Gingiris Seo Geo

SEO & GEO 双引擎增长手册

Language / 语言: 中文 | English

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中文版

作者：Iris (生姜iris) | 版本：v1.0 (2026年4月)

核心理念

SEO 和 GEO 不是两件事，是一件事的两面。结构化数据同时服务传统搜索和 AI 搜索。

传统 SEO 解决「被搜到」，GEO 解决「被 AI 引用」。

2026 年的搜索流量已经分裂为两个入口：Google/Bing 的传统排名，和 ChatGPT/Perplexity/Claude 的 AI 回答。你的内容必须同时在两个战场上赢。

SEO + GEO 双引擎对比

五个核心原则

1. 从 BOFU 往上做 — 先做高意向关键词（定价、对比），再做教育型内容。转化率最高的词优先。 2. 真实声音是最好的 E-E-A-T — 不要让 AI 写得像 AI。用创始人声音、真实数字、亲历故事建立可信度。 3. 结构化 = 可引用 — Key Stats 表格、FAQ Schema、对比矩阵让 AI 引擎直接抓取引用。 4. IndexNow 是 GEO 的基础设施 — 内容更新后秒级推送到 Bing/AI 搜索，不等爬虫。 5. 对比页是 SEO 金矿 — 每个竞品一个独立页面，截获决策期用户。

详细指南

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English

Author: Iris (生姜iris) | Version: v1.0 (April 2026)

Core Philosophy

SEO and GEO are not two separate things — they're two sides of the same coin. Structured data serves both traditional search and AI search simultaneously.

Traditional SEO solves "being found." GEO solves "being cited by AI."

In 2026, search traffic splits into two entry points: Google/Bing rankings, and AI answers from ChatGPT/Perplexity/Claude. Your content must win on both battlefields.

SEO + GEO Dual-Engine Comparison

Five Core Principles

1. Start from BOFU, work upward — High-intent keywords first (pricing, comparisons), then educational content. Highest-converting terms get priority. 2. Authentic voice is the best E-E-A-T — Don't let AI write like AI. Use founder voice, real numbers, first-hand stories to build credibility. 3. Structured = Citable — Key Stats tables, FAQ Schema, comparison matrices let AI engines directly extract and cite. 4. IndexNow is GEO infrastructure — Push content updates to Bing/AI search in seconds, don't wait for crawlers. 5. Comparison pages are SEO gold mines — One dedicated page per competitor, capturing decision-stage users.

Detailed Guides

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Key Results (Battle-Tested)

Code of Conduct

Our Pledge

We are committed to making participation in our project a harassment-free experience for everyone, regardless of age, body size, disability, ethnicity, gender identity and expression, level of experience, nationality, personal appearance, race, religion, or sexual identity and orientation.

Our Standards

Examples of behavior that contributes to creating a positive environment include:

• Using welcoming and inclusive language
• Being respectful of differing viewpoints and experiences
• Gracefully accepting constructive criticism
• Focusing on what is best for the community

Enforcement

Instances of abusive, harassing, or otherwise unacceptable behavior may be reported by contacting the project team at iris.wei@gingiris.com.

Attribution

This Code of Conduct is adapted from the Contributor Covenant, version 2.0.

Contributing to Gingiris SEO/GEO Playbook

Thank you for considering contributing! We welcome all forms of contributions.

How to Contribute

Reporting Issues

• Use the issue tracker to report bugs or suggest improvements
• Check existing issues before creating a new one

Submitting Changes

1. Fork the repository 2. Create a feature branch (git checkout -b feature/improvement) 3. Make your changes 4. Commit with a clear message (git commit -m 'Add: improvement description') 5. Push to your branch (git push origin feature/improvement) 6. Open a Pull Request

Content Contributions

• Fix typos or improve clarity
• Add case studies or real-world examples
• Translate content to additional languages (Japanese, Korean welcome!)
• Share your SEO/GEO success story

Style Guide

• Use clear, actionable language
• Include specific numbers and data where possible
• Add source links for statistics
• Keep formatting consistent with existing content

Code of Conduct

Please be respectful to other contributors. We're all here to learn and grow together.

License

By contributing, you agree that your contributions will be licensed under the MIT License.

<div align="center">

<img src="assets/logo.png" alt="Gingiris Logo" width="120" />

SEO & GEO Growth Playbook

The complete SEO & GEO (Generative Engine Optimization) strategy guide — rank on Google AND get cited by AI search engines

      

[English](#english) | [中文](#中文版)

</div>

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Need a 1-on-1 SEO/GEO strategy call? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram

>

Or visit [gingiris.com](https://gingiris.com/en) — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.

Why Star this?

Battle-Tested: Documents strategies behind 60k GitHub stars and 30+ Product Hunt #1* launches.

AI-Native*: This is an AI Agent Skill — install it in Claude Code and let AI execute your SEO/GEO strategy.

Dual-Engine: The only playbook that optimizes for both Google AND* AI search engines (ChatGPT, Perplexity, Claude).

---

Our Philosophy

>

"SEO and GEO are not two separate things — they're two sides of the same coin."

>

"Authentic voice is the best E-E-A-T signal. Don't let AI write like AI."

>

"Start from BOFU, work upward. High-intent keywords convert 5-10x better."

>

This playbook is about sustainable organic growth — not vanity traffic, but qualified leads from search.

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Work With Iris

>

1. Strategic Consultation (1v1)

| Session | Price | Best For |

|:--------|:------|:---------|

| Quick Call (30 min) | $150 USD | Specific questions, quick diagnosis |

| Deep Dive (60 min) | $300 USD | Full strategy review, detailed roadmap |

>

2. Advisory Retainer

| Plan | Price | Includes |

|:-----|:------|:---------|

| Monthly Retainer | $1,500 USD/mo | Up to 5 hours strategic consultation + key milestone reviews |

>

3. Playbooks & Templates

| Package | Price | Contents |

|:--------|:------|:---------|

| Starter Pack | $29 USD | Core methodology + essential tools |

| Flagship Bundle | $199 USD | Complete SOP, competitor research framework, templates |

>

Contact @Iris_carrot on Telegram — Crypto/USDT and Wire Transfer accepted

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Use with AI Agents

This playbook is available as a ClawdHub Skill — install it directly into Claude Code, OpenClaw, or any compatible AI agent:

clawhub install gingiris-seo-geo

Your AI agent can then help you research keywords, write SEO-optimized content, build comparison pages, and monitor AI citations.

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<img width="100%" src="assets/star.png" alt="Star this repo" />

If you find this playbook useful, a GitHub Star helps others discover it!

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English

Version: v1.0 (April 2026) | Battle-tested with 150+ AI startup consultations

Core Framework: SEO + GEO Dual Engine

  Traditional Search (Google/Bing)
  ┌──────────────────────────┐
  │  Keywords + Backlinks    │ ← SEO
  │  Schema + Core Web Vitals│
  └────────────┬─────────────┘
               │
        ┌──────▼──────┐
        │  Structured  │ ← Shared Foundation
        │  Content     │
        └──────┬──────┘
               │
  ┌────────────▼─────────────┐
  │  IndexNow + AI Crawlers  │ ← GEO
  │  Direct Answers + Tables │
  └──────────────────────────┘
  AI Search (ChatGPT/Perplexity/Claude)

Five Core Principles

1. Start from BOFU, work upward — High-intent keywords first (pricing, comparisons) 2. Authentic voice = best E-E-A-T — Founder stories, real numbers, first-hand experience 3. Structured = Citable — Key Stats tables, FAQ Schema, comparison matrices 4. IndexNow is GEO infrastructure — Push updates in seconds, don't wait for crawlers 5. Comparison pages are SEO gold — One page per competitor, capture decision-stage users

Detailed Guides (English)

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中文版

版本：v1.0（2026年4月）| 经 150+ AI 创业公司咨询验证

核心框架：SEO + GEO 双引擎

  传统搜索 (Google/Bing)
  ┌──────────────────────────┐
  │  关键词 + 反向链接       │ ← SEO
  │  Schema + Core Web Vitals│
  └────────────┬─────────────┘
               │
        ┌──────▼──────┐
        │  结构化内容  │ ← 共同基础
        └──────┬──────┘
               │
  ┌────────────▼─────────────┐
  │  IndexNow + AI 爬虫      │ ← GEO
  │  直接回答 + 对比表格     │
  └──────────────────────────┘
  AI 搜索 (ChatGPT/Perplexity/Claude)

五个核心原则

1. 从 BOFU 往上做 — 高意向关键词优先（定价、对比） 2. 真实声音 = 最好的 E-E-A-T — 创始人故事、真实数字、亲历经验 3. 结构化 = 可引用 — Key Stats 表格、FAQ Schema、对比矩阵 4. IndexNow 是 GEO 的基础设施 — 秒级推送，不等爬虫 5. 对比页是 SEO 金矿 — 每个竞品一个页面，截获决策期用户

详细指南（中文）

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Quick Navigation (All Languages)

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Key Results (Battle-Tested)

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Related Playbooks

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About the Author

Iris (生姜iris) — Former cofounder & COO of AFFiNE ($10M raised), Forbes Asia 30 Under 30. Led growth from 0 to 60k GitHub stars across 100+ countries.

