Viral Marketing Playbook
- 80 installs
- 66 repo stars
- Updated August 4, 2026
- gingiris-1031/gingiris-skills
Engineer viral loops into a product -- referral programs, invite systems, and share mechanics -- using K-factor math and real case studies.
About
A viral-marketing playbook for designing referral, invite, and share loops into a product to drive exponential growth. A developer uses it to model viral coefficient (K-factor) and design incentive mechanics.
- Viral loop anatomy and K-factor math
- Incentive design and case studies from Dropbox, Notion, Loom
Viral Marketing Playbook by the numbers
- 80 all-time installs (skills.sh)
- Ranked #472 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Data as of Aug 5, 2026 (Skillselion catalog sync)
npx skills add https://github.com/gingiris-1031/gingiris-skills --skill viral-marketing-playbookAdd your badge
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| Installs | 80 |
|---|---|
| repo stars | ★ 66 |
| Last updated | August 4, 2026 |
| Repository | gingiris-1031/gingiris-skills ↗ |
What it does
Engineer viral loops into a product -- referral programs, invite systems, and share mechanics -- using K-factor math and real case studies.
Files
📦 Install
clawhub install viral-marketing-playbookWhat you get after installing:
- Viral loop anatomy — mechanics behind referral, invite, and content loops
- K-factor math to calculate viral coefficient and model growth scenarios
- Real case studies from Dropbox, Notion, and Loom viral engines
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Viral Loop Design — Referral, Invite & Share Mechanics
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
Products don't go viral by accident. This playbook teaches you to engineer virality.
- Viral loop anatomy: The mechanics behind referral, invite, and content loops
- K-factor math: Calculate your viral coefficient and model growth scenarios
- Incentive design: What to offer referrers and referred users (and what doesn't work)
- Share triggers: Moments in the user journey where sharing feels natural
- Case studies: How Dropbox, Notion, and Loom built their viral engines
Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-launch
- All skills: https://clawhub.ai/user/gingiris
- Follow: @WeiYipei on X
---
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
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