Startup Launch

Startup Launch Day Playbook — Hour-by-Hour Checklist

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

clawhub install startup-launch

What you get after installing:

• Hour-by-hour execution plan from T-12h to 72h post-launch
• Coordinated multi-channel activation sequence
• Crisis management playbook (site down, negative feedback, competitor attacks)

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Your launch day is ONE shot. This playbook gives you an hour-by-hour execution plan so nothing falls through the cracks. From T-minus-12-hours prep to the 72-hour post-launch sprint.

What You'll Learn

• T-12h: Final checks (servers, links, payment, copy)
• Hour 0: Coordinated channel activation sequence
• Hours 1-6: Real-time monitoring and engagement tactics
• Hours 6-24: Second-wave amplification
• 72-hour post-launch momentum playbook
• Crisis management (site down, negative feedback, competitor attacks)

Who This Is For

• Founders with a launch date already set
• Teams who have the product ready but need execution confidence
• Anyone who's been burned by a disorganized launch before

Built by Gingiris — orchestrated 30+ launches with combined 100k+ first-day visitors.

Startup Launch Day Playbook — Hour-by-Hour Checklist

Your launch day is ONE shot. This playbook gives you an hour-by-hour execution plan so nothing falls through the cracks. From T-minus-12-hours prep to the 72-hour post-launch sprint.

The Timeline

T-12h: Final Checks

• [ ] All servers load-tested and stable
• [ ] Payment processing verified (test transactions)
• [ ] All links working (landing page, docs, social)
• [ ] Copy proofread by 2+ people
• [ ] Analytics/tracking confirmed firing
• [ ] Team roles assigned with backup contacts

Hour 0: Coordinated Channel Activation

Hours 1-6: Real-Time Monitoring

• Monitor PH ranking every 30 minutes
• Respond to every comment within 15 minutes
• Watch for server load spikes
• Track sign-up velocity
• Engage in Twitter conversations

Hours 6-24: Second-Wave Amplification

• Activate KOL/influencer posts (staggered)
• Cross-post to LinkedIn, Reddit
• Send "we're live" to press contacts
• Share early metrics/milestones publicly

72-Hour Post-Launch Sprint

• Day 2: Share user testimonials and early wins
• Day 3: Publish "behind the launch" content
• Follow up with every sign-up who hasn't activated
• Continue community engagement

Crisis Management

Built by Gingiris — orchestrated 30+ launches with combined 100k+ first-day visitors.

スタートアップ ローンチ当日 プレイブック — 時間単位チェックリスト

ローンチ当日は一発勝負です。このプレイブックは、何も漏れがないように時間単位の実行計画を提供します。T-12時間の準備から72時間のポストローンチスプリントまで。

タイムライン

T-12h: 最終チェック

• [ ] 全サーバーの負荷テスト完了・安定稼働
• [ ] 決済処理の検証（テストトランザクション）
• [ ] 全リンクの動作確認（LP、ドキュメント、ソーシャル）
• [ ] コピーを2名以上で校正済み
• [ ] アナリティクス/トラッキングの発火確認
• [ ] チーム役割の割当 + バックアップ連絡先

Hour 0: チャネル同時アクティベーション

Hours 1-6: リアルタイムモニタリング

• PH ランキングを30分ごとに確認
• 全コメントに15分以内で返信
• サーバー負荷スパイクを監視
• サインアップ速度をトラッキング
• Twitter の会話にエンゲージ

Hours 6-24: セカンドウェーブ増幅

• KOL/インフルエンサー投稿をずらして有効化
• LinkedIn、Reddit にクロスポスト
• プレス連絡先に「公開しました」を送信
• 初期指標/マイルストーンを公開共有

72時間ポストローンチスプリント

• Day 2: ユーザー証言と初期の成果を共有
• Day 3:「ローンチの裏側」コンテンツを公開
• アクティベートしていないサインアップ全員にフォローアップ
• コミュニティエンゲージメントを継続

危機管理

Gingiris 制作 — 合計10万以上の初日訪問者を記録した30以上のローンチを統括。

스타트업 런칭 당일 플레이북 — 시간별 체크리스트

런칭 당일은 단 한 번의 기회입니다. 이 플레이북은 빠짐없이 실행할 수 있도록 시간 단위 실행 계획을 제공합니다. T-12시간 준비부터 72시간 포스트 런칭 스프린트까지.

타임라인

T-12h: 최종 점검

• [ ] 모든 서버 부하 테스트 완료 및 안정 확인
• [ ] 결제 처리 검증 (테스트 트랜잭션)
• [ ] 모든 링크 동작 확인 (랜딩 페이지, 문서, 소셜)
• [ ] 카피 2명 이상 교정 완료
• [ ] 애널리틱스/트래킹 발화 확인
• [ ] 팀 역할 배정 + 백업 연락처

Hour 0: 채널 동시 활성화

Hours 1-6: 실시간 모니터링

• PH 랭킹 30분마다 확인
• 모든 댓글에 15분 이내 응답
• 서버 부하 스파이크 감시
• 가입 속도 추적
• Twitter 대화에 참여

Hours 6-24: 세컨드 웨이브 증폭

• KOL/인플루언서 포스트를 시차를 두고 활성화
• LinkedIn, Reddit에 크로스포스트
• 언론 연락처에 "출시했습니다" 전송
• 초기 지표/마일스톤을 공개 공유

72시간 포스트 런칭 스프린트

• Day 2: 사용자 후기와 초기 성과 공유
• Day 3: "런칭 비하인드" 콘텐츠 발행
• 활성화하지 않은 모든 가입자에게 후속 연락
• 커뮤니티 참여 지속

위기 관리

Gingiris 제작 — 합산 10만 이상의 첫날 방문자를 기록한 30회 이상의 런칭을 운영.

Description: <br>

Startup Launch Day Playbook — Hour-by-hour execution checklist for launch day, covering timezone timing, channel sequencing, real-time crisis management, and post-launch momentum. <br>

This skill is ready for commercial/non-commercial use. <br>

Publisher: <br>

gingiris <br>

License/Terms of Use: <br>

MIT-0 <br>

Use Case: <br>

Founders and startup teams use this skill to coordinate launch-day execution from T-12 hours through the first 72 hours after launch. It provides checklists for final readiness, multi-channel activation, monitoring, amplification, and crisis response. <br>

Deployment Geography for Use: <br>

Global <br>

Known Risks and Mitigations: <br>

Risk: Launch guidance can trigger public posts, outreach, and payment-related checks that may affect a real business if followed mechanically. <br> Mitigation: Review each checklist item with the launch team before execution and assign accountable owners for public communications, email outreach, and payment validation. <br>

Reference(s): <br>

• ClawHub skill page <br>
• English launch playbook <br>
• Japanese launch playbook <br>
• Korean launch playbook <br>

Skill Output: <br>

Output Type(s): [Markdown, Shell commands, Guidance] <br> Output Format: [Markdown with checklist tables and inline bash installation command] <br> Output Parameters: [1D] <br> Other Properties Related to Output: [Localized reference guides are provided in English, Japanese, and Korean.] <br>

Skill Version(s): <br>

1.1.1 (source: server release metadata) <br>

Ethical Considerations: <br>

Users should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment. <br>