Firecrawl Lead Research
Generate Firecrawl-backed pre-meeting briefs with company, person, news, and outreach talking points before sales, partnership, investor, or discovery calls.
Overview
Firecrawl Lead Research is an agent skill most often used in Grow (also Validate, Idea) that produces pre-meeting lead intelligence briefs by searching and scraping the web with Firecrawl.
Install
npx skills add https://github.com/firecrawl/firecrawl-workflows --skill firecrawl-lead-researchWhat is this skill?
- Firecrawl search and scrape across company site, pricing, careers, news, and public person profiles
- Optional parallel sub-agents for company profile, recent news, person, and industry/pain-point researchers
- Onboarding asks at most 1–3 questions only when company, person, or meeting context is blocked
- Outputs concise actionable briefs: talking points, pain points, and recent activity for outreach prep
- Requires FIRECRAWL_API_KEY for hosted Firecrawl requests
- At most 1–3 onboarding questions when context is blocked
- Four parallel researcher roles: company, news, person, industry
Adoption & trust: 11.5k installs on skills.sh; 29 GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have a call scheduled soon but lack a unified picture of the company, the person, recent news, and credible angles to open the conversation.
Who is it for?
Solo founders and indie builders doing outbound sales, partnerships, investor updates, or structured customer discovery who want repeatable web research before calls.
Skip if: Teams that already maintain CRM-enriched profiles with verified contact data and do not need fresh public-web synthesis, or users without a Firecrawl API key.
When should I use this skill?
User needs company research, person research, recent news, talking points, pain points, or outreach preparation before a sales call, partnership meeting, investor conversation, or customer interview.
What do I get? / Deliverables
You receive a concise Firecrawl-sourced brief with company profile, person background, recent activity, pain points, and talking points ready for outreach or the meeting.
- Pre-meeting lead intelligence brief
- Talking points and pain points section
- Recent news and activity summary
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Grow because the skill optimizes live revenue and relationship workflows—sales, partnerships, and customer conversations—where prep quality directly affects close rates and trust. Lifecycle fits ongoing outbound, partnership, and investor touchpoints rather than one-off landing experiments; the brief is built for the next human conversation in the funnel.
Where it fits
Build a one-page brief with pricing page facts and recent press before a cold outbound follow-up call.
Research a design-partner prospect’s product and hiring signals before a customer discovery interview.
Summarize a potential investor’s portfolio themes and public posts before a first meeting.
How it compares
Use instead of ad-hoc ChatGPT browsing for call prep when you want a repeatable Firecrawl scrape-and-search plan and parallel researcher splits.
Common Questions / FAQ
Who is firecrawl-lead-research for?
It is for solo and indie builders who sell or partner directly and need fast, citation-friendly company and person context before high-stakes conversations.
When should I use firecrawl-lead-research?
Use it in Grow before sales or partnership calls, in Validate before customer interviews to understand the prospect’s world, and in Idea before investor conversations when you need market and company signals from the public web.
Is firecrawl-lead-research safe to install?
Review the Security Audits panel on this Prism page and treat FIRECRAWL_API_KEY as a secret; the skill drives networked scraping and may touch personal data on public profiles—follow your privacy and outreach policies.
SKILL.md
READMESKILL.md - Firecrawl Lead Research
# Firecrawl Lead Research Use this to create a concise, actionable pre-meeting brief. ## Onboarding Interview Infer the company, person, meeting context, and desired brief depth from context. If the company is clear, proceed immediately. Ask at most 1-3 concise questions only if blocked, such as the company/person to research or the meeting context. ## Firecrawl Collection Plan Use Firecrawl search and scrape to gather: - company website, about, product, pricing, careers, team, and customer pages - recent news, funding, launches, hiring, partnerships, and press - public person profiles, talks, posts, interviews, and role/background - relevant industry context and likely business challenges ## Parallel Work If appropriate, use sub-agents or equivalent parallel task runners: - Company Profile researcher - Recent News and Activity researcher - Person researcher - Industry/Pain Point researcher Each researcher should return source URLs and only evidence-backed claims. ## Final Deliverable ```markdown # Lead Brief: [Company] ## Company Overview [What they do, stage/size signals, products, customers] ## Recent Activity [News, launches, funding, hiring, partnerships] ## Key People [Relevant people and public background] ## Talking Points [5-7 specific conversation starters] ## Likely Pain Points [Evidence-backed hypotheses] ## Outreach Angle [Suggested positioning or next step] ## Sources [URLs used] ## Rerun Inputs workflow: firecrawl-lead-research company: [name/url] person: [optional] context: [meeting context] ``` ## Quality Bar - Keep it concise and useful before a meeting. - Do not fabricate personal details. - Clearly separate facts from inferred pain points.