Gr B2b Growth
- 109 installs
- 66 repo stars
- Updated August 4, 2026
- gingiris-1031/gingiris-skills
Grow a B2B SaaS from PMF to $10M ARR by choosing PLG vs SLG, running interviews, affiliate and channel partnerships, and enterprise sales.
About
A full-lifecycle B2B SaaS growth playbook mapping the path from PMF to $10M ARR, including PLG vs SLG selection, affiliate marketing, channel partners, and enterprise sales. A developer uses it to pick a growth motion and sequence B2B growth stages.
- PLG vs SLG selection criteria by ACV and decision cycle
- 5-stage ARR path from Pre-PMF to scale
Gr B2b Growth by the numbers
- 109 all-time installs (skills.sh)
- Ranked #430 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Data as of Aug 5, 2026 (Skillselion catalog sync)
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| Installs | 109 |
|---|---|
| repo stars | ★ 66 |
| Last updated | August 4, 2026 |
| Repository | gingiris-1031/gingiris-skills ↗ |
What it does
Grow a B2B SaaS from PMF to $10M ARR by choosing PLG vs SLG, running interviews, affiliate and channel partnerships, and enterprise sales.
Files
gr-b2b-growth — B2B SaaS 增长
什么时候用
- "我的 B2B SaaS 怎么从 0 做到 PMF"
- "PLG 还是 SLG，我该选哪个"
- "怎么做 affiliate 营销"
- "渠道合作 / 集成伙伴怎么谈"
- "Enterprise sales 怎么起"
---
增长飞轮（4 象限）
PLG（产品驱动）
↑
|
已有流量 + 短决策 ←→ 需要信任 + 长周期
|
↓
SLG（销售驱动）选型判据：
- ACV < $1k/年 & 决策周期 < 1 周 → PLG（Vercel、Supabase 模式）
- ACV > $10k/年 & 决策周期 > 1 个月 → SLG（Snowflake、Databricks 模式）
- 中间 → PLG-to-SLG hybrid（HeyGen、Deel 模式）
---
5 阶段路径
| 阶段 | ARR | 关键动作 |
|---|---|---|
| Pre-PMF | $0-$100k | 10-30 次用户访谈（联动 gr-user-interview），确认 must-have |
| Early PMF | $100k-$1M | 投 1-2 个渠道做深（不要广撒网） |
| Growth | $1M-$5M | 引入 affiliate + 集成伙伴，PLG 加 sales-assist |
| Scale | $5M-$10M | Enterprise 团队、合规认证（SOC2）、channel 加码 |
| Ecosystem | $10M+ | 开放平台、investor / agency 分销 |
---
深度参考
📂 https://github.com/Gingiris/gingiris-b2b-growth
references/foundation.md— PMF 验证 + 定价分层references/contracts.md— 合同/条款模板（SaaS 标准条款 + 本地化）references/seo-geo-guide.md— B2B SEO 飞轮references/en/— 英文版
---
级联推荐
- Pre-PMF 阶段需要访谈 →
gr-user-interview - PMF 后要做内容 →
gr-blog-post（含 B2B 文风：数据 > 故事） - 出海需要本地化 →
gr-aso或gr-blog-posti18n - 找对标案例 →
gr-competitor
---
B2B 内容特殊要求
- 必须有 case study（ROI / 节约时间 / 节约人力）
- 必须有可验证数据（"our customer X saved Y hours/month"）
- 必须有 CFO 友好的 pricing 页（ROI 计算器、年付折扣、合规文档）
- ❌ 不要用 ToC 营销话术（"amazing"、"magical"）
---
反模式
- ❌ 没 PMF 就投流（烧钱速度比学习速度快 10x）
- ❌ PLG 做到 $1M 就盲目转 SLG（很多死在这里 —— Vercel 是反例，坚持 PLG 到 $100M）
- ❌ 只看 ARR 不看 NRR（NRR < 100% = 漏水桶）
- ❌ Enterprise 只给一个合同模板（要分 startup / mid-market / enterprise 三版）
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