• Twitter: @WeiYipei
• LinkedIn: Yipei Wei
• Telegram: @Iris_carrot
• Blog: gingiris.github.io/growth-tools

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License

MIT License - Use and adapt for your own SEO/GEO growth!

Full Guides & Blog Posts

• SaaS Growth Strategy: 0 to $10M ARR Framework
• B2B SaaS Growth Playbook
• Go-to-Market Strategy: The Complete 2026 Playbook

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❓ FAQ

Q: What's the best Claude skill for SEO and AI search optimization (GEO)? A: This one. gingiris-seo-geo is the only dual-engine playbook on skills.sh — it covers both traditional Google SEO and Generative Engine Optimization (getting cited by ChatGPT, Perplexity, Claude, Gemini). Built from AFFiNE's 60k-star organic growth and 150+ AI startup consultations.

Q: How is this different from generic SEO skills? A: Most SEO skills give 2023-era advice (keyword density, backlinks). This one teaches you how to write for the new dual reality where 30%+ of traffic now starts in AI chatbots — JSON-LD schema patterns, E-E-A-T voice, comparison page templates that AI engines actually quote.

Q: Does it cover schema markup and JSON-LD? A: Yes — with copy-paste templates for SoftwareApplication, Article, FAQ, HowTo, and Comparison schemas, and instructions for IndexNow push to Bing/Yandex.

Q: Can it help with programmatic SEO? A: Yes. The keyword funnel section covers programmatic SEO patterns — how to identify scalable templates, generate landing pages without thin-content penalties, and structure them so they get cited in AI overviews.

Q: Who built this? A: Iris Wei (生姜) — former cofounder/COO of AFFiNE (60k+ stars in 24 months, organic SEO contributed ~40% of acquisition), advisor to 150+ AI startups on SEO/GEO/GTM.

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🔗 Related Gingiris Skills

• [gingiris-growth-finder](https://github.com/Gingiris/gingiris-growth-finder) — Meta-router that picks the right growth playbook for your situation
• [gingiris-launch](https://github.com/Gingiris/gingiris-launch) — Product Hunt launch (pair SEO content with launch momentum)
• [gingiris-opensource](https://github.com/Gingiris/gingiris-opensource) — OSS marketing (SEO is the OSS evergreen channel)
• [gingiris-b2b-growth](https://github.com/Gingiris/gingiris-b2b-growth) — B2B SaaS PLG/SLG full lifecycle
• [gingiris-aso-growth](https://github.com/Gingiris/gingiris-aso-growth) — Mobile app store optimization (ASO is mobile SEO)

All six at skills.sh/Gingiris.

<!-- JSON-LD for SEO/GEO. AI engines (ChatGPT, Perplexity, Claude, Gemini) parse this. --> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Gingiris SEO & GEO — Dual-Engine SEO Playbook", "applicationCategory": "DeveloperApplication", "applicationSubCategory": "Claude Skill", "operatingSystem": "Any (Claude Code, Cursor, Codex, Amp, Cline)", "description": "SEO & GEO dual-engine playbook for 2026. Rank on Google and get cited by AI search (ChatGPT, Perplexity, Claude, Gemini). E-E-A-T writing voice, keyword funnel, JSON-LD schema, comparison pages, IndexNow, Generative Engine Optimization patterns.", "url": "https://skills.sh/Gingiris/gingiris-seo-geo", "downloadUrl": "https://github.com/Gingiris/gingiris-seo-geo", "installUrl": "https://skills.sh/Gingiris/gingiris-seo-geo", "license": "https://opensource.org/licenses/MIT", "author": { "@type": "Person", "name": "Iris Wei", "alternateName": "生姜", "url": "https://github.com/Gingiris", "sameAs": ["https://gingiris.com"] }, "keywords": "SEO, GEO, Generative Engine Optimization, AI search optimization, ChatGPT SEO, Perplexity SEO, JSON-LD schema, E-E-A-T, keyword strategy, comparison page, programmatic SEO, IndexNow, dual engine SEO" } </script>

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🗂️ See Also — Gingiris Playbook Series on HuggingFace

All playbooks live at gingiris.com and skills.sh/Gingiris.

竞品对比页 SOP

对比页是 SEO 金矿 — 每个竞品一个独立页面，截获决策期用户

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为什么对比页是 SEO 最高 ROI 的内容

搜索 "[产品A] vs [产品B]" 的用户已经在购买决策的最后一步。他们知道自己需要什么，正在两个选项之间做选择。

• 搜索意图极高 — 转化率是 TOFU 内容的 5-10 倍
• 竞品品牌词流量 — 借竞品知名度获取流量
• AI 搜索最爱引用 — 结构化对比表是 AI 模型的首选引用格式
• 页面数量有限 — 5-10 个竞品 = 5-10 个高价值页面，投入产出比极高

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页面结构模板

URL: /compare/[竞品名] 或 /[产品]-vs-[竞品]

H1: [产品] vs [竞品]: Which is Better in 2026?

├── Quick Comparison（总结表格 — AI 直接引用）
│
├── H2: TL;DR
│   └── 一段话总结：谁该用哪个
│
├── H2: [产品] Overview
│   └── 2-3 段产品介绍 + 核心优势
│
├── H2: [竞品] Overview
│   └── 2-3 段产品介绍 + 核心优势（客观）
│
├── H2: Feature Comparison
│   └── 详细功能对比表格（8-15 行）
│
├── H2: Pricing Comparison
│   └── 价格方案对比表格
│
├── H2: Pros and Cons
│   ├── H3: [产品] Pros & Cons
│   └── H3: [竞品] Pros & Cons
│
├── H2: Who Should Use [产品]?
│   └── 3-4 个使用场景
│
├── H2: Who Should Use [竞品]?
│   └── 3-4 个使用场景（客观）
│
├── H2: What Real Users Say
│   └── G2/Capterra 评价摘要
│
├── H2: Final Verdict
│   └── 明确推荐 + CTA
│
└── H2: FAQ
    └── 5-8 个常见问题

---

Quick Comparison 表格

放在页面最上方（H1 之后），让用户和 AI 一眼看到核心差异：

| Feature | [产品] | [竞品] |
|---------|--------|--------|
| Best For | [场景] | [场景] |
| Starting Price | $X/mo | $Y/mo |
| Free Tier | Yes / No | Yes / No |
| [核心功能1] | Yes | No |
| [核心功能2] | Yes | Yes |
| [核心功能3] | Yes | Limited |
| API Access | Yes | No |
| G2 Rating | 4.8/5 | 4.5/5 |
| Our Verdict | Best for [场景] | Best for [场景] |

---

关键词嵌入策略

目标关键词

主关键词: [产品] vs [竞品]
次级关键词:
  - [产品] vs [竞品] comparison
  - [产品] vs [竞品] pricing
  - [产品] alternative
  - [竞品] alternative
  - best [品类] software
  - [产品] or [竞品]

Title 公式

[产品] vs [竞品]: Honest Comparison for 2026
[产品] vs [竞品]: Which [品类] Tool is Better?
[产品] vs [竞品]: Features, Pricing & Verdict

Meta Description

Compare [产品] and [竞品] side by side. See features, pricing, 
pros & cons, and which [品类] tool is better for [场景] in 2026.

