
Product Hunt Launch Guide
- 79 installs
- 66 repo stars
- Updated August 4, 2026
- gingiris-1031/gingiris-skills
Follow a first-timer's Product Hunt launch SOP covering timing, hunter selection, asset prep, launch-day engagement, and post-launch follow-up.
About
A step-by-step Product Hunt launch guide for first-timers covering timing, hunter selection, asset prep, and launch-day engagement. A developer uses it to plan and execute a first PH launch aiming for a top ranking.
- 4-week prep timeline with daily tasks
- Hour-by-hour launch-day SOP and post-launch conversion playbook
Product Hunt Launch Guide by the numbers
- 79 all-time installs (skills.sh)
- Ranked #1,192 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Data as of Aug 5, 2026 (Skillselion catalog sync)
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| Installs | 79 |
|---|---|
| repo stars | ★ 66 |
| Last updated | August 4, 2026 |
| Repository | gingiris-1031/gingiris-skills ↗ |
What it does
Follow a first-timer's Product Hunt launch SOP covering timing, hunter selection, asset prep, launch-day engagement, and post-launch follow-up.
Files
📦 Install
clawhub install product-hunt-launch-guideWhat you get after installing:
- 4-week prep timeline with daily tasks from asset creation to hunter outreach
- Hour-by-hour launch-day SOP optimized for top-5 ranking
- Post-launch conversion playbook turning PH traffic into retained users
---
Product Hunt Launch Guide — First-Timer's Step-by-Step SOP
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
Everything you need to know for your first Product Hunt launch, distilled into an actionable checklist.
- Timeline: 4-week prep schedule with daily tasks
- Hunter strategy: How to find and pitch top hunters
- Asset checklist: Thumbnails, taglines, first comment, demo video
- Launch-day SOP: Hour-by-hour engagement plan for top 5 ranking
- Post-launch: Converting PH traffic into retained users
Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-launch
- All skills: https://clawhub.ai/user/gingiris
- Follow: @WeiYipei on X
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Product Hunt Launch Guide — First-Timer's Step-by-Step SOP
Everything you need to know for your first Product Hunt launch, distilled into an actionable checklist. Based on 30+ #1 Product of the Day wins.
4-Week Prep Timeline
Week 1: Research & Setup
| Day | Task |
|---|---|
| 1 | Study top 10 launches in your category |
| 2 | Create/optimize your PH maker profile |
| 3 | Identify 5 potential hunters |
| 4 | Draft tagline variations (≤60 chars) |
| 5 | Plan gallery assets (5 images + 1 video) |
| 6-7 | Start engaging in PH community |
Week 2: Assets & Hunter
| Day | Task |
|---|---|
| 8-9 | Design gallery images (1200×900px) |
| 10 | Record demo video (≤2 min) |
| 11 | Write maker's first comment (500+ words) |
| 12 | Pitch hunter with personalized message |
| 13-14 | Prepare launch-day content (tweets, emails) |
Week 3: Community & Warm-up
| Day | Task |
|---|---|
| 15-16 | Build supporter list (100+ people) |
| 17-18 | DM supporters with preview link |
| 19 | Set up notification sequence |
| 20-21 | Final product polish based on beta feedback |
Week 4: Launch
| Day | Task |
|---|---|
| 22-24 | Final asset review and scheduling |
| 25 | LAUNCH DAY (see hour-by-hour below) |
| 26-28 | Post-launch follow-up |
Hunter Strategy
- Target hunters with 1000+ followers and recent activity
- Pitch with: your product link + why their audience would care
- Give them exclusive early access
- Don't spam — 3 hunters max, personalized messages
Asset Checklist
- [ ] Thumbnail: Clear, bold, shows the product
- [ ] Tagline: ≤60 chars, benefit-focused, no buzzwords
- [ ] Gallery: 5 images showing key features + 1 demo video
- [ ] First comment: 500+ words, story-driven, includes roadmap
- [ ] Description: Problem → Solution → Differentiator
Launch-Day SOP
| Time (PST) | Action |
|---|---|
| 12:01 AM | Go live |
| 12:05 AM | Post maker's first comment |
| 12:15 AM | Notify inner circle (50 people) |
| 6:00 AM | Send email to full list |
| 8:00 AM | Activate social media posts |
| 12:00 PM | Second wave (communities, groups) |
| 6:00 PM | Thank supporters publicly |
| 11:59 PM | Final push to supporters |
Post-Launch Conversion
- Set up a "/product-hunt" landing page with special offer
- Reply to every PH comment within 1 hour
- Share milestones in real-time on Twitter
- Follow up with every upvoter who comments
Built by Gingiris — follow @WeiYipei on X for more launch strategies.
