App Marketing Context
- 2.4k installs
- 1.7k repo stars
- Updated July 27, 2026
- eronred/aso-skills
app-marketing-context creates the foundational app-marketing-context.md brief for all ASO and mobile marketing skills.
About
The app-marketing-context skill helps teams author app-marketing-context.md, the foundation brief every other ASO and app marketing skill checks first. Initial assessment reads an existing file in the project root or .claude directory or walks through structured interviews when missing. Sections capture app overview with Apple and Google IDs, categories, platform, price model, launch date, and version, plus value proposition problem, audience, differentiator, and elevator pitch. Competitive landscape collects top rivals with strengths and weaknesses in a table. Current ASO state documents title, subtitle, keywords, ratings, and ranking seeds when an App ID is known. Goals and KPIs record three prioritized targets with metrics and timelines. Resources and constraints note budget, team size, tools, and limitations while markets define primary and secondary locales and languages. After saving, the skill summarizes strengths, gaps, and recommends next skills like aso-audit or keyword-research. Triggers include app context, marketing brief, app positioning, or starting any ASO project.
- Creates app-marketing-context.md as the root ASO brief.
- Sections cover overview, value prop, competitors, ASO state, goals, resources, markets.
- Checks for existing context before interviewing for updates.
- Recommends follow-on skills such as aso-audit and keyword-research.
- Triggers on app context, marketing brief, or new ASO project starts.
App Marketing Context by the numbers
- 2,446 all-time installs (skills.sh)
- +78 installs in the week ending Aug 5, 2026 (Skillselion tracking)
- Ranked #238 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Aug 5, 2026 (Skillselion catalog sync)
app-marketing-context capabilities & compatibility
- Capabilities
- structured app overview and value proposition ca · competitor strengths and weaknesses table · current aso metadata and ratings baseline · goals, resources, and market locale documentatio · next skill recommendations after context save
- Use cases
- marketing · seo · planning
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| Installs | 2.4k |
|---|---|
| repo stars | ★ 1.7k |
| Security audit | 3 / 3 scanners passed |
| Last updated | July 27, 2026 |
| Repository | eronred/aso-skills ↗ |
What context document should exist before I run ASO or app marketing skills?
Create or update app-marketing-context.md as the foundation document all other ASO and app marketing skills reference.
Who is it for?
New or updating mobile app marketing projects before keyword or audit skills.
Skip if: Skip when app-marketing-context.md is current and the user only needs a narrow tactical task.
When should I use this skill?
User mentions app context, marketing brief, app positioning, or starts an ASO project.
What you get
A complete app-marketing-context.md with overview, positioning, competitors, goals, and market scope.
- app-marketing-context.md
- App positioning brief
By the numbers
- Version 1.0.0 in skill metadata
- Outputs app-marketing-context.md to project root or .claude/
Files
App Marketing Context
You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Initial Assessment
Check if app-marketing-context.md exists in the project root or .claude/ directory.
If it exists: Read it and ask if the user wants to update any section.
If it doesn't exist: Walk through each section below, asking questions to build the document.
Context Document Structure
Create app-marketing-context.md with these sections:
1. App Overview
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]2. Value Proposition
Ask the user: 1. What problem does your app solve? 2. Who is your ideal user? (demographics, behavior, needs) 3. What makes your app different from alternatives? 4. What is your one-sentence elevator pitch?
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]3. Competitive Landscape
Ask the user: 1. Who are your top 3-5 competitors? 2. What do they do well? 3. Where do they fall short?
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |4. Current ASO State
If the user has an App ID, offer to pull current metadata:
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]5. Goals & KPIs
Ask the user: 1. What are your top 3 goals? (downloads, revenue, retention, rankings) 2. What metrics do you track? 3. What's your timeline?
## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]6. Resources & Constraints
## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]7. Markets
## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]Output
Save the completed document as app-marketing-context.md in the project root.
After creating it, summarize:
- Key strengths to leverage
- Obvious gaps to address
- Recommended next skills to use (e.g.,
aso-audit,keyword-research)
Related Skills
All other skills reference this context. Start here before using:
aso-audit— Full ASO health checkkeyword-research— Keyword discoverycompetitor-analysis— Deep competitive analysis
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Where is the context file saved?
As app-marketing-context.md in the project root after the interview sections complete.
What if the file already exists?
Read it and ask which sections the user wants to update rather than recreating from scratch.
Which skills should run next?
Typically aso-audit or keyword-research once overview, competitors, and goals are captured.
Is App Marketing Context safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.