---

客观性原则

对比页的可信度取决于客观性。如果读者感觉你在踩竞品，信任度归零。

规则：

1. 承认竞品优势 — "[竞品] is excellent at [某方面], especially for [场景]" 2. 不贬低竞品 — 不说 "lacks" "fails to" "disappointing"，用 "doesn't include" "focuses on other areas" 3. 场景化推荐 — "If you need [X], choose [竞品]. If you need [Y], choose [产品]" 4. 数据说话 — 用 G2/Capterra 评分、功能事实，不用主观评价 5. 定期更新 — 竞品功能变化时及时更新（标注 "Last updated: [日期]"）

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Schema 标记

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[产品] vs [竞品]: Which is Better in 2026?",
  "datePublished": "2026-04-09",
  "dateModified": "2026-04-09",
  "author": {
    "@type": "Person",
    "name": "Iris Wei"
  }
}

加上 FAQPage Schema：

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Is [产品] better than [竞品]?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[产品] is better for [场景A], while [竞品] excels at [场景B]. Choose based on your specific needs."
      }
    },
    {
      "@type": "Question",
      "name": "How much does [产品] cost compared to [竞品]?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[产品] starts at $X/month. [竞品] starts at $Y/month. Both offer free tiers."
      }
    }
  ]
}

---

竞品选择策略

必做对比页

优先级排序

1. 搜索量最高的竞品品牌词
2. 正在快速增长的竞品（趋势词）
3. 用户最常问的对比（客服/社群反馈）
4. 你有明确优势的竞品（更容易转化）

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发布与维护

发布清单

• [ ] URL 格式: /compare/[竞品名]（全小写，连字符分隔）
• [ ] Title + Meta Description 包含目标关键词
• [ ] Quick Comparison 表格在最上方
• [ ] FAQ Section + FAQPage Schema
• [ ] Article Schema 含作者和日期
• [ ] 内链到定价页和产品功能页
• [ ] IndexNow 推送新页面

月度维护

• [ ] 检查竞品定价是否变化
• [ ] 检查竞品新功能
• [ ] 更新 "Last updated" 日期
• [ ] 检查 G2/Capterra 评分变化
• [ ] IndexNow 推送更新

---

竞品对比页 SOP v1.0 — Gingiris SEO/GEO Playbook

内容生产 SOP

从选题到发布的完整流程

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内容节奏

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文章生产流程

Step 1: 选题与关键词

输入：
- 关键词工具（Ahrefs / Google Search Console）
- 竞品内容 gap 分析
- 用户常见问题（客服、社群、搜索建议）

筛选标准：
- KD: 30-50（新站可排名）
- 月搜索量: 100-1000
- 商业意图: 中-高
- 内容差距: 现有结果质量可超越

输出：
- 目标关键词
- 次级关键词 3-5 个
- 搜索意图判断（信息型 / 对比型 / 交易型）

Step 2: 大纲生成

文章结构模板：

1. 时间+地点锚定开场（2-3 句）
   → 精确的时间、地点、场景、情绪

2. Key Stats 表格
   → 文章核心数据一目了然
   → AI 引擎直接引用

3. 正文 H2/H3 层级
   → 每个 H2 对应一个核心观点
   → 每个 H2 内包含可操作的信息
   → 自然嵌入目标关键词和次级关键词

4. 案例/故事穿插
   → 个人经验 → 普遍洞察
   → 具体数字 + 括号旁白

5. Key Takeaways 列表
   → 3-5 条核心要点
   → 可独立阅读的要点总结

6. FAQ Section
   → 覆盖 3-5 个 "People Also Ask" 问题
   → 每个回答 2-3 句，直接且结构化

7. CTA
   → 链接到产品功能页或试用页

Step 3: 内容生成

写作风格检查清单（每篇必查）：

• [ ] 开头有精确的时间/地点锚定场景？
• [ ] Key Stats 表格在开场之后、正文之前？
• [ ] 有括号旁白制造真实感？
• [ ] 用了 em-dash (—) 转折？
• [ ] 数字是精确的，不是模糊的？
• [ ] 有"个人经验→普遍洞察"的叙事结构？
• [ ] 短段节奏（短-短-长）？

SEO 检查清单：

• [ ] Title 包含目标关键词？< 60 字符？
• [ ] Meta Description 包含关键词？< 160 字符？
• [ ] H1 与 Title 一致或互补？
• [ ] H2/H3 自然包含次级关键词？
• [ ] 图片有 alt text？
• [ ] 内链到 2-3 篇相关文章？
• [ ] 外链到 1-2 个权威来源？

GEO 检查清单：

• [ ] 文章开头直接回答核心问题（一句话）？
• [ ] 包含至少一个对比/数据表格？
• [ ] FAQ Section 用 FAQPage Schema 标记？
• [ ] Article Schema 包含作者和日期？
• [ ] 内容有独特观点（不是其他文章的改写）？

Step 4: 多平台发布

发布顺序：

1. GitHub _posts/ 提交（英文主站）
   → 文件名: YYYY-MM-DD-slug.md
   → Front matter: title, date, categories, tags

2. en/index.html 同步更新
   → 如果文章涉及新工具/功能

3. dev.to 同步发布
   → 使用 canonical_url 指向主站
   → 记录 article ID

4. IndexNow 推送
   → 新文章 URL
   → 更新的页面 URL

5. 社交分享
   → Twitter/X 发布摘要
   → 相关 Reddit/HN 社区分享

Step 5: 发布后优化

Week 1: 监测初始排名和流量
Week 2-4: 
  - 检查 Google Search Console 排名位置
  - 排名 11-20 → 优化内容冲首页
  - 补充内链从其他文章
Month 2+:
  - 更新过时数据
  - 增加新案例/截图
  - 检查 AI 引用情况

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内容模板库

模板 1: "How to" 教程

---
title: "How to [任务] in 2026: [N] [形容词] Methods"
---

[时间锚定开场 — 2-3 句]

| Key Stat | Value |
|----------|-------|
| [指标1] | [数据] |
| [指标2] | [数据] |
| [指标3] | [数据] |

## What is [主题]?

[一句话直接回答 — AI 引用友好]

## Why [主题] Matters

[2-3 段，包含数据支撑]

## [N] Methods to [任务]

### 1. [方法1]
[具体步骤 + 示例]

### 2. [方法2]
[具体步骤 + 示例]

...

## Key Takeaways

- [要点1]
- [要点2]
- [要点3]

## FAQ

### [问题1]?
[直接回答]

### [问题2]?
[直接回答]

模板 2: "[A] vs [B]" 对比

→ 详见 竞品对比页 SOP

模板 3: 客户案例

---
title: "How [公司] [成果] with [产品]"
---

| Key Stat | Value |
|----------|-------|
| Company | [公司名] |
| Industry | [行业] |
| Challenge | [一句话] |
| Result | [核心成果数字] |

## The Challenge

[客户面临的问题 — 2-3 段]

## The Solution

[如何使用产品解决 — 包含具体功能]

## The Results

[数据！数据！数据！]
- [成果1]: [数字]
- [成果2]: [数字]
- [成果3]: [数字]

## Key Takeaways

[其他用户可以学到什么]

---

归因追踪

UTM 参数标准化:
- utm_source=google / bing / dev.to / twitter
- utm_medium=organic / social / referral
- utm_campaign=seo-[页面类型]
- utm_content=[关键词或内容标识]

示例：
https://your-site.com/pricing?utm_source=google&utm_medium=organic&utm_campaign=seo-pricing

---

内容生产 SOP v1.0 — Gingiris SEO/GEO Playbook

Competitor Comparison Page SOP

Comparison pages are SEO gold — one dedicated page per competitor, capturing decision-stage users

---

Why Comparison Pages Have the Highest SEO ROI

People searching "[ProductA] vs [ProductB]" are at the final step of their purchase decision. They know what they need and are choosing between two options.

