview and store identifiers before invoking keyword or listing optimization skills.
Align launch messaging with documented categories, price model, and platform scope.
Update positioning sections after a major version or monetization model change.
How it compares
A prerequisite template skill for the ASO pack—not a keyword rank tracker or store console integration.
Common Questions / FAQ
Who is app-marketing-context for?
Solo and indie mobile (or mobile-plus) builders who use agent skills for App Store and Play optimization and want one shared marketing brief.
When should I use app-marketing-context?
When creating or updating app context, a marketing brief, or app positioning—or when starting any ASO project; also in validate/landing while shaping pre-launch messaging and in grow/lifecycle when positioning shifts.
Is app-marketing-context safe to install?
It guides markdown file creation from your answers; check Prism Security Audits for this skill and avoid pasting secrets into the context document.
SKILL.md
READMESKILL.md - App Marketing Context
# App Marketing Context You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference. ## Initial Assessment Check if `app-marketing-context.md` exists in the project root or `.claude/` directory. **If it exists:** Read it and ask if the user wants to update any section. **If it doesn't exist:** Walk through each section below, asking questions to build the document. ## Context Document Structure Create `app-marketing-context.md` with these sections: ### 1. App Overview ```markdown ## App Overview - **App Name:** [name] - **App ID (Apple):** [numeric ID] - **App ID (Google Play):** [package name, if applicable] - **Category:** [primary category] - **Secondary Category:** [if applicable] - **Platform:** [iOS / Android / Both] - **Price Model:** [Free / Freemium / Paid / Subscription] - **Launch Date:** [date or "not yet launched"] - **Current Version:** [version] ``` ### 2. Value Proposition Ask the user: 1. What problem does your app solve? 2. Who is your ideal user? (demographics, behavior, needs) 3. What makes your app different from alternatives? 4. What is your one-sentence elevator pitch? ```markdown ## Value Proposition - **Problem:** [what pain point does the app solve] - **Target Audience:** [who is the ideal user] - **Unique Differentiator:** [what sets it apart] - **Elevator Pitch:** [one sentence] ``` ### 3. Competitive Landscape Ask the user: 1. Who are your top 3-5 competitors? 2. What do they do well? 3. Where do they fall short? ```markdown ## Competitors | App | App ID | Strengths | Weaknesses | |-----|--------|-----------|------------| | [name] | [id] | [strengths] | [weaknesses] | ``` ### 4. Current ASO State If the user has an App ID, offer to pull current metadata: ```markdown ## Current ASO State - **Title:** [current title] - **Subtitle:** [current subtitle] - **Keyword Field:** [if known] - **Rating:** [stars] ([count] ratings) - **Primary Keywords:** [top keywords they rank for] ``` ### 5. Goals & KPIs Ask the user: 1. What are your top 3 goals? (downloads, revenue, retention, rankings) 2. What metrics do you track? 3. What's your timeline? ```markdown ## Goals 1. [goal 1] — Target: [metric] by [date] 2. [goal 2] — Target: [metric] by [date] 3. [goal 3] — Target: [metric] by [date] ``` ### 6. Resources & Constraints ```markdown ## Resources - **Budget:** [monthly marketing budget, if any] - **Team:** [solo / small team / marketing team] - **Tools:** [analytics, ASA, MMP, etc.] - **Constraints:** [any limitations — time, budget, technical] ``` ### 7. Markets ```markdown ## Markets - **Primary:** [country/region] - **Secondary:** [countries/regions] - **Languages:** [supported languages] ``` ## Output Save the completed document as `app-marketing-context.md` in the project root. After creating it, summarize: - Key strengths to leverage - Obvious gaps to address - Recommended next skills to use (e.g., `aso-audit`, `keyword-research`) ## Related Skills All other skills reference this context. Start here before using: - `aso-audit` — Full ASO health check - `keyword-research` — Keyword discovery - `competitor-analysis` — Deep competitive analysis