Product Hunt ローンチガイド — 初心者向けステップバイステップ SOP
初めての Product Hunt ローンチに必要なすべてを、実行可能なチェックリストに凝縮。30回以上の #1 Product of the Day 獲得経験に基づく。
4週間準備タイムライン
Week 1: リサーチ & セットアップ
| 日 | タスク |
|---|---|
| 1 | 自分のカテゴリのトップ10ローンチを研究 |
| 2 | PH メーカープロフィールを作成/最適化 |
| 3 | ハンター候補5名を特定 |
| 4 | タグラインのバリエーションを起草(60字以内) |
| 5 | ギャラリーアセットを計画(画像5枚 + 動画1本) |
| 6-7 | PH コミュニティで交流を開始 |
Week 2: アセット & ハンター
| 日 | タスク |
|---|---|
| 8-9 | ギャラリー画像をデザイン(1200×900px) |
| 10 | デモ動画を収録(2分以内) |
| 11 | メーカーのファーストコメントを執筆(500語以上) |
| 12 | ハンターにパーソナライズドメッセージでピッチ |
| 13-14 | ローンチ当日コンテンツを準備(ツイート、メール) |
Week 3: コミュニティ & ウォームアップ
| 日 | タスク |
|---|---|
| 15-16 | サポーターリストを構築(100名以上) |
| 17-18 | サポーターにプレビューリンクを DM |
| 19 | 通知シーケンスをセットアップ |
| 20-21 | ベータフィードバックに基づく最終プロダクト改善 |
Week 4: ローンチ
| 日 | タスク |
|---|---|
| 22-24 | 最終アセットレビューとスケジューリング |
| 25 | ローンチ当日(下記の時間別ガイド参照) |
| 26-28 | ポストローンチフォローアップ |
ハンター戦略
- フォロワー 1000 名以上で最近活動のあるハンターをターゲット
- ピッチ内容: プロダクトリンク + なぜそのオーディエンスに刺さるか
- 独占先行アクセスを提供
- スパムしない — 最大3名、パーソナライズドメッセージ
アセットチェックリスト
- [ ] サムネイル: 明瞭、大胆、プロダクトが見える
- [ ] タグライン: 60文字以内、ベネフィット重視、バズワード不使用
- [ ] ギャラリー: 主要機能を示す5画像 + デモ動画1本
- [ ] ファーストコメント: 500語以上、ストーリー駆動、ロードマップ含む
- [ ] 説明文: 課題 → ソリューション → 差別化要因
ローンチ当日 SOP
| 時刻 (PST) | アクション |
|---|---|
| 12:01 AM | 公開 |
| 12:05 AM | メーカーのファーストコメント投稿 |
| 12:15 AM | インナーサークルに通知(50名) |
| 6:00 AM | メールリスト全体に送信 |
| 8:00 AM | ソーシャルメディア投稿を有効化 |
| 12:00 PM | セカンドウェーブ(コミュニティ、グループ) |
| 6:00 PM | サポーターに公開感謝 |
| 11:59 PM | 最終プッシュ |
ポストローンチ転換
- 「/product-hunt」ランディングページに特別オファーを設置
- 全 PH コメントに1時間以内に返信
- マイルストーンをリアルタイムで Twitter に共有
- コメントしたアップボーターにフォローアップ
Gingiris 制作 — @WeiYipei on X でローンチ戦略を発信中。
Product Hunt 런칭 가이드 — 처음 하는 분을 위한 단계별 SOP
첫 Product Hunt 런칭에 필요한 모든 것을 실행 가능한 체크리스트로 정리했습니다. 30회 이상의 #1 Product of the Day 달성 경험에 기반합니다.