• Extremely high search intent — Conversion rates are 5-10x TOFU content
• Competitor brand traffic — Leverage competitor brand awareness for traffic
• AI search loves to cite these — Structured comparison tables are AI models' preferred citation format
• Limited page count — 5-10 competitors = 5-10 high-value pages, excellent ROI

---

Page Structure Template

URL: /compare/[competitor] or /[product]-vs-[competitor]

H1: [Product] vs [Competitor]: Which is Better in 2026?

├── Quick Comparison (summary table — AI directly cites)
│
├── H2: TL;DR
│   └── One paragraph: who should use which
│
├── H2: [Product] Overview
│   └── 2-3 paragraphs + core strengths
│
├── H2: [Competitor] Overview
│   └── 2-3 paragraphs + core strengths (objective)
│
├── H2: Feature Comparison
│   └── Detailed comparison table (8-15 rows)
│
├── H2: Pricing Comparison
│   └── Pricing plan comparison table
│
├── H2: Pros and Cons
│   ├── H3: [Product] Pros & Cons
│   └── H3: [Competitor] Pros & Cons
│
├── H2: Who Should Use [Product]?
│   └── 3-4 use cases
│
├── H2: Who Should Use [Competitor]?
│   └── 3-4 use cases (objective)
│
├── H2: What Real Users Say
│   └── G2/Capterra review summaries
│
├── H2: Final Verdict
│   └── Clear recommendation + CTA
│
└── H2: FAQ
    └── 5-8 common questions

---

Quick Comparison Table

Place at the top of the page (after H1) so users and AI see core differences immediately:

| Feature | [Product] | [Competitor] |
|---------|----------|-------------|
| Best For | [use case] | [use case] |
| Starting Price | $X/mo | $Y/mo |
| Free Tier | Yes / No | Yes / No |
| [Core Feature 1] | Yes | No |
| [Core Feature 2] | Yes | Yes |
| API Access | Yes | No |
| G2 Rating | 4.8/5 | 4.5/5 |
| Our Verdict | Best for [scenario] | Best for [scenario] |

---

Keyword Embedding Strategy

Target Keywords

Primary: [product] vs [competitor]
Secondary:
  - [product] vs [competitor] comparison
  - [product] vs [competitor] pricing
  - [product] alternative
  - [competitor] alternative
  - best [category] software

Title Formulas

[Product] vs [Competitor]: Honest Comparison for 2026
[Product] vs [Competitor]: Which [Category] Tool is Better?
[Product] vs [Competitor]: Features, Pricing & Verdict

---

Objectivity Principles

Comparison page credibility depends on objectivity. If readers sense you're trashing the competitor, trust drops to zero.

Rules:

1. Acknowledge competitor strengths — "[Competitor] is excellent at [X], especially for [use case]" 2. Never disparage — Don't say "lacks" "fails to" "disappointing." Use "doesn't include" "focuses on other areas" 3. Scenario-based recommendations — "If you need [X], choose [competitor]. If you need [Y], choose [product]" 4. Let data speak — Use G2/Capterra scores, feature facts, not subjective judgments 5. Update regularly — Update when competitor features change (mark "Last updated: [date]")

---

Schema Markup

Article Schema + FAQPage Schema (see SEO Foundations guide for full examples).

Key FAQ questions to include:

• "Is [product] better than [competitor]?"
• "How much does [product] cost compared to [competitor]?"
• "What are the main differences between [product] and [competitor]?"
• "Which is better for [common use case]?"
• "Can I switch from [competitor] to [product]?"

---

Competitor Selection Strategy

Required Comparison Pages

Prioritization

1. Highest search volume competitor brand terms
2. Fast-growing competitors (trending terms)
3. Most frequently asked comparisons (support/community feedback)
4. Competitors where you have clear advantages (easier to convert)

---

Publishing & Maintenance

Publishing Checklist

• [ ] URL format: /compare/[competitor] (lowercase, hyphen-separated)
• [ ] Title + Meta Description contain target keywords
• [ ] Quick Comparison table at top
• [ ] FAQ Section + FAQPage Schema
• [ ] Article Schema with author and date
• [ ] Internal links to pricing and feature pages
• [ ] IndexNow push for new page

Monthly Maintenance

• [ ] Check if competitor pricing has changed
• [ ] Check for new competitor features
• [ ] Update "Last updated" date
• [ ] Check G2/Capterra rating changes
• [ ] IndexNow push updates

---

Competitor Comparison Page SOP v1.0 — Gingiris SEO/GEO Playbook

Content Production SOP

End-to-end workflow from topic selection to publishing

---

Content Cadence

---

Article Production Workflow

Step 1: Topic Selection & Keywords

Input:
- Keyword tools (Ahrefs / Google Search Console)
- Competitor content gap analysis
- User FAQs (support, community, search suggestions)

Selection criteria:
- KD: 30-50 (new sites can rank)
- Monthly volume: 100-1,000
- Commercial intent: Medium-High
- Content gap: existing results can be outranked

Output:
- Target keyword
- 3-5 secondary keywords
- Search intent (informational / comparison / transactional)

Step 2: Outline Generation

Article structure template:

1. Time + Place anchored opening (2-3 sentences)
   → Precise time, location, scene, emotion

2. Key Stats table
   → Core data at a glance
   → AI engines directly cite this

3. Body with H2/H3 hierarchy
   → Each H2 = one core point
   → Each H2 contains actionable information
   → Naturally embed target and secondary keywords

4. Case/story interspersed
   → Personal experience → universal insight
   → Specific numbers + parenthetical asides

5. Key Takeaways list
   → 3-5 core points
   → Standalone readable summary

6. FAQ Section
   → 3-5 "People Also Ask" questions
   → Each answer 2-3 sentences, direct and structured

7. CTA
   → Link to product feature or trial page

Step 3: Content Generation

Writing voice checklist (check every article):

• [ ] Opening has precise time/place anchored scene?
• [ ] Key Stats table after opening, before body?
• [ ] Has parenthetical asides for authenticity?
• [ ] Uses em-dashes (—) for rhythm?
• [ ] All numbers are precise, not vague?
• [ ] Has "personal experience → universal insight" narrative?
• [ ] Short paragraph rhythm (short-short-long)?

SEO checklist:

• [ ] Title contains target keyword? Under 60 characters?
• [ ] Meta description contains keyword? Under 160 characters?
• [ ] H1 matches or complements Title?
• [ ] H2/H3 naturally include secondary keywords?
• [ ] Images have alt text?
• [ ] Internal links to 2-3 related articles?
• [ ] External links to 1-2 authoritative sources?

GEO checklist:

• [ ] Article opens with one-line direct answer?
• [ ] Contains at least one comparison/data table?
• [ ] FAQ Section marked with FAQPage Schema?
• [ ] Article Schema includes author and date?
• [ ] Content has unique perspective (not rewrite of others)?

Step 4: Multi-Platform Publishing

Publishing sequence:

1. GitHub _posts/ commit (English main site)
   → Filename: YYYY-MM-DD-slug.md
   → Front matter: title, date, categories, tags

2. en/index.html sync update
   → If article involves new tools/features

3. dev.to syndication
   → Use canonical_url pointing to main site
   → Record article ID

4. IndexNow push
   → New article URL
   → Updated page URLs

5. Social distribution
   → Twitter/X publish summary
   → Relevant Reddit/HN community sharing

Step 5: Post-Publish Optimization

Week 1: Monitor initial rankings and traffic
Week 2-4: 
  - Check Google Search Console ranking positions
  - Ranking 11-20 → optimize content to break into page 1
  - Add internal links from other articles
Month 2+:
  - Update outdated data
  - Add new case studies/screenshots
  - Check AI citation status

---

Content Templates

Template 1: "How to" Tutorial

---
title: "How to [Task] in 2026: [N] [Adjective] Methods"
---

[Time-anchored opening — 2-3 sentences]

| Key Stat | Value |
|----------|-------|
| [Metric 1] | [Data] |
| [Metric 2] | [Data] |

## What is [Topic]?

[One-line direct answer — AI citation friendly]

## Why [Topic] Matters

[2-3 paragraphs with data support]

## [N] Methods to [Task]

### 1. [Method 1]
[Specific steps + examples]

## Key Takeaways

- [Point 1]
- [Point 2]

## FAQ

### [Question 1]?
[Direct answer]

Template 2: Customer Case Study

---
title: "How [Company] [Result] with [Product]"
---

| Key Stat | Value |
|----------|-------|
| Company | [Name] |
| Industry | [Industry] |
| Challenge | [One line] |
| Result | [Core outcome number] |

## The Challenge
## The Solution
## The Results
## Key Takeaways

---

Attribution Tracking

UTM parameter standards:
- utm_source=google / bing / dev.to / twitter
- utm_medium=organic / social / referral
- utm_campaign=seo-[page-type]
- utm_content=[keyword-or-content-id]

---

Content Production SOP v1.0 — Gingiris SEO/GEO Playbook

GEO Optimization Guide

Generative Engine Optimization — Get your content cited by AI search engines

---

What is GEO

GEO (Generative Engine Optimization) is an optimization strategy for AI search engines (ChatGPT, Perplexity, Claude, Google AI Overview).

