Press And Pr
Earn press and editorial coverage for an app launch with tiered outreach, press releases, journalist pitches, and a complete app press kit.
Overview
Press and PR is an agent skill for the Launch phase that helps app builders win press coverage, pitches, and press kits that drive installs and credibility.
Install
npx skills add https://github.com/eronred/aso-skills --skill press-and-prWhat is this skill?
- Tiered media targets from indie blogs through Tier 1 outlets (e.g. TechCrunch, The Verge, Wired)
- Press release and pitch framing aimed at genuine editorial coverage—not paid placement fluff
- App press kit checklist for journalists and "best apps" list submissions
- Ties coverage to App Store web referral installs, backlinks, and on-page "As seen on" social proof
- Explicit handoffs: Apple editorial featuring → app-store-featured; launch sequencing → app-launch
- Documents a 3-tier target media model (Tier 1 high-impact publications called out explicitly)
- Skill metadata version 1.0.0
Adoption & trust: 1k installs on skills.sh; 1.5k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are launching an app but journalists ignore generic pitches and you lack a press kit, tiered target list, or story angle that earns real coverage.
Who is it for?
Indie app developers preparing a launch who can invest time in personalized outreach and want editorial mentions—not just paid ads.
Skip if: Teams seeking Apple Search Ads or on-store featuring tactics alone—use app-store-featured—or those without a shippable app story for journalists to cover.
When should I use this skill?
User wants press, PR, media coverage, press releases, journalist pitches, app press kit, or app launch announcement coverage.
What do I get? / Deliverables
You leave with tiered media targets, launch-ready press materials, and pitch angles aligned to measurable distribution benefits like referrals and backlinks.
- Tiered media target list with angle notes per publication type
- Draft press release and customizable journalist pitch templates
- App press kit outline (assets, factsheet, screenshots, download links)
Recommended Skills
Journey fit
Launch is the primary phase because the skill targets media coverage, announcements, and distribution credibility at go-to-market—not day-two support ops. Distribution subphase matches press, PR, blogger reviews, and referral install tracking via coverage links.
How it compares
Earned media and PR workflow for apps—not the app-launch sequencing skill or Apple editorial featuring playbook.
Common Questions / FAQ
Who is press-and-pr for?
Solo app founders and small teams who act as their own PR person and want structured press releases, pitches, and kits aimed at tech and lifestyle media.
When should I use press-and-pr?
Use it during Launch distribution when you mention press, PR, media coverage, TechCrunch-style targets, press releases, journalist outreach, or building an app press kit before or during launch week.
Is press-and-pr safe to install?
It is editorial guidance only; review the Security Audits panel on this catalog page before installing any skill from the repository.
SKILL.md
READMESKILL.md - Press And Pr
# Press & PR for Apps You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility. ## Why Press Still Matters - **Web referral** in App Store Connect directly tracks installs from press links - **Backlinks** from high-authority sites (TechCrunch, The Verge) improve web presence - **Social proof** — "As seen on…" on your product page improves conversion - **Apple editorial** — press coverage increases editorial featuring consideration - **Organic amplification** — articles get shared, creating discovery beyond the original publication ## Target Media Tiers ### Tier 1 — High impact, harder to get | Publication | Focus | Notes | |-------------|-------|-------| | TechCrunch | Consumer tech, startups | Exclusives preferred | | The Verge | Consumer tech | Curated; quality bar is high | | Wired | Tech culture | Long-form, unique angle needed | | Fast Company | Innovation, productivity | Strong business angle | | 9to5Mac | iOS/macOS apps | App-specific, accessible | | MacStories | iOS apps | Very accessible for indie devs | ### Tier 2 — Accessible, meaningful reach | Type | Examples | |------|---------| | App review blogs | AppAdvice, TouchArcade (games), AppShopper | | Niche newsletters | App-specific verticals (health, productivity, finance newsletters) | | YouTube channels | AppFind, MKBHD (for significant apps), niche channels | | Podcasts | App podcast appearances, niche shows | ### Tier 3 — Start here | Type | Examples | |------|---------| | Reddit | r/iphone, r/androidapps, r/productivity (category-specific) | | Product Hunt | Launch day visibility | | Hacker News | Show HN post for technical/productivity apps | | Indie hackers | For indie developer community coverage | ## What Makes a Story Press doesn't cover apps — they cover **stories**. Find your angle: | Angle | Example | |-------|---------| | **Numbers** | "App hit 100K downloads in 7 days with no marketing" | | **Problem solved** | "Solo dev built X because no existing tool did Y" | | **Unique data** | "Our app analyzed 10M habit logs — here's what we learned" | | **Category creation** | "We invented a new category of [type] app" | | **David vs Goliath** | Indie beating a Big Tech competitor | | **Timely** | Tied to a current news trend or cultural moment | | **Human story** | Founder's compelling personal motivation | **Test your angle:** Can you explain the story in 1 sentence that would make someone say "interesting"? ## Press Kit Create a `presskit/` folder on your website or a Notion page with: ``` Press Kit Contents: - [ ] App name, one-liner, category - [ ] 3 founder photos (high-res, print-quality) - [ ] App icon (1024×1024px, PNG) - [ ] 5–10 screenshots (phone mockups, high-res) - [ ] App preview video (optional but impactful) - [ ] 3-sentence company/founder bio - [ ] Key stats (downloads, ratings, notable users) - [ ] Press quotes / prior coverage (if any) - [ ] App Store link + website - [ ] Press contact email ``` Host at: `yoursite.com/press` or a publicly shared Notion/Google Drive link. ## Press Release Structure ``` FOR IMMEDIATE RELEASE [Headline — most newsworthy fact as a statement] [Subheadline — supporting detail] [City, Date] — [Hook sentence: what happened and why it matters] [Paragraph 1: The news — who, what, when, where] [Paragraph 2: The why — problem being solved,