4주 준비 타임라인
Week 1: 리서치 & 세팅
| 일 | 태스크 |
|---|---|
| 1 | 자기 카테고리 상위 10개 런칭 분석 |
| 2 | PH 메이커 프로필 생성/최적화 |
| 3 | 헌터 후보 5명 선정 |
| 4 | 태그라인 변형 초안 작성 (60자 이내) |
| 5 | 갤러리 에셋 계획 (이미지 5장 + 영상 1개) |
| 6-7 | PH 커뮤니티에서 활동 시작 |
Week 2: 에셋 & 헌터
| 일 | 태스크 |
|---|---|
| 8-9 | 갤러리 이미지 디자인 (1200×900px) |
| 10 | 데모 영상 촬영 (2분 이내) |
| 11 | 메이커 첫 댓글 작성 (500단어 이상) |
| 12 | 헌터에게 개인화된 메시지로 피치 |
| 13-14 | 런칭 당일 콘텐츠 준비 (트윗, 이메일) |
Week 3: 커뮤니티 & 워밍업
| 일 | 태스크 |
|---|---|
| 15-16 | 서포터 리스트 구축 (100명 이상) |
| 17-18 | 서포터에게 프리뷰 링크 DM |
| 19 | 알림 시퀀스 설정 |
| 20-21 | 베타 피드백 기반 최종 제품 개선 |
Week 4: 런칭
| 일 | 태스크 |
|---|---|
| 22-24 | 최종 에셋 리뷰 및 스케줄링 |
| 25 | 런칭 당일 (아래 시간별 가이드 참조) |
| 26-28 | 포스트 런칭 팔로업 |
헌터 전략
- 팔로워 1000명 이상이고 최근 활동이 있는 헌터를 타깃
- 피치 내용: 프로덕트 링크 + 왜 그 오디언스에게 가치 있는지
- 독점적 얼리 액세스 제공
- 스팸 금지 — 최대 3명, 개인화된 메시지
에셋 체크리스트
- [ ] 썸네일: 명확하고 대담하며 프로덕트가 보이는
- [ ] 태그라인: 60자 이내, 혜택 중심, 유행어 배제
- [ ] 갤러리: 핵심 기능 보여주는 이미지 5장 + 데모 영상 1개
- [ ] 첫 댓글: 500단어 이상, 스토리 기반, 로드맵 포함
- [ ] 설명: 문제 → 솔루션 → 차별화 요소
런칭 당일 SOP
| 시간 (PST) | 액션 |
|---|---|
| 12:01 AM | 공개 |
| 12:05 AM | 메이커 첫 댓글 게시 |
| 12:15 AM | 이너 서클에 알림 (50명) |
| 6:00 AM | 이메일 리스트 전체에 발송 |
| 8:00 AM | 소셜 미디어 포스트 활성화 |
| 12:00 PM | 세컨드 웨이브 (커뮤니티, 그룹) |
| 6:00 PM | 서포터에게 공개 감사 |
| 11:59 PM | 마지막 푸시 |
포스트 런칭 전환
- "/product-hunt" 랜딩 페이지에 특별 오퍼 설정
- 모든 PH 댓글에 1시간 내 답변
- 마일스톤을 실시간으로 Twitter에 공유
- 댓글을 남긴 업보터에게 팔로업
Gingiris 제작 — @WeiYipei on X에서 런칭 전략 공유 중.
Description: <br>
A markdown launch guide that gives first-time Product Hunt makers a preparation timeline, launch-day schedule, and post-launch follow-up checklist. <br>
This skill is ready for commercial/non-commercial use. <br>
Publisher: <br>
gingiris <br>
License/Terms of Use: <br>
MIT-0 <br>
Use Case: <br>
External makers, founders, and launch teams use this skill to plan a Product Hunt launch, coordinate launch-day engagement, and convert post-launch traffic into retained users. <br>
Deployment Geography for Use: <br>
Global <br>
Known Risks and Mitigations: <br>
Risk: Launch outreach guidance could be applied as spam or in ways that violate Product Hunt, email, or community rules. <br> Mitigation: Use personalized outreach, avoid unsolicited bulk messages, and review all emails, DMs, comments, and support requests against the relevant platform rules before sending. <br> Risk: Marketing guidance may become outdated or may not fit every product, audience, or launch category. <br> Mitigation: Treat the SOP as a planning checklist, verify timing and launch assets against current Product Hunt requirements, and adapt the plan to the product and audience before execution. <br>
Reference(s): <br>
- ClawHub Skill Page <br>
- English Reference Guide <br>
- Japanese Reference Guide <br>
- Korean Reference Guide <br>
- Gingiris Publisher Profile <br>
- Related Gingiris Launch Skill <br>
- WeiYipei on X <br>
Skill Output: <br>
Output Type(s): [text, markdown, guidance] <br> Output Format: [Markdown with checklists, tables, and short shell command snippets] <br> Output Parameters: [1D] <br> Other Properties Related to Output: [Localized English, Japanese, and Korean reference guides; no executable code.] <br>
Skill Version(s): <br>
1.1.1 (source: server release evidence) <br>
Ethical Considerations: <br>
Users should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment. <br>