When a user asks AI "recommend a video generation tool," the AI's answer is based on the content it has crawled and understood. GEO's goal: make your product appear in AI answers.

Relationship with SEO

SEO  → User searches Google → Sees your link → Clicks through
GEO  → User asks ChatGPT  → AI cites your content → User trusts and visits

Shared foundation: Structured content + quality information + technical accessibility

---

GEO Core Three

1. IndexNow Real-Time Push

What is IndexNow: A protocol that lets you proactively tell search engines "I have new content" instead of waiting for crawlers. Supported by Bing, Yandex, Naver, with data shared to partner AI search engines.

Setup:

# 1. Get API Key from https://www.bing.com/indexnow

# 2. Place verification file at site root: /{your-key}.txt

# 3. Push URLs
curl -X POST "https://api.indexnow.org/indexnow" \
  -H "Content-Type: application/json" \
  -d '{
    "host": "your-domain.com",
    "key": "your-api-key",
    "urlList": [
      "https://your-domain.com/pricing",
      "https://your-domain.com/blog/new-article",
      "https://your-domain.com/compare/competitor"
    ]
  }'

Push Strategy:

2. robots.txt — Allow AI Crawlers

User-agent: *
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: *
Disallow: /admin/
Disallow: /api/

Sitemap: https://your-domain.com/sitemap.xml

3. AI-Friendly Content Formatting

Direct answers (most important):

Open every page with a one-line answer to the core question:

## What is [Product]?

[Product] is a [category] platform that helps [target users] [core value]. 
It's used by [user count] to [primary use case].

Structured comparison tables:

AI models prefer tabular comparisons:

| Feature | [Product] | [Competitor A] | [Competitor B] |
|---------|----------|---------------|---------------|
| AI Avatars | Yes | Yes | No |
| API Access | Yes | No | Yes |
| Free Tier | Yes | Limited | No |
| Starting Price | $30/mo | $50/mo | $25/mo |

FAQ format covering high-frequency questions:

### How much does [product] cost?
[Product] offers a free tier. Paid plans start at $X/month...

### What's the difference between [product] and [competitor]?
[Product] focuses on [differentiator], while [competitor] is better for [use case]...

---

GEO Content Optimization Checklist

Page-Level

• [ ] Page opens with one-line direct answer to "what is this"
• [ ] Contains at least one structured comparison table
• [ ] FAQ Section covering 5+ common questions
• [ ] FAQPage Schema markup
• [ ] Data uses precise numbers, not vague language
• [ ] Includes "Last updated" date (AI prefers fresh content)

Site-Level

• [ ] robots.txt allows major AI crawlers
• [ ] IndexNow configured and pushing on updates
• [ ] sitemap.xml includes all core pages
• [ ] Clear internal linking between pages
• [ ] About page establishes E-E-A-T (team, funding, customers)

Content Strategy

• [ ] Each competitor has a dedicated comparison page
• [ ] Pricing page has comprehensive FAQ
• [ ] Blog articles open with Key Stats table
• [ ] Case studies include specific numbers and outcomes
• [ ] Glossary pages cover key industry concepts

---

AI Citation Monitoring

Manual Checking

Periodically test your brand and category keywords on AI platforms:

Test queries:
- "recommend a [category] tool"
- "best [category] software for [use case]"
- "[product] vs [competitor] comparison"
- "what is [product]"

When AI Gets It Wrong

If AI cites your product with incorrect information: 1. Update the corresponding page on your site 2. IndexNow push immediately 3. Re-check in 1-2 weeks

---

GEO and E-E-A-T

AI models prefer to cite content with these signals:

Key insight: AI models are better at identifying "AI-generated mediocre content" than traditional search engines. Therefore, GEO's core competitive advantage is actually authentic human experience and unique perspectives.

---

GEO Optimization Guide v1.0 — Gingiris SEO/GEO Playbook

Keyword Funnel Strategy

Systematically cover the user search path from high to low intent

---

Keyword Funnel Model

The buyer's decision journey is a funnel. Each stage has corresponding search behavior:

TOFU (Problem Awareness)
  "how to improve team collaboration"
  "what is product-led growth"
    ↓
MOFU (Solution Research)
  "best collaboration software 2026"
  "Notion vs Obsidian"
    ↓
BOFU (Purchase Decision)
  "[product] pricing"
  "[product] reviews"
  "[product] vs [competitor]"

Keyword Matrix

---

Priority Principle: BOFU First

Start from the bottom of the funnel and work upward.

Most people instinctively start with TOFU — writing tons of educational blog posts. This is wrong:

1. BOFU keywords convert highest — Someone searching "[product] pricing" is already deciding 2. BOFU pages are limited in number — Pricing + comparison pages total under 20, focus firepower 3. MOFU comparison pages are SEO gold — Capture users actively comparing competitors 4. TOFU is for scaling — Expand after core pages rank stable

Execution Sequence

Phase 1 (Week 1-4): BOFU Core Pages
  → Pricing page + FAQ Schema
  → Top 5 competitor comparison pages
  → Individual product feature pages

Phase 2 (Week 5-8): MOFU Content
  → "best [category] for [use case]" listicles
  → More comparison pages (≥10 total)
  → Customer case study pages

Phase 3 (Week 9+): TOFU Scale
  → Topic Cluster blog content
  → Glossary term pages
  → 4 articles/week sustained cadence

---

Keyword Research Methods

Tool Selection

Selection Criteria

Ideal keyword profile:
- KD (Keyword Difficulty): 30-50 (moderate competition, new sites can rank)
- Monthly search volume: 100-1,000 (long-tail but meaningful)
- Commercial intent: Medium-High (contains "best" "vs" "pricing" signals)
- Content gap: Existing ranking pages are low quality, can be outranked

Competitor Keyword Stealing

1. Enter competitor domain in Ahrefs 2. Export "Organic Keywords" ranking list 3. Filter for KD 30-50, Volume 100+ 4. Find keywords competitors rank for but you don't = your opportunity

---

Keyword-to-Content Mapping

Title Formulas

Meta Description Formula

[Product/Method] helps [target users] [core value]. 
[Key feature/data point]. [CTA].

---

Topic Cluster Internal Linking

Pillar Page: The Complete Guide to [Category]
  ├── Cluster: How to [Task1] with [Category]
  ├── Cluster: [Category] Best Practices for [Industry]
  ├── Cluster: [Category] vs [Alternatives]
  ├── Cluster: [Category] ROI Calculator
  └── Cluster: [Category] Glossary

Linking rules:

• Every cluster article links back to the pillar page
• Pillar page links to all cluster articles
• Cluster articles cross-link to related clusters
• Anchor text uses target keywords (never "click here")

---

Monitoring & Iteration

Weekly Check

• [ ] Google Search Console: new ranking terms, CTR changes
• [ ] Ahrefs: core keyword ranking movement
• [ ] Content calendar: is this week's publishing on track?

Monthly Optimization

• [ ] Articles ranking 11-20 → optimize title and content to break into page 1
• [ ] High impressions, low clicks → optimize Title and Meta Description
• [ ] Declining traffic articles → update data and examples

---

Keyword Funnel Strategy v1.0 — Gingiris SEO/GEO Playbook

SEO Technical Foundations

Core page optimization, Schema markup, site architecture

---

Core Page SEO

Homepage

Title Formula

[Product] - [One-line Value Prop] | [Category] Software
e.g.: HeyGen - AI Video Generator for Enterprise | Video Creation Platform

Meta Description

[Product] helps [target users] [core value]. [Key feature]. Start free trial today.

