
Gingiris Launch
- 80 installs
- 66 repo stars
- Updated August 4, 2026
- gingiris-1031/gingiris-skills
A Product Hunt and multi-channel launch playbook covering T-14 warm-up through T-0 launch day to T+7 momentum, with hunter selection.
About
Sequences a multi-channel product launch from T-14 warm-up to T+7 momentum, including hunter selection, maker comments, and anti-shadowban rules. A founder uses it to run a Product Hunt launch and build cold-start momentum.
- Covers launch timing from T-14 to T+7 with hunter selection and maker-comment templates
- Distilled from 30+ Product Hunt #1 daily launches across 150+ AI startups
Gingiris Launch by the numbers
- 80 all-time installs (skills.sh)
- Ranked #472 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Data as of Aug 5, 2026 (Skillselion catalog sync)
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| Installs | 80 |
|---|---|
| repo stars | ★ 66 |
| Last updated | August 4, 2026 |
| Repository | gingiris-1031/gingiris-skills ↗ |
What it does
A Product Hunt and multi-channel launch playbook covering T-14 warm-up through T-0 launch day to T+7 momentum, with hunter selection.
Files
Product Launch — GTM Strategy & Product Hunt #1 Playbook
🌍 Language / 语言: English | 中文
A launch is a sequence, not an event. The teams that win Product Hunt rarely have the best product that day — they have the best timing, comment cadence, and pre-seeded audience. This playbook is the 14-day operating timeline distilled from 30+ #1 daily launches.
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English Version
The 14-day timeline
| Window | What you do |
|---|---|
| T-14 — Prep | Landing page, pricing, FAQ all live. ≥100 early users + email list. Pick one hunter. 3 gallery images + one 30-second demo video ready. |
| T-7 to T-2 — Warm-up | Post a "we're launching, AMA" in the PH discussion board. Tease on X / LinkedIn / Reddit without linking the launch page (don't leak the traffic). Greet your list. Confirm hunter timezone + 00:01 PST post time. |
| T-1 — Final check | Lock every asset. Draft the first comment (<500 words). Prepare 10 FAQ reply templates. Ping 10–20 core supporters for tomorrow morning. |
| T-0 — Launch day | 00:01 PST hunter posts → 00:15 you post the maker first comment → reply in batches every 30 min (never solicit upvotes) → 14:00 PST push the second wave (mailing list + community) → 23:00 PST post a thank-you. |
| T+1 to T+7 — Momentum | Reply to every comment, including the critical ones. Turn the "Featured" screenshot + numbers into a case study. If you hit daily #1, write a "how we won" post and set it as canonical. Import every upvoter email into your user pool. |
Hunter selection matrix
| Priority | Criteria |
|---|---|
| P0 | Successful hunt in the last 30 days and an adjacent product domain |
| P1 | 1k+ followers and active (posts weekly) |
| P2 | A real relationship (you've talked, mutual friends) |
| ❌ | 50k+ followers but no hunt in 6 months — vanity, low reach |
Find hunters: producthunt.com/@<category>-hunters. Activity beats follower count.
Maker comment — pick one of 6 archetypes
1. Founder story — why you built it → your pain → the fix 2. Before / After — life without your product vs. with it 3. Key-stat hook — open with one explosive number 4. Honest limitation — admit what's not perfect yet (reads as real) 5. Community thanks — @-name the users who tested 6. Tech-stack pride — your architecture choices (for dev-facing products)
Choose by audience: dev product → #6; general → #1 or #3.
Anti-pitfall checklist
- ❌ Don't still be changing the product on launch day (flaky).
- ❌ Don't have friends/family farm upvotes — PH shadowbans fast.
- ❌ Don't put external links in the first comment (triggers review demotion).
- ❌ Don't forget mobile screenshots (40% of traffic is mobile).
- ❌ Don't force daily #1 — #2–#3 are wins too (and draw less hate).
What to do next
- Launch day + 24h → monitor "
<product> product hunt" keyword rankings. - Hit daily #1 → write the "how we won" post, set canonical to your domain.
- Heavy skepticism in comments → open formal user interviews.