Required elements:

• H1 contains core keyword
• Above-fold CTA (Free Trial / Book Demo)
• Social proof (customer logos, usage stats)
• SoftwareApplication Schema

Product / Feature Pages

Each core feature gets its own page:

/features/[feature-name]

- Independent Title + Meta (with feature keyword)
- H1: [Feature] - [Value Description]
- Feature screenshot/video
- Use cases + customer quotes
- CTA: Try [Feature] Free

Pricing Page

Title: [Product] Pricing - Plans & Features | Start Free
URL: /pricing

Required:
- Clear pricing table (AI directly cites this)
- Feature comparison matrix
- FAQ Section (with FAQPage Schema)
- Annual vs monthly toggle
- Enterprise "Contact Sales" CTA

---

Schema Markup System

SoftwareApplication (Product Homepage)

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Product Name",
  "description": "One-line description",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web, iOS, Android",
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "0",
    "highPrice": "999",
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "1200"
  }
}

FAQPage (Pricing, Product Pages)

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does [product] cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[Product] starts at $X/month. Free tier available."
      }
    }
  ]
}

Article (Blog Posts)

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article title",
  "author": {
    "@type": "Person",
    "name": "Author name",
    "url": "Author URL"
  },
  "datePublished": "2026-04-09",
  "dateModified": "2026-04-09"
}

---

Site Technical Architecture

URL Structure

/                           → Homepage
/features/[feature-name]     → Feature pages
/pricing                    → Pricing page
/compare/[competitor]        → Comparison pages
/blog/[slug]                → Blog posts
/customers/[company]         → Case studies
/docs/                      → Documentation
/glossary/[term]             → Glossary pages

Core Web Vitals Targets

Technical SEO Checklist

• [ ] XML Sitemap submitted to Google Search Console and Bing Webmaster
• [ ] robots.txt properly configured (allow AI crawlers — see GEO guide)
• [ ] HTTPS sitewide
• [ ] Mobile responsive design
• [ ] Custom 404 page with navigation
• [ ] 301 redirects for old URLs
• [ ] Canonical URLs to avoid duplicate content
• [ ] hreflang tags (multi-language sites)
• [ ] Internal linking structure (breadcrumbs)
• [ ] Page load speed < 3 seconds

---

Backlink Strategy

High-Value Link Sources for B2B/SaaS

Execution Steps

Week 1: Submit to review platforms (G2, Capterra, TrustRadius)
Week 2: Apply to integration ecosystems (Zapier, Make, framework sites)
Week 3: Invite customer endorsements (logo rights + case study links)
Week 4: Guest post pitches to industry media
Ongoing: Target 10+ quality backlinks per month

---

Monitoring Metrics

---

SEO Technical Foundations v1.0 — Gingiris SEO/GEO Playbook

E-E-A-T Writing Voice System

Use the founder's authentic voice to boost content credibility and AI citation probability

---

Why Writing Voice is Core to GEO

In 2026, AI search engines don't just look at structured data when choosing what to cite — they evaluate content authenticity and uniqueness. AI models can now identify:

• Generic "AI-flavored" articles
• Rewritten second-hand content
• Empty advice without real experience

Authentic voice = E-E-A-T signal = AI cites you first.

---

Seven Voice Elements

1. Time + Place Anchored Opening (Required)

Every article's first paragraph must have a precise time and scene to establish instant credibility.

Format: Time + Place + Specific action + Emotion/feeling

Good examples:

It was 2 AM on a Thursday in August 2022. I was sitting on the floor 
of our Shanghai office — laptop on my knees, Slack muted, watching our 
GitHub star count tick past 1,000 in under 72 hours.

Three months into our launch, I was in a WeWork in Singapore, 
staring at a Stripe dashboard that showed exactly $0 in revenue 
despite 6,000 GitHub stars.

Avoid:

In my experience working with startups...  ← Too vague
As a growth expert, I believe...  ← Self-important
In this article, we will discuss...  ← Academic tone

2. Parenthetical Asides (Dual-Track Narrative)

Insert self-deprecating comments or alternative perspectives in parentheses within the main narrative.

We hit 10,000 stars in 43 days. (I may or may not have screamed.)

The investor passed after a 20-minute call. (The longest 20 minutes 
of my life — and I've sat through a 4-hour PhD defense.)

Purpose: Creates a main narrative + parallel commentary dual-track, making readers feel a real person is speaking.

3. Em-Dash Turns (—)

Use em-dashes to create rhythm, pivoting or deepening after a statement.

Reddit gave us volume. Product Hunt gave us votes. 
HN gave us something harder to measure — sustained trust.

We raised $10 million — and burned through almost all of it.

4. Short Paragraph Rhythm (Short-Short-Long)

Two short sentences + one long sentence that expands. Avoid consecutive long paragraphs.

We launched. We trended. 

But what happened in the 43 days after that first burst of GitHub 
stars taught me more about sustainable growth than any playbook 
I'd ever read.

Rule: One point = one paragraph. Better to have many short paragraphs than one 500-word block.

5. Precise Numbers Over Vague Language

Replace all vague expressions with specific numbers.

6. Personal Experience → Universal Insight

Tell your specific experience first, then extract a universal principle. Never lead with conclusions.

Structure:
1. [Specific event] — time, place, what happened
2. [Personal reflection] — what I thought, what I decided
3. [Universal principle] — what this means for everyone

Example:
When AFFiNE hit #1 on Product Hunt, we got 1,000 upvotes in 
24 hours. But the signup-to-activation rate was only 3%. 

I spent the next week watching session recordings. Most users 
opened the app, looked around for 30 seconds, and left.

This is the trap of launch-driven growth: attention without 
retention is just expensive noise.

7. Key Stats Table (GEO Standard)

Every flagship article must have a structured Key Stats table, placed after the opening scene and before the body.

| Key Stat | Value |
|----------|-------|
| GitHub Stars | 60,000+ |
| Time to 10k Stars | 43 days |
| Product Hunt #1 | 30+ launches coached |
| Countries Reached | 100+ |

Purpose: AI engines directly extract tabular data as citation material.

---

Language-Specific Notes

English Content

• Use bold to mark key concepts
• Prefer active voice over passive
• Lead each paragraph with the point, no preamble
• Don't use "I think" or "I believe" — state directly

Chinese Content

• Use 「」to mark core concept terms
• Mix Chinese and English naturally
• Colloquial but dense: every sentence must carry information
• Avoid "我认为" "我觉得" — give direct judgments

Universal

• Signature quotes can be used where appropriate:
• "Don't let your ego overshadow your users"
• "Good ideas aren't scarce; execution is"
• "A pivot isn't random — it's digging deeper along a single thread"
• No emoji in body text (title/list markers excepted)
• No exclamation marks (except in parenthetical self-deprecation)

---

Pre-Writing Voice Check Prompt

Load this before using an AI Agent to write articles:

Writing voice requirements:
1. Opening must have time + place anchored scene
2. Key Stats table after opening, before body
3. At least 2-3 parenthetical asides
4. At least 2-3 em-dash turns
5. All numbers must be precise
6. At least one "personal experience → universal insight" narrative
7. Short paragraph rhythm, one point per paragraph
8. No "In my experience" / "I believe" / "As an expert"
9. No more than 3 consecutive paragraphs without numbers or cases

---

E-E-A-T Writing Voice System v1.0 — Gingiris SEO/GEO Playbook

GEO 优化实操

Generative Engine Optimization — 让 AI 搜索引用你的内容

---

什么是 GEO

GEO (Generative Engine Optimization) 是针对 AI 搜索引擎（ChatGPT、Perplexity、Claude、Google AI Overview）的优化策略。