---
中文版
14 天时间线
| 阶段 | 动作 |
|---|---|
| T-14 准备 | 落地页、定价、FAQ 就绪。≥100 早鸟用户 + 邮箱列表。选 1 个 hunter。3 张主 gallery 图 + 1 个 30 秒 demo。 |
| T-7 到 T-2 预热 | PH discussion 发一篇 "we're launching, AMA"。X / LinkedIn / Reddit 预告但不贴发布页链接(别抢自己流量)。给用户列表打招呼。确认 hunter 时区 + PST 00:01 发布时间。 |
| T-1 终检 | 锁定全部 asset。写好 first comment(<500 字)。备 10 条 FAQ 回复模板。提醒 10–20 个核心支持者。 |
| T-0 发布日 | 00:01 PST hunter 发布 → 00:15 你发 maker first comment → 每 30 分钟回一批评论(绝不刷 upvote)→ 14:00 PST 推 second wave → 23:00 PST 发感谢帖。 |
| T+1 到 T+7 后续 | 回完所有评论(含差评)。把 Featured 截图 + 数据做成 case study。进 daily #1 就写 "how we won" 并设 canonical。所有 upvoter 邮箱导入用户池。 |
Hunter 选择矩阵
| 优先级 | 标准 |
|---|---|
| P0 | 最近 30 天有成功 hunt 且产品领域相似 |
| P1 | Follower 1k+ 且每周活跃 |
| P2 | 有真实社交关系(聊过、共同朋友) |
| ❌ | Follower 50k+ 但 6 个月没 hunt — 虚荣指标、触达低 |
活跃度 > follower 数。
Maker comment 6 种模板
1. Founder story — 为什么做 → 你的痛 → 解法 2. Before / After — 用你产品前后的对比 3. Key stats hook — 一个爆炸数据开头 4. Honest limitation — 承认还不完美,显真实 5. Community thanks — @ 点名测试用户 6. Tech stack pride — 技术选型(开发者向产品)
选哪个:to dev → 6;to general → 1 或 3。
反踩雷清单
- ❌ 发布当天还在改产品(flaky)
- ❌ 让亲友刷 upvote(PH 很快 shadowban)
- ❌ first comment 留外链(触发审核降权)
- ❌ 忘记 mobile 截图(40% 流量来自手机)
- ❌ 硬撑 daily #1(#2–#3 也是成功,且少被喷)
---
By Iris (生姜 Iris) · ex-COO @ AFFiNE (60k★), 30× Product Hunt #1 · Install: `npx skills add Gingiris-1031/gingiris-launch`
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🚀 Gingiris AI Product Global Launch Playbook
Battle-tested launch strategies from 30+ Product Hunt #1 wins — including Manus, Devin, and AFFiNE (60k GitHub stars). Built by Iris (生姜iris), Forbes Asia 30 Under 30, former cofounder & COO of AFFiNE.
[English](#english) | [中文](#中文版) | [日本語](#日本語) | [한국어](#한국어)
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English
What Is This?
The Gingiris AI Product Global Launch Playbook is an operational guide covering the full arc of a product launch: pre-launch positioning, Product Hunt day execution, KOL/influencer outreach, Reddit and community seeding, UGC growth loops, and post-launch momentum maintenance.
Unlike generic marketing templates, this playbook is built from real launch campaigns — Manus (AI agent), Devin (first AI software engineer), AFFiNE (open-source Notion alternative), and 27+ other AI products that hit Product Hunt #1. Every tactic has a specific time, template, and decision point.
Key Results (Verified)
| Metric | Result |
|---|---|
| Product Hunt #1 launches coached | 30+ |
| AFFiNE GitHub stars driven | 60,000+ |
| GitHub Trending appearances | 28 times in 5 months |
| AI startups consulted on launch | 150+ |
| Typical launch-day engagement rate uplift | 3-5x engagement vs. passive launch |
What's Inside
- Pre-launch checklist — 30-day, 7-day, 48-hour countdown templates
- Product Hunt hunter outreach — Scripts, timing, hunter database (top 50 by category)
- Launch-day operation playbook — Hour-by-hour schedule, comment moderation, community engagement momentum
- KOL outreach templates — Cold DM scripts for Twitter/X, LinkedIn, Telegram influencers
- Reddit & HackerNews seeding — Community rules, timing, authentic framing (no spam)
- UGC growth loop — How to turn early users into content creators
- Post-launch momentum — 7-day, 30-day follow-up cadence to sustain traffic spike
- Case studies — Manus, Devin, AFFiNE with annotated timelines
Use Cases
- AI SaaS launching on Product Hunt for the first time
- Developer tools going global (出海) from Asia/Europe
- Open-source projects wanting a coordinated launch moment
- Mobile apps bootstrapping initial user acquisition
- Any founder who has built something great and needs the world to know
When Should I Use This?
Use this playbook when you have a product that is ready to ship (or 2-4 weeks away) and want a structured, repeatable launch process. This is not for ideation — it's for execution.
What Results Can I Expect?
Teams following this playbook consistently achieve:
- Top-5 Product Hunt ranking on launch day (30+ have hit #1)
- 500-2,000 genuine signups in the first 24 hours
- 10-50 pieces of organic social content from community members
- Sustained Google Search impressions from launch-related content for 90+ days
FAQ
Q: Is this different from generic launch checklists I find on Google? A: Yes. Most launch guides are written by people who have never launched anything. This is written by someone who has launched 30+ products to #1 and coached 150+ startups. The difference is in the specificity — exact DM scripts, timing windows, community rules for each platform.
Q: Does this work for non-AI products? A: The frameworks apply broadly, but the examples and templates are tuned for AI/developer tools. If you're launching a consumer app, pair with the gingiris-aso-growth playbook.