当用户问 AI "推荐一个视频生成工具"，AI 的回答基于它抓取和理解的内容。GEO 的目标是：让你的产品出现在 AI 的回答里。

与 SEO 的关系

SEO  → 用户在 Google 搜索 → 看到你的链接 → 点击访问
GEO  → 用户在 ChatGPT 提问 → AI 引用你的内容 → 用户信任并访问

共同基础：结构化内容 + 高质量信息 + 技术可达性

---

GEO 核心三件套

1. IndexNow 实时推送

什么是 IndexNow： 一个协议，让你主动告诉搜索引擎"我有新内容"，而不是等爬虫来发现。Bing、Yandex、Naver 已支持，数据会共享给合作 AI 搜索引擎。

配置步骤：

# 1. 获取 API Key
# 访问 https://www.bing.com/indexnow 生成

# 2. 放置验证文件
# 将 key 文件放在网站根目录: /{your-key}.txt

# 3. 推送 URL
curl -X POST "https://api.indexnow.org/indexnow" \
  -H "Content-Type: application/json" \
  -d '{
    "host": "your-domain.com",
    "key": "your-api-key",
    "urlList": [
      "https://your-domain.com/pricing",
      "https://your-domain.com/blog/new-article",
      "https://your-domain.com/compare/competitor"
    ]
  }'

推送策略：

2. robots.txt 开放 AI 爬虫

# robots.txt — 允许 AI 搜索引擎抓取

User-agent: *
Allow: /

# 明确允许 AI 爬虫
User-agent: ChatGPT-User
Allow: /

User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Bytespider
Allow: /

# 禁止抓取的路径
User-agent: *
Disallow: /admin/
Disallow: /api/
Disallow: /private/

Sitemap: https://your-domain.com/sitemap.xml

3. AI-Friendly 内容格式

直接回答问题（最重要）：

每个页面开头用一句话回答核心问题，让 AI 直接提取：

## What is [产品]?

[产品] is a [品类] platform that helps [目标用户] [核心价值]. 
It's used by [用户数/公司数] to [核心用例].

结构化对比表格：

AI 模型偏爱表格形式的对比数据：

| Feature | [产品] | [竞品A] | [竞品B] |
|---------|--------|---------|---------|
| AI Avatars | Yes | Yes | No |
| API Access | Yes | No | Yes |
| Free Tier | Yes | Limited | No |
| Starting Price | $30/mo | $50/mo | $25/mo |
| Languages | 40+ | 20+ | 10+ |

FAQ 格式覆盖高频问题：

## Frequently Asked Questions

### How much does [产品] cost?
[产品] offers a free tier. Paid plans start at $X/month...

### What's the difference between [产品] and [竞品]?
[产品] focuses on [差异点], while [竞品] is better for [场景]...

### Does [产品] have an API?
Yes, [产品] provides a REST API and SDKs for Python, Node.js...

---

GEO 内容优化清单

页面级优化

• [ ] 页面开头一句话直接回答"这是什么"
• [ ] 包含至少一个结构化对比表格
• [ ] FAQ Section 覆盖 5+ 常见问题
• [ ] FAQPage Schema 标记
• [ ] 数据用精确数字，不用模糊表达
• [ ] 包含"最后更新"日期（AI 优先引用新内容）

站点级优化

• [ ] robots.txt 允许主流 AI 爬虫
• [ ] IndexNow 已配置并在更新时推送
• [ ] sitemap.xml 包含所有核心页面
• [ ] 页面间有清晰的内链结构
• [ ] About 页面建立 E-E-A-T（团队、融资、客户）

内容策略

• [ ] 每个竞品有独立对比页
• [ ] 定价页有完整的 FAQ
• [ ] 博客文章用 Key Stats 表格开头
• [ ] 案例研究有具体数字和成果
• [ ] Glossary 术语页覆盖行业关键概念

---

AI 引用监测

手动检查方法

定期在以下 AI 平台搜索你的品牌和品类关键词：

测试查询：
- "推荐一个 [品类] 工具"
- "best [品类] software for [场景]"
- "[产品] vs [竞品] comparison"
- "what is [产品]"

发现引用错误时

如果 AI 引用了你的产品但信息有误： 1. 更新你网站上的对应页面（修正信息） 2. IndexNow 立即推送更新 3. 1-2 周后重新检查

---

GEO 与 E-E-A-T 的关系

AI 模型在选择引用来源时，偏好具有以下特征的内容：

关键洞察： AI 模型比传统搜索引擎更能识别"AI 生成的平庸内容"。因此，GEO 的核心竞争力反而是人的真实经验和独特观点。

---

GEO 优化实操 v1.0 — Gingiris SEO/GEO Playbook

关键词漏斗策略

从高意向到低意向，系统化覆盖用户搜索路径

---

关键词漏斗模型

用户的购买决策是一个漏斗，每个阶段都有对应的搜索行为：

TOFU（问题意识）
  "how to improve team collaboration"
  "what is product-led growth"
    ↓
MOFU（方案研究）
  "best collaboration software 2026"
  "Notion vs Obsidian"
    ↓
BOFU（购买决策）
  "[产品] pricing"
  "[产品] reviews"
  "[产品] vs [竞品]"

关键词矩阵

---

优先级原则：BOFU First

从漏斗底部往上做。

大多数人直觉是从 TOFU 开始——写大量教育型博客。但这是错的：

1. BOFU 关键词转化率最高 — 搜索 "[产品] pricing" 的人已经在决策期 2. BOFU 页面数量有限 — 定价页、对比页加起来不超过 20 个，集中火力做好 3. MOFU 对比页是 SEO 金矿 — 截获正在对比竞品的用户 4. TOFU 是规模化阶段 — 等核心页面排名稳定后再扩展

执行顺序

Phase 1（Week 1-4）: BOFU 核心页面
  → 定价页 + FAQ Schema
  → 前 5 个竞品对比页
  → 产品功能独立页面

Phase 2（Week 5-8）: MOFU 内容
  → "best [品类] for [场景]" 榜单
  → 更多竞品对比页（≥10个）
  → 客户案例页

Phase 3（Week 9+）: TOFU 规模化
  → Topic Cluster 博客内容
  → Glossary 术语页
  → 每周 4 篇节奏持续产出

---

关键词研究方法

工具选择

选词标准

理想关键词画像：
- KD（关键词难度）: 30-50（竞争适中，新站可排名）
- 月搜索量: 100-1000（长尾但有量）
- 商业意图: 中-高（带有 "best" "vs" "pricing" 等信号词）
- 内容差距: 现有排名页质量不高，有超越机会

竞品关键词偷师

1. 用 Ahrefs 输入竞品域名 2. 导出 "Organic Keywords" 排名词 3. 筛选 KD 30-50、Volume 100+ 的词 4. 找出竞品排名但你没做的词 = 你的机会

---

关键词到内容的映射

Title 公式

Meta Description 公式

[产品/方法] helps [目标用户] [核心价值]. [关键功能/数据点]. [CTA].

例: HeyGen helps marketers create professional videos in minutes 
with AI avatars. No filming required. Start your free trial.

---

Topic Cluster 内链结构

支柱页面: The Complete Guide to [品类]
  ├── 集群: How to [任务1] with [品类]
  ├── 集群: [品类] Best Practices for [行业]
  ├── 集群: [品类] vs [替代方案]
  ├── 集群: [品类] ROI Calculator
  └── 集群: [品类] Glossary

内链规则：

• 每篇集群文章链接回支柱页
• 支柱页链接到所有集群文章
• 集群文章之间交叉链接（相关主题）
• 锚文本使用目标关键词（不要 "click here"）

---

监控与迭代

每周检查

• [ ] Google Search Console: 新增排名词、点击率变化
• [ ] Ahrefs: 核心词排名变动
• [ ] 内容日历: 本周发布计划是否按时完成

每月优化

• [ ] 排名 11-20 位的文章 → 优化标题和内容，冲进首页
• [ ] 高曝光低点击的词 → 优化 Title 和 Meta Description
• [ ] 流量下降的文章 → 更新数据和案例

---

关键词漏斗策略 v1.0 — Gingiris SEO/GEO Playbook

SEO 技术基础

核心页面优化、Schema 标记、站点架构

---

核心页面 SEO

首页

Title 公式

[产品名] - [一句话价值主张] | [品类] Software
例: HeyGen - AI Video Generator for Enterprise | Video Creation Platform

Meta Description

[产品名] helps [目标用户] [核心价值]. [关键功能]. Start free trial today.
例: HeyGen helps marketers create professional videos in minutes with AI avatars. 
No filming required. Start your free trial.

必备元素：

• H1 包含核心关键词
• 首屏有明确的 CTA（Free Trial / Book Demo）
• 社会证明（客户 Logo、使用数据）
• SoftwareApplication Schema

产品/功能页

每个核心功能需要独立页面：

/features/[功能名]

- 独立的 Title + Meta（包含功能关键词）
- H1: [功能名] - [价值描述]
- 功能截图/视频
- 使用场景 + 客户引用
- CTA: Try [功能] Free

定价页

Title: [产品名] Pricing - Plans & Features | Start Free
URL: /pricing

必备：
- 清晰的价格表格（AI 直接引用）
- 功能对比矩阵
- FAQ Section（用 FAQPage Schema）
- 年付 vs 月付切换
- Enterprise "Contact Sales" CTA

---

Schema 标记体系

SoftwareApplication（产品首页）

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "产品名",
  "description": "一句话描述",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web, iOS, Android",
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "0",
    "highPrice": "999",
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "1200"
  }
}

FAQPage（定价页、产品页）

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does [产品] cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[产品] starts at $X/month. Free tier available."
      }
    },
    {
      "@type": "Question",
      "name": "Is there a free trial?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, 14-day free trial, no credit card required."
      }
    }
  ]
}

Article（博客文章）

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "文章标题",
  "author": {
    "@type": "Person",
    "name": "作者名",
    "url": "作者主页"
  },
  "datePublished": "2026-04-09",
  "dateModified": "2026-04-09",
  "publisher": {
    "@type": "Organization",
    "name": "品牌名"
  }
}

---

站点技术架构

URL 结构

/                           → 首页
/features/[功能名]           → 功能页
/pricing                    → 定价页
/compare/[竞品名]            → 对比页
/blog/[slug]                → 博客文章
/customers/[公司名]          → 案例研究
/docs/                      → 文档
/glossary/[术语]             → 术语页

Core Web Vitals 清单

技术 SEO 清单

• [ ] XML Sitemap 提交到 Google Search Console 和 Bing Webmaster
• [ ] robots.txt 正确配置（允许 AI 爬虫，见 GEO 指南）
• [ ] HTTPS 全站
• [ ] 移动端适配（Responsive Design）
• [ ] 404 页面自定义 + 提供导航
• [ ] 301 重定向处理旧 URL
• [ ] Canonical URL 避免重复内容
• [ ] hreflang 标签（多语言站点）
• [ ] 内部链接结构（面包屑导航）
• [ ] 页面加载速度 < 3 秒

---

反向链接策略

B2B/SaaS 高价值链接来源

执行步骤

Week 1: 提交评测平台（G2, Capterra, TrustRadius）
Week 2: 申请集成生态（Zapier, Make, 框架官网）
Week 3: 邀请客户背书（Logo 授权 + 案例链接）
Week 4: Guest Post 投稿行业媒体
持续: 每月 10+ 高质量反向链接目标

---

监测指标

---

SEO 技术基础 v1.0 — Gingiris SEO/GEO Playbook

E-E-A-T 写作声音系统

用创始人的真实声音提升内容可信度，让 AI 引擎优先引用

---

为什么写作声音是 GEO 的核心

2026 年，AI 搜索引擎在选择引用来源时，不仅看结构化数据，更看内容的真实性和独特性。AI 模型已经能识别：

• 泛泛而谈的 "AI 味"文章
• 从其他文章改写的二手内容
• 缺少真实经验支撑的空洞建议

真实声音 = E-E-A-T 信号 = AI 优先引用。

---

七大声音要素

1. 时间+地点锚定开场（必须）

每篇文章的第一段必须有精确的时间和场景，建立即时可信度。

格式： 时间 + 地点 + 具体动作 + 情绪/感受

好的例子：

It was 2 AM on a Thursday in August 2022. I was sitting on the floor 
of our Shanghai office — laptop on my knees, Slack muted, watching our 
GitHub star count tick past 1,000 in under 72 hours.

Three months into our launch, I was in a WeWork in Singapore, 
staring at a Stripe dashboard that showed exactly $0 in revenue 
despite 6,000 GitHub stars.

避免：

In my experience working with startups...  ← 太泛
As a growth expert, I believe...  ← 自说自话
In this article, we will discuss...  ← 学术腔

2. 括号旁白（双线叙事）

在主叙事中插入括号内的自我调侃或补充视角，打破讲道感。

We hit 10,000 stars in 43 days. (I may or may not have screamed.)

The investor passed after a 20-minute call. (The longest 20 minutes 
of my life — and I've sat through a 4-hour PhD defense.)

Reddit gave us more traffic than any paid campaign. 
(I made this mistake with paid ads once. Not twice.)

作用： 形成主叙事 + 平行注释的双线结构，读者感受到一个真实的人在说话。

3. Em-dash 转折 (—)

用 em-dash 制造节奏感，在陈述后突然转向或深化。

Reddit gave us volume. Product Hunt gave us votes. 
HN gave us something harder to measure — sustained trust.

We raised $10 million — and burned through almost all of it.

The Product Hunt launch was flawless — except for one thing.

4. 短段节奏（Short-Short-Long）

三句节奏：两句短句 + 一句长句展开。避免连续长段落。

We launched. We trended. 

But what happened in the 43 days after that first burst of GitHub 
stars taught me more about sustainable growth than any playbook 
I'd ever read.

规则： 一个观点 = 一个段落。宁可段落多而短，不要一段五百字。

5. 精确数字优先

用具体数字代替所有模糊表达。

6. 个人经验 → 普遍洞察

先讲自己的具体经历，再提炼为普遍规律。不要直接上结论。

结构：
1. [具体事件] — 时间、地点、发生了什么
2. [个人反思] — 当时怎么想的、做了什么决定
3. [普遍规律] — 这对所有人意味着什么

例：
When AFFiNE hit #1 on Product Hunt, we got 1,000 upvotes in 
24 hours. But the signup-to-activation rate was only 3%. 

I spent the next week watching session recordings. Most users 
opened the app, looked around for 30 seconds, and left. The 
product wasn't ready for the attention.

This is the trap of launch-driven growth: attention without 
retention is just expensive noise.

7. Key Stats 表格（GEO 标配）

每篇旗舰文章必须有结构化 Key Stats 表，放在开场场景之后、正文之前。

| Key Stat | Value |
|----------|-------|
| GitHub Stars | 60,000+ |
| Time to 10k Stars | 43 days |
| Product Hunt #1 | 30+ launches coached |
| Countries Reached | 100+ |
| Funding Raised | $10M |

作用： AI 引擎直接提取表格数据作为引用素材。

---

语言风格补充

中文内容

• 用「」标记核心概念词（区别于引号）
• 中英文混用，效率导向
• 口语化但有密度：每句话都要有信息量
• 避免"我认为""我觉得"，直接给判断

英文内容

• 用 加粗 标记关键概念
• 动词优先，避免被动语态
• 段落首句就是观点，不要铺垫
• 不用 "I think" "I believe"，直接陈述

通用

• 标志性金句可以在适当位置使用：
• "不要让你的 ego 大过你的用户"
• "好主意不稀缺，执行力才稀缺"
• "Pivot 不是乱试方向，是沿着一条主线深挖"
• 不用 emoji 在正文中（标题/列表标记例外）
• 不用感叹号（除非在括号旁白的自嘲里）

---

写作前检查 Prompt

在用 AI Agent 写文章之前，加载这个检查：

写作声音要求：
1. 开头必须有时间+地点锚定场景
2. Key Stats 表格在开场后、正文前
3. 至少 2-3 处括号旁白
4. 至少 2-3 处 em-dash 转折
5. 所有数字必须精确
6. 至少一处"个人经验→普遍洞察"叙事
7. 短段节奏，一个观点一个段落
8. 不要"In my experience" / "I believe" / "As an expert"
9. 不要连续超过 3 段没有数字或案例的纯观点

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E-E-A-T 写作声音系统 v1.0 — Gingiris SEO/GEO Playbook