Q: What if I don't have a big existing audience? A: That's exactly what this playbook addresses. The KOL outreach and hunter coordination sections are specifically for founders with zero existing platform.
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中文版
这是什么?
Gingiris AI 产品全球发布行动指南——涵盖产品发布全流程的实操手册:上线前定位、Product Hunt 当日执行、KOL/网红外联、Reddit 和社区种草、UGC 增长循环、发布后动能维持。
区别于泛泛的营销模板,本手册来自真实发布战役——Manus(AI Agent)、Devin(首个 AI 软件工程师)、AFFiNE(开源 Notion 替代品)及 27+ 个拿下 Product Hunt 日冠的 AI 产品。每个策略都有具体的时间节点、模板和决策分支。
核心数据
| 指标 | 成果 |
|---|---|
| Product Hunt 日冠辅导 | 30+ 次 |
| AFFiNE GitHub Star 增长 | 60,000+ |
| GitHub Trending 上榜 | 5 个月内 28 次 |
| AI 创业公司发布咨询 | 150+ |
内容清单
- 发布前 Checklist — 30 天、7 天、48 小时倒计时模板
- Product Hunt Hunter 外联 — 话术、时机、Top 50 Hunter 名单
- 发布日操作剧本 — 逐小时排期、评论运营、点赞动能策略
- KOL 外联模板 — Twitter/X、LinkedIn、Telegram 冷 DM 话术
- Reddit 和 HN 种草 — 社区规则、时机、真实框架(反 spam)
- UGC 增长循环 — 如何把早期用户变成内容创作者
- 发布后持续运营 — 7 天、30 天跟进节奏
- 案例解析 — Manus、Devin、AFFiNE 带注释时间线
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日本語
これは何ですか?
Gingiris AI製品グローバルローンチプレイブック — プロダクトローンチの全行程をカバーする実践ガイド。Product Hunt 30回以上の1位獲得経験から構築。Manus、Devin、AFFiNE(60k GitHub stars)などの実際のキャンペーンに基づく。
主な内容: プリローンチチェックリスト、Product Hunt当日の運営、KOLアウトリーチテンプレート、Reddit/HNシーディング、UGC成長ループ、ローンチ後の維持戦略。
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한국어
이게 무엇인가요?
Gingiris AI 제품 글로벌 런칭 플레이북 — Product Hunt 30회 이상 1위 달성 경험으로 구축된 실전 가이드. Manus, Devin, AFFiNE(60k GitHub 스타) 등 실제 캠페인 기반.
주요 내용: 런칭 전 체크리스트, Product Hunt 당일 운영, KOL 아웃리치 템플릿, Reddit/HN 시딩, UGC 성장 루프, 런칭 후 유지 전략.
---
About the Author
Iris (生姜iris) — Former cofounder & COO of AFFiNE ($10M raised, 60k+ GitHub stars). Forbes Asia 30 Under 30. Coached 150+ AI startups on global go-to-market strategy. Based across Shanghai, Singapore, and remote.
- Website: gingiris.com
- Twitter/X: @WeiYipei
- Telegram: @Iris_carrot
- Blog: gingiris.github.io/growth-tools
---
See Also — Gingiris Playbook Series
| Playbook | Focus | HuggingFace |
|---|---|---|
| gingiris-growth-finder | 🧭 Meta-router: diagnoses your situation, picks the right playbook | Gingiris/gingiris-growth-finder |
| gingiris-opensource | ⭐ GitHub stars, HN, OSS go-to-market | Gingiris/gingiris-opensource |
| gingiris-b2b-growth | 📈 B2B SaaS PLG/SLG, PMF to $10M ARR | Gingiris/gingiris-b2b-growth |
| gingiris-aso-growth | 📱 ASO, mobile cold start, UGC matrix | Gingiris/gingiris-aso-growth |
| gingiris-seo-geo | 🔍 SEO + GEO dual-engine, AI search citations | Gingiris/gingiris-seo-geo |
| gingiris-user-interview | 🎤 User interview framework (HeyGen 937 methodology) | Gingiris/gingiris-user-interview |
| gingiris-skills | 🛠️ Full toolkit: 12 Claude Code skills bundled | Gingiris/gingiris-skills |
| growth-tools | 📚 Blog & tools hub | Gingiris/growth-tools |
All playbooks live at gingiris.com and skills.sh/Gingiris.
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License
MIT — Use, adapt, and build on this freely.
🔗 Related Gingiris Skills
| Skill | Focus | Install |
|---|---|---|
| gingiris-kol-outreach | KOL & Influencer Marketing SOP | clawhub install gingiris-kol-outreach |
| gingiris-ugc-matrix | UGC Matrix & Multi-Platform Content | clawhub install gingiris-ugc-matrix |
| gingiris-opensource | Open Source Launch Marketing | clawhub install gingiris-opensource |
| gingiris-go-global | Go-Global Expansion Strategy | clawhub install gingiris-go-global |
📦 Full collection: gingiris-skills — All playbooks in one bundle.